The McCrindle Office Opening

Tuesday, March 14, 2017

Last week it was our pleasure to host an office opening of our new space at Unit 105, 29 Solent Circuit Baulkham Hills NSW 2153. Our newly furbished office space in Norwest Business Park, Sydney has been custom designed by our team to facilitate constant innovation, world-class research and creative storytelling.

To commemorate the occasion we hosted a small morning tea for our team, interns, past colleagues and connections who have supported McCrindle along our journey.

Mark McCrindle opened the morning by saying a few words about our history. This was followed by some words by the Hon Alex Hawke MP, the Federal Member for Mitchell, before the unveiling of our life-size infographic wall. We were also honored to have Anthony Moss, the president of the Sydney Hills Business Chamber in attendance. 

We would like to thank all those who have supported McCrindle over the last 10 years and we look forward to welcoming all new and existing clients to our new office space.


Our newly furbished office space in Norwest Business Park, Sydney has been custom designed by our team to facilitate constant innovation, world-class research and creative storytelling.

Acknowledging how important physical spaces are, our new office is more than double in size of our previous space.

The new office space has been strategically designed by our team to facilitate collaboration and innovation. The open plan layout includes communal kitchen facilities, break out meeting rooms and a sizable board meeting room with an accompanying viewing room, which has been purposefully designed to host focus groups.

Our newly opened office is an exciting milestone for us as a business, and we are enjoying the interaction and productivity this space is providing. At McCrindle we celebrate the wins, prioritise people and give our best (you can read more about our McCrindle priorities and values here).


We would be delighted to welcome all our new and existing clients to drop in to our new office space some time for a catch up or to host a meeting, research focus groups or in-depth interviews.

A: Unit 105, 29 Solent Circuit Baulkham Hills NSW 2153

P: 02 8824 3422


Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:


Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.


Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.


Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


royal generation Z IT Specialists online results Adelaide ethnography SA faux-cilise demographic transformations baby name tuesday global generations 2016 census results social school real manly cancel plans dessert states brand cold social media news urban living index prince george Australia Day 2017 owning a home ACF 2016 ipswich Netflix builders gen alpha financial future woolworths anzac daily telegraph trends of 2017 social issues society trends tableau public speaking financial poor qualitative research alpha work easter GPO visualisation Christmas season small business technology dare to dream organisational culture australian communities forum cars research visualisation holidays trends of 2016 suburbs gender food public holiday sports professional services brisbane storytelling group session presentation social research Crime Rates school students click rule keeper research services engagement world mccrindle in the media millennials internet wealth distribution Geoff Brailey cooking kate middleton national private wealth urban taskforce toys DIY Royals rental stress commuters world youth day not for profit sustainable university degree research house summer rent marrickville year 12 Australian Home personal growth investor collaborative emerging generations generation analysis medicine Australian Dream households mythbusters middle class men know the times forecast housing market crime workforce acf15 tertiary education The Daily Edition shifts happiness entrepreneur urban living baby name trends educated Australian demographics parents omnibus non profit Valentine’s Day Queensland: QLD Queensland megatrends mentor economy consumer ashley fell recap social enquiry skills 2015 environmental scanning TDE generation alpha social commentator social researcher marriage office space leader forum education SMSF Real Estate Institute of Victoria census census fail economic optus learn church motivate property market travel in depth interviews TAS 40 million learning styles Do It Yourself waverton families growth supply and demand poker master 10 years student village marketing youth unemployment panel language property 2016 millenials mccrindle research mccrindle tea sydney speaker conferences global financial crisis dreaming generations employment tea #censusfail politics local etiquette norwest capital cities award winner tattoos slideshare infographic education future career annual income report sydney hills sun Merry Christmas collaboration unaffordable average aussie consumerism priorities cancelling event keynote speaker twentyseventeen visual workplace women business social trends Kiwi organisations Assistant Store Manager names renting community engagement stay home business index focus group affordability the average aussie young australians Western Australia australia survey design safe professional participants coffee Australian Communities Trends market research high density gen z responsive hobart presentations Australian communities change crows nest networking statistics Financial Planning Association low density offenders logan Aussies home owner ageing social life mother's day budget ACT renter of the future Northern Beaches Christian School media media release WA Canberra baby earn staying in goal society deloitte home school satisfaction 24 million home ownership wealth speakers greatness proactive urban divorce wages Kirsten Brewer careers high density apartments experience Tuesday Trend Gen X not-for-profit conference "know the times" demographic pharmacies national wealth entertainment housing 2020 moreton bay house price charity leadership jobs of the future celebration national crime rates research data wolloomooloo relational baby names report Caregiver hopes housing growth long weekend debate future of work Christmas presents volunteers pharmacy customer students selfie water child care sydneysiders transport trend tv internship vegemite the australian dream year 7 McCrindle Speakers goals brand experience award sentiments couple Scouts ageing population socialites investing overcast royal baby Australian Bureau of Statistics area data visualisation Aussie new york times winter blues holiday Word Up communicate keynote clothing generational trends innovation The ABC of XYZ demographics office future 1975 university brands Deaths shopping energy australians staying home more social shifts the changing face of System's Architect South Australia moderators guide teleworking 2012 Generation X repayments car future-proof insight Australian Census Australian Families increasing densification ACF dream list forecasting local communities google baby boom FOMO narcissism apartment event sunburnt country financial dreams vegetarian social researchers healthy future contiki housing affordability facts travelling PSI baby boomers demographic trends demographer research pack public speaker environment innovative fears population baby names education future report Tasmania criminal case study lalor park social commentary trend tuesday social lives family cultural diversity 1980 teacher staff conference presentation social impact train survey schools publication faux-cilising mateship internships learning social analysis friendship data analyst snapshot cash 2017 NSW sydneycity earnings Australia Day high school communications program NT Res Vis New South Wales property price rain hills shire wealth and income distribution spend Love suburban living ideas princess charlotte suburb challenge earning litter meals finance aussie culture blaxland professional development christmas ultimo investment English faux-ciliser 1994 story Births ashley mckenzie conference speaker financial fears resilience Northern Territory hornsby insights hello fresh NEETs meetings Engineering Manager teaching study mccrindle Gen Y nfp growing population post rationalism trends grandparents rich eliane Christchurch wage communities graphs REIV National Conference state intern Christmas lunch Bathburst entrepreneurs of today marriages Financial Planning Week online shopping paying to work new office Channel 7 global Wellington events education sector bureau focus groups product changing face of sydney going out Northern Beaches media activity 2016 census culturally diverse tips culture thrive optus my business awards future proofing parenting Wagga Wagga Australian schools high density living 2013 mover and shaker Sydney data fresh Australian Trends FPA income media commentary leadership workshop futurist schools students jobs future proof population milestone debt Financial Planning Association of Australia Tuesday Trends buildings Research Executive CBD darwin weekly earnings teachers australian social research Duchess of Cambridge define emerging trends authenticity friends learner sector wide population growth resource the hills shire workshop royal family daily commute menai equip digital Channel Seven work mates potts point father's day Northern beaches Event follow 23 million divorce rate JOMO community living Hornsby Shire Council shopper's pick baby names australia report wellbeing education research unemployment mining boom REIV Conference EFF trends analyst cancelling plans house prices household 24,000,000 gold coast educhat ABS cartodb land of the middle class census 2016 financial independence thought leadership millionth Generation Y huffington post commute 1968 cost group 2014 February 16 newspaper winter Australians domestic christian World Water Day the hills government stats geomapping engage easy rider DESTEL youth teach young people HSC cost of living perth work-life socialising affordable salary aged care researcher Sydney keynote speaker weather quote video workplace culture New Zealand January 26th Mark McCrindle sydney event city entrepreneurial townhouses communication population map seasons google for education VIC Population Clock house price rise sector Wodonga bondi mythbusting employers office opening bus identity religion christianity australian communities trends report life victoria social change mobile children interactive Education Future Forum cloudy days aged care puzzle Myth shbc housing trends Real Estate Social Trend rising house prices census results wealth and income in the media plans Charlotte professional speaker pyrmont outsourcing ferry future of education sunny days mortgage relevant royal influence balance capital city typical australian personalities rise of local training community event wedding curiosity neutral bay monarchy sector wide study infographic wall emerging technologies eliane miles sydney metro lifestyle Territory Melbourne residents New Zeland retirement baby name predictions optimistic ease of travel