Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


world youth day society CBD investor child care paying to work Kiwi urban living HSC award winner insight JOMO McCrindle Speakers huffington post demographics weather 2017 Christchurch norwest demographic transformations social lives wealth and income Work place wedding sydneycity family infographic wall rise of local media release states lifestyle gold coast home owner social researchers ABS aged care puzzle buildings population map NSW forecast TDE career Queensland: QLD entertainment WA Australian schools Andrew Duffin organisational culture leadership workshop twentyseventeen in the media faith alpha sector wide Assistant Store Manager deloitte research visualisation educated work sun friends marrickville environment rental stress volunteers resource research pack workforce communities NBRS Architecture Education Future Forum staff financial fears coffee training ACT learning styles offenders Kirsten Brewer Australian Census cold innovative faux-cilising social trends hello fresh house prices socialising personalities research report christian owning a home goals shopping Queensland Skilling insights sydney speaker national crime rates research services sydney metro the hills Word Up spirituality internet Vocational education gen alpha stats victoria public holiday professional development future proof schools students tertiary education grandparents newspaper workplace culture not for profit consumer millennials sunny days resilience future census fail baby boomers etiquette suburban living wolloomooloo population growth 24 million 1968 gender google couple low density define Netflix 2013 teaching home entrepreneur recap youth workshop mythbusters professional services cultural diversity gen z Financial Planning Week proactive Mark McCrindle teach supply and demand easter Duchess of Cambridge sports growing population wellbeing housing life financial independence professional speaker cars property market 2016 census results Valentine’s Day ACF cancel plans breakfast The ABC of XYZ society trends high density apartments commute Deaths jobs of the future monarchy financial future repayments Merry Christmas trends of 2017 baby name predictions winter blues optimistic medicine optus my business awards Social Trend New Zealand dare to dream royal Northern Territory forum tea aged care engage facts optus eliane politics Northern Beaches Christian School ethnography list events work-life schools ashley fell brand vegemite vegetarian education research the average aussie shifts Hornsby Shire Council Australian Families trends of 2016 suburb #censusfail parenting engagement trend DIY investing property Sydney christmas winter trends analyst neutral bay business royal baby English Northern beaches Event business index Sydney Hills Business Chamber baby name infographic commuters meals debate educhat tuesday workplace pharmacies lalor park work mates media activity property price budget tips Australian communities visualisation baby names australia report 24,000,000 australian communities trends report community researcher house price litter tattoos dreaming New Zeland daily telegraph high school urban living index population aussie culture dream wealth and income distribution Births earnings panel government social capital cities living VIC ferry marriages father's day global post rationalism demographic christianity eliane miles ipswich futurist organisations happiness Australia Day 2017 pharmacy builders cancelling plans GPO Real Estate entrepreneurs of today energy Wagga Wagga teachers high density living house price rise changing face of sydney 2016 social commentator collaboration affordable rule keeper bureau long weekend the hills shire menai Australian Population qualitative research Christmas presents cartodb brands sunburnt country internship earn wealth distribution graphs bus summer outsourcing study women selfie SMART grave decision office opening curiosity story research data religion moreton bay news survey design jobs spend fears teacher relevant social change house conferences 10 years greatness sustainable princess charlotte SA 1994 slideshare customer environmental scanning not-for-profit Christmas lunch Aussies families communications transport experience change small business survey future of education Gen X generation alpha ultimo mateship Canberra PSI technology waverton brisbane Macquarie University mobile professional young australians unaffordable mccrindle in the media debt in depth interviews FPA earning data visualisation Royals capital city financial dreams office easy rider royal family ease of travel keynote Western Australia new office holiday 2016 census local communities ageing public speaker healthy future DESTEL 1975 financial thought leadership conference speaker trades blaxland pyrmont national wealth shbc economic media commentary forecasting social impact rising house prices education faux-cilise equip mccrindle tea Caregiver land of the middle class year 12 culture Sydney keynote speaker housing trends brand experience sector wide study social analysis hobart visual mccrindle research Charlotte keynote speaker event wages children census results contiki community event townhouses charity motivate perth Real Estate Institute of Victoria urban video population milestone Geoff Brailey kate middleton high density Australians Tuesday Trend employers dessert Australian Trends census 2016 middle class going out REIV Conference NBRS VET sector Channel Seven ideas domestic non profit typical australian thrive generational trends results bondi cooking sector mortgage Scouts stay home meetings future proofing social media local social research 1980 baby Generation Y omnibus fresh school students wage Bathburst divorce housing market year 7 area wealth ACF 2016 hopes emerging generations Population Clock 2014 baby boom seasons criminal REIV National Conference average aussie poor "know the times" 2012 employment generations learner australians staying home more Channel 7 award renter of the future income increasing densification click Financial Planning Association of Australia economy Love social life socialites city national private wealth celebration water Wodonga cloudy days know the times social researcher new york times train online Financial Planning Association Australian demographics Research Executive future-proof Wellington hills shire Territory social issues Do It Yourself IT Specialists Australian Dream group global generations mother's day youth unemployment 2015 finance culturally diverse The Daily Edition market research crows nest South Australia cost of living New South Wales travel generation Z millionth travelling presentations anzac office space ageing population challenge presentation names overcast tv baby names real authenticity data teleworking public speaking daily commute research households cancelling event rich NT program potts point intern belief mentor generation weekly earnings australia the australian dream conference presentation trend tuesday product Generation X plans university speakers Crime Rates storytelling NEETs residents trends car mining boom rent holidays entrepreneurial affordability home ownership millenials housing affordability learn social shifts February 16 students Australian Bureau of Statistics geomapping hornsby James Ward social enquiry salary System's Architect school satisfaction census skills australian social research cost cash 23 million online shopping innovation moderators guide conference snapshot internships baby name trends narcissism Australian Home data analyst demographer growth World Water Day VET sentiments faux-ciliser men Engineering Manager personal growth global financial crisis media collaborative responsive FOMO royal influence mover and shaker Tuesday Trends interactive Myth social commentary unemployment darwin university degree staying in statistics EFF business performance retirement logan acf15 learning communicate food participants future of work marriage australian communities forum young people apartment toys education sector Adelaide Res Vis group session sydney hills case study google for education manly world Northern Beaches Tasmania Hills Shire Council 2020 safe crime digital village Gen Y education future report demographic trends household education future publication suburbs relational clothing rain report mccrindle state nfp divorce rate 40 million goal leader January 26th careers quote housing growth language prince george communication networking school marketing identity TAS ashley mckenzie consumerism leadership mythbusting poker master follow tableau analysis renting shopper's pick sydneysiders emerging technologies student SMSF Australian Communities Trends urban taskforce sydney event emerging trends Christmas season Melbourne friendship Australia Day community engagement woolworths Aussie focus groups church parents investment megatrends the changing face of balance annual income baby names report focus group priorities