Join our McCrindle Qual Panel

Friday, March 04, 2016

At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.


Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.


At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.


By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.

To find out more about our research and product offerings, click on our research solutions pack.

Top 10 Tips For Running Focus Groups

Monday, February 16, 2015

1. Make sure the questions flow

When writing the questions for the group moderator’s guide, order the questions in a logical manner so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section so that if you run out of time you don’t miss them.

2. Recruitment matters

To ensure the group runs smoothly it is important that you recruit the right people for the group. Of course this means recruiting people who meet the client’s brief, but additionally it means recruiting people who (unless specifically needed) come from different backgrounds, aren’t related, married or close friends. This ensures that there are no unwanted cliques and that a variety of experiences and views are represented.

3. Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need (a small suitcase with wheels is a great way to transport these items.) A focus group checklist helps to make sure that things like sign in sheets, pens, blue tac, post-it notes and whiteboard markers are not forgotten.

4. Know your content, but be flexible

There is nothing worse than a moderator staring down at their guide the entire group rather than engaging with the participants. Know what you’re asking and what is most important. To check that new issues are covered, pop out during an activity and ask the client (if they are viewing) or a colleague if there is anything that should be addressed in the final minutes.

5. Location, location, location

Choose a space for your group that is professional but not too clinical. It is important that participants feel comfortable otherwise they may not feel confident to share their opinions. Set up the space with all your materials laid out, easy to access food and drinks for participants, and keep the room at a nice cool temperature.

6. Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group, offer participants food and drink and go around the group and ask each person to introduce themselves to make participants feel comfortable.

7. Mixed modal groups- Use different formats and activities during the group

The standard focus group length of 1.5 hours can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

8. Hear everyone’s opinion

Group dynamics can be the make or break for any focus group. It’s important that everyone’s views are heard and welcomed. Try giving everyone a name tag at the beginning of the group, this will help you be able to call on them to get their opinion if they aren’t speaking up.

9. Let the group flow naturally but stay in control

During the group let the conversation flow naturally but take the lead and gently bring the group back if they get too far off topic. Often the best insights are not through stilted question and answer structure but during free flowing group discussions.

10. Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

If we can assist with helping your organisation run any focus groups, please do get in touch on 02 8824 3422.

For more on our focus group facilities, pleased head to

More about our expertise can also be found in our Market and Social Research Solutions Pack.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


public speaking growing population affordable NSW Australian Trends consumerism HSC generation Z Queensland: QLD rule keeper economy data analyst tv commute work-life demographic transformations report organisations townhouses vegemite society demographics career equip tableau communications Western Australia brand experience innovative conferences Australia Day ease of travel moderators guide intern mccrindle tea mccrindle in the media Australian Communities Trends students religion pharmacy growth statistics socialising increasing densification seasons anzac Aussie interactive engagement youth unemployment jobs of the future optimistic teleworking divorce education 2015 ipswich education future Australian schools New Zealand focus group tattoos etiquette pyrmont Mark McCrindle professional alpha internship leadership workshop Geoff Brailey population Financial Planning Association WA generational trends millenials Duchess of Cambridge schools students rental stress public holiday paying to work click unemployment house price FOMO social cooking identity the changing face of Sydney wellbeing long weekend capital cities debate office trends analyst university degree tertiary education tuesday Myth ashley fell royal financial future New Zeland insight Northern Beaches blaxland work mates cash socialites neutral bay case study online shopping ageing population ACF energy criminal futurist sector resource families menai woolworths supply and demand analysis schools hills shire presentation demographic 1975 Real Estate Institute of Victoria tips business index in depth interviews child care Queensland Valentine’s Day events entertainment spend internships Australians narcissism results Canberra tea daily telegraph 2013 24 million housing growth education sector participants parents sunburnt country financial independence personal growth sector wide Northern Territory cancelling plans income wolloomooloo city hornsby financial dreams thrive royal influence crime forecasting office opening SMSF social researchers communicate Australian demographics speakers experience house prices 23 million educhat Charlotte future proof mythbusting urban living family Social Trend australian social research 2016 population growth healthy future home earn environmental scanning google System's Architect meetings learn names marketing wealth and income census mobile home ownership IT Specialists sydney event politics Australian communities research services cancel plans 2014 change states vegetarian social change omnibus mover and shaker social shifts coffee award market research cost of living Australian Home community event cars Generation Y optus my business awards huffington post Australian Dream ethnography Aussies investment sun land of the middle class media commentary demographer society trends training survey shifts high density national private wealth Northern beaches Event life perth mccrindle research keynote speaker suburban living national wealth weather learning styles 24,000,000 Channel Seven medicine manly Tasmania winter blues jobs entrepreneur newspaper media Research Executive professional development generation Gen Y year 7 ACT Scouts social life cold panel Res Vis Australia Day 2017 gold coast wealth Christchurch news the australian dream crows nest video builders emerging trends royal family study 10 years 2020 trends of 2016 rich New South Wales authenticity Caregiver JOMO dare to dream Bathburst owning a home Word Up 1994 skills sydneycity low density lifestyle nfp emerging generations dreaming rise of local couple generation alpha trends English poor economic easter SA living not for profit wage monarchy hobart cancelling event conference presentation culture post rationalism engage learning apartment mining boom deloitte 2017 REIV Conference Wellington residents future of work Australian Families aged care puzzle Financial Planning Week faux-ciliser Channel 7 Engineering Manager urban millionth education future report research visualisation local relational bondi toys easy rider daily commute affordability Kirsten Brewer baby boom customer PSI Financial Planning Association of Australia young people pharmacies DIY Generation X divorce rate housing affordability typical australian leadership Merry Christmas resilience brisbane GPO marrickville safe women Education Future Forum future social research publication annual income population milestone outsourcing challenge ashley mckenzie group session fresh professional speaker household baby name trends employment list social lives work australians staying home more social enquiry debt Assistant Store Manager real NEETs ideas school students young australians retirement mother's day The Daily Edition domestic NT property price Love social commentary princess charlotte baby names national crime rates sentiments lalor park emerging technologies norwest FPA February 16 know the times gender financial consumer sustainable workshop trend tuesday marriage workplace Real Estate office space happiness christianity Do It Yourself Tuesday Trends ABS social trends entrepreneurial church weekly earnings organisational culture shopping aged care clothing shbc social impact priorities australian communities forum faux-cilising McCrindle Speakers Christmas season mythbusters Christmas lunch eliane rain curiosity balance CBD logan hopes year 12 Gen X 1968 collaboration Wodonga Christmas presents online state cloudy days Adelaide digital not-for-profit new york times meals victoria Kiwi media activity education research careers community house price rise conference speaker prince george social analysis plans teachers winter Royals insights data home owner poker master ultimo DESTEL ageing future of education small business cartodb demographic trends housing visual geomapping renting capital city world youth day researcher follow gen alpha wealth and income distribution marriages charity forecast Deaths salary Population Clock quote aussie culture mortgage South Australia product conference stats high density apartments Territory ACF 2016 TDE TAS wages learner housing trends gen z dream program sector wide study royal baby school satisfaction media release Australian Census workforce baby Births sydney speaker greatness brand presentations graphs property cultural diversity Hornsby Shire Council bureau twentyseventeen offenders data visualisation leader christmas The ABC of XYZ technology networking baby name predictions personalities friendship households going out investor dessert mccrindle World Water Day goals unaffordable internet new office workplace culture renter of the future entrepreneurs of today finance hello fresh social researcher moreton bay darwin keynote Crime Rates earnings survey design brands social media sunny days suburb snapshot sydneysiders earning research staying in water sports infographic wall communication environment Wagga Wagga urban living index EFF collaborative 40 million friends recap volunteers google for education holiday middle class government buildings "know the times" wedding australian communities trends report research pack REIV National Conference overcast acf15 trends of 2017 megatrends social commentator average aussie generations global responsive focus groups rent holidays teacher mentor teach group relevant visualisation repayments parenting father's day global generations millennials high density living property market selfie house language Sydney keynote speaker rising house prices baby boomers Melbourne mateship celebration define stay home facts population map litter in the media village area waverton fears Tuesday Trend men suburbs research data storytelling university community engagement VIC world baby name educated slideshare Australian Bureau of Statistics January 26th children grandparents business goal transport qualitative research budget global financial crisis high school motivate student potts point non profit future proofing local communities teaching food cost urban taskforce school Northern Beaches Christian School eliane miles 2012 infographic proactive communities Netflix event innovation kate middleton australia faux-cilise summer optus youth wealth distribution housing market 1980 thought leadership employers staff future-proof shopper's pick trend investing forum