Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

school high density apartments eliane sports training NT Christchurch research services dessert sentiments urban outsourcing rising house prices local urban taskforce professional speaker demography GPO entrepreneurs of today Financial Planning Association optimistic internship research report goals demographic transformations men employers ageing population ABS wellbeing religion interactive speaker future proof SMSF investor plans prince george rule keeper the great screenage society organisations business performance property market gold coast millenials faux-ciliser potts point environment award winner internet 2020 ease of travel google researcher staff parents conference Western Australia TDE poor communities communication cost of living Skilling research visualisation curiosity student resource visualisation Wodonga internships australians staying home more fears bondi world train charity royal baby customer google for education Australian communities statistics trend tuesday tv high density living results cash rich selfie wages social media PSI snapshot investment marriage VET sector cost IT Specialists hopes divorce rate experience demographic trends work housing growth high school FPA social life Research Director unaffordable young australians futurist event social analysis market research faux-cilise wealth distribution intern faith teach community engagement seasons clothing English Queensland couple rent mother's day VET office Real Estate thrive not-for-profit huffington post economy resilience research census digital sydneysiders middle class lifestyle easy rider sydneycity culture teachers employment EFF future-proof economic in depth interviews authenticity DESTEL generation alpha trades victoria goal shopping growing population australian communities forum poker master ACF 2016 tertiary education Royals conference presentation mentor salary geomapping entertainment daily commute low density wedding 10 years non profit australia balance norwest Sydney keynote speaker 2015 entrepreneurial SRE changing face of sydney speakers Work place ashley fell suburb future of work teaching culturally diverse pharmacy debate teacher study trends Deaths follow TAS REIV Conference impact Duchess of Cambridge annual income woolworths ACT mccrindle tea real eliane miles workshop commute story school students parenting Channel 7 group session royal influence award insights post rationalism Research Executive media activity professional development tips education research financial future etiquette national crime rates rise of local recap acf15 Canberra TED housing high density year 12 New Zealand New South Wales leadership workshop cold engagement renter of the future builders online anzac Crime Rates social change public speaking sydney hills Christmas season brand experience Australian Communities Trends home ownership grave decision social commentary future proofing ultimo social issues social researchers government learn domestic bus tableau baby name predictions affordability hornsby survey design forecasting Tuesday Trends emerging generations mythbusting rain earning mccrindle research cultural diveristy food lalor park mccrindle in the media gen alpha shopper's pick showreel new york times Australian Trends facts repayments Res Vis relational report financial perth megatrends owning a home weekly earnings leadership panel car research data retirement Australian Home JOMO 2013 emerging technologies media workplace culture ACF The ABC of XYZ New Zeland earn fresh REIV National Conference Gen X January 26th population growth social shifts average sydneysider skills professional services Generation X housing market buildings Northern Territory spirituality households university women the hills shire growth millionth narcissism census 2016 business emerging trends NBRS proactive 24 million 2016 census tattoos micro apartments education thought leadership newspaper meetings motivate Christmas lunch innovation 1980 personalities conferences qualitative research Australian demographics overcast trends of 2016 South Australia happiness Andrew Duffin socialising rental stress financial fears apartments the hills cooking house prices city grandparents winter blues learner responsive publication belief online shopping demographic Real Estate Institute of Victoria suburbs VIC data analyst consumerism paying to work Australia Day 2017 not for profit logan holiday twentyseventeen townhouses litter Queensland: QLD participants media commentary program Geoff Brailey local community NEETs contiki social commentator baby names australia report marrickville school satisfaction national wealth TED talk Bathburst cars Population Clock cartodb Myth Sydney greatness weather royal family commuters alpha the changing face of ferry small business click schools students Channel Seven The Daily Edition communications events renting state organisational culture jobs of the future church daily telegraph youth unemployment village national private wealth trends analyst McCrindle Speakers sun Assistant Store Manager housing affordability cultural diversity community infographic wall future of shopping divorce housing trends princess charlotte child care FOMO business index challenge stay home news teleworking living tea average Australian forum WA financial independence mythbusters baby name transport Engineering Manager house stats shbc urban living index Aussies 23 million Word Up sydney event data visualisation sunny days crows nest education future report leader coffee Financial Planning Association of Australia insight screenage capital city hobart aged care Charlotte home crime safe hills shire Territory "know the times" micro pyrmont celebration collaboration medicine media release language Melbourne census results baby names report sunburnt country financial dreams education sector menai Gen Y mccrindle local communities hills in the media census fail Christmas presents summer 2017 Kirsten Brewer Scouts gen z capital cities property price public holiday monarchy hello fresh meals video 2014 learning Sydney Hills Business Chamber product sustainable australian communities trends report slideshare HSC wealth and income Valentine’s Day travelling students CPI World Water Day SMART increasing densification suburban living Love dream travel cica keynote father's day pharmacies infographics global presentations public speaker Macquarie University consumer income home owner water population map residents keynote speaker change 2016 investing cancelling plans mover and shaker vegetarian manly data Australia street aussie culture networking mobile Hills Shire Council easter land of the middle class Aussie baby entrepreneur James Ward list visual healthy future vegemite waverton toys tuesday average aussie brisbane bureau household jobs families long weekend speakers pack census data mining boom university degree office opening socialites demographer DIY sydney metro Tuesday Trend office space NBRS Architecture mortgage darwin brands life baby boom states sector wide study Northern Beaches Christian School future society trends Australian schools Vocational education Australian Families infographic global generations relevant sector wide the australian dream educhat Financial Planning Week storytelling Social Trend moderators guide baby name trends professional Australia Day breakfast equip sydneysider deloitte survey Caregiver sydney speaker social trends SA group Hornsby Shire Council graphs community event purpose Australian Bureau of Statistics affordable energy presentation Australian Census identity CBD work-life australian social research System's Architect engage house price rise royal 1975 ideas demographics Australians social enquiry omnibus Wagga Wagga Netflix ageing brand blaxland volunteers technology earnings February 16 generational trends cloudy days wage generation 1994 global financial crisis personal growth shopping centre moreton bay trend Kiwi christianity debt trends of 2017 generation Z education future generations Northern beaches Event analysis Do It Yourself unemployment workplace house price population milestone 2012 marketing social lives new office winter typical australian Generation Y Mark McCrindle staying in population offenders the average aussie politics area faux-cilising wealth social research optus my business awards social impact 40 million educated work mates ipswich names family marriages ethnography Australian Dream conference speaker research pack #censusfail environmental scanning friends mateship criminal career year 7 case study young people forecast collaborative Merry Christmas children gender cancelling event ashley mckenzie Northern Beaches supply and demand 1968 define property TEDx focus group communicate Education Future Forum know the times quote 24,000,000 christian kate middleton Births nfp schools learning styles wealth and income distribution Australian Population apartment cancel plans millennials wolloomooloo aged care puzzle 2016 census results Adelaide dare to dream social researcher social optus dreaming sector baby names neutral bay spend professional presenters Wellington careers world youth day youth going out baby boomers christmas workforce shifts budget priorities NSW future of education friendship finance Tasmania focus groups urban living innovative holidays

Archive