Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


narcissism survey design HSC ACF fresh global financial crisis growing population cancel plans property market Western Australia media activity ultimo work-life growth earn overcast housing trends marrickville English omnibus debt urban holiday Australian Home conference speaker rain poker master royal influence WA social analysis commute The ABC of XYZ faux-ciliser 2014 divorce rate the australian dream coffee TAS australian communities forum group Christmas presents wedding young australians education newspaper google for education community event focus groups authenticity goal employment local social christianity educhat Northern Beaches gen z SA marriage population milestone media unemployment keynote office space list Channel 7 mythbusters train work women bureau cultural diversity summer FPA program workplace future of education sunburnt country Territory NT social enquiry generation Z suburbs population parenting marketing workshop selfie McCrindle Speakers society trends Engineering Manager presentation focus group forecasting low density census results Duchess of Cambridge product christmas daily telegraph aged care puzzle REIV Conference story The Daily Edition prince george annual income crime social commentary futurist holidays Australians sydney event keynote speaker Generation Y interactive education research networking infographic wall education future report daily commute financial future South Australia 2015 national wealth New Zealand recap Queensland culturally diverse child care cancelling event property price #censusfail debate investor home ownership village housing brands wealth and income distribution supply and demand affordable learning Generation X bondi ACT high school business youth unemployment millennials Australia Day 2017 manly twentyseventeen snapshot students easter family rich state customer mobile home Do It Yourself hello fresh quote religion national private wealth school satisfaction land of the middle class publication events Population Clock research Geoff Brailey professional services data analyst Bathburst names dream 10 years Kiwi tips the changing face of sector wide Education Future Forum etiquette urban taskforce ageing population internships DIY Christmas lunch engagement urban living index Australian Census engage survey demographics wolloomooloo travelling language 2012 households ashley fell real youth storytelling hills shire leadership EFF car learning styles domestic leadership workshop church generation census 2016 children 1980 deloitte career optus my business awards communities states ashley mckenzie Northern Territory trends analyst woolworths schools average aussie schools students post rationalism food teleworking future of work rental stress future living increasing densification retirement 2013 wellbeing princess charlotte contiki optimistic buildings baby socialising 2016 sports identity tea families Royals financial responsive toys Australia Day ideas renter of the future national crime rates happiness environmental scanning new york times staff staying in norwest royal baby Merry Christmas 2020 royal marriages Social Trend award winner digital google social lives facts personalities conferences internship business index presentations meals resource couple internet demographic trends lifestyle the hills shire wages emerging generations innovative tv baby boom social commentator weekly earnings gen alpha fears the average aussie brand experience suburban living CBD proactive jobs of the future brisbane communications ethnography PSI eliane miles year 12 visual emerging technologies capital city australian social research sydneycity trends of 2017 in depth interviews 2016 census social researcher stay home entertainment generation alpha shopper's pick research data renting DESTEL university NSW conference presentation clothing wealth distribution litter seasons SMSF millenials sunny days wealth tuesday community sustainable entrepreneurs of today christian sector generations office university degree collaboration government Christchurch 23 million TDE professional speaker kate middleton blaxland organisations millionth ease of travel data visualisation panel faux-cilising Res Vis australians staying home more communication pharmacies long weekend medicine Tuesday Trends high density apartments culture young people school meetings public holiday outsourcing careers follow baby name trends aussie culture small business mother's day motivate Wellington Financial Planning Association of Australia learn teacher financial fears mortgage social life REIV National Conference Sydney video statistics 2016 census results perth FOMO Australian schools forecast social research intern sydney speaker thrive data click shopping online friends cost of living social shifts population map moreton bay Australian communities group session Tuesday Trend mentor moderators guide ABS house price 1994 Melbourne census tertiary education change insights going out 24,000,000 easy rider gold coast public speaker Word Up demographic transformations society conference graphs school students office opening VIC optus bus future-proof "know the times" housing market capital cities global Research Executive balance emerging trends Mark McCrindle not-for-profit results paying to work mateship 1975 aged care pharmacy grandparents crows nest speakers education future baby boomers January 26th financial independence the hills city training sun ipswich cancelling plans politics offenders 40 million cooking teaching sector wide study learner rule keeper relational property priorities workforce professional father's day communicate Assistant Store Manager earnings financial dreams weather experience insight cold builders travel Crime Rates Christmas season household leader analysis Adelaide mccrindle tea Scouts social impact report infographic research visualisation technology sentiments urban living faux-cilise pyrmont public speaking life changing face of sydney volunteers community engagement trends of 2016 typical australian friendship Australian Bureau of Statistics mythbusting energy residents Real Estate Caregiver employers innovation rent teach mccrindle research consumerism teachers System's Architect social change nfp Wagga Wagga spend australian communities trends report finance consumer Netflix ageing rising house prices slideshare ACF 2016 New Zeland gender shifts cartodb budget 24 million cloudy days online shopping sydney metro divorce house GPO education sector baby name safe Love New South Wales event megatrends media commentary world youth day case study sydneysiders define criminal sydney hills Gen X parents neutral bay Aussies economic house prices know the times royal family men IT Specialists charity February 16 greatness educated anzac cost shbc cash demographic Northern Beaches Christian School affordability thought leadership investing participants year 7 suburb area mover and shaker rise of local hornsby Northern beaches Event collaborative hobart cars World Water Day mccrindle in the media house price rise trends Canberra researcher world dessert Births population growth Gen Y Deaths Charlotte commuters investment darwin middle class eliane ferry repayments australia Financial Planning Week poor trend vegemite winter blues Valentine’s Day curiosity Tasmania socialites Aussie jobs award student social trends equip visualisation alpha census fail generational trends future proof local communities entrepreneur Australian demographics trend tuesday townhouses housing affordability Channel Seven market research social issues research pack challenge research services relevant study tattoos Hornsby Shire Council Kirsten Brewer baby name predictions new office hopes qualitative research winter transport organisational culture media release plans workplace culture vegetarian home owner owning a home personal growth Australian Trends housing growth wealth and income skills healthy future social media water huffington post Wodonga goals Financial Planning Association waverton victoria social researchers high density living brand work mates demographer dare to dream dreaming not for profit forum celebration 2017 high density global generations salary potts point Queensland: QLD mccrindle resilience logan future proofing Australian Communities Trends NEETs income news mining boom menai monarchy in the media Australian Dream Australian Families baby names geomapping stats lalor park 1968 Real Estate Institute of Victoria non profit Myth acf15 earning environment professional development wage entrepreneurial unaffordable economy apartment tableau JOMO Sydney keynote speaker