Join our McCrindle Qual Panel

Friday, March 04, 2016

At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.


Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.


At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.


By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.

To find out more about our research and product offerings, click on our research solutions pack.

Top 10 Tips For Running Focus Groups

Monday, February 16, 2015

1. Make sure the questions flow

When writing the questions for the group moderator’s guide, order the questions in a logical manner so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section so that if you run out of time you don’t miss them.

2. Recruitment matters

To ensure the group runs smoothly it is important that you recruit the right people for the group. Of course this means recruiting people who meet the client’s brief, but additionally it means recruiting people who (unless specifically needed) come from different backgrounds, aren’t related, married or close friends. This ensures that there are no unwanted cliques and that a variety of experiences and views are represented.

3. Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need (a small suitcase with wheels is a great way to transport these items.) A focus group checklist helps to make sure that things like sign in sheets, pens, blue tac, post-it notes and whiteboard markers are not forgotten.

4. Know your content, but be flexible

There is nothing worse than a moderator staring down at their guide the entire group rather than engaging with the participants. Know what you’re asking and what is most important. To check that new issues are covered, pop out during an activity and ask the client (if they are viewing) or a colleague if there is anything that should be addressed in the final minutes.

5. Location, location, location

Choose a space for your group that is professional but not too clinical. It is important that participants feel comfortable otherwise they may not feel confident to share their opinions. Set up the space with all your materials laid out, easy to access food and drinks for participants, and keep the room at a nice cool temperature.

6. Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group, offer participants food and drink and go around the group and ask each person to introduce themselves to make participants feel comfortable.

7. Mixed modal groups- Use different formats and activities during the group

The standard focus group length of 1.5 hours can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

8. Hear everyone’s opinion

Group dynamics can be the make or break for any focus group. It’s important that everyone’s views are heard and welcomed. Try giving everyone a name tag at the beginning of the group, this will help you be able to call on them to get their opinion if they aren’t speaking up.

9. Let the group flow naturally but stay in control

During the group let the conversation flow naturally but take the lead and gently bring the group back if they get too far off topic. Often the best insights are not through stilted question and answer structure but during free flowing group discussions.

10. Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

If we can assist with helping your organisation run any focus groups, please do get in touch on 02 8824 3422.

For more on our focus group facilities, pleased head to

More about our expertise can also be found in our Market and Social Research Solutions Pack.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


workplace workshop father's day new office faux-cilise communicate optus my business awards bureau happiness meals census results housing affordability research services Gen X education future social analysis eliane miles wealth distribution 2016 researcher data visualisation crime cost of living dream middle class educated work cancelling event commute conference presentation ashley fell public speaking the hills shire career australian social research local communities sunny days The Daily Edition australia mover and shaker slideshare trend global generations NT paying to work news Australian Bureau of Statistics engage forecast aged care society rich innovative daily telegraph snapshot DESTEL housing trends language mccrindle in the media Res Vis selfie mother's day entertainment gen z social media Netflix the australian dream shifts sydneycity narcissism house price rise culture workforce home owner personalities graphs engagement moreton bay resilience product demographer safe social shifts neutral bay women report long weekend proactive Canberra winter Deaths qualitative research social researcher PSI conferences media release wealth and income distribution megatrends Northern Territory brand experience Kirsten Brewer norwest organisations couple Australian Families survey design cooking Queensland: QLD public holiday affordable alpha sports baby boom youth unemployment hobart google for education data analyst marketing social researchers 2020 40 million interactive trends analyst baby future-proof urban living index finance ACF 2016 baby boomers debt group demographic social impact environment rule keeper brands Love offenders cultural diversity environmental scanning travel Tuesday Trends follow suburbs mccrindle tea national crime rates wellbeing sector wide study aged care puzzle New Zeland mccrindle research change sydney speaker religion blaxland NSW sydneysiders recap national private wealth authenticity debate bus names millennials post rationalism employment Western Australia 2017 royal baby gender australian communities trends report logan publication rising house prices housing growth demographic transformations REIV Conference jobs future proof #censusfail learning styles consumer ethnography 1975 local ultimo 23 million learning ipswich weather life investor cold wealth careers mortgage in depth interviews Gen Y overcast population map insights optimistic population growth world youth day Aussie training suburban living Adelaide global financial crisis cancelling plans poor SA educhat ageing population water media NEETs plans shbc Real Estate vegetarian states rise of local growth daily commute national wealth royal pharmacy media commentary aussie culture conference shopping insight presentations social commentator cancel plans seasons financial income Wellington Australia Day 2017 growing population christmas society trends bondi transport food Merry Christmas Mark McCrindle 2016 census results pharmacies trends of 2017 parents friends sunburnt country investment 2016 census list university degree communities waverton facts office opening Australian Census domestic Australian Dream economy generation Z huffington post litter household financial fears ACF ease of travel teleworking royal influence dare to dream sydney event visualisation socialites Population Clock Christmas presents mythbusters customer business index tv professional speaker education future report renting Tasmania IT Specialists meetings changing face of sydney Wagga Wagga rain divorce medicine office schools students teacher 2013 English Territory DIY video australians staying home more marriage priorities dessert brisbane earnings digital keynote financial future World Water Day high density challenge faux-cilising residents geomapping stats grandparents housing criminal twentyseventeen retirement Myth low density cost equip townhouses Tuesday Trend Duchess of Cambridge wolloomooloo goals case study future proofing house prices young people typical australian Geoff Brailey apartment investing jobs of the future professional development renter of the future infographic affordability demographic trends Christmas season Research Executive future research pack South Australia village school Kiwi Melbourne healthy future fears households internship Generation Y REIV National Conference entrepreneurs of today generation alpha social lives research visualisation earning The ABC of XYZ home ownership future of work conference speaker woolworths clothing financial dreams trend tuesday google census fail wedding world community school students tertiary education supply and demand 1968 the changing face of princess charlotte networking thrive annual income hills shire housing market cloudy days 24,000,000 population milestone click Financial Planning Week sentiments forecasting young australians Australian Communities Trends easy rider year 7 sydney metro repayments motivate intern online learner small business suburb workplace culture business christian events January 26th dreaming home market research students millionth future of education social trends etiquette prince george experience Financial Planning Association of Australia emerging technologies Valentine’s Day tea wage population darwin social commentary internet land of the middle class youth demographics Queensland divorce rate easter lalor park Northern Beaches Word Up Scouts men public speaker social change church balance entrepreneur resource buildings sydney hills outsourcing student leadership focus group SMSF not for profit sustainable communications Hornsby Shire Council community event Australian Home royal family trends ACT rental stress owning a home Crime Rates charity perth ferry define brand salary social life sector identity teach research Do It Yourself storytelling new york times stay home marriages Christmas lunch average aussie deloitte mining boom hornsby Australian Trends optus rent leader hello fresh potts point parenting survey winter blues goal 24 million weekly earnings cash 1980 work mates 2015 friendship Bathburst lifestyle Engineering Manager sun non profit university Australians event moderators guide group session shopper's pick real Real Estate Institute of Victoria research data celebration school satisfaction ideas not-for-profit emerging generations high density apartments staying in staff office space Royals census financial independence employers results visual quote year 12 FPA marrickville social victoria holidays cars urban house price tattoos study New Zealand internships 2012 Northern Beaches Christian School focus groups Aussies communication McCrindle Speakers travelling earn mentor know the times baby name trends teaching car culturally diverse holiday omnibus gen alpha trends of 2016 generations Social Trend crows nest collaborative relational schools high density living Education Future Forum program baby name keynote speaker christianity increasing densification Channel Seven education sector WA speakers Northern beaches Event australian communities forum skills infographic wall Generation X children story Charlotte consumerism summer February 16 FOMO work-life Australian demographics System's Architect contiki social issues Australian communities generational trends commuters economic unaffordable organisational culture budget Wodonga family ABS monarchy award winner baby names menai fresh eliane going out newspaper Australian schools Assistant Store Manager 10 years mobile anzac innovation high school families Sydney keynote speaker data mccrindle baby name predictions "know the times" unemployment Channel 7 curiosity panel pyrmont tips train generation global energy tuesday CBD vegemite community engagement TAS responsive area EFF award participants presentation faux-ciliser statistics property price learn HSC professional manly analysis wealth and income toys professional services poker master Christchurch spend futurist Births media activity kate middleton ashley mckenzie in the media Sydney acf15 Caregiver wages collaboration gold coast hopes state mythbusting property market online shopping personal growth technology volunteers living greatness teachers entrepreneurial house urban living 1994 cartodb builders 2014 JOMO the average aussie socialising ageing city capital cities New South Wales mateship coffee VIC property tableau child care forum politics education research the hills Financial Planning Association thought leadership census 2016 social research millenials social enquiry nfp sector wide GPO relevant urban taskforce government Australia Day capital city leadership workshop emerging trends TDE education