Welcome to Australia Street 2017

Monday, July 03, 2017

If you lived on an average sized street in Australia comprised of 100 households, and these households were exactly representative of the Australian population, did you know that in a year, your street would see 1.2 marriages, 1.7 deaths and 3.3 births? These 100 households comprise 260 people, 49 dogs and 39 cats! There are 180 cars owned on the street, which each drive, on average, 14,000 kilometres each year.

We are delighted to present the brand new Australia Street infographic based on the just-released census data.

Welcome to Australia Street.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


Event Recap: Making sense of the census

Thursday, June 29, 2017

It was an eventful morning at the McCrindle office this morning as we welcomed local businesses who were interested in getting up to date with the just-released census data and what it means for their organisation. The morning kicked off with a delightful breakfast to welcome our guests and some time for networking.

After a warm welcome from our MC, Ashley Fell, Mark McCrindle talked through the census data and introduced our brand-new infographic based on the newest numbers from the 2016 Census.

Next it was over to our Director of Research, Eliane Miles, who showed us what the data means for us and how to practically use the ABS website and the tools within the site.

We’d like to say a big thank you to the attendees who made this a successful census briefing. Be sure to look out for our future events taking place in Sydney! If you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch!

Insights into our School based Career Practitioners

Wednesday, June 21, 2017

There are set to be almost 800,000 school graduates in the next three years, and equipping them to make well-informed decisions about their next chapter of life is front of mind for school based career practitioners.

We were delighted to partner with the Career Industry Council of Australia (CICA) to find out what is happening in our schools. The research shows that whilst parents are still the number one influencers on their children’s career planning, career practitioners come in second. More than half of students identify their career teachers/advisors in their top two people they are most comfortable to approach about career advice.

A higher proportion of young people today are entering university education than ever before (predicted to be 1 in 2 Generation Z—currently aged 8-22), however, one in three university students don’t complete their course within six years of enrolment. The fall of completion rates of university students, and increase of cancellations and withdrawals of apprentices and trainees, point towards a need for students to be better informed when making decisions about training or further study.

Our research shows that whilst the full time career practitioners have the greatest ability to fully implement the most effective career development strategies—such as one-on-one interviews and career action plan development—less than half (48%) of Australia’s school based career practitioners are fulltime. In fact, school career practitioners are 2 times more likely to have had their time allowance decreased than increased in the last three years.

Click here to download part one of the infographic

Click here to download part two of the infographic 

Research Launch Event at NSW Parliament House

Tuesday, June 06, 2017
Eliane Miles at the launch with (L to R) Bishop Peter Ingham, Education Minister Rob Stokes, The Hon Paul Green, Shadow Minister Jihad Dib and Murray Norman.

The NSW Government recently released the independent review of Special Religious Education (SRE). In response, McCrindle was commissioned to review the findings and summarise the key data into this SRE in Schools visual summary.

As part of this process, Research Director Eliane Miles was delighted to speak last Tuesday night at NSW Parliament House to launch these findings. The other speakers who addressed the attendees, who included representatives from most of the major providers of SRE across all faiths, were the Education Minister Rob Stokes, Shadow Minister Jihad Dib, and host of the event, The Hon Paul Green MLC.

Eliane Miles

Eliane Miles
Education Minister Rob Stokes
The Hon. Paul Green MP

The Review highlighted how SRE contributes to students’ understanding of their cultural heritage and is an avenue for their spiritual care. Further, it noted that the work of SRE teachers builds tolerance in schools, promotes multiculturalism, contributes to a well-rounded education, and connects schools with their local community.

In addressing the gathering, Mr Stokes, said, “It is wonderful that we have in our schools an understanding that humans are made up of three parts, mind, body and spirit, and we need to provide sustenance to each part of what makes us fully human. SRE has a very important role to fulfil in our schools.”

Mr Dib expressed strong bipartisan support for the value of SRE. Mr Dib said, “[The review] was not at any point in time thinking how to do away with it, but rather, how we actually improve it.” In thanking SRE teachers and providers, Mr Dib went on to articulate the importance of ensuring, “Every single student should have an opportunity – for at least one hour in a week – to reflect about the person that they are and the way that they can actually better themselves.”

Most striking amongst the research presented by Eliane Miles was the levels of satisfaction regarding SRE from schools and parents. The research showed that of the 780,600 students that attend the 2,152 government schools in NSW (with SRE taught in 87% of these schools), 84% of parents are satisfied or mostly satisfied with their student’s learning experiences in SRE and 96% of principals agree or mostly agree that their school has a good working relationship with SRE providers.

The Changing Face of Australia Event Recap

Friday, May 26, 2017

Australia is changing more rapidly than anytime in modern history. The Census provides us with a snapshot in time but also a perspective into our future.

To help not-for-profit leaders thrive in a changing environment, together with Clayton Utz, and 4community, we came together to host a breakfast this morning, called The Changing Face of Australia.

The changing face of Australia impacts how not-for-profit organisations hire talent, manage leadership succession, seek donations and deliver programs.

Thank you to Clayton Utz for hosting us at their picturesque office, where our guests could soak up the unobstructed view of our beautiful harbour. And of course, thank you to all of those in attendance. For those who missed the event, here is a quick recap.

With the Sydney skyline just behind him, Mark McCrindle opened the morning by unpacking the changing demographics, growing migration and emerging donor needs via our latest infographic, especially designed for the Not For Profit sector in Australia. You can download a copy by clicking here.

We then had an exclusive interview with 4Community CEO and RSPCA Queensland CEO, Mark Townend, detailing the use of research data to drive RSPCA’s mission, enable operational efficiencies and adapt to change.

THE CHANGING FACE OF AUSTRALIA INFOGRAPHIC

We would like to extend a big thank you to those in attendance this morning. Be sure to look out for our future events taking place in Sydney, and if you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch!

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


Faith and Belief in Australia

Wednesday, May 10, 2017

The Faith and Belief in Australia Report is being launched today. A survey of 1,024 Australians shows that religion in Australia is not dead. 

Two in three identify with a religion or spirituality
More than two in three Australians (68%) follow a religion or have spiritual beliefs. Of those that do, almost half (47%) remain committed to the religion of their upbringing. The number of Australians who do not identify with a religion or spiritual belief, however, is on the rise with almost one in three (32%) not identifying with a religion. This study replicated the ABS Census question, but added in an option for ‘spiritual but not religious’. This had a response rate of 14% among Australians nationally, and the Christianity grouping was 45% (down from 61% in the 2011 Census).

More than half of Australians (52%) are open to changing their religious views given the right circumstances and evidence. Younger Australians are more open to changing their current religious views than older generations.

Religion and spirituality a popular topic of conversation
When gathering with friends, more than half of Australians (55%) often or occasionally talk about religion or spirituality. Generation Z (65%) are the most comfortable talking the topic, while the Baby Boomers are the least with 51% never talking about it with their friends.

A genuine faith the greatest attraction to a religion or spirituality
Observing people with genuine faith is the greatest attraction to investigating spirituality. Second is experiencing personal trauma or a significant life change. On the inverse, the top repellent to Australians investigating is public figures or celebrities who are examples of that faith. This is followed by miraculous stories of healings or supernatural occurrences.

Perceptions of Christianity 
Australians most value Christian organisations for their work with those in need, specifically looking after people who are homeless, offering financial assistance/food relief programs and providing disaster relief (74%, 72% and 69% respectively).  8% of Australian adults (1.5 million) do not know any Christians, while for Generation Y this is almost one in ten. One in 29 Australians have never heard of Jesus.

Research Launch
The full Faith and Belief in Australia research will be launched on Tuesday 9th May at an event in Sydney (register here) and Wednesday 10th May in Melbourne (register here). 

Download the full report here

Supply and demand; Australia as an ageing nation

Tuesday, March 21, 2017

DEMAND: AUSTRALIA AS AN AGEING NATION

A CLEAR AGEING TRAJECTORY

Australia is experiencing a baby boom, with births exceeding 300,000 a year. 30 years ago, the over 65s made up just 11% of our population (one in nine persons). Today the over 65s make up 15% of our population (one in seven). Forecasts project that this cohort will make up 18% in 2027 (one in six). By 2047 one in five Australians (20%) will be aged over 65.

AGEING SOCIETY

Our median age is also increasing. Three decades ago the median age of an Australian was 31.3. Today it is 37.4 and in 2047 it is projected to be just under 40.

85+ POPULATION

The over 85s, where there is an even greater need for aged care services, are growing at a faster rate than the over 65s. In 1987 there were 133,448 Australians aged over 85. Today there are four times as many, and in 2047 there will 14 times as many.

INCREASED LONGEVITY

Not only are there more older people in our nation, but Australians are living longer than ever before. Life expectancy at birth in 1987 was 76.3, whereas today it is 81 for a male and 85 for a female. In 2047, it is projected to 89.9.

HEALTH ADVANCEMENTS ARE INCREASING LONGEVITY

The primary enabler of this increased longevity gain has been the health system rather than individual behaviour. Life expectancy increases will continue because of improved medical technologies, public health infrastructure and better public health measures. New and improved medical interventions will also contribute, as will the improved survivability rates of major illnesses and cancers.

A decade ago, dementia and Alzheimer’s disease were the 6th largest causes of death in Australia. Today they are the 3rd leading causes of death with the number of deaths having more than doubled to 9,864. Over the same period of time, deaths due to the first and second causes of death (heart disease and brain disease) have been decreasing. If today’s current trend continues, by 2021 dementia and Alzheimer’s disease will be the leading cause of death in Australia.

EXPONENTIAL GROWTH OF CENTENARIANS WILL KEEP THE QUEEN BUSY

In 1952, the year that Queen Elizabeth II became sovereign, 40 letters of congratulations would need to have been written to Australians turning 100. This year, 2,925 Australians will turn 100 and in 10 years 5,401 will turn 100. In 30 years the number of congratulatory letters written to Australians turning 100 will increase to 25,938 in the year 2047.

SUPPLY: AUSTRALIA AS AN AGEING NATION

THE CHALLENGE OF SUPPLY

Not only is there an increasing demand on the services provided by the aged care sector with the growing number of over 85s, there is also a workforce supply challenge.

RATIO OF WORKERS TO RETIREES DECLINING

The ageing population will place greater demands for productivity on the labour force. In 1975 for every person of retirement age there were 7.1 people in the working age population. By 2015 there were just 4.5 people of working age for every individual of retirement age, and this is projected to decline to just 2.7 people of working age for every individual at retirement age by 2055.

IMPENDING RETIREMENTS

Because of the high median age of an employee in the aged care sector, half of the aged care workforce will be of retirement age in 15 years. There are 350,000 workers in the aged care sector (estimated in 2012), so this equates to an average of 11,667 retirements per year for the next 15 years. This averages to 972 farewell lunches per month!

If we are to keep the current ratio of aged care workers to people aged over 85 in our nation, we need to add 129,945 workers in the next 10 years. This equates to recruiting 1,083 new workers per month, in addition to replacing the 972 retiring staff per month.

That’s a total recruitment goal of 2,055 each month – adding nearly 25,000 individuals to Australia’s aged care workforce each year.

GET IN TOUCH

To find out more about McCrindle's expertise in the aged care industry, or how we can communicate these insights to your team, please get in touch.

The Healthy Futures Report

Thursday, March 16, 2017

The Pharmacy Guild of Australia and Amneal Pharmaceuticals commissioned McCrindle to write up and design the Healthy Futures 2017 Report. 

This report reveals the insights into consumers understanding of pharmaceuticals and pharmacy health services.

The findings were gathered from a national survey of 1,001 Australians aged 18+ and the results were delivered at the annual 2017 APP conference by Mark McCrindle.

 

From developing the survey through to conducting the analysis and communicating the insights, this piece is a great example of a thought leadership report that delves into Australians attitudes and sentiments towards pharmaceutical services.

VIEW THE FULL REPORT HERE

VIEW THE FULL INFOGRAPHIC HERE 



GET IN TOUCH

If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: 02 8824 3422

e: info@mccrindle.com.au 

Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:

SIMPLICITY

Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

RELATABILITY

Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.

VARIETY

Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.


About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


The future of meetings and events

Tuesday, February 28, 2017

As our McCrindle Speakers are regular contributors to meetings and events around Australia, it was our privilege to conduct research for the Melbourne Convention Bureau’s 25-year anniversary of the Asia-Pacific Incentives and Meetings Expo (AIME), into the mega trends affecting the future of meetings, and for Mark McCrindle to present the findings at the event.

The aim of the research was to understand how the global meetings industry is changing, through the influences of social trends, new technology and changing attendee expectations.

Findings from the full research report include the following:

  • Conference attendees are increasingly socially responsible, tech savvy and time poor
  • Attendees are looking for collaboration and networking, not just information
  • Meetings provide a place for human interaction, experiential learning and valuable professional investment
  • Customisation of the program structure and event experience is key
  • Augmented virtual reality and artificial intelligence transform the event experience
  • Ideas around venue design for the next generation.

DOWNLOAD THE FULL REPORT HERE

Some of the key research findings are outlined in The Future of meetings; 25 years of change infographic:


ABOUT MCCRINDLE SPEAKERS


At McCrindle, our team of professional speakers are in demand for their ability to clearly communicate the insights in engaging ways. Presenting at a variety of national and international events including keynote addresses at conferences, onsite professional development workshops and strategy briefings for senior leaders, the McCrindle speakers are recognised as leaders in tracking emerging issues, researching social trends, and are regarded as expert social researchers, futurists and story tellers.

To make an inquiry, please feel free to get in touch via email, or on 02 8824 3422.

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