Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

household 2012 tv survey design society affordability giving social trends schools cartodb wedding faux-ciliser ABS hornsby population water career Wellington royal family vegemite weather cancel plans year 7 australian community trends report generation australian winter work mates Australian schools Sydney Lifestyle Study society trends learning styles public holiday Mount Annan-Currant Hill collaborative grandparents Christmas in Australia house local community forecast Wodonga acf15 investing equip January 26th 2013 Tasmania 2015 employmer IT Specialists social researchers gen alpha monarchy Australian Dream princess charlotte NT social enquiry couple rule keeper education sector faux-cilising households dreaming experience Generation Y Australian Population poker master professional presenters research services Christchurch brisbane divorce rate professional ACF community event healthy future Valentine’s Day Australians collaboration sydney hills optimistic urban living baby boom transport US easy rider rental stress ACT weekly earnings futurist new york times research pack DESTEL FOMO Australian Bureau of Statistics menai Australia Day 2017 woolworths 2017 conferences school students Financial Planning Week infographic wall criminal house prices prince george optus Australian Home teach thought leadership The Daily Edition local media release cultural diveristy networking survey resource VET sector property price wage 10 years insights capital cities average aussie volunteers earnings focus group darwin business commute baby names TEDx Speaker baby names australia report nativity scene speakers pack insight logan crime entertainment baby names report toys social shifts census media activity wealth and income tea REIV National Conference employmee financial future SRE video showreel marriage communication sydney speaker future baby workforce snapshot VET Maxim Accounting future-proof families coffee What is food insecurity? property development SMSF housing market religion food Macquarie University REIV Conference Financial Planning Association royal debt women demographic transformations population map nfp pharmacy professional development Retail affordable social change moreton bay outsourcing researcher statistics tableau national crime rates middle class program hunger Sydney Hills Business Chamber marrickville social research mccrinlde cold social lives visual Real Estate townhouses WA mateship Crime Rates focus groups marriages McCridle sydney market office culturally diverse speaker tertiary education suburb the hills shire Australia Day Northern Territory thrive Black Friday in Australia income sunny days Christmas presents kate middleton quote hobart events Western Australia Channel Seven crows nest teleworking sydney metro builders Mark McCrindle investment baby name predictions Scouts keynote Aussies donation daily commute February 16 year 12 communities case study employers divorce cultural diversity Northern Beaches bondi anzac conference recap commuting christianity visualisation food insecurity brands parents offenders cooking australia follow demographics Hills Shire Council learning blaxland Australian Communities Trends national private wealth 2016 friends alpha trend tuesday australian real estate communications education future panel market research shopping TAS commuters australian communities trends report family cars Channel 7 screenagers innovation wolloomooloo Christmas data apartments census results Vocational education housing trends area cost of living mccrindle research social media dreams Deaths mortgage property global generations TED bus aged care puzzle house price rise socialising faux-cilise budget sector wide study urban taskforce eliane typical australian study home owner Australia street volunteering jobs sydneysiders education future report rise of local public transport child care summer shifts Jura Coffee dessert Andrew Duffin who is generation z change community engagement mythbusters report culture twentyseventeen sustainable sydney property market challenge workshop workplace culture easter lalor park infographics learner not for profit faith millionth Word Up Wagga Wagga owning a home work from home census fail speakers emerging generations wellbeing Australian Census World Water Day baby name infographic consumer hopes online holidays research visualisation NBRS Architecture public speaking ashley mckenzie ACF17 educhat generations research data staff Births social commentator vegetarian NEETs curiosity celebration narcissism cancelling plans work-life seasons greetings shopper's pick finance city McCrindle Speaker internet australians staying home more wealth distribution conference speaker McCrindle Keynote Speakers mccrindle in the media litter emerging technologies shopping centre aussie culture purpose the changing face of presentations workplace young australians domestic Social Trend tuesday Education Future Forum buildings salary Business analysis Australian Families research report "know the times" average Australian Research Executive innovative 23 million huffington post GPO changing face of sydney names youth TEDx wealth and income distribution university Aussie Lower Hunter Region growth of sydney list work education research graphs EFF ashley fell renter of the future social commentary English 2020 ageing population ageing engagement Work place world youth day lifestyle skills australian social research relational Territory choice workers Lower Hunter megatrends social life resilience research Financial Planning Association of Australia technology Myth 1994 TDE dare to dream training global retail Christmas research future proof brand New Zealand relevant capital city paying to work HR Bathburst publication NFP event DIY authenticity know the times customer dream breakfast cost urban development not-for-profit Gen Y poor HSC Adelaide ethnography baby boomers employment maiden motivate Sydney Kiwi CPI charities unemployment the australian dream sunburnt country home increasing densification social analyst volunteer balance ACF2017 personalities mccrindle tea forum ideas belief property market sector wide forecasting government meals aged care new office generation alpha hills interactive financial independence google for education states average sydneysider neutral bay hello fresh Generation X data analyst going out Sydney population in depth interviews Kirsten Brewer wages debate chairty staying in ACF 2016 daily telegraph mythbusting car christmas trees high density apartments Queensland: QLD bureau house price urban living index manly coffee lovers housing affordability low density Sydney’s south west energy research on coffee the great screenage analysis digital economy economic stay home teacher keynote speaker greatness suburban living storytelling emerging trends care support gen z fears award winner student school satisfaction Elderslie-Harrington park future proofing 2016 census SA impact live the dream generation Z ease of travel train 1980 donate Black Friday norwest housing Jura Australia perth unaffordable australian communities forum Hunter Valley sydneysider men earning spend rich Cobbitty-Leppington village sentiments hills shire SMART James Ward Black Friday Sales parenting population growth maiden names mccrindle Hornsby Shire Council omnibus clothing royal influence future of education Population Clock youth unemployment New Zeland Real Estate Institute of Victoria conference presentation socialites moderators guide Christmas day baby name trends Australian community trends trends safe FPA christmas 2017 surname google teaching etiquette business performance overcast Charlotte entrepreneurs of today Northern Beaches Christian School digital VIC internships plans winter blues Tuesday Trend brand experience priorities ipswich future of shopping Sydney keynote speaker small business Love schools students business index sun university degree ferry friendship Research Director Melbourne McCrindle Speakers learn economy travel Duchess of Cambridge surnames newspaper Christmas day weather rising house prices annual income personal growth jobs of the future wealth entrepreneurial younger generations entrepreneur food bank professional speaker data visualisation gig System's Architect trades waverton data repayments Northern beaches Event growing population demography travelling national wealth Do It Yourself teachers financial dreams internship event children high density generational trends students media commentary politics suburbs post rationalism The ABC of XYZ proactive demographic trends demographer slideshare 24 million Gen Z Expert consumerism social impact marketing sydney event global financial crisis #censusfail not for profit research JOMO define rent gender social analysis christian holiday group census data ultimo office opening social TED talk selfie local communities apartment NSW careers organisational culture home ownership spirituality professional services future of work Royals optus my business awards education school product pharmacies participants tips earn church educated Tuesday Trends tattoos Engineering Manager trends analyst language millennials Australian Trends medicine royal baby Australian demographics sector Mark McCrindle in the media charity organisations the hills results sports growth group session Assistant Store Manager Skilling Performance Sentiment Index Gen X do people still change their surname after marriage? Queensland world mobile leadership workshop potts point public speaker PSI non profit volunteering data Netflix residents social issues 2016 census results New South Wales eliane miles supply and demand office space happiness deloitte land of the middle class 1975 leadersip online shopping micro CBD the average aussie contiki 24,000,000 micro apartments Caregiver communicate life ACT Report geomapping demographic high density living Canberra environment NBRS mentor housing growth goal retirement gig economy happy holidays the lucky country mother's day census 2016 leader Willowdale story Merry Christmas pyrmont victoria trend mining boom stats award leadership long weekend millenials responsive financial planning cloudy days Christmas Stats fresh christmas media Geoff Brailey state engage trends of 2016 social researcher Christmas lunch cash environmental scanning cica shbc global rain Christmas season grave decision South Australia financial fears qualitative research goals young people money trends of 2017 40 million casual living seasons news renting high school real financial identity mover and shaker investor 2014 in the media 1968 click father's day cancelling event speajer gold coast facts sydneycity screenage intern meetings presentation community Res Vis urban Australian communities wealth inequality population milestone

Archive