2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

dream financial australian social research school students wedding engagement learning collaboration professional Real Estate employment faux-cilise ipswich baby name predictions shbc qualitative research leadership government workshop national wealth medicine gen z goals mccrindle tea engage urban taskforce training australia Australians Canberra brands interactive event church nfp housing growth Australian Communities Trends quote define going out pharmacies skills royal energy city HSC summer generational trends presentation careers baby boomers FPA graphs princess charlotte women lalor park McCrindle Speakers offenders social enquiry Australia Day market research identity DESTEL friends teleworking school satisfaction culturally diverse real transport financial independence sentiments environment curiosity the changing face of financial fears travelling language rain changing face of sydney social research proactive high density living socialising ageing education sector jobs of the future tableau 1968 Western Australia income census 2016 tv aged care ease of travel follow households study suburban living generation alpha trends analyst South Australia alpha aged care puzzle overcast experience Wagga Wagga 2014 national private wealth social lives capital city plans New Zeland litter know the times work mates commuters collaborative suburb snapshot global financial crisis cancelling plans Northern Beaches Christian School youth unemployment priorities jobs tertiary education Births holiday meals trends of 2016 poor healthy future authenticity The ABC of XYZ cost of living ageing population water panel generation Z public speaking state economic 23 million sydneycity omnibus work Crime Rates GPO public speaker parents spend the hills vegemite world baby names etiquette hobart Australian Families leadership workshop community engagement Financial Planning Association click participants teachers dessert sydney speaker sydney metro census results 10 years rent house price rise food emerging technologies emerging generations victoria easy rider cartodb population high school Australian schools trends focus groups in the media Kiwi Gen X waverton rise of local commute Charlotte huffington post ashley fell EFF australian communities forum not for profit Myth house Tuesday Trends business index census fail media commentary future of work university degree 40 million divorce rich resource technology crows nest leader IT Specialists volunteers Northern Territory typical australian prince george ACT Channel 7 motivate socialites meetings cars balance sector wide google for education mythbusting System's Architect low density Northern Beaches public holiday wealth distribution census PSI future proofing wealth dreaming children religion wages CBD grandparents school lifestyle conference speaker new office slideshare professional services supply and demand product high density growing population safe christmas social analysis cold research visualisation fresh australians staying home more house price debt Australian Census paying to work young people population milestone thought leadership wealth and income distribution tuesday contiki Kirsten Brewer winter blues English resilience ultimo investing high density apartments internships media activity hornsby future-proof internet networking facts renter of the future Population Clock baby name trends communication social impact Word Up hello fresh case study Scouts christian financial future Queensland TAS social researcher wolloomooloo internship 2016 census forecasting news mccrindle gender Gen Y earnings Do It Yourself repayments entertainment land of the middle class Melbourne Australia Day 2017 outsourcing debate data analyst celebration workplace social shifts conferences urban staff research services pharmacy kate middleton Adelaide weather Royals Sydney cancel plans ethnography millionth aussie culture greatness marriages society trends friendship community event Tuesday Trend Valentine’s Day father's day darwin Generation Y Hornsby Shire Council learner trends of 2017 couple future proof events demographer suburbs demographic trends average aussie stay home student 2016 twentyseventeen NEETs education research analysis young australians survey design communities sustainable norwest charity trend SMSF eliane miles consumer royal influence challenge optus monarchy Merry Christmas economy online shopping cost gold coast 2016 census results names household Geoff Brailey Australian Dream daily commute parenting new york times ACF 2016 REIV National Conference millenials affordable 1980 story bondi builders Generation X researcher perth millennials speakers environmental scanning crime apartment faux-cilising year 12 social commentator award winner WA geomapping faux-ciliser housing trends urban living blaxland social media winter mythbusters cultural diversity cooking car manly brisbane urban living index innovation demographic transformations brand marketing home ownership national crime rates wealth and income mortgage data visualisation Wodonga cloudy days newspaper Assistant Store Manager forecast keynote focus group teaching mover and shaker responsive investment future of education personalities bureau townhouses office space sunny days family work-life politics research data infographic the average aussie long weekend dare to dream education future report population growth unaffordable post rationalism optus my business awards cash marriage Caregiver innovative criminal results moderators guide consumerism divorce rate schools Australian communities 2020 entrepreneurs of today increasing densification travel learning styles educated Engineering Manager capital cities social change sector year 7 budget wage goal local tattoos sydney hills Financial Planning Week visualisation affordability selfie child care change February 16 housing affordability mccrindle research Wellington states growth earning ferry eliane organisations business generation baby name NT teach narcissism schools students social commentary 1975 1994 emerging trends Sydney keynote speaker SA Financial Planning Association of Australia the australian dream village social trends sports cancelling event ashley mckenzie Australian demographics media acf15 mining boom publication Christchurch #censusfail Australian Bureau of Statistics Social Trend clothing domestic education Bathburst keynote speaker society retirement hopes housing market FOMO Australian Trends housing global future futurist conference sun staying in 24 million the hills shire DIY VIC weekly earnings earn holidays recap salary optimistic rental stress professional development bus TDE social issues World Water Day sunburnt country coffee relational visual deloitte list Tasmania life research unemployment ACF christianity professional speaker program Christmas lunch ideas marrickville gen alpha world youth day australian communities trends report Territory personal growth Duchess of Cambridge google Australian Home rising house prices teacher Research Executive award 2013 seasons demographics presentations financial dreams thrive royal family mentor sydney event finance The Daily Edition trend tuesday statistics vegetarian students fears Aussie Northern beaches Event mobile non profit intern hills shire online office opening infographic wall area forum megatrends Netflix community relevant living train workforce annual income entrepreneur Real Estate Institute of Victoria baby New Zealand population map buildings investor sydneysiders in depth interviews learn insights 2012 culture tea wellbeing brand experience poker master baby boom neutral bay entrepreneurial Channel Seven mother's day communications house prices mccrindle in the media easter Res Vis Aussies tips communicate not-for-profit NSW ABS property conference presentation owning a home youth rule keeper mateship workplace culture residents "know the times" video report social researchers educhat 2015 customer royal baby shifts storytelling daily telegraph small business office local communities menai employers January 26th equip career social research pack survey Queensland: QLD Education Future Forum Love group moreton bay global generations Mark McCrindle data middle class generations group session university Deaths insight property price happiness New South Wales shopper's pick pyrmont anzac renting men media release Christmas presents property market logan home owner 24,000,000 demographic Christmas season woolworths toys home shopping stats digital organisational culture 2017 social life education future potts point families REIV Conference sector wide study JOMO

Archive