The McCrindle Office Opening

Tuesday, March 14, 2017

Last week it was our pleasure to host an office opening of our new space at Unit 105, 29 Solent Circuit Baulkham Hills NSW 2153. Our newly furbished office space in Norwest Business Park, Sydney has been custom designed by our team to facilitate constant innovation, world-class research and creative storytelling.

To commemorate the occasion we hosted a small morning tea for our team, interns, past colleagues and connections who have supported McCrindle along our journey.

Mark McCrindle opened the morning by saying a few words about our history. This was followed by some words by the Hon Alex Hawke MP, the Federal Member for Mitchell, before the unveiling of our life-size infographic wall. We were also honored to have Anthony Moss, the president of the Sydney Hills Business Chamber in attendance. 

We would like to thank all those who have supported McCrindle over the last 10 years and we look forward to welcoming all new and existing clients to our new office space.


Our newly furbished office space in Norwest Business Park, Sydney has been custom designed by our team to facilitate constant innovation, world-class research and creative storytelling.

Acknowledging how important physical spaces are, our new office is more than double in size of our previous space.

The new office space has been strategically designed by our team to facilitate collaboration and innovation. The open plan layout includes communal kitchen facilities, break out meeting rooms and a sizable board meeting room with an accompanying viewing room, which has been purposefully designed to host focus groups.

Our newly opened office is an exciting milestone for us as a business, and we are enjoying the interaction and productivity this space is providing. At McCrindle we celebrate the wins, prioritise people and give our best (you can read more about our McCrindle priorities and values here).


We would be delighted to welcome all our new and existing clients to drop in to our new office space some time for a catch up or to host a meeting, research focus groups or in-depth interviews.

A: Unit 105, 29 Solent Circuit Baulkham Hills NSW 2153

P: 02 8824 3422


Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:


Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.


Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.


Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


housing affordability in depth interviews demographic Royals education bus Population Clock challenge insight optus VET sector faith entrepreneurial etiquette capital city trend office space entrepreneur teach FPA high density generations Tuesday Trend wolloomooloo rent workplace culture property market cancelling plans mentor research report Geoff Brailey speaker plans ferry work cultural diveristy optus my business awards potts point learning award Queensland millenials global huffington post sunburnt country pyrmont business performance social commentary public speaking emerging technologies prince george Australian schools Adelaide graphs report media spirituality 1994 moderators guide population map EFF volunteer non profit entrepreneurs of today leader lifestyle social analysis greatness cartodb low density ideas know the times research pack young people house prices australian communities forum education future award winner CPI ABS GPO TAS princess charlotte debate population growth REIV National Conference educhat generational trends Education Future Forum rich visual toys training goal economy cost TED talk home teaching education future report australia small business researcher financial fears religion Australian community trends curiosity NFP event apartments car Australian Trends income earning teacher school property price high school education research victoria rule keeper litter brands baby name Mark McCrindle Hornsby Shire Council hopes mythbusting hornsby conference land of the middle class eliane miles investor participants unemployment insights publication clothing home owner brand year 7 presentation conferences environment Andrew Duffin vegetarian women Res Vis ACF professional services charity residents generation Z domestic investing couple Australia street workforce growth tableau community engagement slideshare tuesday Research Director forum cooking infographic wall Caregiver outsourcing cash Sydney students tertiary education Kirsten Brewer Australian Home WA Tuesday Trends ashley mckenzie wealth distribution data media commentary tea state TEDx Love housing growth norwest crows nest equip grave decision neutral bay FOMO youth sector wide fresh forecast generation business index culturally diverse the hills James Ward housing logan crime internet Australian Communities Trends IT Specialists analysis contiki real ultimo child care hello fresh aged care puzzle January 26th ACF17 demographics Engineering Manager World Water Day Northern Territory online fears trends of 2017 professional development define networking census 2016 McCrindle Speakers cancel plans jobs housing trends sector wide study speakers pack geomapping vegemite The ABC of XYZ bondi holidays follow australians staying home more overcast manly careers long weekend snapshot VET apartment baby name predictions life divorce rate sydney metro townhouses Gen Y 1975 healthy future financial career culture sydneysiders entertainment mobile affordability travel conference presentation royal family parents daily telegraph earnings the changing face of mccrindle tea thought leadership research data 2013 winter Canberra poker master demography change national crime rates waverton royal high density living government volunteers purpose anzac typical australian village easter shifts Aussies sydneycity Northern Beaches the australian dream data analyst mining boom #censusfail local communities sydney speaker Hills Shire Council survey design commute English wage proactive ACT Christmas season gen z student Queensland: QLD jobs of the future rain Wodonga wellbeing NSW cars Scouts speakers media release optimistic Channel Seven shopping event 2014 skills summer hills internship employers resource product Births Vocational education post rationalism acf15 future pharmacies baby boom ACF 2016 Wellington church Australian Population socialising 23 million finance marriage kate middleton sun gender households generation alpha 1980 social media SA sydneysider learn Generation X Myth house stay home Australia Day 2017 office Sydney keynote speaker Australian Bureau of Statistics brand experience Western Australia 2020 micro apartments business shbc teleworking buildings social research dessert christmas food trends of 2016 tips average aussie father's day recap baby urban taskforce learner budget easy rider workplace resilience innovative engage community future proof Northern Beaches Christian School meetings wealth and income distribution DESTEL australian social research Work place trends analyst social impact sentiments mccrindle schools CBD ashley fell commuters weather household aussie culture sydney hills workshop demographic trends showreel google for education population milestone Valentine’s Day sustainable focus groups university degree royal baby tv urban children personal growth investment sports communities presentations focus group HSC trades priorities renting earn forecasting youth unemployment educated SRE pharmacy The Daily Edition rising house prices qualitative research story news communication housing market Generation Y brisbane menai dare to dream market research debt Gen X staff going out aged care demographic transformations wealth and income sector chairty school students 40 million in the media wedding weekly earnings university megatrends future of shopping conference speaker trend tuesday ipswich TDE Christchurch VIC 10 years global financial crisis global generations capital cities area not for profit faux-cilising SMSF retirement REIV Conference hobart NBRS Architecture year 12 ageing australian states criminal ageing population society Australian Dream future of education local community baby names Tasmania perth not-for-profit sydney event engagement baby boomers mateship February 16 micro financial dreams millionth organisations work mates 2015 environmental scanning program national wealth newspaper spend office opening identity monarchy thrive urban living average sydneysider narcissism 2012 leadership trends wealth increasing densification public holiday quote middle class innovation consumerism royal influence new office Charlotte bureau school satisfaction stats census mover and shaker faux-ciliser darwin social researchers professional selfie consumer 24,000,000 transport collaboration data visualisation grandparents names events social shifts Do It Yourself keynote speaker public speaker men baby name trends media activity social researcher Australian communities demographer schools students social issues Christmas presents research services "know the times" Australian Families annual income Assistant Store Manager New South Wales financial future 24 million socialites customer New Zealand mccrindle research relevant social experience professional presenters visualisation cultural diversity personalities dream marketing salary NT politics the average aussie interactive safe SMART Wagga Wagga social change happiness Macquarie University suburb results list cica shopping centre keynote Real Estate Institute of Victoria Sydney Hills Business Chamber Crime Rates marriages screenage employment christian Netflix urban living index storytelling Bathburst alpha mythbusters DIY energy education sector society trends rise of local deloitte futurist shopper's pick research visualisation research PSI 2016 baby names report social trends builders gold coast mortgage Financial Planning Association dreaming unaffordable facts balance census results home ownership motivate online shopping house price rise renter of the future nfp population holiday world youth day cost of living authenticity financial independence 2016 census Territory digital eliane poor gen alpha ease of travel millennials Skilling economic staying in twentyseventeen young australians australian communities trends report google 1968 the great screenage sunny days moreton bay learning styles hills shire group session social lives Social Trend wages high density apartments living coffee omnibus train statistics christianity baby names australia report travelling emerging trends the hills shire water 2017 social enquiry tattoos New Zeland Australians video JOMO Australia Day communications volunteering data faux-cilise blaxland families Duchess of Cambridge intern winter blues Word Up owning a home click breakfast Channel 7 seasons offenders house price responsive community event medicine future of work friends Northern beaches Event rental stress infographic belief cold organisational culture work-life professional speaker celebration cloudy days woolworths 2016 census results average Australian leadership workshop cancelling event infographics affordable communicate census fail System's Architect Melbourne local relational internships divorce mother's day national private wealth suburbs suburban living new york times Real Estate paying to work growing population friendship goals impact teachers South Australia Kiwi Australian demographics NEETs ethnography city property social life repayments Deaths parenting world panel meals social commentator future proofing collaborative emerging generations study family daily commute Financial Planning Week technology Research Executive census data mccrindle in the media case study Financial Planning Association of Australia Aussie changing face of sydney Christmas lunch supply and demand language lalor park future-proof Merry Christmas group marrickville NBRS survey ACF2017 Australian Census TED