Why storytelling is so powerful in this digital era

Monday, July 24, 2017

Ashley Fell is a social researcher, keynote speaker and head of Communications at McCrindle. In her recent TED talk on The Visual Mind; Why storytelling is so powerful in this digital era, Ashley elaborates on the power of stories on our mind, and how to use them to communicate data-rich stories.


Communication has never been as important as it is today, because so much of our world is changing. We live in a world where our learning has changed. Where our interaction and how we ‘share’ has changed. Where even the concept of a story, has changed.

We are living in an age of digital disruption, in what we call 'the great screenage'. Where we now spend more time on our devices, than we ever have before. 

We live in technologically integrated times, where our attention spans are short. In times of message saturation and information overload, if you have important data to communicate, it is harder than ever to cut through the noise. 

The key to unlocking effective cut-through, is in an understanding of how the brain works.

For we know the brain is wired to processes visual imagery. When we look at how the brain retains information, words are processed by our short term memory, whereas visuals go directly into our long-term memory where they are indelibly etched.

And so the key is to present information in a way that appeals to the visual mind.

When we communicate data, our job is to move from the complex to the simple. Because the brain is more naturally wired to engage with the human, with the relatable, with a story than with just data, information and complexity alone. 

And when we think about engaging stories, whether they be novels, infographics or songs, they always have the four I’s.

Great stories create interest and capture our attention. Great stories instruct and communicate meaning. Great stories involve us. And importantly, a great story inspires. It connects not just with the eyes of the head but with the eyes of the heart.

We know the mind looks for direction and coherency. It doesn’t respond to ambiguity. And so as researchers, we navigate spreadsheets and find the intrigue and interest in the data. We fill in the blanks and communicate through the use of infographics and visualised presentations. We believe research is at its best, when it tells a story. 

When we think about visuals that create interest and engage our minds, there are three key elements.

The first is colour. Our eyes and our minds are drawn to colour. The second is picture. The content of the visual. And the third is movement. Motion and movement attract and retain our attention. That is why YouTube is so popular. For why would we read it, when we can watch it?

And so when you next have a story to tell, remember that the mind responds to visuals. That we are wired to engage and retain information visually. And that creating interest ad intrigue, especially when you are communicating data, has never been more important than in the great screenage we are living in today. 

ABOUT ASHLEY FELL

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences.

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

Download Ashley's Professional Speakers Pack here and see the McCrindle Speakers professional presenter showreel here

Contact us today to book Ashley for your next event. 

Welcome to Australia Street 2017

Monday, July 03, 2017

If you lived on an average sized street in Australia comprised of 100 households, and these households were exactly representative of the Australian population, did you know that in a year, your street would see 1.2 marriages, 1.7 deaths and 3.3 births? These 100 households comprise 260 people, 49 dogs and 39 cats! There are 180 cars owned on the street, which each drive, on average, 14,000 kilometres each year.

We are delighted to present the brand new Australia Street infographic based on the just-released census data.

Welcome to Australia Street.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

dream Northern beaches Event seasons greetings consumer overcast daily telegraph Research Executive ACF17 logan JOMO Aussie learning styles care support learn FPA emerging trends The ABC of XYZ marriages study university Christmas Stats omnibus Willowdale christmas trees business huffington post infographics baby name trends healthy future optimistic poor Valentine’s Day christmas 2017 friendship forecast christian school urban taskforce jobs of the future safe Births Christmas day weather food bank list salary wealth and income distribution megatrends population milestone Christmas research entrepreneur volunteering data generations typical australian PSI February 16 global financial crisis Australian Population Hills Shire Council travel brand experience participants Sydney keynote speaker maiden names cost of living responsive middle class shopping priorities youth ease of travel social commentator divorce rule keeper REIV Conference research video identity teach demography hunger high density apartments What is food insecurity? investor media activity Christmas season 2016 census results weather bondi Australian Families coffee lovers focus groups ACF donate World Water Day sydney property market hopes 23 million Northern Beaches Christian School affordability 2014 Financial Planning Association of Australia social researchers NFP event Australian schools plans unaffordable Love report Black Friday "know the times" change Christmas presents work-life media commentary skills Hunter Valley Sydney population property group eliane miles urban data employmee resilience Christchurch rain culture cooking suburban living builders interactive surnames South Australia Andrew Duffin urban living organisations award winner staff cancelling event US public speaker dessert Crime Rates 1975 Retail casual baby names report social shifts parenting New Zeland mover and shaker demographics ACT Report curiosity buildings teacher focus group trends analyst CPI social issues SMART SMSF apartments mccrinlde commuters car domestic news social lives local communities VET sector cancel plans demographic Territory 2012 motivate repayments pharmacies Lower Hunter ACF2017 New South Wales clothing trend wedding research on coffee mccrindle in the media selfie pharmacy finance society trends children stay home women Adelaide engage meetings men ideas cloudy days internships state sydney speaker shopper's pick energy staying in EFF professional student trends Australian Census speakers alpha wellbeing tattoos purpose communities conference year 12 public holiday suburbs the average aussie program balance divorce rate sydneysider meals real stats educhat retirement DIY kate middleton faith post rationalism victoria keynote the changing face of australian communities trends report new york times home owner the australian dream capital cities faux-cilise narcissism social analysis house price rise fears charities waverton financial fears local Wellington educated Business analysis crows nest australia generation alpha Word Up McCrindle Keynote Speakers aged care shifts presentations demographer donation impact area forum NT Jura Coffee proactive online shopping sun friends religion employmer social researcher social impact snapshot shopping centre workplace sydney hills personal growth cars Queensland volunteering food Tuesday Trend seasons who is generation z Sydney’s south west neutral bay sector wide conference speaker in depth interviews perth TEDx Speaker click online live the dream urban living index graphs organisational culture local community growth of sydney renting holidays mortgage challenge spend equip young people rent child care 2016 census ashley mckenzie networking SRE not for profit micro apartments career the lucky country 2020 REIV National Conference Aussies youth unemployment infographic rising house prices follow housing growth schools thought leadership income daily commute analysis know the times jobs baby boom outsourcing university degree australian communities forum national crime rates new office wolloomooloo Black Friday Sales volunteer McCridle cold population culturally diverse financial collaboration litter faux-ciliser Christmas in Australia careers dreams SA research data housing market housing financial future sydney event supply and demand happiness wage budget earn commuting socialising cartodb aged care puzzle year 7 summer Scouts ACT royal living Cobbitty-Leppington unemployment #censusfail office space visualisation leader education future report grave decision easter environment VIC acf15 office renter of the future easy rider mateship work social trends 10 years volunteers world education sector not-for-profit leadership social change work from home financial independence millenials social media fresh wealth thrive community event food insecurity couple marriage relevant owning a home ethnography learning Christmas lunch NBRS award investment national private wealth eliane speakers pack teaching research pack micro australians staying home more Performance Sentiment Index Gen X city the hills shire Channel 7 public speaking case study menai workshop Wodonga Maxim Accounting australian royal family forecasting workforce Real Estate Institute of Victoria choice workers HR wealth inequality Do It Yourself relational recap sydneycity product demographic trends Deaths the great screenage property price mccrindle research breakfast panel cultural diveristy potts point training communications communicate Work place community research services conferences optus my business awards Population Clock twentyseventeen schools students investing baby professional presenters facts medicine google for education insight System's Architect sunny days language ipswich Bathburst entertainment 2015 media release small business families Duchess of Cambridge emerging technologies McCrindle Speaker English Sydney showreel Kiwi shbc households business index ashley fell screenagers future proofing storytelling spirituality Australia Day Gen Z Expert mccrindle in the media screenage tuesday affordable CBD leadership workshop internship researcher Gen Y bureau happy holidays school students non profit lifestyle sector wide study transport market research socialites Generation X Black Friday in Australia DESTEL gig economy resource employers pyrmont cica ferry census 2016 tea vegemite global retail sentiments social enquiry Northern Beaches HSC Wagga Wagga Australia street goals GPO house hills newspaper professional development cancelling plans Jura Australia TED talk moreton bay Christmas data paying to work FOMO research report Hornsby Shire Council blaxland innovative baby boomers tv dreaming princess charlotte hello fresh increasing densification urban development sydney market cash social population map generation younger generations census fail trades father's day trends of 2016 Mount Annan-Currant Hill public transport authenticity faux-cilising baby name predictions states land of the middle class Social Trend google national wealth Australians crime names social analyst house prices mccrindle tea poker master christianity McCrindle Speakers entrepreneurs of today marketing Engineering Manager deloitte not for profit research event train moderators guide mother's day mobile maiden Tasmania prince george celebration 24,000,000 surname social research rental stress hornsby family demographic transformations professional speaker sunburnt country school satisfaction teleworking research visualisation personalities future of shopping millionth future of work holiday census data events Sydney Hills Business Chamber winter blues infographic wall sports data visualisation giving charity Geoff Brailey government christmas optus future of education home ownership entrepreneurial Australia Day 2017 NSW WA survey design 2013 ACF 2016 intern Canberra changing face of sydney nfp contiki church future-proof collaborative Royals IT Specialists population growth Western Australia baby name 40 million hobart emerging generations qualitative research woolworths marrickville story environmental scanning future Charlotte criminal visual property development vegetarian greatness Lower Hunter Region cost TDE earnings monarchy lalor park suburb generational trends goal politics home Netflix brands define gen alpha financial dreams ultimo community engagement teachers belief Northern Territory Australian community trends speaker data analyst money generation Z hills shire NBRS Architecture property market mentor norwest Kirsten Brewer brand learner quote office opening earning townhouses statistics Channel Seven communication grandparents housing trends high school royal baby aussie culture residents apartment Australian communities young australians trends of 2017 New Zealand sydney metro Sydney Lifestyle Study speajer Financial Planning Week Research Director education customer Tuesday Trends technology Christmas day futurist Mark McCrindle in the media village the hills census results Education Future Forum employment workplace culture travelling commute 1994 debt economic presentation long weekend toys experience conference presentation VET wages internet 2016 gig australian social research household gold coast media average sydneysider geomapping high density world youth day trend tuesday Mark McCrindle 2017 growing population January 26th professional services slideshare consumerism mythbusting Financial Planning Association high density living innovation 24 million parents nativity scene dare to dream mythbusters students debate baby names australia report digital royal influence social commentary offenders ABS Queensland: QLD winter water bus millennials annual income gender Melbourne going out insights leadersip census global generations ageing gen z growth sector Assistant Store Manager weekly earnings social life mining boom future proof The Daily Edition rich Myth Vocational education etiquette Caregiver anzac tableau survey coffee digital economy manly australian community trends report do people still change their surname after marriage? business performance darwin Generation Y Australian Home financial planning Macquarie University brisbane TAS keynote speaker group session engagement Australian Communities Trends Real Estate wealth and income ageing population australian real estate sustainable Australian Trends James Ward TED education research average aussie publication 1968 baby names chairty house price tertiary education society Skilling capital city TEDx economy housing affordability life Res Vis cultural diversity rise of local NEETs Australian Bureau of Statistics tips average Australian wealth distribution global work mates Merry Christmas results education future Australian demographics Elderslie-Harrington park 1980 low density sydneysiders Australian Dream

Archive