Join our McCrindle Qual Panel

Friday, March 04, 2016

At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.

www.mccrindle.com.au/panel


SO, WHAT IS A FOCUS GROUP?

Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.


WHY DO WE CONDUCT FOCUS GROUPS FOR CLIENTS?

At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.


SIGN UP TO OUR ONLINE PANEL HERE

By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.

www.mccrindle.com.au/panel

To find out more about our research and product offerings, click on our research solutions pack.

Top 10 Tips For Running Focus Groups

Monday, February 16, 2015

1. Make sure the questions flow

When writing the questions for the group moderator’s guide, order the questions in a logical manner so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section so that if you run out of time you don’t miss them.

2. Recruitment matters

To ensure the group runs smoothly it is important that you recruit the right people for the group. Of course this means recruiting people who meet the client’s brief, but additionally it means recruiting people who (unless specifically needed) come from different backgrounds, aren’t related, married or close friends. This ensures that there are no unwanted cliques and that a variety of experiences and views are represented.

3. Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need (a small suitcase with wheels is a great way to transport these items.) A focus group checklist helps to make sure that things like sign in sheets, pens, blue tac, post-it notes and whiteboard markers are not forgotten.

4. Know your content, but be flexible

There is nothing worse than a moderator staring down at their guide the entire group rather than engaging with the participants. Know what you’re asking and what is most important. To check that new issues are covered, pop out during an activity and ask the client (if they are viewing) or a colleague if there is anything that should be addressed in the final minutes.

5. Location, location, location

Choose a space for your group that is professional but not too clinical. It is important that participants feel comfortable otherwise they may not feel confident to share their opinions. Set up the space with all your materials laid out, easy to access food and drinks for participants, and keep the room at a nice cool temperature.

6. Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group, offer participants food and drink and go around the group and ask each person to introduce themselves to make participants feel comfortable.

7. Mixed modal groups- Use different formats and activities during the group

The standard focus group length of 1.5 hours can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

8. Hear everyone’s opinion

Group dynamics can be the make or break for any focus group. It’s important that everyone’s views are heard and welcomed. Try giving everyone a name tag at the beginning of the group, this will help you be able to call on them to get their opinion if they aren’t speaking up.

9. Let the group flow naturally but stay in control

During the group let the conversation flow naturally but take the lead and gently bring the group back if they get too far off topic. Often the best insights are not through stilted question and answer structure but during free flowing group discussions.

10. Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

If we can assist with helping your organisation run any focus groups, please do get in touch on 02 8824 3422.

For more on our focus group facilities, pleased head to researchrooms.com.

More about our expertise can also be found in our Market and Social Research Solutions Pack.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

employmee rent Queensland salary financial planning Population Clock teleworking new office government February 16 coffee teachers not-for-profit friends happiness millenials intern cancel plans trades living society trends Australian Census Australian Population tuesday internships bureau father's day average sydneysider hello fresh Scouts the lucky country professional jobs snapshot cars generation conference speaker technology gen z urban taskforce volunteer New South Wales research pack organisational culture Netflix low density relevant area January 26th Christmas presents work households housing market ACF2017 wealth inequality group neutral bay unaffordable high school impact sydneysider grave decision Willowdale community engagement demographic forum future proofing hopes residents PSI product teaching ultimo infographic HSC ashley fell speakers pack identity System's Architect Australia street safe community event trend TED resilience earning TED talk sector wide religion McCridle work mates the australian dream healthy future census results suburbs woolworths future training casual potts point report cooking social media business donate trends not for profit research sydneysiders school students growth focus group recap students personalities ACF17 engage mccrindle in the media panel world youth day publication micro ageing volunteers stats food menai Mount Annan-Currant Hill wolloomooloo WA social shifts market research social commentator victoria paying to work consumerism christmas mover and shaker 2013 population purpose household wage australian community trends report follow poker master NBRS rule keeper Australian communities mortgage crime ease of travel leader criminal live the dream change Generation Y research shopper's pick dessert australian social research research data NSW 23 million apartments village student Australian Communities Trends SA DESTEL youth unemployment Deaths wealth distribution typical australian learner investment Christmas season real public speaking charities career women life investor anzac townhouses resource the changing face of food bank award winner national wealth brisbane 1975 schools christian home ownership 1968 education demographic transformations population growth 1980 high density apartments social enquiry NT conference workplace culture trends of 2016 2016 census marketing cancelling plans innovative 1994 CPI FPA 2015 google keynote survey design Work place employmer events cold Caregiver finance dreams GPO cultural diversity average aussie data analyst goal professional development geomapping education future report high density ABS Tuesday Trend "know the times" award Northern Beaches Vocational education Sydney’s south west click professional speaker Gen X property office opening equip mythbusting generations Australian Trends proactive young people social trends breakfast mythbusters pharmacies New Zealand selfie Real Estate Charlotte economic IT Specialists repayments hills shire rising house prices interactive global financial crisis crows nest housing train balance infographics ACT Report commute annual income gold coast financial infographic wall youth kate middleton middle class emerging trends networking choice workers news baby names report Res Vis brand video going out gen alpha vegetarian financial future future proof thought leadership transport staying in earnings demography daily commute communications conference presentation workplace Elderslie-Harrington park baby name politics australian communities forum social change eliane education future demographics professional presenters sydney hills contiki New Zeland screenage organisations car South Australia 2017 Australian community trends Do It Yourself supply and demand quote 40 million stay home names Jura Coffee office TEDx social impact huffington post Canberra Western Australia global fresh language Kiwi property market world renter of the future ideas greatness tips ACF 2016 gig social research parents REIV Conference online Bathburst hunger rich easy rider sustainable Cobbitty-Leppington Australian Dream case study tea national crime rates story list princess charlotte The Daily Edition 2014 digital optus my business awards socialising commuters cultural diveristy tertiary education the great screenage environmental scanning Social Trend goals jobs of the future collaborative Macquarie University local communities property price focus groups bus social issues ethnography sector wide study Andrew Duffin clothing home wellbeing Australian Families data REIV National Conference Aussies visual presentations house price rise travelling entertainment mccrindle tea Northern Beaches Christian School in depth interviews twentyseventeen emerging technologies media release Research Executive non profit media activity EFF insights Australian Bureau of Statistics giving Australian Home divorce rate Births weather SRE SMSF communities state Word Up cash spirituality skills wealth and income Mark McCrindle fears tableau volunteering analysis children moderators guide land of the middle class offenders blaxland Christchurch communication Royals rain generational trends energy media commentary baby names australia report Northern beaches Event TAS speakers Sydney keynote speaker James Ward urban mccrindle earn wedding 2016 educhat entrepreneur micro apartments optimistic baby participants baby names tv Australia Day 2017 plans ACT learning styles australian wealth and income distribution internship money NBRS Architecture men aged care Adelaide charity growing population cica curiosity Melbourne environment faux-cilise teacher shbc belief house price Australian demographics staff mentor megatrends priorities speajer employment leadership forecast marriage long weekend visualisation house prices manly hornsby study retirement Tuesday Trends builders careers brands learn suburban living average Australian TDE child care newspaper debate water eliane miles 24,000,000 future of work norwest social life buildings data visualisation customer Myth royal baby families acf15 australian communities trends report renting school satisfaction affordable responsive personal growth relational new york times education research event millionth professional services Hornsby Shire Council bondi presentation sydney event coffee lovers debt motivate research services economy Research Director owning a home Jura Australia dare to dream ipswich Valentine’s Day learning baby boom keynote speaker young australians Financial Planning Week sector emerging generations gig economy perth school seasons Geoff Brailey sydney metro university degree Hills Shire Council Kirsten Brewer faux-ciliser baby name predictions donation rise of local JOMO celebration royal family ACF ageing population employers media Queensland: QLD divorce sun couple showreel World Water Day McCrindle Speakers food insecurity logan Financial Planning Association future of education domestic graphs budget DIY daily telegraph housing trends global generations results unemployment cloudy days social commentary ashley mckenzie census data Wodonga future of shopping census volunteering data define australia Duchess of Cambridge 2016 census results authenticity population map summer investing spend australian real estate engagement census fail year 7 tattoos lalor park national private wealth family suburb society education sector the hills leadership workshop social analysis capital city omnibus Channel Seven pharmacy poor travel royal influence trends of 2017 Real Estate Institute of Victoria aged care puzzle parenting increasing densification 2012 litter deloitte innovation Love Australians income social lives financial fears mining boom researcher know the times financial dreams Financial Planning Association of Australia millennials business index faith hobart winter blues states narcissism generation alpha ferry Education Future Forum high density living meals mother's day sydney speaker toys VET sector mobile online shopping mateship year 12 faux-cilising shifts gender not for profit baby boomers community pyrmont slideshare NFP event sunny days educated royal social holidays cartodb in the media Assistant Store Manager forecasting australians staying home more sentiments Gen Y dream population milestone nfp program research on coffee etiquette monarchy meetings business performance lifestyle Channel 7 statistics group session friendship sunburnt country holiday christianity google for education work-life grandparents shopping waverton financial independence capital cities insight city rental stress #censusfail housing affordability shopping centre Skilling optus survey Australian schools future-proof sports VET overcast workforce futurist entrepreneurial demographer Sydney Tasmania care support Australia Day Wellington cancelling event consumer wages thrive trends analyst apartment facts teach trend tuesday research visualisation English office space demographic trends marriages workshop urban living index Crime Rates alpha marrickville CBD Generation X medicine darwin house housing growth home owner hills moreton bay outsourcing research report Northern Territory What is food insecurity? local community 10 years Territory winter challenge social researchers church culture the hills shire university public holiday storytelling brand experience baby name trends internet generation Z conferences Wagga Wagga culturally diverse speaker socialites qualitative research prince george affordability experience 24 million dreaming aussie culture cost cost of living communicate mccrindle research The ABC of XYZ post rationalism Merry Christmas VIC FOMO Aussie urban living Sydney Hills Business Chamber Engineering Manager vegemite schools students easter sydneycity census 2016 2020 SMART Christmas lunch NEETs collaboration the average aussie entrepreneurs of today social researcher chairty wealth changing face of sydney public speaker small business local weekly earnings

Archive