2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire

About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


earning DIY wealth distribution Financial Planning Week education capital city keynote shifts cartodb market research responsive grandparents tea data analyst balance child care emerging trends youth unemployment father's day tertiary education millenials australian communities forum changing face of sydney brand #censusfail mythbusting victoria urban living index Andrew Duffin mccrindle in the media product life consumer teachers wellbeing water social enquiry future of shopping young people mining boom state narcissism geomapping baby names ACF public holiday education future criminal Christmas lunch communications generational trends February 16 commute home professional speaker sector kate middleton clothing staying in cancelling plans royal family focus groups apartments curiosity housing average aussie sydneycity happiness finance hills shire waverton apartment city gen alpha church builders population milestone toys Australian Communities Trends home owner greatness publication medicine school students learner research pack Aussies 2020 cica Engineering Manager Christmas season brands crows nest plans mother's day optus storytelling 1980 community engagement shopping youth learning styles Generation X Research Executive equip The ABC of XYZ sunburnt country culturally diverse demographer Australian demographics couple Australia Day 2017 woolworths hobart resource rain national private wealth Merry Christmas baby boomers local travelling Financial Planning Association rise of local shopper's pick stay home Vocational education IT Specialists overcast internet environmental scanning professional services twentyseventeen national wealth Duchess of Cambridge Tasmania click socialising research report suburban living infographic wall christmas forecasting mateship monarchy change daily telegraph engage affordable online shopping Births South Australia men mentor ashley fell world Word Up 24 million conference speaker tuesday google for education meals CBD ACF 2016 learn renter of the future authenticity huffington post royal panel JOMO 2013 thought leadership trades marriages buildings Deaths innovation financial independence demography media technology acf15 data optus my business awards Canberra social lives moderators guide baby names australia report Scouts 2014 debate meetings snapshot gender ethnography customer micro apartments learning Australian Population world youth day ashley mckenzie leader story renting housing trends village budget tableau proactive crime royal influence new york times Charlotte the australian dream Valentine’s Day omnibus The Daily Edition tips digital faith typical australian Australians alpha purpose cooking relevant dream faux-cilise sector wide study insight insights mccrindle tea Australian Dream salary easy rider winter blues challenge cancel plans housing growth "know the times" System's Architect priorities social commentator sports eliane entrepreneurs of today average sydneysider litter year 7 mover and shaker Christchurch event New Zeland mortgage impact household interactive going out motivate house price ideas 2012 case study celebration ferry manly bondi property price sydney hills facts innovative 2016 census results Caregiver fresh baby name trends SRE train McCrindle Speakers media commentary brisbane holidays media release personal growth increasing densification SMSF entrepreneur society parents teaching social change australians staying home more Tuesday Trend bureau sydneysiders generation Z energy urban taskforce communicate national crime rates goal princess charlotte faux-ciliser annual income households socialites sydneysider video 2017 Tuesday Trends australian communities trends report hornsby data visualisation financial future census fail Crime Rates suburbs megatrends real NSW cultural diversity financial work royal baby domestic Population Clock cars NBRS Architecture capital cities online schools students in depth interviews property vegemite healthy future community living bus society trends post rationalism cost of living housing market baby social research Australian schools millennials trend tuesday ACT children wealth cancelling event award Wagga Wagga conference ageing population office opening wealth and income distribution Western Australia baby names report future in the media 1975 charity Australian Home Hills Shire Council mccrindle Australian Families seasons rich workforce debt wedding religion conference presentation investment lifestyle pharmacies earn New Zealand financial dreams young australians Christmas presents rising house prices demographic social media skills speakers study environment university middle class recap demographic transformations earnings income gen z Australia Day social issues forum 2015 townhouses communication trends weekly earnings Geoff Brailey vegetarian selfie housing affordability volunteers slideshare school satisfaction 1968 Real Estate Institute of Victoria culture intern dreaming urban moreton bay dare to dream prince george identity relational poker master investor engagement collaboration sentiments social commentary group session organisational culture Northern Beaches Christian School population map car economy resilience rule keeper supply and demand education research Myth teleworking house high school cash university degree sector wide not for profit Sydney Hills Business Chamber Sydney the hills shire 23 million home ownership ipswich growing population thrive summer house prices travel news professional development January 26th ultimo VIC 1994 GPO consumerism schools Skilling grave decision emerging generations poor emerging technologies workplace culture events high density living REIV Conference residents social life leadership workshop land of the middle class experience wolloomooloo training English Generation Y holiday trends of 2016 local communities Wellington presentations 24,000,000 cloudy days hopes Netflix SMART spend sun Mark McCrindle Australian Bureau of Statistics trends of 2017 potts point gold coast global financial crisis sunny days unaffordable Do It Yourself Queensland research visualisation New South Wales Assistant Store Manager TDE australian social research demographics stats baby name predictions government investing non profit employment newspaper rent social researcher VET sector future proofing future-proof cold public speaking work mates marketing affordability social impact graphs logan outsourcing Australian Census list work-life commuters social shifts wages collaborative visual population growth parenting Wodonga tv EFF Bathburst norwest Macquarie University future proof define census Northern Territory families year 12 keynote speaker eliane miles politics jobs of the future leadership program survey design personalities pharmacy mythbusters workshop anzac local community coffee micro internship census 2016 optimistic urban living presentation tattoos networking DESTEL school goals Queensland: QLD organisations friendship mobile know the times menai visualisation Education Future Forum NBRS baby boom the average aussie financial fears wealth and income nfp contiki names faux-cilising deloitte social hello fresh aged care ease of travel teach millionth office marriage Australian Trends Social Trend christian students sydney event christianity entrepreneurial owning a home report Melbourne research services offenders the hills daily commute business divorce rate forecast media activity Royals small business 2016 census social researchers research data Adelaide generation global generations James Ward generation alpha spirituality sustainable pyrmont statistics business performance FOMO survey community event REIV National Conference dessert Work place Northern Beaches employers google the changing face of internships property market Channel Seven qualitative research education sector mccrindle research sydney speaker Gen Y demographic trends Financial Planning Association of Australia results follow darwin participants Res Vis transport communities PSI brand experience Gen X suburb 40 million fears futurist language baby name sydney metro student award winner blaxland Territory area 2016 generations CPI educhat shopping centre census results Hornsby Shire Council HSC trend population Real Estate states FPA etiquette Aussie future of education future of work australia infographic house price rise family paying to work perth staff unemployment divorce ABS Kiwi NT focus group group quote social analysis marrickville conferences repayments average Australian lalor park aged care puzzle research high density apartments growth friends Kirsten Brewer breakfast belief global 10 years weather safe jobs rental stress career wage business index education future report ageing cost WA aussie culture Love Australian communities office space VET World Water Day low density winter workplace shbc food Channel 7 neutral bay not-for-profit researcher analysis professional high density teacher TAS public speaker Sydney keynote speaker trends analyst SA social trends women educated Northern beaches Event long weekend new office NEETs retirement careers entertainment economic easter