Hills Business Performance Sentiment Index

Wednesday, May 03, 2017

On Friday in conjunction with The Hills Shire Council and the Sydney Hills Business Chamber, we released the Hills Business Performance Sentiment Index which gives an ongoing measure of the local economic conditions and business confidence. 

This study, now in its third year is very important in an entrepreneurial hotspot like the Hills, which is home to more than 20,000 businesses and almost 100,000 employees. 

The area is also strong with start-ups, which are expanding the local economy. Every week in the Hills, 15 new businesses commence operations and with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups locally will likely accelerate.

This year’s results highlight the challenging conditions local businesses are currently experiencing. The overall rating this year is lower than last year although the forward forecast remains strong. The current economic conditions are subdued and business expenses are up, yet such is the way of Australian entrepreneurs, their sentiment and outlook is decidedly positive.

Of the 21 measures, the two that scored the lowest, highlighting the biggest challenges, were the increasing business costs and the local infrastructure challenges. The highest two scores indicated that revenue forecasts for the six months ahead will rise and that local businesses forecast they will take on more staff this year. Therefore, the flat domestic economy, issues from under-construction local infrastructure and higher costs to revenue metrics are all viewed as temporary, though challenging circumstances.

Our thanks go to The Hills Shire Council and the Sydney Hills Business Chamber who recognise the importance of this Business Performance Sentiment Index in a growing local economy, amidst volatile times and facing massive change. Their foresight to commission such a project, commitment to its ongoing deployment and generosity in making it freely available to the business community is to be heartily commended.

Download the full report here.

Click below to view the previous Hills PSI Reports

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


baby brisbane property market sector charity households presentations media System's Architect weekly earnings Caregiver online online shopping toys high school cost townhouses social wealth changing face of sydney coffee offenders future of work Australian demographics Australia Day millennials future of education royal influence Northern beaches Event divorce WA marriage video living housing affordability faith commuters office space generational trends religion hello fresh JOMO young people 1975 Channel Seven engage resilience Real Estate the hills shire Research Executive Christmas season criminal Northern Beaches cancel plans national wealth environment New Zealand panel ACF 2016 jobs of the future keynote ageing generations rule keeper balance Australian schools Royals educated domestic vegemite high density socialites social commentary public holiday ABS education research wages tattoos ferry Tuesday Trends facts house prices logan shopper's pick statistics eliane Assistant Store Manager Duchess of Cambridge mortgage Australian Bureau of Statistics etiquette deloitte Melbourne cancelling event TAS financial focus group winter Australian Communities Trends housing growth mother's day holidays shbc social commentator baby name trends capital cities future South Australia office unaffordable goals 24,000,000 snapshot celebration Australia Day 2017 friendship school satisfaction global financial crisis sun research water mythbusting father's day ease of travel australians staying home more Australian Trends FPA Crime Rates goal NT sports visualisation cooking wealth and income distribution manly Northern Beaches Christian School SA thought leadership social issues housing follow global bureau youth unemployment eliane miles FOMO men consumerism business index earning 2013 trends unemployment innovative Australian Census Financial Planning Week Mark McCrindle internship news conference presentation world youth day financial independence university public speaking victoria australian communities trends report Engineering Manager tableau personalities tertiary education census Netflix rental stress cash REIV National Conference mentor safe debt Education Future Forum work mates research pack entrepreneurial Hornsby Shire Council residents investor #censusfail learning economic define responsive menai mover and shaker annual income stats leader dare to dream technology Sydney keynote speaker forecasting mccrindle tea social change entrepreneurs of today 2020 household ethnography church interactive in depth interviews growing population princess charlotte waverton student 2016 bondi pharmacy Queensland social life gold coast high density living tea trades food resource the changing face of VET DIY organisational culture Northern Territory list millenials insights Skilling generation alpha year 12 states school students NBRS Australians professional services careers fears hobart capital city monarchy mccrindle research Res Vis census 2016 travelling publication training ideas ashley mckenzie Kirsten Brewer skills christian Word Up GPO know the times couple sydneycity learn organisations work conferences going out financial dreams Christmas lunch motivate baby boomers apartment speakers trends of 2016 Real Estate Institute of Victoria house research visualisation narcissism Wellington collaborative alpha Myth optus teach average aussie fresh IT Specialists trends analyst low density sector wide Australian Home Queensland: QLD business clothing data environmental scanning wedding kate middleton leadership easy rider urban living jobs Population Clock the average aussie story faux-ciliser New Zeland retirement growth finance investing Gen X Financial Planning Association megatrends employers national private wealth baby name predictions communities pyrmont leadership workshop contiki Channel 7 transport TDE increasing densification car award winner rich demographic thrive Births professional development real shopping focus groups repayments Aussie Wodonga gender February 16 marketing social researchers James Ward personal growth generation friends conference storytelling Charlotte shifts education future report tips conference speaker property price digital 1968 Gen Y report anzac futurist events investment NBRS Architecture relevant communications Canberra young australians politics education earnings media activity national crime rates population map Bathburst curiosity global generations The ABC of XYZ slideshare affordability trend tuesday supply and demand insight The Daily Edition business performance Generation X newspaper future proofing priorities future-proof Adelaide christmas omnibus media commentary lalor park geomapping teleworking group in the media social impact brand experience stay home emerging generations recap area acf15 communication economy brands Sydney Hills Business Chamber ultimo 24 million selfie university degree emerging technologies huffington post EFF click rain SMSF women population milestone Aussies demographic transformations housing market optimistic plans Christmas presents Territory aussie culture neutral bay grandparents sydneysiders sydney speaker high density apartments litter 2017 change not for profit dream overcast faux-cilising ACF pharmacies parenting cars "know the times" study proactive McCrindle Speakers cost of living wealth and income program rent owning a home research services professional speaker workplace English Financial Planning Association of Australia wage royal family ageing population product population growth suburban living relational hornsby tv post rationalism urban living index culturally diverse mythbusters innovation meals daily commute volunteers google for education 23 million cold crime mateship easter marriages VET sector media release REIV Conference Kiwi travel mining boom norwest spirituality networking DESTEL grave decision train community engagement Andrew Duffin suburbs seasons belief nfp census fail 2014 gen alpha gen z brand group session aged care puzzle forum teaching Scouts case study home owner society trends royal social media typical australian keynote speaker rise of local demographer HSC language social trends CBD builders year 7 commute mobile infographic optus my business awards Social Trend cultural diversity outsourcing results house price dreaming 10 years city non profit New South Wales work-life sydney hills children greatness entertainment emerging trends royal baby graphs renter of the future urban presentation poker master Australian communities ashley fell wolloomooloo VIC 40 million community public speaker research report school parents medicine australian communities forum workplace culture teachers sentiments property youth Generation Y learning styles equip customer education sector local Work place blaxland demographic trends salary schools students summer market research hopes poor lifestyle World Water Day education future Australian Families society baby names report analysis christianity government Merry Christmas intern financial fears winter blues village darwin moderators guide qualitative research Do It Yourself census results twentyseventeen social lives budget dessert spend wellbeing the australian dream renting social researcher urban taskforce family world perth experience Tasmania land of the middle class meetings moreton bay staying in data analyst identity holiday baby names PSI australian social research collaboration quote January 26th 2016 census life google Love forecast infographic wall SMART not-for-profit paying to work survey survey design prince george NSW mccrindle new york times income NEETs Australian Dream Wagga Wagga data visualisation 1994 2015 healthy future baby boom crows nest challenge Hills Shire Council debate tuesday Deaths sydney metro millionth names office opening house price rise social shifts small business cloudy days financial future demographics hills shire australia rising house prices vegetarian entrepreneur daily telegraph teacher wealth distribution affordable new office ACT event baby name middle class Tuesday Trend 2012 career award communicate divorce rate consumer suburb mccrindle in the media marrickville generation Z sustainable energy Australian Population the hills research data social enquiry workshop Vocational education population aged care faux-cilise employment bus sydney event students home ownership earn internet community event Valentine’s Day Macquarie University Geoff Brailey staff trend learner social analysis educhat participants ipswich engagement home authenticity 1980 baby names australia report Western Australia happiness local communities schools visual families socialising sunburnt country sunny days social research state culture internships workforce researcher 2016 census results professional sector wide study potts point cancelling plans buildings long weekend weather trends of 2017 woolworths child care Sydney housing trends Christchurch cartodb future proof breakfast