Mark McCrindle and The Changing Face of Sydney

Thursday, August 20, 2015

Sydney, the place many of us call home, is Australia’s economic powerhouse. We are adding almost 90,000 people to our city every single year, and the 5 fastest growing areas in New South Wales are all located in Sydney. Back 50 years ago Sydney had just hit 2 million people, we are going to finish next year at 5 million people.

Sydney is a fascinating and complex landscape where old ways and old attitudes are disappearing. We used to have a cringe factor of, “this part of the city is better than that part of the city” and people would perhaps be embarrassed if they weren’t closer to where the action was. That’s all changed. People in Greater Western Sydney embrace that as their moniker, proud of being a Westie.

And when it comes to work the CBD is no longer the cities undisputed top dog. Sydney is undergoing an opportunity revolution, with entrepreneurial hotspots sprouting up just about everywhere. You’ve got the media and communications hubs around Surry Hills and Ultimo, and high-tech emerging in areas of Parramatta and even in Penrith. It’s not all just happening in the CBD alone.

NSW also has the highest migration of any Australian state, and Sydney – a global city, receives most of this growth. In this city of diversity, the city’s newest citizens form new tribes in its oldest suburbs.

Sydney has many faces, but what binds us, the one thing we all have in common is this often complex, always beautiful, ever-changing city.

The Changing Face of Sydney; Urban Sprawl Goes Vertical

The Changing Face of Sydney; A closer look at Parramatta

The Changing Face of Sydney; Is the Sutherland Shire the new boom town?

The Changing Face of Sydney; The Changing Face of Liverpool

The Changing Face of Sydney; The big Development Flying Under the Rader


Q: Just wondering how many have first language of English?

A: Sydney is one of the most culturally diverse places in Australia. Almost two in three households have at least one parent born overseas, and China may soon overtake England as the country Sydneysiders born overseas were most likely born in.

Q: My children – aged 11 and eight – and I just watched the Changing Face of Sydney. They would like to know how our suburb, Loftus, has changed over the years. Or anything exciting you can tell them about our great suburb.

A: Well it is a fascinating suburb – home to far more families with kids than the state and national average. Averaging two children per household (well above the average) and with more stay-at-home parents than average. Earning more, volunteering more, and with a higher proportion of children than most Sydney suburbs – sounds like a nice, family-friendly place to live.

Q: What does the future of Blacktown look like as a part of the changing face of the western suburbs?

A: Blacktown has consistently been the fastest growing areas in the whole of NSW over the last decade. The Blacktown City area is home to more than 300,000 people, which means it is home to more people than the whole of the Northern Territory!

Q: We have just moved to Mosman from Adelaide, what can you tell me about Mosman, its demographic and its history?

A: Mosman is home to far more females than males - average age is 40, well above Sydney’s 36 and the residents’ earn more and work longer than the NSW average. Three in five of those in the labour force in Mosman work more than 40 hours per week. It is also home to twice the proportion of professionals and managers than the state average.

Q: What are your views on Sydney property growth in the short term? Is this boom likely to continue? NSW future infrastructure projects are encouraged by this strong stamp. What would be the result if the interest rates increase?

A: Yes Sydney’s property prices are no bubble. They are underpinned by more demand (population growth) than supply (new home builds). Not only is Sydney growing around 85,000 people per year, but households are getting smaller so the housing demand is even outstripping population growth. However, Sydney prices will no doubt plateau at some point, as they have before.

Q: Which suburbs have big potential for growth? Where will be more infrastructure developments?

A: Greater Western Sydney is where the population growth is and where there will be a lot of new infrastructure over the decades ahead. Plus prices are beginning from a lower base than the east. And keep in mind that by 2032 Western Sydney will be larger than the rest of Sydney (2.9m compared to 2.7m).

Q: My partner and I are planning to buy a house. What is the quietest place in Sydney?

A: The quiet suburbs on the urban fringes – Shanes Park, Cranebrook, Marsden Park, Badgery’s Creek – are acreage at the moment but will be development central in a few years. So the quiet may just be temporary.

Q: Where is the best place to invest, which suburb?

A: Really depends on budget and also having a long-term view. Suburbs change: Redfern, Balmain, Newtown, Campberdown were once not considered desirable suburbs and are now very expensive. So it is good to look at population growth trends and emerging infrastructure. A suburb not “hot” at the moment if it is in Sydney will be a winner long term.

Q: What are the reasons for different ethnicities to settle in the respective suburbs? (Chinese in Hurstville and Chatswood, British in Manly, etc.)

A: Often it is where they have connection/family and so various suburbs end up with strong ethnicities. For example, traditionally Greeks settled in Kogarah, many from Vietnam called Cabramatta home and more recently a strong connection of those from India to Harris Park.

Q: What proportion of the Hills district is evangelical and also now the Shire?

A: The ABS census data shows religion by denomination and it shows that for example the Hills have less than 19 per cent while the Shire has more than 25 per cent Anglicans.

Hornsby Shire; A shire of opportunity

Thursday, August 06, 2015

The social, generational, economic and demographic trends impacting Hornsby Shire are creating not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

Hornsby Shire Council: A Shire of Opportunity, outlines ten of the top trends that are redefining the Hornsby LGA and shaping the future of this community. We have been pleased to assist Hornsby Shire Council in conducting this analysis and the trends shaping the region.

The top 10 trends for Hornsby Shire are:

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

To view the full, visual report, please click here

If you’d like to learn more about our demographic analysis and trends research, please contact our office today or see our research pack for more details.

For more Sydney-based demographic analysis, see the latest coverage on Channel 7’s Changing Face of Sydney.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australia street System's Architect SMART professional suburbs research pack showreel education research clothing non profit 2017 average sydneysider social media group session food bank repayments sentiments social shifts huffington post REIV Conference 2016 TEDx media commentary national wealth 2016 census results Sydney Hills Business Chamber Generation X Education Future Forum pyrmont infographics selfie qualitative research HR NEETs Australian Dream money population map celebration sector wide study coffee Christmas season choice workers earnings Tuesday Trend teachers ashley mckenzie gen z internship tv builders moderators guide sector wide communications young people sustainable shopping NT population milestone shopper's pick digital future proof Australians australian real estate sunny days purpose wealth inequality events trends of 2017 volunteers divorce rate live the dream Australian Bureau of Statistics bureau father's day maiden names Northern Beaches hills conference presentation Word Up demography Christmas Stats mortgage 2014 commute average Australian change identity news media states hopes social life wealth distribution screenage Melbourne Geoff Brailey screenagers toys award winner career Andrew Duffin Births 2020 Sydney’s south west cost tableau mythbusters Western Australia high density living Scouts outsourcing cash happiness youth Maxim Accounting volunteer sydney event organisations Charlotte year 7 Christchurch public transport spirituality affordability baby boomers christmas trees social trades divorce friends church GPO litter Performance Sentiment Index research on coffee royal innovation teacher Royals product professional presenters demographer donate education future report data analyst financial property NBRS economy infographic wall optimistic snapshot the lucky country Australia Day 2017 real Australian Home forecasting financial fears Engineering Manager ageing population statistics year 12 10 years travelling area The Daily Edition Financial Planning Week townhouses Aussie teleworking training ethnography jobs of the future Christmas data census 2016 renter of the future Australian Communities Trends hobart social change internet norwest newspaper collaborative changing face of sydney kate middleton families PSI mateship suburb cica Gen Z Expert equip faux-cilise insight meetings sydneysider resilience vegetarian micro apartments What is food insecurity? lifestyle hunger youth unemployment casual entrepreneur gender rising house prices population growth urban living faux-ciliser global generations McCrindle Speakers keynote NBRS Architecture annual income communities leader winter Aussies ashley fell trends analyst group Australian Families households Population Clock Mark McCrindle in the media apartments aussie culture Christmas presents house prices trend tuesday overcast Duchess of Cambridge tea domestic define Hunter Valley Hills Shire Council wolloomooloo Jura Australia bondi bus financial planning ACT shopping centre tips the average aussie hello fresh volunteering Kirsten Brewer speajer stay home Generation Y paying to work infographic marrickville property development new office home mother's day local community state staff video 2015 emerging technologies census 1994 relevant growth of sydney professional services finance government renting DIY Vocational education facts social analysis child care water ease of travel energy debate ACF2017 schools home ownership culturally diverse hills shire Wagga Wagga Kiwi Wodonga middle class media release census results social issues VIC earn Christmas day Wellington unemployment growth demographic census data research university TED talk global McCridle slideshare rental stress Retail quote workplace culture Love women sydney metro in depth interviews Christmas in Australia Australian Population Hornsby Shire Council manly financial independence apartment social impact conference winter blues community sports global retail australian community trends report DESTEL small business Adelaide mccrindle research world youth day living 24,000,000 Canberra breakfast income charities chairty Jura Coffee healthy future rule keeper The ABC of XYZ thrive housing affordability google fresh food insecurity researcher entertainment Financial Planning Association forecast pharmacy collaboration investment 2012 Lower Hunter Region office opening January 26th dreams australian social research urban workshop work-life investing cultural diversity social trends baby names volunteering data ideas online shopping sydneycity summer daily commute life entrepreneurial entrepreneurs of today names Christmas lunch sydney speaker environment educhat employment educated communicate online younger generations office space commuters future-proof household Northern Territory eliane earning engagement social research darwin generation eliane miles house price rise Bathburst study mining boom social commentator high density millennials young australians IT Specialists crows nest travel personal growth sydneysiders christmas 2017 education sector list workforce wealth and income mover and shaker stats Do It Yourself TEDx Speaker Black Friday Sales affordable ACF17 students mobile tuesday baby name innovative demographic trends Christmas day weather Australian Census financial future going out christmas debt presentation school balance trend 1980 world impact Real Estate Institute of Victoria population business index cancel plans goal story engage suburban living ACF 2016 donation parents Queensland: QLD research data dreaming publication 1968 James Ward South Australia shbc environmental scanning World Water Day optus Deaths employmee Mount Annan-Currant Hill Valentine’s Day trends of 2016 property price prince george learning styles dream car speakers pack spend social researcher culture australian communities trends report care support sector Lower Hunter keynote speaker insights gold coast ageing family leadership politics education work from home VET australians staying home more Black Friday in Australia English royal family weather digital economy shifts Territory perth demographics baby Skilling CBD visual Netflix urban living index rain focus group consumer urban taskforce case study Assistant Store Manager HSC public speaker dare to dream SA teach speakers 40 million Australian schools long weekend graphs housing market the great screenage employers capital cities #censusfail census fail moreton bay local communities fears Work place investor forum mentor food men employmer vegemite grandparents ACT Report emerging generations WA cloudy days property market education future increasing densification 2013 school satisfaction cancelling plans experience Sydney Lifestyle Study schools students the hills social researchers work budget couple US internships logan house price society trends offenders optus my business awards JOMO Australian community trends housing trends goals high school medicine VET sector report google for education socialites Financial Planning Association of Australia customer Res Vis generation alpha new york times learner New Zealand religion marketing intern 23 million christian capital city village university degree contiki Research Director holidays land of the middle class Australian demographics society sydney market happy holidays Gen Y supply and demand Business analysis urban development rich wealth and income distribution Sydney mccrindle in the media Christmas research crime wedding McCrindle Keynote Speakers ultimo daily telegraph baby names australia report analysis social commentary home owner student meals giving waverton technology personalities future of education participants FPA average aussie sydney property market interactive survey design cooking rise of local alpha Australian Trends wellbeing national private wealth blaxland monarchy the changing face of work mates Queensland residents cost of living narcissism Cobbitty-Leppington TAS marriages motivate gen alpha public speaking Tuesday Trends mccrindle tea trends research services future proofing faux-cilising weekly earnings commuting Australian communities potts point media activity local presentations social lives focus groups social enquiry baby boom leadersip Australia Day australia New South Wales cold poker master recap high density apartments storytelling FOMO ACF 1975 geomapping unaffordable results economic omnibus anzac safe salary 24 million buildings market research research report baby name predictions surnames nativity scene nfp Caregiver CPI challenge tertiary education cultural diveristy australian the australian dream EFF community event pharmacies royal influence Sydney keynote speaker professional development ipswich conference speaker business staying in Northern Beaches Christian School emerging trends global financial crisis growing population language not for profit gig consumerism train seasons socialising ABS Elderslie-Harrington park office future of shopping data award deloitte owning a home Tasmania grave decision baby names report millenials the hills shire millionth conferences brisbane brand marriage mccrinlde surname Real Estate TED criminal housing growth maiden skills Willowdale thought leadership curiosity Crime Rates cancelling event acf15 2016 census public holiday royal baby charity princess charlotte priorities menai Channel Seven neutral bay mccrindle visualisation futurist authenticity survey plans easter networking tattoos Mark McCrindle REIV National Conference NFP event school students christianity data visualisation Macquarie University Northern beaches Event Black Friday Myth social analyst demographic transformations jobs typical australian communication gig economy not-for-profit coffee lovers relational careers brands australian communities forum NSW who is generation z city McCrindle Speaker responsive megatrends wages future of work wealth twentyseventeen sunburnt country generations mythbusting holiday lalor park TDE follow Sydney population Social Trend Gen X professional speaker "know the times" ferry not for profit research speaker national crime rates hornsby event New Zeland SMSF wage research visualisation friendship victoria baby name trends future cars cartodb do people still change their surname after marriage? SRE housing learning rent generation Z retirement Channel 7 generational trends sydney hills aged care puzzle resource dessert workplace know the times click house organisational culture greatness business performance in the media leadership workshop learn woolworths community engagement proactive financial dreams teaching aged care parenting belief post rationalism easy rider poor low density micro faith program sun children Merry Christmas panel transport February 16 seasons greetings Research Executive etiquette brand experience