Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

demographic trends water average sydneysider optus program entertainment urban living index overcast 2013 Channel 7 local communities happiness cloudy days Wagga Wagga resilience 2016 census results mccrindle social impact parenting qualitative research Territory retirement sydney hills wellbeing demographer population baby pharmacy princess charlotte workplace cars growth internships gen z crime not for profit tertiary education social shifts collaboration divorce "know the times" study ultimo earning relevant insight financial future NEETs in the media waverton social issues Generation Y Vocational education insights WA medicine keynote CBD Australian Families keynote speaker royal family media teacher social researcher builders #censusfail purpose forecasting schools communication 1980 vegemite daily telegraph ABS mortgage divorce rate statistics plans trends of 2017 public holiday New Zeland house price rise earn dream mover and shaker February 16 2017 Christmas lunch shopper's pick mobile futurist research services System's Architect Tasmania breakfast authenticity commuters healthy future australians staying home more SRE suburban living friends tips national crime rates typical australian Australian communities census data small business spirituality unemployment clothing growing population the hills SMART townhouses shopping centre weekly earnings sydneysider meals demography dessert social researchers tv case study the hills shire wage entrepreneurs of today work GPO greatness Bathburst social commentator conference speaker home ownership professional services Tuesday Trends royal infographic dare to dream local community high density living demographics shopping personal growth gen alpha sports bus Word Up McCrindle Speakers socialites Charlotte potts point ashley mckenzie thought leadership Queensland monarchy anzac forum household video NBRS Australian Census australian communities forum Sydney Hills Business Chamber results commute Australians baby boom blaxland infographic wall contiki child care Aussie public speaker social life weather quote marketing participants belief mining boom micro apartments men dreaming census generational trends Gen Y poor village Australian schools Education Future Forum know the times travelling coffee customer Financial Planning Week cost land of the middle class urban living Generation X domestic prince george aged care puzzle conference mythbusting rental stress budget Engineering Manager optimistic James Ward seasons professional safe mythbusters summer shbc financial fears shifts award winner cost of living house price community event baby names australia report Financial Planning Association Births residents stay home wages brand wealth distribution communities poker master FOMO work-life deloitte professional speaker world ferry resource university degree Assistant Store Manager Christmas presents university group session states family generation Z marriages jobs crows nest sydney speaker sydney event long weekend Hornsby Shire Council investor Geoff Brailey names cica population growth Res Vis omnibus government social analysis debt the average aussie social trends Kiwi Northern Beaches Christian School interactive rise of local Valentine’s Day engagement house prices easter cooking Hills Shire Council living tea ACF 2016 online optus my business awards tuesday facts future energy census 2016 future proofing gender going out World Water Day financial sector wide study social change litter Canberra leadership workshop women sydneycity Queensland: QLD market research state average aussie mateship career youth unemployment Macquarie University staying in Wellington research sunburnt country Australian Dream etiquette learner fears consumerism urban taskforce school bondi internship online shopping technology education sector Andrew Duffin Work place conferences Australian Home financial dreams research report wolloomooloo twentyseventeen moreton bay school students workplace culture student SA geomapping Western Australia investment engage teleworking 1994 the australian dream low density follow real Skilling TDE marriage repayments future of education cancelling plans ACF local apartments newspaper internet neutral bay DESTEL Australia Day debate relational google 24 million Northern beaches Event award social media training goals sentiments slideshare transport business index event priorities educated 2014 visual cancel plans Adelaide brands pharmacies speakers environmental scanning faux-ciliser outsourcing pyrmont census fail baby name predictions selfie sunny days responsive business performance sustainable logan faux-cilise Australian Trends teaching The ABC of XYZ research pack earnings Tuesday Trend Duchess of Cambridge networking innovative norwest 1968 Australian Bureau of Statistics church aged care social enquiry business CPI hello fresh average Australian personalities population map learning styles baby names report bureau SMSF city fresh publication list work mates Australian Communities Trends Merry Christmas spend future proof Real Estate Institute of Victoria menai impact learn tattoos innovation entrepreneurial wedding eliane Deaths australian social research PSI demographic data grandparents census results community engagement future of shopping survey food Northern Beaches JOMO father's day conference presentation wealth and income distribution trades renting January 26th salary home national private wealth intern emerging generations the changing face of tableau apartment FPA society faith presentations education future storytelling education future report 10 years digital The Daily Edition cultural diversity ACT sector wide rising house prices paying to work Financial Planning Association of Australia community global financial crisis organisational culture 2020 leadership middle class couple click Australian demographics car trends of 2016 cultural diveristy baby name trends high school celebration mentor holiday economy annual income non profit Social Trend 2015 24,000,000 Netflix careers hills shire generation survey design media activity employers housing market public speaking youth easy rider Gen X ashley fell brand experience workshop Royals panel new office year 12 christianity alpha educhat office opening world youth day faux-cilising generation alpha Do It Yourself ethnography curiosity mccrindle tea future of work housing growth capital city professional development manly economic recap New South Wales communications criminal snapshot suburbs Research Executive young australians grave decision Christmas season Australia Day 2017 leader change presentation rent society trends environment NBRS Architecture collaborative mccrindle in the media challenge social analysis cold TAS research visualisation news darwin politics language Sydney keynote speaker trend micro rich VET education research royal baby changing face of sydney housing ageing population perth wealth home owner aussie culture cancelling event Love lalor park area product sun ideas REIV Conference organisations researcher balance media commentary sector baby name brisbane social research rain offenders not-for-profit buildings experience research data Myth ease of travel consumer VIC media release goal supply and demand religion NT 40 million Scouts NSW cartodb sydney metro global generations lifestyle winter blues australia victoria define data analyst forecast affordability IT Specialists increasing densification huffington post generations REIV National Conference 2016 census nfp trends analyst employment finance workforce post rationalism schools students group motivate population milestone Population Clock housing affordability social commentary train social lives Sydney moderators guide volunteers proactive investing trends Mark McCrindle teach communicate HSC Aussies toys thrive EFF wealth and income holidays equip emerging trends vegetarian skills renter of the future entrepreneur urban meetings owning a home charity affordable staff identity christmas life teachers jobs of the future Wodonga 2012 millionth future-proof winter in depth interviews households Real Estate woolworths data visualisation financial independence stats Australian Population Crime Rates events socialising baby boomers 1975 friendship VET sector housing trends Kirsten Brewer australian communities trends report income high density property market Melbourne daily commute capital cities visualisation report narcissism kate middleton google for education eliane miles millennials DIY South Australia global young people national wealth Channel Seven ageing marrickville students mother's day property price hobart families suburb high density apartments ipswich culturally diverse English education gold coast emerging technologies 23 million Northern Territory year 7 property 2016 children focus groups travel parents New Zealand house mccrindle research cash Caregiver megatrends millenials office space royal influence school satisfaction hopes rule keeper culture demographic transformations sydneysiders graphs christian hornsby office focus group trend tuesday unaffordable acf15 baby names new york times story Christchurch learning

Archive