New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

The Growing Need for 'Lazy Time' Amongst Aussie Men

Tuesday, August 16, 2016

We know our nation prides itself on our ‘mateship’ culture, however our recent research shows that over three-quarters of modern Aussie men are struggling to find time for their mates.

We were delighted to survey over 500 Australian males (aged 20 to 40 years) to find out how they spend their down time, for this study commissioned by Bundaberg Rum. Our research revealed that whilst nearly all men (97%) agree making time for their mates is essential, the majority (85%) of Aussie males are struggling to find enough time for much needed ‘man time’ with their friends.

Social demographer Mark McCrindle said: "Career driven, family focused and health conscious Aussie men are crowding their lives with commitments. As a result of these pressures and competing priorities, the time available for men to kick back and relax with their mates has begun to erode"

“Trends over the last three to five years highlight that men are losing the battle for the simple pleasures that bring Aussie men together. The study found that one in three (35%) are spending less quality time with their mates than three to five years ago, and revealed Aussie mates are sharing 30% less barbecues and watching 29% less sport.” - Mark McCrindle.

Men aren’t prioritising friendships

According to the report, men aren’t prioritising friendships as much as they should. Mates are pipped by family (77%), work (67%) and health and fitness (64%), with friendship (52%) coming in fourth place on their list of priorities.

Mark McCrindle said that for men, getting the balance right and making time for down time with mates is essential for their ‘social well-being’.

Lazy Time with mates might just be the best thing for Aussie men’s social WELL-BEING

“It’s a truth and permission that hard-working Aussie men might be delighted to hear, but watching sport and enjoying some lazy time with their mates might just be the best thing for their social well-being”

“Importantly, the research shows that men who have regular casual get-togethers with their friends are happier than those who don’t (83% compared to 70%), more productive (79% compared to 73%), and had lower stress levels (66% compared to 73%)." - Mark McCrindle

20 to 25 year-old men are chucking sickies to watch Netflix

In addition, almost one in five men (17%) have pulled a sickie and stayed at home instead of hanging out with their friends. 20 to 25 year-old males are the worst offenders with three in ten males (30%) admitting to it in the last six months.

One in five (19%) admitted to turning down a night with close friends to stay at home and watch Netflix or TV, and one in ten (11%) have turned down a night with their mates to spend time at home on social media instead.

Mark McCrindle said modern Aussie men needed to share more down time together to avoid the risk of becoming disconnected from their friends.

“It’s important that everyone makes time for their friends, but in this era of increased busyness – it means our social lives are becoming increasingly disconnected. Lazy time and casual get-togethers spent with mates are now more important than ever,”- Mark McCrindle.

View the full infographic here

McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”

CLICK HERE TO READ THE ARTICLE 



Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."






Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.





Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.






Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


CLICK HERE TO READ THE ARTICLE






THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

employment trend tuesday millennials deloitte socialites engage relevant keynote speaker research visualisation EFF digital wage divorce rate grandparents social analysis princess charlotte litter future-proof baby boom facts social shifts criminal storytelling demographic trends gold coast happiness World Water Day TDE professional development cooking housing market brisbane generation Z trends skills friendship internship world youth day aged care puzzle religion Do It Yourself entrepreneur Love tuesday group session Australia Day global financial crisis group 40 million weather emerging generations sydney speaker hopes culture politics social commentator wealth and income distribution events learning alpha social media not-for-profit city generation alpha anzac organisations Geoff Brailey staying in participants Australian Trends research data sustainable relational easter English technology cancelling plans aged care New Zeland Merry Christmas government manly student geomapping Australians slideshare office 1994 SA interactive presentations tertiary education global financial dreams names Scouts Christmas lunch supply and demand narcissism conference speaker employers earn wedding tattoos the changing face of visualisation Australian Families sports education future report women the australian dream careers responsive population map 24,000,000 year 7 System's Architect men suburb mentor property price victoria February 16 Australian Home resilience rise of local social life urban living index wealth distribution typical australian ease of travel Financial Planning Week JOMO parenting ipswich ACT suburban living social researcher pyrmont Engineering Manager resource Sydney pharmacies baby names online collaboration wellbeing middle class equip Australian Communities Trends baby name experience year 12 learning styles bureau mythbusters high density apartments investor average aussie norwest 2014 domestic publication acf15 infographic conferences daily commute ethnography salary new office mortgage budget society trends brands national crime rates Tuesday Trend customer educated forecasting workplace culture gen alpha Northern beaches Event offenders Royals family shopping news entertainment teachers goals emerging technologies ABS daily telegraph 1968 kate middleton water renter of the future follow optimistic winter dream study royal high density living Christchurch qualitative research holiday 2020 crows nest university degree social australian communities trends report social change mining boom DESTEL summer potts point emerging trends gen z logan community event hills shire economic retirement living global generations families marketing going out snapshot 23 million twentyseventeen Bathburst residents royal influence Generation X google for education finance meals data vegemite australia social impact professional speaker Social Trend demographic social commentary poor DIY researcher office opening REIV Conference teleworking infographic wall sydney event charity analysis socialising environmental scanning sunburnt country keynote change priorities focus group recap students Western Australia curiosity faux-cilise selfie university local Australian schools marriage program weekly earnings investment leader blaxland easy rider research apartment education Wellington public speaking google Word Up staff Gen Y shopper's pick renting mccrindle in the media nfp commute housing trends statistics marriages state teaching list growth teach generations workforce national wealth rule keeper etiquette personal growth shifts demographics trend award leadership workshop Channel Seven rain urban living plans mateship prince george sunny days language trends analyst learn moderators guide insights mccrindle tea food video newspaper WA future proof townhouses economy thought leadership child care poker master house price rise spend mccrindle research education sector house price office space business The ABC of XYZ future proofing tableau sector wide study 2013 moreton bay Myth work 1980 mover and shaker New Zealand FPA 2016 jobs winter blues wealth tips leadership cash innovation conference cost Research Executive young australians 2015 IT Specialists house forecast unemployment education future presentation dessert FOMO trends of 2016 innovative schools baby aussie culture Australian Bureau of Statistics cold Gen X Channel 7 youth rental stress data visualisation Assistant Store Manager know the times young people future of work market research research pack Netflix capital city communications public holiday property optus event church low density toys affordable future of education housing Valentine’s Day define communities product ideas lalor park mythbusting property market millenials monarchy royal baby gender household australians staying home more debt society sun sector educhat balance hobart Canberra baby name predictions population milestone australian social research population growth REIV National Conference energy social lives media Adelaide community school students unaffordable Christmas presents life social enquiry brand experience marrickville challenge Australian communities Education Future Forum work-life lifestyle not for profit career Queensland Australia Day 2017 conference presentation Australian demographics darwin income ACF 2016 national private wealth Res Vis collaborative financial independence parents long weekend menai annual income "know the times" entrepreneurial quote 2017 earning Christmas season speakers Deaths home ownership proactive australian communities forum wealth and income crime housing affordability cancelling event Financial Planning Association states eliane social researchers buildings tv brand organisational culture census Northern Beaches youth unemployment overcast clothing seasons community engagement NEETs personalities demographer Aussies PSI 1975 home authenticity hello fresh media activity eliane miles Crime Rates Wodonga McCrindle Speakers neutral bay fears case study rising house prices TAS pharmacy training networking 2012 in depth interviews sydneycity holidays father's day faux-cilising Population Clock Northern Beaches Christian School dreaming Melbourne increasing densification social research education research report 24 million workshop school Queensland: QLD housing growth children earnings panel The Daily Edition christianity ultimo sydneysiders meetings intern jobs of the future work mates trends of 2017 GPO communicate insight HSC shbc rich medicine media release faux-ciliser royal family generational trends wolloomooloo omnibus mccrindle waverton survey design growing population outsourcing hornsby visual wages VIC consumerism megatrends post rationalism in the media bondi Territory Aussie engagement Tasmania 10 years non profit Northern Territory Sydney keynote speaker healthy future school satisfaction Real Estate Tuesday Trends high school cost of living new york times tea Australian Dream stats urban area data analyst cloudy days New South Wales ashley mckenzie Real Estate Institute of Victoria mother's day goal communication business index futurist sentiments identity environment Australian Census real consumer transport media commentary millionth couple land of the middle class affordability survey vegetarian ashley fell Financial Planning Association of Australia safe rent ACF workplace baby name trends Hornsby Shire Council Generation Y learner christmas high density Kiwi capital cities Wagga Wagga CBD optus my business awards volunteers Births South Australia stay home schools students households graphs paying to work generation teacher greatness investing cartodb debate celebration demographic transformations sector wide cancel plans internships NT world woolworths Duchess of Cambridge SMSF coffee baby boomers population online shopping Charlotte fresh builders results focus groups house prices urban taskforce thrive friends cars ageing population entrepreneurs of today research services ageing Caregiver small business social trends financial huffington post cultural diversity local communities click home owner future owning a home suburbs January 26th professional mobile dare to dream forum Kirsten Brewer internet financial future village perth divorce NSW repayments motivate Mark McCrindle

Archive