Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

goals customer marriage volunteering data Christmas presents baby name predictions IT Specialists generations NFP event investment tableau religion equip conference speaker care support media workshop stay home Engineering Manager entertainment entrepreneur PSI royal Skilling gig demography Charlotte marriages nfp car safe The Daily Edition proactive mythbusters rise of local SMSF culture forecasting the hills eliane miles research visualisation renter of the future darwin communication education research Education Future Forum crows nest speaker cancel plans easter demographics engage baby names Christchurch women tertiary education FOMO cars Northern Beaches HSC education sector energy megatrends lalor park research middle class career forum DIY baby boom sydneysider System's Architect perth Assistant Store Manager clothing geomapping live the dream the australian dream Love Wellington consumer technology winter blues EFF communicate 2016 researcher Gen X socialising Royals coffee acf15 Christmas lunch Geoff Brailey report dreaming personalities define land of the middle class housing trends bondi employment crime rule keeper Merry Christmas data optus Vocational education capital city Tuesday Trend population milestone qualitative research shbc global generations overcast going out university Australian community trends social shifts Hornsby Shire Council learner employers easy rider TED talk Word Up vegemite average aussie local communities publication vegetarian JOMO apartments australian mateship story business performance Tuesday Trends brisbane speakers pack faith research report future proof financial fears paying to work conferences professional speaker SA belief TEDx cost of living travel emerging technologies local communities futurist identity celebration James Ward year 12 Kirsten Brewer students leadership mentor know the times public holiday earning emerging generations social researchers Financial Planning Association organisational culture offenders litter wealth and income distribution #censusfail gen alpha medicine sustainable speakers monarchy screenage shopping Real Estate Institute of Victoria Kiwi research data communications Deaths sydney event workforce statistics Australian demographics list work-life Australian Dream Australian communities sydney metro plans charity Australian Home education future neutral bay royal baby demographic transformations baby name NSW January 26th huffington post finance Australian Population weekly earnings Channel Seven the changing face of rising house prices investing award sydney speaker wage water education Australian schools visual future-proof environmental scanning in depth interviews home owner CBD fears new york times princess charlotte mccrindle in the media wolloomooloo cooking cold education future report relational brand experience 24 million omnibus thrive winter 1994 forecast Work place The ABC of XYZ renting infographics tv year 7 spend in the media future proofing Aussie seasons infographic train marketing New South Wales narcissism quote faux-cilise social lives budget volunteers leader business staying in ABS sector wide VIC manly residents wealth distribution data analyst micro investor presentation events micro apartments outsourcing baby names report snapshot Mark McCrindle social analysis financial future christmas online shopping wellbeing small business daily telegraph Aussies organisations panel young people youth McCrindle Speakers deloitte digital dessert NEETs FPA salary buildings meetings tea urban living index gold coast retirement couple innovative mythbusting social research 2014 Australian Communities Trends the hills shire entrepreneurs of today Gen Y staff graphs skills educated criminal millennials gen z unaffordable showreel jobs population growth resource suburbs world youth day Hills Shire Council youth unemployment careers society trends cultural diversity trend trend tuesday mother's day analysis emerging trends program urban trades etiquette leadership workshop social commentator SMART global financial crisis work affordable collaborative families Scouts New Zeland google for education office space grandparents anzac presentations group financial independence holiday Research Executive stats annual income sentiments February 16 high density living Australian Census internships market research educhat 23 million selfie "know the times" future social issues apartment schools students housing growth ACF sydney hills 2015 dreams logan growth wealth social commentary ultimo shifts money jobs of the future Netflix brands trends of 2016 prince george house prices Northern Beaches Christian School mccrindle tea friendship collaboration social enquiry office marrickville greatness interactive Australians research pack sunburnt country environment public speaking unemployment young australians community engagement sector demographer royal influence high density food mccrindle increasing densification schools Queensland: QLD internship home ownership eliane bus household brand group session daily commute Population Clock Duchess of Cambridge population GPO commuters change hornsby intern cancelling plans thought leadership hobart australian real estate economy hello fresh Sydney Hills Business Chamber rich millenials trends house Australian Bureau of Statistics house price sydneycity lifestyle royal family Territory slideshare school students property price australian community trends report WA rental stress baby name trends motivate australia work mates Sydney study social media ashley mckenzie mccrindle research 1980 Myth aussie culture australians staying home more Wagga Wagga tips father's day not-for-profit changing face of sydney Res Vis dare to dream Australia Day insights ashley fell 24,000,000 Australian Families innovation high school capital cities training low density generation Z cancelling event challenge sports resilience REIV National Conference cloudy days VET mover and shaker financial planning DESTEL award winner Wodonga cultural diveristy TAS christianity ideas ageing population post rationalism World Water Day earn professional development mining boom responsive baby financial dreams affordability wealth inequality personal growth victoria professional Generation Y poor names aged care puzzle ferry Sydney keynote speaker 2012 area owning a home dream supply and demand pyrmont census 2016 teaching 2017 online Canberra Australia street sunny days population map Financial Planning Week faux-ciliser potts point data visualisation culturally diverse grave decision financial pharmacy politics choice workers media commentary video optus my business awards research services ageing local community teach Queensland Real Estate bureau survey school business index the average aussie TED Northern Territory kate middleton 2013 curiosity parenting follow the great screenage divorce rate workplace product housing market village engagement christian living sector wide study public speaker insight Melbourne typical australian mortgage house price rise world Social Trend debt repayments results average sydneysider Channel 7 chairty new office toys national crime rates census results balance professional presenters click conference presentation society wedding summer poker master tattoos media release high density apartments SRE long weekend trends of 2017 housing children Christmas season aged care school satisfaction newspaper social trends waverton impact social life holidays English tuesday NBRS hopes divorce Andrew Duffin Northern beaches Event ACF2017 recap Tasmania shopping centre ACF 2016 breakfast survey design authenticity earnings sun mobile volunteer domestic housing affordability states student office opening consumerism spirituality ACF17 relevant casual blaxland commute happiness visualisation Valentine’s Day social change 2016 census results wealth and income menai urban taskforce 1975 community property market wages meals event baby boomers university degree weather Births Adelaide twentyseventeen community event keynote speaker ACT friends trends analyst workplace culture cost not for profit norwest future of work focus groups 10 years social impact NT teleworking national wealth gig economy socialites transport national private wealth hills shire alpha Caregiver life builders teacher economic Financial Planning Association of Australia 40 million child care ethnography debate case study rain cash goal Macquarie University New Zealand South Australia NBRS Architecture social researcher faux-cilising census fail healthy future non profit professional services demographic learning styles news CPI travelling charities 1968 generational trends moderators guide future of education learning average Australian Australian Trends cartodb participants ipswich networking gender ease of travel Generation X TDE shopper's pick townhouses priorities facts infographic wall learn social moreton bay australian social research storytelling urban living Western Australia income baby names australia report home government conference generation alpha millionth volunteering optimistic rent cica generation experience Bathburst google parents growing population hills purpose Research Director suburban living family men contiki REIV Conference Do It Yourself woolworths 2016 census sydneysiders keynote internet census data teachers future of shopping suburb church VET sector media activity global australian communities trends report entrepreneurial language pharmacies real state Australia Day 2017 property australian communities forum demographic trends households Crime Rates 2020 city focus group census fresh

Archive