Latest Census Results: The 'Typical Aussie'

Tuesday, April 11, 2017

As demographers and social researchers there are a few calendar events that cause for celebration. Among them include population milestones, special data set releases and, of course, the Census.

The preliminary results from the 2016 Census, released this morning, show a picture of a changing Australia. 

We now have a clearer picture of the ‘typical’ Australian

The typical Australian is a 38 year-old Gen X woman, born in 1979, who can expect to live past the age of 85. She is married with two children and lives in one of Australia’s capital city (like 3 in 5 Australians), which is worth $825,980 and which she owns with a mortgage. She has $427,847 equity in their home, which is the bulk of her wealth. She works full-time and gets to work by car, along with 69% of all commuters.

We also have a picture of a changing Australia

Evidence of an ageing Australia

The median age of Australians has increased from 37 to 38 (from the 2011 to the 2016 Census). Queensland has shown a strong leap in ageing (from 36 to 38), as has the Northern Territory (from a median age of 31 in 2011 to 34 in 2016). The median age is varied across Australia, with the youngest median age found in the NT (34) while the oldest median age is found in Tasmania (42).

Cultural Diversity – Growth in non-Anglo country of birth

  • Three states (NSW, VIC, and WA) now feature their ‘typical’ resident as a person who has at least one parent born overseas.
  • In NSW: China is now the top country of birth for residents born overseas, surpassing England since the 2011 Census.
  • In VIC: The top country for residents born overseas is India, which has surpassed England since the 2011 Census. A decade ago (2006) the top countries of birth for residents born overseas didn’t include India (They were England, Italy, New Zealand and Vietnam).

Housing affordability and home ownership

The typical person across all of the states and territories now no longer owns a home outright, but with a mortgage. Only NSW and TAS feature the typical person who owns a home outright, and in the NT, the typical person is renting their home.

Was #censusfail real?

No – despite some hiccups on 9 August 2016, the numbers show that the data is robust and up to the best-practice quality of previous census'.

  • 96% of Australians completed the Census (just slightly lower than in 2011, and higher than the required 93% for census quality data).
  • Just 11,000 refused to fill out the Census (lower than 13,000 who refused in 2011).
  • 58% completed the Census online (against an expected 65%) – yet this is twice the number from 2011

What's next?

Today's snapshot is just the start of the Census data release. On June 27, the official Census datasets will be released, with further data coming out in July, October and the final data to be released in early 2018.

The good news is that after discussions to relegate the Census to every ten years, the once-every-five-year Census is here to stay..
So it will all be on again on Tuesday 10 August 2021!


For any media enquiries please contact Kimberley Linco at kim@mccrindle.com.au, or call our offices on +61 2 8824 3422.



The Fading Australian Dream

Thursday, March 23, 2017

Housing affordability is currently a key issue of discussion in Australia and while there are a number of factors at play, the main price driver is that demand for houses is exceeding supply. Population growth, a trend to smaller households (and so more homes needed relative to the population), and demand for homes not only from first home buyers but also from downsizers, overseas buyers, local investors, and self-managed super funds and trusts are all fuelling price rises.

While Australia’s current annual population growth of 1.4% may seem modest, this adds almost 340,000 to our population each year- which is one new Darwin every 20 weeks or a new Tasmania every 18 months.

Where population growth is strongest, house price rises are the highest

Sydney is growing much faster than this having averaged 1.8% per annum for the last five years. It will add almost two million to its population by 2037 – which is the equivalent of adding a new Perth into Sydney. Melbourne is currently Australia’s fastest growing city and based on the current growth trends, it will overtake Sydney to become the nation’s largest city around the middle of this century. Unsurprisingly where population growth is strongest, house price rises are the highest.

Earnings growth has not kept up with house price growth

In just twenty years, the average Sydney house price has increased more than five-fold from $233,250 in 1997 to $1,190,390 today while in Melbourne prices over the same period have increased by more than six times from $142,000 to $943,100 today. While it is true that wages have increased over this time, earnings growth has not kept up with house price growth. In 20 years, average annual full-time earnings have not quite doubled from $42,010 in 1997 to $82,784 today.

The impact of growing demand on house prices is most evident when comparing prices to average earnings. Twenty years ago, the average Sydney house was 5.6 times average annual earnings while in Melbourne it was an affordable 3.4 times annual earnings. Today Sydney homes are more than 14 times average earnings, and in Melbourne more than 11 times annual earnings. While the maxim that house prices double every 10 years is not always the case and growth fluctuates, since 1997 Sydney prices have in effect doubled every 8 years while Melbourne has managed this every 6 years.

If the growth metrics over the last two decades play out over the next two, the average home in both Sydney and Melbourne in 2037 will exceed $6 million. Clearly, the Australian dream of home ownership for the next generation is fading. Young people today need almost three times the purchasing power that their parents needed to buy the average place, so even double incomes will not quite do it. Additionally, today’s new households are starting their earnings years later than their parents, having spent longer in tertiary studies, and they begin their economic life not with zero savings like their parents, but well into the negative- with interest accumulating study debts to pay off. Even if today’s emerging generations start saving harder and earlier and live with their parents longer, home ownership is still not a given.

Policy settings around migration and baby bonuses have grown the population and policies around property tax incentives, self-managed superannuation and investment provisions have fuelled property demand therefore policy support will be required to bring the great Australian dream a little bit closer to reality.

Sources: Population at 2017 (ABS). 1997 prices: Macquarie University (Abelson). 2017 house prices: Core Logic. Analysis: McCrindle

Generation Y and Housing Affordability

Monday, October 24, 2016


As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:


Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  


Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 












For any media enquiries please email us at info@mccrindle.com.au, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email kim@mccrindle.com.au.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

EFF Assistant Store Manager belief area friendship in depth interviews politics tuesday debt aged care VET sector stats parents the average aussie GPO summer ipswich community event national wealth hills storytelling "know the times" litter recap program internships millionth Research Director alpha Australian communities visual the hills shopping centre ashley mckenzie baby names January 26th Scouts food church sentiments optimistic generation Z Sydney Hills Business Chamber cultural diversity hopes financial teach skills twentyseventeen Gen Y rent Financial Planning Association of Australia video career ideas cloudy days religion Australian Communities Trends news university apartments Australian Trends Northern Territory Hornsby Shire Council leader poor gen alpha Population Clock huffington post NSW facts overcast TEDx customer schools students NEETs Sydney google research Generation Y divorce relational visualisation event communities workplace culture house price social change language townhouses daily telegraph australian communities forum residents weather environment entertainment census results CPI rule keeper christmas generation alpha slideshare australian communities trends report sunny days Wodonga PSI infographics change finance average sydneysider pyrmont geomapping Engineering Manager baby names australia report 2016 Research Executive household wolloomooloo Education Future Forum sydney hills dreaming Generation X census fail ethnography careers baby name predictions future proofing tertiary education entrepreneur socialites society national private wealth men click baby name trends staying in demographic group session research services housing market Australian Dream demographic transformations grave decision New South Wales Australian demographics market research authenticity learn in the media jobs of the future supply and demand online urban living Andrew Duffin parenting baby name group Australia Day personalities Netflix business performance financial future social shifts James Ward 1968 Real Estate Institute of Victoria learning styles high school purpose local community optus my business awards christian REIV National Conference mover and shaker research data speaker children divorce rate internship urban taskforce renting winter work mates offenders FOMO 1975 housing affordability child care forum budget easy rider the changing face of 1994 community engagement national crime rates Wellington family home baby boomers future of education study ACF 2016 lifestyle Word Up world youth day award winner 2015 mortgage salary learning coffee office bus marriage 23 million life brisbane business index tips the australian dream consumerism mccrindle stay home The Daily Edition screenage 10 years infographic participants christianity organisations Res Vis office opening cartodb generational trends quote toys work narcissism royal baby hills shire FPA Tasmania presentations professional crows nest Valentine’s Day father's day winter blues future of shopping Australian Bureau of Statistics names teacher culturally diverse changing face of sydney marketing Caregiver Social Trend follow couple spend IT Specialists increasing densification English Australian Census school social presentation global financial crisis education kate middleton sydney event qualitative research Australian Families unemployment emerging generations mccrindle tea faux-cilising personal growth housing Royals pharmacy omnibus charity census 2016 South Australia population milestone communicate university degree social issues daily commute social analysis dare to dream anzac education sector unaffordable DESTEL Bathburst sector wide study public speaker cars media thought leadership future professional development micro property 2012 futurist young people Channel Seven ease of travel Charlotte cultural diveristy keynote speaker education future report menai JOMO intern goals volunteers hornsby mccrindle in the media spirituality students sun waverton social commentary population growth millenials economy property price Australians financial fears emerging trends holidays NBRS Architecture story affordability dessert sydney speaker marriages Australian Population leadership workshop state social impact vegetarian tattoos urban living index Christmas season world perth case study car product mythbusters Vocational education public speaking fresh TAS shopper's pick faith states long weekend social trends rental stress city Canberra SMSF communications millennials faux-cilise demographer paying to work engage environmental scanning innovation schools forecasting resource rising house prices analysis workplace land of the middle class capital city newspaper local insight define trends 2016 census Melbourne data business social research neutral bay earnings keynote motivate going out cancelling event graphs cooking gender marrickville cancelling plans sydneysider social researcher financial dreams February 16 SA wellbeing Duchess of Cambridge thrive earning tv annual income Real Estate sector wide royal family generations challenge New Zeland house price rise workforce non profit selfie World Water Day google for education repayments baby VET educhat sydneycity moderators guide social researchers wealth and income distribution REIV Conference suburban living researcher happiness Crime Rates trend tuesday high density Wagga Wagga Love medicine gen z collaborative Aussie house prices 2017 bureau water 2013 2014 vegemite trend Kirsten Brewer DIY wage mccrindle research darwin school students demography VIC professional services Northern Beaches equip domestic baby names report forecast earn australia rich poker master not for profit technology mythbusting royal train employers rise of local greatness Australia Day 2017 demographic trends grandparents criminal Tuesday Trend Western Australia McCrindle Speakers training baby boom staff Northern beaches Event engagement not-for-profit megatrends education research trades proactive the great screenage culture collaboration 1980 population map research pack ageing population experience Christmas presents ultimo focus groups bondi wealth and income Christmas lunch blaxland future-proof internet conferences employment teachers ABS high density living living priorities commuters holiday social commentator organisational culture micro apartments meals wedding Aussies Kiwi Sydney keynote speaker HSC logan society trends low density office space sustainable eliane miles tea curiosity media commentary average Australian home ownership mentor owning a home panel school satisfaction urban entrepreneurial sunburnt country SRE small business brands seasons leadership Births investing investment mining boom identity Adelaide property market population meetings publication brand experience wealth distribution conference speaker wages Australian schools conference real Myth aussie culture list Skilling travelling student digital Do It Yourself post rationalism professional presenters relevant sydneysiders socialising economic cash faux-ciliser trends of 2017 snapshot growth eliane social lives sports infographic wall easter households future proof Tuesday Trends village social media Mark McCrindle cost of living financial independence statistics families aged care puzzle Macquarie University results public holiday ageing investor housing trends jobs online shopping year 12 survey design sector social enquiry global generations Australia street teaching focus group commute potts point capital cities NT manly Financial Planning Week SMART resilience income Australian Home hello fresh mother's day etiquette insights healthy future communication average aussie report responsive social life australian social research the hills shire friends data analyst year 7 gold coast new office cancel plans nfp ashley fell Hills Shire Council emerging technologies growing population community trends of 2016 Queensland: QLD interactive education future housing growth renter of the future innovative Queensland WA balance dream crime Channel 7 entrepreneurs of today sydney metro 2020 norwest Gen X #censusfail deloitte optus generation research report brand shopping energy young australians speakers pack conference presentation pharmacies prince george TED talk Christchurch australians staying home more goal research visualisation retirement plans hobart moreton bay NBRS princess charlotte transport middle class 40 million affordable events data visualisation New Zealand networking learner typical australian 2016 census results 24 million suburbs CBD cica Geoff Brailey ACT youth ferry consumer builders work-life royal influence fears government tableau teleworking survey mateship apartment Financial Planning Association global professional speaker rain house women high density apartments shbc demographics ACF mobile impact lalor park know the times travel suburb youth unemployment Territory census TED workshop outsourcing media release acf15 speakers home owner award The ABC of XYZ woolworths contiki Work place shifts breakfast buildings safe celebration cold future of work Northern Beaches Christian School victoria census data showreel System's Architect weekly earnings educated Merry Christmas local communities debate wealth clothing trends analyst media activity TDE Deaths 24,000,000 new york times monarchy cost

Archive