Join our McCrindle Qual Panel

Friday, March 04, 2016

At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.


Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.


At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.


By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.

To find out more about our research and product offerings, click on our research solutions pack.

Top 10 Tips For Running Focus Groups

Monday, February 16, 2015

1. Make sure the questions flow

When writing the questions for the group moderator’s guide, order the questions in a logical manner so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section so that if you run out of time you don’t miss them.

2. Recruitment matters

To ensure the group runs smoothly it is important that you recruit the right people for the group. Of course this means recruiting people who meet the client’s brief, but additionally it means recruiting people who (unless specifically needed) come from different backgrounds, aren’t related, married or close friends. This ensures that there are no unwanted cliques and that a variety of experiences and views are represented.

3. Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need (a small suitcase with wheels is a great way to transport these items.) A focus group checklist helps to make sure that things like sign in sheets, pens, blue tac, post-it notes and whiteboard markers are not forgotten.

4. Know your content, but be flexible

There is nothing worse than a moderator staring down at their guide the entire group rather than engaging with the participants. Know what you’re asking and what is most important. To check that new issues are covered, pop out during an activity and ask the client (if they are viewing) or a colleague if there is anything that should be addressed in the final minutes.

5. Location, location, location

Choose a space for your group that is professional but not too clinical. It is important that participants feel comfortable otherwise they may not feel confident to share their opinions. Set up the space with all your materials laid out, easy to access food and drinks for participants, and keep the room at a nice cool temperature.

6. Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group, offer participants food and drink and go around the group and ask each person to introduce themselves to make participants feel comfortable.

7. Mixed modal groups- Use different formats and activities during the group

The standard focus group length of 1.5 hours can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

8. Hear everyone’s opinion

Group dynamics can be the make or break for any focus group. It’s important that everyone’s views are heard and welcomed. Try giving everyone a name tag at the beginning of the group, this will help you be able to call on them to get their opinion if they aren’t speaking up.

9. Let the group flow naturally but stay in control

During the group let the conversation flow naturally but take the lead and gently bring the group back if they get too far off topic. Often the best insights are not through stilted question and answer structure but during free flowing group discussions.

10. Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

If we can assist with helping your organisation run any focus groups, please do get in touch on 02 8824 3422.

For more on our focus group facilities, pleased head to

More about our expertise can also be found in our Market and Social Research Solutions Pack.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


donation employmee government workplace australian communities forum mateship SMSF education research wages participants Social Trend research india speajer mentor cartodb millionth NEETs Christmas data volunteering mccrinlde trends of 2017 long weekend Andrew Duffin education future report city housing trends easy rider future proof GPO Christmas day weather moderators guide middle class hobart woolworths the australian dream Adelaide debate Australian Census cars survey design population milestone rental stress mother's day leader Willowdale cooking Work place Real Estate Institute of Victoria CPI mortgage earn seasons greetings meetings social analysis global generations leadership sector wide study poor census royal baby spirituality 2013 goal 2017 Education Future Forum sector wide cost infographic wall gig economy suburban living property market wage commuting jobs social commentary growing population local investor spend identity entrepreneurs of today online shopping Australian Bureau of Statistics survey case study analysis perth research on coffee career household retirement affordable logan high density living global generaion work from home ACF finance Queensland: QLD Australian schools sun aged care DIY 2015 economic google cold population growth presentations 2016 demographic transformations overcast VIC Black Friday in Australia apartment social Melbourne plans statistics royal family high school Christmas presents waverton online australians staying home more change manly REIV National Conference debt event repayments supply and demand 23 million Queensland urban taskforce insights world youth day Mark McCrindle global retail kate middleton Scouts school budget cloudy days shbc eliane miles medicine future of work World Water Day baby Merry Christmas selfie property development Australia street publication google for education Sydney Hills Business Chamber brand focus group vegemite Tuesday Trend Gen Y data visualisation schools monarchy holiday media activity daily commute Gen X children the average aussie optimistic census fail millennials area collaborative entrepreneurial 1968 research services Sydney population goals Christmas research results workshop product The ABC of XYZ financial planning cultural diversity parenting Wellington prince george researcher outsourcing teleworking social impact low density world couple 2020 sydney event mccrindle tea TEDx Speaker family safe friendship increasing densification food business forecast NBRS Architecture Jura Coffee program families shopping centre quote collaboration ideas media contiki Geoff Brailey weekly earnings McCrindle Keynote Speakers pharmacies tv research data curiosity going out training New Zeland alpha professional speaker McCrindle Speakers cancel plans personalities Northern Beaches Christian School social life faux-cilise cash demography who is generation z Maxim Accounting impact social trends environmental scanning live the dream schools students TAS wealth distribution Royals Australia Day sentiments Kirsten Brewer personal growth New South Wales happiness clothing media commentary FPA public speaking small business slideshare teacher high density states demographic trends Christmas in Australia census data typical australian thought leadership Births church generation Z 2009 the changing face of non profit media release school students coffee relational conference speaker home owner Business analysis gold coast careers Channel Seven award future of shopping 24 million dreaming moreton bay father's day research report bondi growth ashley mckenzie Vocational education TDE marriage Love annual income victoria FOMO HR wealth inequality teaching university cancelling plans grandparents professional development Mount Annan-Currant Hill Christmas lunch 2016 census results living ultimo anzac social analyst education sector public transport Black Friday population SA china gen alpha priorities easter society trends commute culturally diverse marriages Tasmania baby names australia report Aussies learner village data analyst men life learning tattoos Duchess of Cambridge South Australia 1975 research visualisation business performance report January 26th urban intern community event Financial Planning Week faith house prices forum EFF Australian Dream 24,000,000 WA networking trends Retail award winner food bank conference presentation educated narcissism social commentator salary conference australia dreams maiden names affordability engage qualitative research language pyrmont Sydney’s south west Tuesday Trends megatrends Population Clock insight ACT Report CBD Financial Planning Association investment society environment NFP event belief Gen Z Expert IT Specialists aged care puzzle list Wagga Wagga social research menai house volunteer cultural diveristy Australian communities shopping acf15 year 12 maiden builders workforce charity February 16 global financial crisis McCridle SMART learn public speaker chairty holidays future of education organisations meals energy average Australian the great screenage rent Financial Planning Association of Australia sunburnt country summer volunteering data presentation australian real estate mobile Northern beaches Event baby name speakers pack Assistant Store Manager casual trades optus future recap census 2016 showreel christmas dessert urban living nativity scene baby names report sydney market demographer leadership workshop australian communities trends report Lower Hunter Region Northern Territory donate know the times screenage land of the middle class internships staff sydney hills not for profit research ashley fell Hornsby Shire Council lalor park Hunter Valley australian social research keynote speaker Performance Sentiment Index eliane ACT follow housing market sydneysider darwin digital economy social enquiry cost of living sydney metro employmer Macquarie University omnibus hills shire 40 million toys snapshot new york times food insecurity rule keeper rise of local property mccrindle in the media charities deloitte care support royal divorce rate New Zealand christianity rising house prices Understanding and Engaging with Generation Z huffington post Deaths stay home housing growth community stats sector financial fears infographic australian community trends report speakers investing market research sydneycity Northern Beaches DESTEL tertiary education national private wealth jobs of the future the hills shire communications capital cities potts point dare to dream economy gig house price rise shopper's pick Channel 7 water fresh new office The Daily Edition 1994 10 years mover and shaker challenge wolloomooloo national wealth financial future dream surnames ethnography real TED SRE marketing post rationalism brisbane the lucky country Sydney Lifestyle Study 2012 parents culture James Ward professional baby boom unaffordable changing face of sydney friends trend tuesday tuesday blaxland Res Vis generation alpha future-proof screenagers politics Hills Shire Council buildings employment Australian Families ease of travel generational trends education balance educhat interactive in depth interviews conferences youth Wodonga travelling greatness households healthy future engagement Australian community trends earnings sydneysiders norwest digital aussie culture work mates renting purpose Do It Yourself paying to work futurist population map PSI divorce speaker NSW resilience innovation Christmas season ABS global internet property price 1995 Australian Population JOMO seasons mccrindle Caregiver young people indonesia generation ACF17 2014 Christmas day hello fresh ACF 2016 VET sector US organisational culture litter global generation group click local communities skills "know the times" neutral bay social issues owning a home Australian demographics demographic mining boom work-life average sydneysider teachers do people still change their surname after marriage? office space sydney speaker sports winter blues wedding generations Real Estate trends analyst hunger entrepreneur Australia Day 2017 royal influence twentyseventeen child care pharmacy commuters school satisfaction residents internship gen z graphs authenticity names innovative mccrindle research students Skilling money christian choice workers events thrive Jura Australia community engagement #censusfail Word Up rain baby boomers travel keynote sustainable train suburbs wellbeing group session Sydney keynote speaker video women brands emerging technologies What is food insecurity? university degree Crime Rates emerging trends work Canberra car communities Lower Hunter baby name trends define Mark McCrindle in the media cica young australians income home christmas trees infographics apartments faux-ciliser bureau volunteers equip crime criminal unemployment wealth and income local community customer financial urban living index cancelling event coffee lovers vegetarian mythbusting national crime rates McCrindle Speaker 2016 census social researcher entertainment tableau lifestyle year 7 HSC data bus capital city ipswich breakfast transport millenials visualisation emerging generations motivate in the media christmas 2017 micro apartments professional presenters the hills relevant grave decision census results Australian Communities Trends Charlotte System's Architect Generation Y forecasting Australian Home tips Australians study Myth resource daily telegraph focus groups experience leadersip etiquette office opening baby name predictions ferry NT learning styles workplace culture NBRS tea optus my business awards student socialites staying in education future brand experience home ownership shifts renter of the future offenders Western Australia REIV Conference financial dreams future proofing winter TED talk crows nest socialising social shifts hills sunny days gender not-for-profit Valentine’s Day fears Territory trends of 2016 baby names Cobbitty-Leppington financial independence demographics social change youth unemployment USA micro professional services social media social lives responsive happy holidays not for profit house price Australian Trends high density apartments facts australian Generation X ageing Netflix 1980 surname marrickville weather ageing population Christchurch storytelling Bathburst sydney property market teach ACF2017 technology newspaper employers Kiwi Elderslie-Harrington park research pack Christmas Stats consumerism mythbusters growth of sydney Engineering Manager business index rich Black Friday Sales consumer Sydney wealth and income distribution faux-cilising panel public holiday trend proactive giving townhouses celebration princess charlotte hornsby geomapping communicate nfp social researchers poker master housing office TEDx state average aussie Aussie suburb news urban development wealth housing affordability earning English VET hopes religion Research Executive younger generations domestic story Research Director communication visual