Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


interactive hopes mccrinlde research on coffee woolworths ashley fell impact Wagga Wagga happiness Merry Christmas NSW employmee baby boom McCrindle Keynote Speakers population growth Western Australia volunteer Macquarie University social commentator ACT entrepreneur australians staying home more equip leadership workshop business cartodb medicine professional presenters spend moderators guide social analyst social enquiry lifestyle Sydney Hills Business Chamber social impact local facts census fail brands HSC dreams urban taskforce property affordable consumer urban living index educhat renting Sydney population financial independence Australia street sector wide NFP event affordability employmer trends employment not for profit research christian JOMO paying to work social research urban living communicate world hills Hills Shire Council Crime Rates social researchers demographics keynote speaker shopping centre rising house prices FOMO baby names report sydneycity earnings national crime rates employers resilience australian communities trends report ageing population community engagement Jura Australia product future proofing religion house price young people apartments hills shire going out faux-ciliser ageing Northern Beaches Res Vis friendship marketing showreel organisational culture REIV Conference generations Births "know the times" domestic vegetarian lalor park the great screenage optimistic engage global retail belief ABS internship events WA the australian dream group session Duchess of Cambridge Maxim Accounting click who is generation z data training suburb train vegemite wage high school February 16 faux-cilise hornsby school satisfaction princess charlotte conference presentation national private wealth blaxland life career wealth and income distribution changing face of sydney faith workshop house prices culturally diverse contiki rain mining boom publication Australian Families Vocational education NBRS Christmas season Tuesday Trend family trend eliane miles narcissism Black Friday in Australia research visualisation wellbeing TED purpose analysis responsive New South Wales weekly earnings low density toys SRE work mates poor fresh trades English trends of 2017 professional australian communities forum resource VIC research Hornsby Shire Council gen z Lower Hunter leader alpha sunny days population map land of the middle class ipswich Tasmania census results stay home emerging generations brand experience Australian Dream divorce financial state debt TAS Do It Yourself megatrends royal research pack Black Friday Sales balance business index seasons internships live the dream Australia Day 2017 Australian Population the hills speaker optus my business awards Charlotte social media baby names australia report wealth and income growth sunburnt country cold local communities McCridle cost of living list grave decision Tuesday Trends Bathburst generational trends wolloomooloo global System's Architect Netflix Christchurch society storytelling property market January 26th 1994 challenge professional speaker census 2016 economy divorce rate cultural diveristy future of education learn brand 2014 PSI future of work mccrindle staff education future report women demographic australian community trends report retirement rise of local baby name predictions tableau finance Aussies cost aged care Real Estate royal influence social Gen Y google for education future proof engagement housing Australia Day clothing dare to dream high density wages DESTEL tea population milestone hunger mccrindle tea futurist non profit demographer sydney metro social analysis winter blues housing affordability victoria Gen Z Expert brisbane Wodonga year 12 children food insecurity SMSF holiday car city housing trends Skilling sydney hills easy rider sports graphs norwest teleworking newspaper ACF2017 potts point commute Mark McCrindle thrive waverton teachers rent youth unemployment jobs salary 23 million renter of the future residents marriages generation Z Hunter Valley follow pyrmont educated government entertainment emerging technologies litter 2012 students world youth day personal growth Generation Y cash criminal cooking Melbourne TEDx Speaker snapshot mythbusters middle class unemployment skills housing market repayments christianity Australian demographics panel TED talk community TEDx living social lives rental stress change mateship goals aged care puzzle friends future office space Australian community trends Christmas presents baby name trends Social Trend safe school work organisations case study infographic ACF care support Engineering Manager food bank personalities prince george post rationalism environmental scanning Australian Bureau of Statistics father's day speakers gen alpha story media aussie culture offenders trend tuesday donation daily commute households communications public holiday office money screenagers house price rise pharmacies Kirsten Brewer not-for-profit energy crows nest volunteering speakers pack SA motivate mobile innovative capital city mccrindle research christmas CBD group volunteering data holidays high density apartments research report forecasting trends of 2016 forecast Willowdale travelling shifts education social life emerging trends Business analysis 1968 the changing face of Cobbitty-Leppington younger generations Mount Annan-Currant Hill SMART demographic transformations Australian schools 1980 research services presentations 2016 census results Valentine’s Day Research Executive australian social research ashley mckenzie property price wealth distribution priorities Love slideshare parenting dream investment public transport social researcher meetings baby boomers event coffee Mark McCrindle in the media acf15 easter Word Up community event Assistant Store Manager owning a home socialites kate middleton huffington post couple child care budget education sector eliane public speaking hobart millenials spirituality summer learner investor The ABC of XYZ socialising housing growth ease of travel Channel Seven jobs of the future mother's day teaching learning styles micro sun annual income culture collaborative australian study screenage builders visual online shopping social shifts names omnibus Northern Territory future of shopping Territory selfie environment Australians meals student work-life proactive society trends trends analyst Australian Census national wealth participants social issues focus groups ACF17 wedding social commentary average Australian politics weather average sydneysider VET sector TDE REIV National Conference new office average aussie plans wealth inequality work from home mortgage geomapping urban New Zealand World Water Day intern crime 10 years sydneysider financial planning apartment ACF 2016 conference hello fresh chairty workplace Performance Sentiment Index conference speaker men know the times Real Estate Institute of Victoria anzac quote shopping Northern Beaches Christian School travel logan 2017 nfp food thought leadership Deaths Lower Hunter Region 2016 census royal baby Financial Planning Association of Australia Research Director Andrew Duffin Black Friday household EFF mover and shaker Northern beaches Event grandparents data visualisation townhouses deloitte leadership 2015 research data language 24 million ideas transport James Ward fears 2020 area charities earn insight coffee lovers communities sydneysiders charity tuesday Caregiver GPO millionth new york times cancel plans sydney event income in depth interviews sydney speaker schools professional services high density living identity presentation ACT Report Queensland Generation X collaboration daily telegraph real millennials infographics home owner school students schools students professional development sustainable gold coast staying in baby names Financial Planning Association suburbs cars dreaming internet award #censusfail google generation digital winter gender celebration Australian Communities Trends overcast capital cities Sydney’s south west small business growing population define tv relational generation alpha buildings Royals in the media report pharmacy Kiwi the average aussie video cultural diversity education future Canberra consumerism learning faux-cilising menai US cloudy days NEETs teach data analyst sentiments entrepreneurs of today South Australia recap typical australian 24,000,000 Scouts baby name media activity shopper's pick cancelling plans darwin ferry public speaker news university degree census data CPI demography poker master Retail technology Australian communities states shbc innovation tips Work place australian real estate focus group optus Wellington Elderslie-Harrington park cancelling event investing church ethnography office opening commuting families Sydney keynote speaker micro apartments stats careers Population Clock house increasing densification media release earning village Myth Queensland: QLD researcher relevant growth of sydney digital economy rule keeper the hills shire local community sector keynote experience economic Sydney Australian Home monarchy home ownership workforce bus unaffordable What is food insecurity? 2013 results mccrindle in the media forum curiosity baby population the lucky country giving Australian Trends etiquette perth market research DIY program financial fears year 7 statistics FPA moreton bay qualitative research greatness global generations water future-proof home insights customer New Zeland outsourcing business performance Christmas lunch survey supply and demand royal family long weekend rich speajer wealth financial dreams entrepreneurial twentyseventeen communication workplace culture social trends tattoos media commentary tertiary education Aussie demographic trends census education research ultimo Adelaide debate cica parents survey design conferences donate healthy future not for profit choice workers bureau dessert goal award winner infographic wall visualisation global financial crisis suburban living 40 million NBRS Architecture young australians casual 2016 volunteers university Education Future Forum VET manly networking teacher sector wide study commuters marrickville neutral bay social change marriage IT Specialists australia mythbusting breakfast financial future Jura Coffee The Daily Edition Gen X mentor online Channel 7 1975 NT gig McCrindle Speaker gig economy Geoff Brailey authenticity McCrindle Speakers youth bondi Financial Planning Week