Media Commentary from the McCrindle team

Wednesday, January 11, 2017

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Some of our recent media commentary includes:

Jobs of the future

The last few years of disruption has shown us that any role that can be replaced by technology will be.While technology is great for automating systems and replacing repetitive functions, it is not strong at adapting to complex change and engaging with people. Mark McCrindle speaks to The Daily Edition about how students can future proof their careers and skills. Watch it here.


Trends of 2016

From Donald Trump to Brexit, dabbing, bottle flipping and Pokemon Go, Mark McCrindle speaks to The Daily Edition about some of the biggest trends of 2016, including the 2016 word of the year which was Post Truth, and demographic milestones for Australia including reaching a population of 24 million people in February, and Sydney hitting a population of 5 million. Watch it here.

Trends of 2017

Rise of the local, growth of lifestyle cities, DIY everything, the Gig-economy and post-rationalism are the top five trends Mark McCrindle has identified for 2017. Mark joins the team from The Daily Edition to discuss the trends forecasted for 2017. Watch it here.



Melbourne growing faster than Sydney

After being voted the world’s most liveable city for the sixth year in a row, Melbourne property prices have grown faster than those of Sydney over the last year. With Melbourne being forecast to become Australia’s biggest city by 2050, Mark McCrindle attributes the diversified economy, lower house prices and its reputation as the fashion and cultural capital to its growth. Read the article here.


Are passive aggressive notes breaking down Sydney's sense of community?

The rise of anonymous, sarcastic signs left by Sydneysiders is seen to be breaking down communities. While this sort of behaviour is often seen on social media, Mark McCrindle says we don’t see so much of it normal civil interactions. When we are face to face, people aren’t nearly as sarcastic or nasty. Behind the venomous notes and social media posts, we really get a sense of the angst and frustration that is modern, busy stressful life. Read the article here.


Baby Name trends

Mark McCrindle has made his baby name predictions for 2017. He says longer and more culturally diverse names will be popular in 2017. Names beginning with X, Y and Z are also predicted to be huge, including Zander and Zephyr for boys, and Zyla and Zelda for girls. Read the article here.


Aussie parents are opting for sophistication and substance over quirky spellings or compound names, with gender neutral names back in vogue. Mark McCrindle predicts te top 10 ‘rising stars’ of 2017 for girls names were likely to be Addison, Penelope, Ariana, Frankie, Charlie, Elsie, Aurora, Billie, Lilian and Aisha. For the boys, McCrindle predicts Harvey, Beau, Chase, Theodore, Carter, Spencer, Ali, Harley, Darcy and Fletcher will be the rising stars for boys names next year. Read the article here.


Outsourcing

The growing trend of finding others to do the jobs we hate has made the Christmas of 2016 a far cry from festive seasons past. “As for outsourcing, that is certainly a growing trend, especially around Christmas time when the shops are busy and perhaps there is a task that we don’t feel confident in completing, that we can have someone else complete for us,” says Ashley Fell from McCrindle. Read the article here.



Home ownership and renting

Sydney is turning into a city of renters as rising prices force more people to ditch the home owning dream. McCrindle research director Eliane Miles said while home ownership was still a major aspiration, it was ­simply affordability stopping young people from buying. “We did some research that showed 90 per cent of Australians still want to strive towards owning their own home,” Ms Miles said. “It’s still the Aussie dream, it’s just more difficult and I think for young people it seems incredibly far off.” Read the article here.


Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:



How Australia’s Transformation Impacts Schools [Podcast]

Friday, June 10, 2016

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. 

Australia is currently in the midst of one such transformation.

Schools are not only in the midst of these massive changes, but they’re actually at the front line of it. Schools bridge more generation gaps than any other sector, because their end client, the student is in the youngest generations, and yet the average age of employee in education is one of the oldest ages.

Education is bridging more generation gaps than almost every other sector and of course the young people are driving some many of these trends – the technology ones, the social trends, and obviously generational changes. When it comes to education as we know it today, it really is a 19th Century concept with classes, curriculums and examinations. Most of the buildings there are 20th Century in their nature and yet it’s the 21st Century generation that we’re educating. That again highlights the challenge that exists for school today.

When we think about those youngest generations entering school, they’re going to live longer, work later, they’re going to work across more careers and some of those jobs they’ll be working in don’t currently exist. While we feel we’re at the start of this 21st Century, they’ll still be in the workforce as we’re edging closer to the 22nd Century.

It is imperative that we recognise the gap that we are bridging and the foundation of education that we’re providing to this generation, who through the midst of our challenges in this nation, in the midst of the middle of this century, they will be the leaders.


Mark McCrindle and Brad Entwistle discuss the key megatrends reshaping Australia and how they might change the ways non-government schools think about the future and the next generation of students. Mark concludes the interview with his biggest insight from his research and how that will impact schools to be relevant and attract students in the future.


LISTEN TO THE FULL PODCAST HERE


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Generation Z at school

Friday, April 29, 2016

How well are our 19th Century Institutions connecting with 21st Century Students?

‘Schools are 19th Century institutions using 20th Century buildings to teach 21st Century students and we wonder why traditional education sometimes struggle to connect. So if they don’t learn the way we teach, then let’s teach the way we learn.’ – Mark McCrindle

The children of Australia are today’s students and tomorrow’s employees. And while each generation has passed through the student lifestage, Generation Z are the only ones to have done so in the 21st Century. They can be defined as being post-linear, post-literate, and post-logical.

They have been born into a time that has seen the printed word morph into an electronic form. Ironically, today an electronic document is perceived to have more currency, and therefore accuracy, than the printed page. Books give way to YouTube videos. The written word is replaced by icons and images. Education is shifting from structured classrooms to collaborative means, from textbooks to tablets and from reports to infographics and video presentations. Words in this global era are progressively replaced with symbols or universal icons. They have been labelled generation glass because it is this medium that communicates content: glass you don’t just look through but look at, and wear and carry and interact with.

Characteristics of today's learners

Post linear

While schools structure learning by subject, Generations Z live life in a hyperlinked world. For digital natives it is not a subject but a lifestyle. Teachers deliver formal lessons, yet students are experiential and participative. We test academic knowledge and memory in examinations yet they, with the always-on Internet, are living in an open-book world, only ever a few clicks away from any piece of information on the planet.

Generation Z and the emerging Generation Alpha are also the most technologically literate and socially empowered generation of children ever. They are highly intuitive and confident users of digital technology, with Facebook having been around more than a decade, and iPhones, iPads, apps and social media having been available to them from their formative years.

There are 4.5 million reasons to engage Generation Z, the students of today and university graduates, employees and leaders of tomorrow. What’s more, the future of education depends on understanding and engaging with these 21st century learners. In order to fulfil the demand for labour and to ensure the future of our employment sector, our education system will need to adapt to and accommodate the learning styles of today’s students.

Post literate

Note we use the term post-literate, not illiterate. They are writing more (emails) and sending more (text) messages, just in ways different to previous generations. The issue is that literate forms of communication alone just won’t connect in today’s visual world. Today’s learners are a multi-modal generation and therefore demand communication styles that engage multiple learning channels. While the chalk and talk teaching approach was the only style on offer in previous generations, this structured approach to classroom communication is far less engaging for today’s technologically savvy, multi-media, post-structured learners. Though many complain about the short attention spans of today’s youth, this is mainly exhibited in the context of old methods of teaching that largely involve passive models of communication.

Post logical

The language of today’s learners is one that communicates content as well as being exciting, social and creative. They value visual and interactive communication with quick and easy access to information. This is in distinct contrast to perception of the education system where learning and fun are seen as mutually exclusive. Learning must not just be an academic exercise- of logic and rationale, but a development experience- of social, emotional and visceral connection as well. The point is that students have changed, so approaches to teaching need to change as well.

Engaging with today's learners

It is excellent to see that schools and classrooms are responding effectively to these changing learning styles through the implementation of learning stations, shifting from ‘teacher’ to facilitator’, managing more group work, providing real world case studies, outdoor education and teaching through activity-based learning. This, to the credit of schools is how they’ve been able to engage with changing learner needs while maintaining educational excellence. That said, there are still more changes to be made. According to our survey on parents’ opinions on education, over 90 per cent would like to see schools work harder at engaging with students and making learning interesting.

Traditionally, children were pre-formatted to learn within a structured environment, having spent their preschool years in a household where formative character was set through routine, compliance and training. However, increasingly, many children enter formal schooling without such a background and when such a student does not complete year 12, it is said that ‘they failed school’ when actually ‘their school experience failed them’.

While in the past parents, extended family, Sunday school and the Scouts or sports teams all had a role in developing the character, values and socialisation skills of the child, today parents are juggling increasingly complex roles and the average young person is less connected with other formative institutions. Schools are increasingly the one social bottleneck through which young people pass and so have a key role of developing the whole person. That is, in addition to its academic aims, the education system is expected to develop people skills, character formation, life skills and resilience.

The four R's

Real

Not only must our communication style be credible, but we must be credible also. This generation doesn’t expect us to know all about their lifestyle, nor do they want us to embrace their culture. They are simply seeking understanding and respect. If we are less than transparent, it will be seen.

Relevant

Both the content and style in which we deliver it must be relevant to a generation which is visually educated and entertained. There is no point in going to a friend’s movie night with a rented DVD if they only have a streaming service. Similarly, we must communicate in the most appropriate format for those we are reaching. So in understanding the communication styles of our students we will be better equipped to reach them.

Responsive

Education can either be teacher-centric (traditional), curriculum targeted (with a predominate focus on state-wide testing) or learner focused (responsive to their learning styles and needs).

In a generation education has moved from ‘classes’ to individual learning plans. As part of the shift from students confirming to the system to education responding to the changing times, needs and learners.

Relational

The old saying in education circles still rings true for today’s students: ‘they don’t care how much you know until they know how much you care!’ Communicating to this generation requires more than just good content and new technology – it needs engagement and involvement. The more we create an environment conductive to engaging with the head (knowledge), hands (application) and heart (inspiration), the more likely they learning will be embedded, opportunities enlarged and futures shaped.

Listen to Mark McCrindle on 2SER talking about the 21st Century classroom


McCrindle Education Services

For more information on our education services, including research and providing content and presentations for School Professional Development Days, Executive Staff Sessions and Parents Evenings, please refer to our Education Pack below, or get in touch - we'd love to hear from you!

P: 02 8824 3422

E: ashley@mccrindle.com.au

McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”
CLICK HERE TO READ THE ARTICLE


Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.


Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”




Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”

CLICK HERE TO READ THE ARTICLE



According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.




Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


CLICK HERE TO READ THE ARTICLE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

global financial crisis life spirituality priorities mccrindle education sector wellbeing micro apartments year 7 graphs cartodb staying in customer deloitte investment financial planning faux-ciliser WA coffee study engage Population Clock mentor holidays business performance tableau digital economy weather January 26th school students organisational culture sector wide study social researchers apartment youth mythbusters bondi acf15 culturally diverse Generation Y NBRS wages Duchess of Cambridge survey design thrive sydney event sydneysiders Mark McCrindle in the media mateship volunteers couple focus groups twentyseventeen Christmas season engagement census earn hills shire national private wealth mccrinlde alpha social change post rationalism teleworking energy school students royal New Zeland research young people Northern beaches Event norwest mining boom real brand Australia street house prices training emerging generations Gen Z Expert The ABC of XYZ parents social lives Hornsby Shire Council household politics TAS renter of the future networking schools students professional in depth interviews investor visual financial future easter high density children environment sydneycity professional speaker cold young australians data overcast crime daily commute census 2016 gig not for profit research Performance Sentiment Index Social Trend global retail christmas impact rent trends of 2017 commuting weekly earnings stay home wealth distribution demographics income healthy future trends optus communicate Hills Shire Council housing growth the australian dream Sydney hunger volunteering data australian real estate speakers pack australia social ageing population christianity thought leadership litter 1994 criminal HSC report Research Director research visualisation family cost dreams paying to work tertiary education VET sector newspaper social shifts celebration screenage socialites resilience Tasmania US rich 10 years click transport church cultural diversity food insecurity care support community engagement define ferry happiness divorce narcissism teachers cars Word Up results equip sydney market Lower Hunter stats social research average Australian 2020 future of education digital forecast going out volunteering kate middleton office infographics forecasting conference speaker families economy employmer Australian Trends Andrew Duffin 1968 wealth and income distribution households ACF 2016 ethnography staff language aged care puzzle PSI cancelling plans professional services mccrindle in the media australians staying home more contiki research data the hills trades australian social research village brands dream sydney speaker entrepreneurs of today innovative Black Friday in Australia buildings Tuesday Trend Christmas presents sentiments census results learning styles sydney property market speaker 2017 easy rider Northern Beaches Christian School 24,000,000 VIC growth media release CPI Res Vis Adelaide SRE cancel plans medicine government ashley mckenzie panel futurist ACT increasing densification millennials Channel Seven travel 2016 faux-cilising selfie ease of travel supply and demand lifestyle shopper's pick Real Estate future of work sustainable career entrepreneur TED millenials not for profit EFF Financial Planning Association of Australia authenticity poor local commuters product winter 2016 census Christchurch belief award winner interactive skills baby boomers responsive world financial gen alpha communications demographic trends personalities mccrindle research TED talk pyrmont Jura Australia baby name predictions housing huffington post intern home ownership participants community event award builders public speaking Myth royal influence friendship census fail average sydneysider social issues residents internet marrickville population growth wealth and income micro divorce rate urban living Scouts Mount Annan-Currant Hill McCrindle Speaker 1980 religion goals Aussie keynote Australia Day 2017 not-for-profit princess charlotte consumer social analysis experience leadership workshop younger generations cost of living mythbusting jobs youth unemployment office space daily telegraph nfp society trends changing face of sydney optimistic shifts the lucky country train proactive Assistant Store Manager employmee vegemite teaching commute personal growth townhouses future proof brisbane australian communities trends report housing trends Gen X lalor park Elderslie-Harrington park dare to dream cooking know the times South Australia vegetarian identity urban living index chairty analysis Financial Planning Association Caregiver Mark McCrindle generations case study VET public transport toys Netflix workplace culture national wealth Wagga Wagga media activity employers internship demography global SMART land of the middle class collaborative royal baby Crime Rates Black Friday Sales keynote speaker non profit father's day Kiwi Skilling curiosity learn donate workshop teacher future mobile Kirsten Brewer Sydney population Financial Planning Week trends of 2016 professional development who is generation z gender Vocational education sports Business analysis property market DIY investing perth culture hopes Engineering Manager Christmas day Australian Census entrepreneurial mother's day dreaming story Real Estate Institute of Victoria donation innovation Births organisations trend high school property development cancelling event ipswich media professional presenters online money Do It Yourself safe data analyst The Daily Edition student educhat work mates city population milestone Northern Territory learner eliane event GPO winter blues McCrindle Speakers travelling local communities future proofing sun Charlotte shbc Australia Day video research report small business wealth inequality facts fears presentation NSW cash hills baby name February 16 sydney hills seasons education future report meals sydney metro FPA emerging trends crows nest consumerism 2012 home work from home public speaker follow urban giving FOMO 2016 census results logan car work-life future of shopping conference presentation Generation X workforce suburban living long weekend baby names infographic office opening repayments typical australian bus Australian Families suburbs Merry Christmas Western Australia rule keeper high density apartments social commentator local community earning research services leadership gen z global generations educated population charities ACF17 storytelling woolworths education future property price earnings moreton bay What is food insecurity? 2015 Deaths affordability shopping centre renting house price employment work baby name trends leader speakers news market research public holiday house baby names report Lower Hunter Region house price rise Queensland: QLD Sydney keynote speaker baby cica Work place entertainment choice workers Wellington middle class Wodonga speajer society Northern Beaches volunteer Sydney Hills Business Chamber Australian schools menai Geoff Brailey visualisation group tips tea darwin monarchy Sydney Lifestyle Study challenge generation alpha wolloomooloo wealth urban development tattoos TEDx Speaker generation publication jobs of the future neutral bay ABS owning a home australian communities forum Black Friday salary Sydney’s south west christian Australian Dream the average aussie Willowdale community social impact holiday group session hello fresh mccrindle tea social researcher new york times Channel 7 google capital city careers statistics snapshot urban taskforce the changing face of presentations financial fears cloudy days anzac water 24 million hornsby home owner screenagers finance resource focus group TDE 40 million live the dream communication SMSF coffee lovers wedding CBD greatness pharmacy tuesday rain Macquarie University online shopping national crime rates the hills shire NT purpose average aussie marriage sunny days university degree slideshare australian events bureau Christmas lunch dessert baby names australia report blaxland world youth day insights social media cultural diveristy grandparents New South Wales clothing summer omnibus trend tuesday faux-cilise workplace area education sector rise of local Royals wage generation Z pharmacies affordable System's Architect geomapping aged care casual rental stress grave decision suburb hobart outsourcing research on coffee McCridle housing affordability capital cities shopping socialising "know the times" google for education forum financial independence royal family DESTEL marriages Canberra victoria unemployment prince george fresh child care environmental scanning domestic quote generational trends marketing budget research pack Gen Y learning Love eliane miles growing population technology Australians education research Aussies gold coast social analyst food men optus my business awards sydneysider low density internships Australian Population plans change emerging technologies conferences Retail Australian demographics infographic wall Australian community trends the great screenage state etiquette population map conference relevant McCrindle Keynote Speakers program Bathburst millionth school satisfaction financial dreams demographic Tuesday Trends qualitative research Jura Coffee retirement Territory New Zealand list Melbourne trends analyst insight australian community trends report ultimo Valentine’s Day economic balance teach megatrends tv NFP event year 12 Research Executive brand experience demographic transformations survey SA ACT Report sunburnt country manly social life waverton states social commentary friends 23 million breakfast goal meetings ACF Christmas day weather new office Australian Bureau of Statistics business ashley fell future-proof baby boom offenders Education Future Forum James Ward charity REIV National Conference unaffordable high density living faith social trends growth of sydney rising house prices 1975 REIV Conference English media commentary TEDx living ideas mover and shaker data visualisation food bank Australian communities relational apartments #censusfail Maxim Accounting Australian Communities Trends property business index 2013 census data schools spend mortgage women aussie culture in the media NBRS Architecture JOMO debt moderators guide collaboration Cobbitty-Leppington ageing poker master debate names IT Specialists communities social enquiry parenting Hunter Valley researcher ACF2017 demographer gig economy housing market 2014 NEETs potts point Queensland university World Water Day motivate recap showreel annual income sector wide Australian Home

Archive