Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Canberra research "know the times" responsive news analysis authenticity demographics toys cold Research Executive kate middleton school satisfaction mccrindle Adelaide Aussie faux-cilise leader daily telegraph fears investment business index group session entrepreneur twentyseventeen digital education sector friends world youth learn millennials collaboration Australian schools economic national crime rates baby new office entertainment Crime Rates culturally diverse newspaper wedding society trends daily commute employment low density professional services Queensland rise of local commute budget cost of living social change social analysis life medicine Duchess of Cambridge financial fears lalor park lifestyle high density living generations belief insight 2015 communicate mythbusters group thrive baby names report high density slideshare buildings 24 million moreton bay australian communities forum Hornsby Shire Council educhat debate family living growth women social trends property market narcissism crime communities non profit father's day event holidays shopping centre jobs of the future personal growth VET generation alpha 1968 Queensland: QLD futurist young people learning styles greatness car leadership SMSF NBRS Bathburst SA waverton Word Up Merry Christmas marrickville business presentations environmental scanning online shopping rent conferences domestic criminal JOMO 23 million teachers dream educated manly celebration royal supply and demand national private wealth NEETs Wagga Wagga mover and shaker millionth REIV Conference professional speaker socialites marriage social researcher breakfast baby name predictions neutral bay the average aussie Res Vis Generation Y cars financial trends of 2017 Tuesday Trend unaffordable social shifts work housing affordability engage workforce google for education children moderators guide darwin collaborative finance office opening suburb financial independence VET sector entrepreneurs of today pharmacies dare to dream world youth day business performance case study christianity workplace culture teacher career geomapping work-life mccrindle tea 2016 young australians tea customer demographer socialising summer Scouts Australian Dream visual change spirituality crows nest HSC housing trends Sydney keynote speaker program gen alpha teach university brisbane population milestone Australian Home millenials keynote speaker year 7 cooking IT Specialists thought leadership social enquiry alpha vegetarian affordable easter financial future energy emerging trends 2017 shifts Myth community event Christmas lunch omnibus the changing face of government friendship etiquette forecasting Real Estate bureau English australians staying home more overcast optus my business awards FOMO norwest Australian Population Engineering Manager qualitative research market research census results cost happiness in depth interviews leadership workshop World Water Day fresh generation Z 2012 1980 future census fail changing face of sydney Northern beaches Event Australian Census Australian demographics Macquarie University education future cancelling plans local community 2016 census results sector wide shopper's pick Australian Communities Trends social researchers Kirsten Brewer tuesday ashley fell Australian Families wages shopping Andrew Duffin mentor earning owning a home megatrends the hills shire resilience income Northern Beaches Christian School post rationalism internships Aussies sun brand national wealth WA sector wide study equip retirement staying in 2013 survey design visualisation tertiary education Royals insights travel builders royal family Financial Planning Association networking professional goal politics baby boom award winner meals dreaming baby names australia report identity financial dreams house price average aussie litter jobs renting volunteers land of the middle class internship NSW CBD research pack social commentary tattoos clothing 2020 high density apartments mining boom cash internet growing population The Daily Edition research services rising house prices property aged care commuters states award Australian Trends meetings goals public holiday Northern Territory global hills shire media activity schools students Caregiver house price rise New Zealand hopes Sydney mccrindle research spend food education the hills results training survey relevant sunburnt country dessert ultimo baby name trends pharmacy community engagement plans experience school students capital cities report office earn New South Wales ideas click baby name infographic cartodb ACF population growth economy monarchy long weekend know the times weekly earnings social Kiwi media release investor 2016 census townhouses grave decision media commentary earnings Christmas presents Australia Day sunny days royal influence Sydney Hills Business Chamber students capital city brands environment innovation Work place water christian deloitte royal baby investing not for profit NT housing brand experience NBRS Architecture healthy future stats Channel Seven video demographic trends data analyst gen z affordability selfie relational urban wealth and income forum sustainable statistics personalities google increasing densification housing growth workshop home ownership January 26th education research not-for-profit outsourcing wage demographic transformations Valentine’s Day menai home owner define communications future-proof rain australia follow Australians Northern Beaches conference speaker generation victoria TAS small business consumer population ACT woolworths future of shopping 10 years child care future proof cancel plans Financial Planning Week study stay home grandparents workplace mortgage Births census 2016 Wellington sydney event public speaking mobile youth unemployment VIC skills middle class 40 million staff schools intern couple community seasons REIV National Conference coffee social media employers Social Trend engagement future of education demographic sydney speaker sydney metro shbc storytelling professional development office space FPA South Australia sydney hills conference presentation repayments researcher social research panel technology mateship Vocational education Territory social lives suburbs emerging generations media Charlotte in the media trades perth social commentator research data aged care puzzle winter education future report Australian Bureau of Statistics facts Generation X potts point EFF emerging technologies australian communities trends report McCrindle Speakers teleworking optimistic graphs Wodonga Netflix learner ageing population Melbourne organisations student innovative faux-cilising eliane Education Future Forum church proactive trends of 2016 household quote New Zeland public speaker GPO bondi wolloomooloo tableau local communities work mates trend organisational culture train aussie culture local wealth distribution poor entrepreneurial ease of travel offenders interactive Real Estate Institute of Victoria teaching eliane miles optus vegemite research report census gender blaxland ABS PSI prince george 24,000,000 urban living annual income Christchurch snapshot trends research visualisation anzac TDE christmas huffington post names holiday easy rider cancelling event System's Architect communication February 16 publication hobart property price cloudy days social issues sentiments Deaths data global financial crisis marriages future of work logan acf15 careers poker master ACF 2016 Mark McCrindle recap language Skilling winter blues hello fresh tv divorce rate new york times wealth Australian communities real charity Gen Y paying to work faux-ciliser tips residents Gen X urban living index ageing Population Clock Christmas season presentation Tasmania suburban living ipswich DESTEL debt consumerism social life house families participants school house prices ferry state global generations travelling going out village speakers curiosity hornsby divorce culture the australian dream wellbeing city generational trends DIY challenge wealth and income distribution salary focus group religion cultural diversity Western Australia list priorities pyrmont gold coast balance bus resource contiki social impact baby names The ABC of XYZ Do It Yourself princess charlotte motivate housing market australian social research sydneycity Geoff Brailey ethnography Hills Shire Council 2014 sector conference focus groups Assistant Store Manager story events mccrindle in the media high school SMART ashley mckenzie Tuesday Trends typical australian parenting data visualisation marketing online area men Love apartment urban taskforce year 12 future proofing safe transport 1994 nfp #censusfail rich trend tuesday baby boomers households 1975 rental stress mother's day renter of the future keynote mythbusting sports population map weather sydneysiders infographic wall forecast James Ward rule keeper Channel 7 unemployment university degree trends analyst product Australia Day 2017 learning society home parents faith Financial Planning Association of Australia