Join our McCrindle Qual Panel

Friday, March 04, 2016

At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.


Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.


At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.


By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.

To find out more about our research and product offerings, click on our research solutions pack.

Top 10 Tips For Running Focus Groups

Monday, February 16, 2015

1. Make sure the questions flow

When writing the questions for the group moderator’s guide, order the questions in a logical manner so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section so that if you run out of time you don’t miss them.

2. Recruitment matters

To ensure the group runs smoothly it is important that you recruit the right people for the group. Of course this means recruiting people who meet the client’s brief, but additionally it means recruiting people who (unless specifically needed) come from different backgrounds, aren’t related, married or close friends. This ensures that there are no unwanted cliques and that a variety of experiences and views are represented.

3. Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need (a small suitcase with wheels is a great way to transport these items.) A focus group checklist helps to make sure that things like sign in sheets, pens, blue tac, post-it notes and whiteboard markers are not forgotten.

4. Know your content, but be flexible

There is nothing worse than a moderator staring down at their guide the entire group rather than engaging with the participants. Know what you’re asking and what is most important. To check that new issues are covered, pop out during an activity and ask the client (if they are viewing) or a colleague if there is anything that should be addressed in the final minutes.

5. Location, location, location

Choose a space for your group that is professional but not too clinical. It is important that participants feel comfortable otherwise they may not feel confident to share their opinions. Set up the space with all your materials laid out, easy to access food and drinks for participants, and keep the room at a nice cool temperature.

6. Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group, offer participants food and drink and go around the group and ask each person to introduce themselves to make participants feel comfortable.

7. Mixed modal groups- Use different formats and activities during the group

The standard focus group length of 1.5 hours can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

8. Hear everyone’s opinion

Group dynamics can be the make or break for any focus group. It’s important that everyone’s views are heard and welcomed. Try giving everyone a name tag at the beginning of the group, this will help you be able to call on them to get their opinion if they aren’t speaking up.

9. Let the group flow naturally but stay in control

During the group let the conversation flow naturally but take the lead and gently bring the group back if they get too far off topic. Often the best insights are not through stilted question and answer structure but during free flowing group discussions.

10. Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

If we can assist with helping your organisation run any focus groups, please do get in touch on 02 8824 3422.

For more on our focus group facilities, pleased head to

More about our expertise can also be found in our Market and Social Research Solutions Pack.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


lifestyle optus Generation Y 23 million in the media challenge the changing face of Work place February 16 curiosity weather Queensland Do It Yourself ultimo area shifts teacher communication census data internships TED talk spirituality demographic Australian demographics research visualisation Hornsby Shire Council mother's day brand experience event stats rule keeper finance public holiday 24 million Wodonga money business performance New South Wales urban living index school social trends keynote Wellington residents waverton capital city TAS Northern beaches Event optus my business awards social shifts entrepreneurs of today breakfast stay home post rationalism tv home owner social enquiry cloudy days national private wealth demography 24,000,000 marriage alpha community Vocational education Australian Communities Trends networking outsourcing hopes live the dream business states households huffington post aged care puzzle equip infographic wall Australian Trends Channel 7 debate NSW school satisfaction data visualisation forecast winter blues future proof royal family WA teaching social research aussie culture showreel storytelling child care socialising environmental scanning sentiments easy rider Royals not for profit ACF 2016 award winner tips entertainment conference hello fresh motivate technology student micro increasing densification story home meals investor pharmacies ashley fell VET sector demographic trends cash online professional logan news Myth paying to work national crime rates home ownership experience twentyseventeen small business suburb organisational culture sector wide vegetarian Christchurch land of the middle class social digital ABS meetings Charlotte norwest survey design mccrindle in the media sydneycity summer not-for-profit repayments crows nest wellbeing generation alpha Financial Planning Week cold financial future volunteering 40 million follow consumer poor housing baby priorities average Australian suburban living TDE emerging generations children baby names financial ideas in depth interviews earning Sydney Deaths poker master darwin Research Executive lalor park Christmas presents personal growth cica volunteer Northern Beaches Duchess of Cambridge family mortgage buildings society ease of travel language social life NBRS Architecture jobs of the future unaffordable report Engineering Manager deloitte NBRS SMSF baby names report entrepreneurial holiday schools goal program 2017 sun social researchers ethnography thought leadership faux-cilise social commentator world learning styles cost hills shire group session product forecasting research safe dreams presentation goals engage renter of the future builders Australian schools Real Estate Institute of Victoria VET census 2016 tea conferences cancelling event engagement shopper's pick low density Christmas season proactive Real Estate fresh house price Valentine’s Day father's day conference speaker wealth and income Macquarie University names travelling demographic transformations conference presentation millennials SMART 2013 professional services insights TEDx Melbourne Australian Home affordable townhouses christian baby name 2020 food etiquette Bathburst TED life local community research report work-life McCrindle Speakers menai shbc grandparents kate middleton leadership Sydney Hills Business Chamber organisations infographic sports facts trend mccrindle tea australian communities trends report The Daily Edition baby boomers The ABC of XYZ future-proof housing growth men royal baby office authenticity generational trends politics careers mover and shaker Financial Planning Association shopping centre dare to dream schools students commuters high density plans future of shopping Kiwi census divorce generations high density living mining boom dreaming cancelling plans investment mateship Northern Territory greatness acf15 Assistant Store Manager marketing long weekend workplace moderators guide JOMO society trends wealth 2016 census results national wealth professional presenters CBD parenting clothing annual income youth participants 10 years ACF17 VIC australian apartments vegemite going out mentor mythbusting marriages social issues Canberra wealth distribution intern charities debt NFP event educated Australian Bureau of Statistics manly gig economy research services baby name predictions Generation X social impact economy litter 2016 aged care IT Specialists sydneysiders investing criminal slideshare Scouts educhat financial planning Australia Day 2017 presentations events gen alpha future of education 2012 sector Births housing market cultural diveristy Population Clock identity non profit overcast Australia Day world youth day REIV National Conference case study trends of 2016 population map apartment quote train learning media commentary sydney event 2015 English happiness ferry workplace culture housing trends statistics FOMO omnibus EFF click youth unemployment staff gold coast rich culturally diverse focus groups Hills Shire Council office space Gen X workforce PSI ACT education future report state graphs Financial Planning Association of Australia NT learner teleworking forum water faith divorce rate Skilling gig typical australian unemployment christmas SA cost of living results australian social research ageing population cartodb owning a home newspaper woolworths sunburnt country responsive local culture potts point marrickville global award mobile Love baby names australia report education research coffee Tasmania Aussie Australian Population New Zealand Australian Families purpose population milestone media relevant 2016 census future FPA seasons celebration cancel plans income visual leader gen z average sydneysider training ACF social change australian community trends report suburbs google for education researcher rental stress school students survey staying in commute mccrindle leadership workshop NEETs hornsby Social Trend supply and demand education Andrew Duffin CPI ashley mckenzie bondi generation Z 1994 data earnings DESTEL Word Up group 1968 bus volunteering data princess charlotte easter economic Channel Seven urban living balance couple community engagement brands business index toys local communities friends cars futurist millionth ageing visualisation the hills living GPO trades Education Future Forum trends analyst rise of local selfie blaxland sydney metro healthy future Merry Christmas transport year 12 sydney hills Northern Beaches Christian School property Research Director thrive cultural diversity daily commute global generations royal influence video nfp capital cities #censusfail 1975 social commentary australian communities forum the average aussie pyrmont publication monarchy australia sydneysider wages employers social lives university real perth baby name trends population growth communities collaborative census results sector wide study social analysis housing affordability Tuesday Trend growing population public speaker Australia street friendship 1980 city optimistic Aussies household office opening analysis average aussie teachers wedding speakers ipswich bureau moreton bay trends infographics prince george REIV Conference high school contiki fears mccrindle research university degree South Australia Crime Rates Kirsten Brewer list Res Vis generation Geoff Brailey research data speakers pack teach royal jobs January 26th entrepreneur Australian community trends trends of 2017 demographics interactive DIY house prices government census fail spend education future families students qualitative research World Water Day ACF2017 daily telegraph the australian dream sunny days year 7 snapshot Tuesday Trends affordability the great screenage travel emerging technologies trend tuesday energy panel sustainable Christmas lunch HSC SRE shopping work earn Netflix public speaking sydney speaker demographer offenders learn faux-cilising "know the times" financial fears anzac rent holidays Queensland: QLD eliane winter neutral bay social researcher resilience grave decision faux-ciliser Western Australia 2014 employment urban renting skills resource Caregiver dessert house price rise new office changing face of sydney research pack Adelaide recap speaker baby boom christianity global financial crisis women pharmacy emerging trends work mates domestic Australians Australian Dream impact middle class future proofing personalities study customer online shopping wolloomooloo google career car Sydney keynote speaker growth define micro apartments insight gender mythbusters media activity data analyst future of work crime workshop financial independence the hills shire change young australians environment tableau market research wage new york times medicine house church Australian communities focus group rising house prices media release parents innovative System's Architect brisbane millenials megatrends innovation hills weekly earnings financial dreams internet choice workers brand know the times dream care support belief internship religion geomapping wealth and income distribution professional development chairty professional speaker young people high density apartments cooking narcissism population community event victoria property price communications eliane miles salary charity casual tuesday retirement communicate Wagga Wagga budget education sector screenage australians staying home more New Zeland Territory James Ward hobart property market tattoos Australian Census Gen Y Mark McCrindle keynote speaker relational collaboration socialites tertiary education village consumerism urban taskforce social media volunteers rain