Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


The ABC of XYZ seasons trends future teaching mythbusting middle class gold coast the hills 24,000,000 Australian Dream names Melbourne trends of 2017 facts deloitte professional presenters communities visual CPI Vocational education baby names report annual income Australian demographics Kiwi home ownership lifestyle paying to work Australian Communities Trends belief 2020 holiday mover and shaker men professional development education future living South Australia shopper's pick learner clothing wages hello fresh results Netflix buildings pharmacies video thrive Andrew Duffin events engage Financial Planning Association average aussie father's day social media staying in property demographic transformations cancelling plans showreel infographic wall volunteers networking screenage waverton Geoff Brailey SRE Bathburst shbc capital city wealth thought leadership new york times TAS parents life Mark McCrindle generation alpha changing face of sydney internet case study poor Sydney keynote speaker ACT population growth education research Australia Day JOMO Canberra crows nest careers Scouts 1968 Financial Planning Association of Australia suburbs shopping marriage builders emerging technologies grandparents work mates university New Zeland high density living speakers survey stay home tableau youth 10 years professional speaker unaffordable REIV Conference investment #censusfail impact FPA census results winter future proof aged care puzzle leadership professional services global house prices christianity australian social research future proofing NEETs social life jobs Crime Rates data Social Trend plans purpose victoria water national crime rates authenticity 2015 Australians business performance experience home sports Aussie future of education internships public speaking domestic tuesday weather challenge NT dare to dream australia manly future-proof blaxland media release program goal sun logan educated post rationalism children trends analyst cultural diveristy VET social commentator McCrindle Speakers Australian schools responsive sunburnt country mother's day debt millennials property market dessert google sydney metro focus group salary Australian Bureau of Statistics Northern Beaches Christian School budget GPO global generations gen alpha James Ward The Daily Edition gender new office trend newspaper faux-ciliser data visualisation dreaming daily commute environmental scanning interactive Australian Trends shopping centre baby boomers forecast friendship family brand experience marketing organisations relevant futurist charity cold Engineering Manager optus Duchess of Cambridge daily telegraph media activity SA alpha school satisfaction sydneysiders pharmacy stats public holiday Christmas season sector wide study English group session SMART 24 million young australians parenting mccrindle research baby name predictions Work place Christmas presents spirituality cloudy days online shopping insights teleworking online vegemite ashley fell snapshot brisbane Channel Seven Love low density social shifts entrepreneur community engagement economy cancel plans fears tattoos define lalor park language list selfie demography education SMSF conference NBRS Architecture meetings ethnography System's Architect safe marriages omnibus learning styles visualisation leader mccrindle qualitative research follow mccrindle tea royal baby sunny days investing ideas equip housing social research rising house prices income year 12 organisational culture census Hills Shire Council generational trends 2012 know the times VET sector Australian Families retirement social trades social lives workplace news dream publication Northern Territory Skilling speaker emerging generations WA Wodonga toys entrepreneurial local community environment travelling Kirsten Brewer curiosity DESTEL training megatrends career demographics Population Clock social analysis state demographic trends typical australian customer sydney hills resilience outsourcing learning census data Macquarie University teachers leadership workshop the australian dream public speaker rule keeper financial renter of the future townhouses focus groups financial fears DIY grave decision collaborative cartodb Queensland apartments culturally diverse optus my business awards hills overcast wealth and income FOMO non profit Channel 7 February 16 data analyst the great screenage Generation X wellbeing NBRS 1994 ferry royal work-life vegetarian educhat ABS Sydney owning a home Generation Y consumer office opening local communities marrickville student huffington post digital breakfast Tuesday Trend students hills shire monarchy divorce rate debate culture divorce sector Caregiver 2016 census results motivate fresh growth employment faith presentation religion intern infographics education future report Northern beaches Event trend tuesday keynote millenials brand hopes food personalities priorities Australia Day 2017 2013 relational communicate generation rental stress engagement easter housing market collaboration communication travel ashley mckenzie aged care financial dreams area bus future of work sydneysider population milestone demographer Queensland: QLD medicine 23 million Research Executive balance wedding Tuesday Trends earnings increasing densification research data youth unemployment 1980 car sydney speaker australian communities forum etiquette high school not for profit baby award rise of local eliane miles finance society trends 2014 change Tasmania neutral bay EFF Sydney Hills Business Chamber bureau Research Director skills litter click university degree families Australian Census local kate middleton slideshare property price demographic Territory healthy future Christchurch the changing face of house cica suburb emerging trends trends of 2016 media commentary celebration census 2016 energy bondi gen z urban couple speakers pack global financial crisis young people perth meals analysis unemployment Royals christian small business infographic repayments community event going out research tv 40 million states social issues resource technology proactive capital cities rich Deaths national wealth Assistant Store Manager affordable VIC work personal growth REIV National Conference sector wide entertainment not-for-profit research services wolloomooloo rent cost report crime world youth day easy rider office space society Word Up ACF ageing identity World Water Day Valentine’s Day tea politics Northern Beaches real learn average Australian Gen Y princess charlotte anzac business Gen X future of shopping internship innovation long weekend 2016 story business index Australia street cost of living group transport media ageing population Australian communities summer high density apartments affordability Christmas lunch Wagga Wagga jobs of the future schools students faux-cilise research visualisation employers mateship residents staff quote optimistic NSW land of the middle class workplace culture school moderators guide HSC presentations average sydneysider workshop village hobart 2016 census Australian Population government Aussies happiness australians staying home more Australian Home population households "know the times" brands the hills shire generation Z poker master baby name trends cancelling event tertiary education train innovative cooking house price rise women wealth and income distribution wage national private wealth market research Real Estate survey design darwin cultural diversity keynote speaker friends nfp Financial Planning Week panel study mentor IT Specialists social enquiry Adelaide 1975 Real Estate Institute of Victoria statistics baby boom housing trends christmas offenders twentyseventeen earning communications hornsby child care Education Future Forum population map Western Australia sustainable ipswich social researcher household workforce apartment norwest baby names australia report financial independence urban living social impact forum growing population research pack financial future church micro cars census fail shifts Res Vis year 7 economic socialites mining boom urban living index socialising conference speaker award winner google for education house price insight coffee Merry Christmas micro apartments mortgage in depth interviews school students Wellington home owner moreton bay 2017 education sector eliane generations winter blues investor New South Wales millionth the average aussie tips potts point woolworths royal family Hornsby Shire Council goals geomapping mccrindle in the media professional holidays greatness criminal renting weekly earnings high density social trends narcissism ACF 2016 commuters event cash product city housing affordability wealth distribution Charlotte mythbusters prince george suburban living Myth office research report ultimo earn rain consumerism supply and demand menai mobile New Zealand conference presentation social change in the media acf15 storytelling royal influence sydney event sydneycity spend baby names commute world schools urban taskforce researcher sentiments Do It Yourself CBD australian communities trends report conferences aussie culture PSI January 26th teacher housing growth contiki social researchers ease of travel pyrmont participants baby name faux-cilising graphs teach community TDE Births recap entrepreneurs of today forecasting social commentary