Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.

WATCH MARK MCCRINDLE ON GOOGLE AIR HERE

Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.

Innovative

Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.

Collaborative

It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.

Responsive

So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

online shopping Northern Territory acf15 house price entrepreneur product optus work mates high school names australia survey design internships data analyst investment social researcher office opening Queensland: QLD national private wealth Kiwi politics australian social research safe logan survey house poor EFF Australian Communities Trends visual wealth and income distribution media activity consumerism income optimistic renting educhat ideas investing proactive Western Australia perth business index mobile overcast Northern beaches Event workshop domestic socialising water meetings home ownership Do It Yourself moreton bay education South Australia wealth and income households narcissism teachers internet training couple google Kirsten Brewer cash FOMO authenticity Christchurch employment grandparents teaching wage The Daily Edition Wodonga professional speaker Australians FPA career culture government community event 2013 bondi daily commute local communities communication school satisfaction young australians work community engagement capital cities video learning conferences baby name predictions keynote megatrends research pack transport monarchy darwin Love Australia Day 2017 sunny days 24 million workplace culture fresh emerging generations mentor social trends hornsby social enquiry researcher volunteers education future report faux-cilising geomapping mateship neutral bay Aussies potts point sector wide divorce wealth life social life wolloomooloo dare to dream Christmas presents home owner trend happiness demographic real demographic trends careers generations pyrmont cost of living rental stress property price demographic transformations New Zealand christianity post rationalism omnibus environmental scanning innovation Channel Seven education research rise of local increasing densification know the times mortgage JOMO social lives research pharmacies trends suburb gen z house price rise Netflix workforce medicine events population growth etiquette Real Estate Institute of Victoria teach Gen Y brands trends of 2016 toys blaxland Sydney keynote speaker aged care puzzle 2017 aged care sydney event REIV Conference forecasting Real Estate mccrindle in the media wellbeing entertainment healthy future Northern Beaches eliane miles DIY resilience paying to work vegetarian conference speaker local sentiments recap 1975 balance marriage community teleworking participants report generation Z define victoria 40 million women world snapshot residents summer baby name curiosity Charlotte dessert parents employers small business Valentine’s Day System's Architect friendship Australian Families sun media release Word Up average aussie lifestyle cars cooking royal influence January 26th speakers energy Melbourne waverton shbc salary hello fresh school students ABS ageing population holidays fears social research SA children education sector cancel plans offenders NEETs new york times NT millionth jobs of the future lalor park debt cloudy days internship stay home divorce rate trends analyst future proofing poker master Australia Day ACF 2016 buildings professional trends of 2017 data VIC panel mccrindle hopes debate millenials food father's day technology motivate demographics Financial Planning Association parenting tea winter ipswich storytelling infographic budget middle class Financial Planning Association of Australia unaffordable organisations Tasmania winter blues global generations urban living index Australian Trends royal baby social media staying in cultural diversity family McCrindle Speakers christmas suburbs high density apartments Christmas season follow future of education hills shire personal growth home sustainable selfie property market Sydney tuesday Bathburst aussie culture ACT earnings wages 1968 2015 presentation easter Caregiver future World Water Day 1980 educated Australian demographics Engineering Manager research services families mythbusting royal family social impact moderators guide Queensland long weekend capital city Royals year 7 keynote speaker IT Specialists shopper's pick financial fears easy rider in depth interviews wedding New Zeland sunburnt country Australian Dream interactive university Myth in the media communications social researchers Duchess of Cambridge insight change entrepreneurs of today baby boom child care goals financial future Australian schools Res Vis deloitte housing affordability relevant affordability entrepreneurial supply and demand australian communities trends report shopping renter of the future ashley fell PSI education future Deaths Hornsby Shire Council focus groups leader celebration economy social change statistics state the australian dream annual income public speaking twentyseventeen australian communities forum skills The ABC of XYZ responsive seasons typical australian professional development stats spend schools students consumer SMSF financial independence 24,000,000 language Research Executive group session investor identity sydneycity New South Wales growth crows nest housing market research rent retirement February 16 HSC GPO norwest social analysis high density bureau quote weekly earnings public holiday program Tuesday Trends society publication princess charlotte 10 years shifts communities sydneysiders CBD ethnography criminal society trends DESTEL marriages generational trends forecast forum social issues holiday data visualisation friends wealth distribution cancelling event coffee greatness world youth day 2016 hobart customer travelling TDE anzac tertiary education millennials engagement states Australian communities staff city clothing Assistant Store Manager litter Northern Beaches Christian School ease of travel baby name trends office school men kate middleton leadership news challenge socialites Adelaide business Gen X sector wide study 23 million eliane environment housing growth 2020 tattoos media demographer sector Australian Home tableau tv mccrindle tea rule keeper equip youth Financial Planning Week facts high density living Generation X future of work manly students social shifts Channel 7 Canberra marketing brand experience futurist presentations pharmacy baby names tips mother's day future proof work-life graphs australians staying home more alpha Christmas lunch study NSW English baby emerging trends builders not for profit Social Trend university degree Territory church workplace 2012 population commute religion learner student REIV National Conference Australian Census TAS global learn property mythbusters 2014 repayments visualisation brand resource communicate woolworths national wealth low density results suburban living award apartment travel thought leadership event non profit thrive research visualisation dreaming relational Australian Bureau of Statistics newspaper village group insights dream teacher ageing huffington post Births Geoff Brailey Merry Christmas plans analysis gen alpha menai slideshare trend tuesday leadership workshop affordable earn mccrindle research contiki rising house prices collaboration census cost conference presentation rain national crime rates crime Crime Rates social commentator Population Clock growing population going out urban schools Tuesday Trend innovative youth unemployment nfp sports weather jobs Wellington living focus group office space 1994 rich population milestone gold coast faux-cilise goal priorities housing trends faux-ciliser marrickville housing market owning a home cancelling plans emerging technologies Aussie infographic wall Mark McCrindle population map sydney speaker "know the times" intern online future-proof networking conference engage qualitative research ultimo urban living WA case study media commentary experience brisbane unemployment financial baby boomers not-for-profit vegemite mining boom land of the middle class personalities click ACF charity cartodb social google for education global financial crisis earning social commentary research data optus my business awards Scouts Wagga Wagga financial dreams the changing face of generation mover and shaker young people area cold Education Future Forum townhouses prince george digital Generation Y finance household learning styles economic house prices daily telegraph year 12 outsourcing royal collaborative organisational culture gender list new office generation alpha meals ashley mckenzie urban taskforce

Archive