McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”

Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.

Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”

Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”


According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.

Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


list research pack earnings DIY daily telegraph financial fears responsive qualitative research affordability research repayments leadership workshop education Births grave decision event Charlotte trend James Ward hello fresh ACF 2016 ethnography baby names report ashley mckenzie trend tuesday vegetarian Australian Bureau of Statistics FOMO volunteers brand experience ageing population economy apartment careers debt rich resilience spirituality future healthy future cooking Aussie monarchy SMSF sector wide annual income 2017 holidays mccrindle research education research Wodonga population growth shbc know the times google for education wedding market research Mark McCrindle conferences research services innovative public holiday finance mythbusters home ownership the australian dream cars graphs social analysis PSI world publication media release Crime Rates train jobs of the future teacher internship wellbeing leader investment demographics friends personal growth housing affordability house winter blues hornsby balance sustainable Netflix Myth families cash Word Up JOMO professional speaker area clothing social education future report career award sentiments urban living sun visual population moreton bay consumerism McCrindle Speakers teachers Deaths children population map social lives Australian Communities Trends events population milestone CBD home owner New Zealand GPO offenders schools students forecasting group social researchers unemployment new office world youth day staying in suburban living housing renter of the future Tuesday Trends earning rising house prices school students Royals mother's day greatness faux-ciliser Engineering Manager average aussie data analyst retirement visualisation intern Caregiver residents hobart 1975 brisbane Queensland: QLD Australian Census princess charlotte #censusfail potts point NBRS 2013 mccrindle domestic global generations small business Australia Day 2017 technology geomapping suburbs interactive researcher keynote engage real mentor energy New South Wales breakfast collaborative rental stress mobile online shopping Western Australia VET state trades Australian demographics townhouses Social Trend Australian Dream Territory Christmas lunch Duchess of Cambridge father's day manly property market award winner australian communities trends report 2012 Hornsby Shire Council society trends language marrickville owning a home demographic capital cities bus divorce quote cost generational trends generation Z wolloomooloo young australians seasons change debate Australian Trends conference conference presentation megatrends fresh global nfp christianity income property norwest infographic huffington post suburb church leadership baby boomers schools community slideshare Wellington panel marriages Gen Y rise of local millennials Sydney Hills Business Chamber staff australia demographic transformations kate middleton australian communities forum baby name trends friendship travelling REIV National Conference long weekend aged care couple education future professional development Australian schools Northern Beaches national wealth non profit litter weekly earnings local Kirsten Brewer social commentator skills year 12 future of education define 2015 the average aussie Work place Australian Families tuesday organisations Scouts aussie culture workforce Merry Christmas cancelling event public speaking 2020 Christchurch tv February 16 proactive news woolworths relevant newspaper TDE identity sunburnt country 24 million program rule keeper women royal family Andrew Duffin mccrindle in the media emerging trends selfie Canberra insight ACF communication speakers 40 million statistics Valentine’s Day stats REIV Conference future proof urban jobs relational post rationalism ferry christmas high density living social enquiry NBRS Architecture school satisfaction authenticity overcast study sydney hills australian social research trends analyst Financial Planning Association high density apartments contiki presentations environmental scanning Gen X Northern Territory Christmas presents faux-cilise generation ultimo World Water Day Education Future Forum curiosity Adelaide priorities South Australia sydney metro New Zeland marketing experience optus my business awards focus groups dare to dream mining boom Do It Yourself millenials culture snapshot social issues society plans Sydney trends shopper's pick story Australian Population Aussies future of work The ABC of XYZ middle class social trends social change Australians survey Generation Y parenting religion shifts community engagement wealth and income distribution budget 23 million brand cartodb WA demographic trends educated teleworking wages financial future buildings travel christian economic stay home capital city tattoos summer digital training fears cold January 26th learner Christmas season VET sector the changing face of increasing densification shopping salary education sector tertiary education financial independence alpha office space outsourcing 2016 census results participants business index transport Tuesday Trend trends of 2017 student house price prince george 1968 EFF office ipswich government parents optimistic social impact moderators guide ageing learning faith mortgage city group session supply and demand year 7 dreaming family in depth interviews house prices earn charity toys optus not for profit wealth distribution media commentary public speaker states future proofing Assistant Store Manager goals urban taskforce gen alpha eliane miles vegemite socialites rain financial youth dream personalities social commentary hopes 1980 sector wide study sydney event "know the times" bondi neutral bay mover and shaker conference speaker investor university degree the hills presentation poker master omnibus recap pyrmont financial dreams google cost of living communities online internships Queensland students local communities thought leadership TAS wealth property price workplace baby name predictions commute generation alpha victoria census 2016 sydneycity Vocational education work Channel 7 gen z SMART ACT social research click Northern Beaches Christian School grandparents medicine safe child care The Daily Edition spend men Skilling social researcher weather celebration blaxland results demographer etiquette changing face of sydney SA DESTEL professional services menai internet futurist forum pharmacy communicate university divorce rate village follow national crime rates data visualisation tips sydney speaker daily commute meetings engagement royal baby wealth and income future-proof entertainment living commuters Kiwi office opening storytelling crime consumer Sydney keynote speaker VIC Population Clock networking learn Financial Planning Week Channel Seven low density English HSC FPA professional logan acf15 Wagga Wagga sydneysiders Australia Day NEETs social shifts Macquarie University gender mythbusting facts NT ABS emerging technologies perth thrive community event System's Architect keynote speaker new york times employers housing market typical australian twentyseventeen eliane entrepreneur ease of travel educhat hills shire cultural diversity paying to work Love darwin ashley fell tableau infographic wall Australian communities cancelling plans easter rent entrepreneurial royal tea media activity coffee generations the hills shire analysis forecast communications marriage census fail Real Estate Melbourne high density high school baby boom workplace culture 2016 census gold coast crows nest food census results video politics australians staying home more emerging generations census 2016 Northern beaches Event insights ideas easy rider deloitte baby name Bathburst 2014 housing trends housing growth Geoff Brailey happiness royal influence house price rise wage belief trends of 2016 holiday millionth research report anzac life media report culturally diverse young people aged care puzzle Financial Planning Association of Australia focus group business socialising innovation going out growing population baby lalor park survey design work mates faux-cilising NSW meals sports youth unemployment 10 years growth product challenge cloudy days Research Executive names research visualisation poor in the media employment households organisational culture not-for-profit work-life mccrindle tea Hills Shire Council lifestyle teach global financial crisis household home Generation X social life narcissism criminal mateship 24,000,000 IT Specialists customer baby names australia report equip affordable waverton data car bureau renting workshop brands learning styles research data unaffordable baby names school Real Estate Institute of Victoria winter sector resource investing water Res Vis sunny days Tasmania environment urban living index case study Australian Home land of the middle class builders collaboration motivate teaching business performance national private wealth pharmacies 1994 dessert entrepreneurs of today social media cancel plans goal