Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

child care mother's day REIV National Conference meals interactive Tuesday Trends World Water Day learn media commentary future of work sydney speaker wages office Crime Rates Netflix "know the times" 24,000,000 hobart parenting real urban living marriage unemployment storytelling poker master environment tableau personalities trends of 2016 financial fears contiki sydneysiders easter Valentine’s Day bureau high density living cancel plans pharmacies social enquiry woolworths staff newspaper Love rise of local NT socialising Australian Dream moderators guide Mark McCrindle Melbourne greatness meetings youth unemployment debate award transport women low density aussie culture research not for profit social issues ease of travel society mover and shaker cold ashley mckenzie baby boomers princess charlotte South Australia holidays social commentator logan sector world youth day ageing population gen alpha high density apartments TAS holiday focus group leader environmental scanning economic leadership workshop teach high density facts Australian schools aged care puzzle responsive brands Australian Families Royals salary Population Clock darwin house price rise vegetarian baby boom narcissism Kirsten Brewer Deaths housing market ipswich clothing typical australian New Zealand Geoff Brailey CBD wealth and income brisbane Sydney keynote speaker internship trend tuesday victoria keynote speaker Bathburst workforce marriages optimistic demographic trends states thrive conference presentation Myth demographic transformations post rationalism visualisation cloudy days millionth village house prices entrepreneur affordable resource group session unaffordable The Daily Edition forum infographic wall video supply and demand Gen X celebration cost divorce rate twentyseventeen seasons non profit population map happiness insight relational innovative eliane miles earning motivate faux-cilising easy rider proactive list networking Assistant Store Manager entertainment global financial crisis father's day Wellington shopping Australia Day tertiary education social shifts sentiments census professional development futurist 1975 Australian Bureau of Statistics generation dreaming office opening teleworking research data moreton bay fresh young australians safe alpha Territory future of education dare to dream etiquette medicine pharmacy professional christianity selfie Research Executive experience ABS google for education infographic online Scouts online shopping resilience potts point forecast generations employment schools australian communities forum 1994 priorities university education sector Generation X slideshare sustainable daily telegraph rich australia curiosity financial future university degree aged care Tuesday Trend tattoos data insights tea house price kate middleton global generations sydney event emerging generations trend charity TDE social media mateship wealth google careers menai collaboration Northern beaches Event church toys collaborative survey design coffee Wodonga Australian Trends Australian Census millenials social researchers winter blues cultural diversity mythbusting school Generation Y australians staying home more wage renting hills shire ageing mythbusters paying to work perth tv marketing conference 2015 hello fresh media System's Architect property 24 million social commentary year 12 men work jobs of the future Christmas presents optus my business awards average aussie income digital retirement neutral bay trends huffington post internships christmas New South Wales monarchy financial independence wealth and income distribution summer volunteers Do It Yourself family 2013 JOMO DIY learning styles dream children hopes 40 million living townhouses authenticity urban economy investor government wellbeing entrepreneurial housing affordability skills mccrindle in the media Australia Day 2017 10 years baby name trends wedding urban taskforce crime Financial Planning Week gender royal IT Specialists renter of the future politics gold coast generation alpha financial manly product financial dreams bondi equip case study sunny days Aussie baby names news communication goal survey Australian demographics baby name predictions Real Estate Institute of Victoria rental stress capital cities educated Word Up social trends education future housing royal influence demographic snapshot staying in parents Real Estate Sydney Kiwi communicate going out new york times identity keynote omnibus training GPO learner publication friendship community event The ABC of XYZ faux-ciliser mining boom thought leadership research pack program Charlotte trends analyst results plans EFF sector wide Northern Beaches Christian School youth student finance generation Z earnings religion ultimo population milestone water builders rain weekly earnings business global cartodb fears suburb demographics 23 million cooking public holiday Wagga Wagga data visualisation society trends balance school satisfaction suburbs New Zeland organisational culture city residents capital city define middle class ACF 2016 REIV Conference 1968 2017 2020 home ownership millennials office space Caregiver Channel Seven teachers Adelaide in the media report social research increasing densification personal growth emerging technologies annual income geomapping households social impact world English future-proof shbc household social royal family February 16 national crime rates internet cancelling event media activity education research NSW research services panel forecasting Tasmania learning organisations innovation know the times vegemite Australian Home Christchurch ashley fell anzac housing trends outsourcing area 2014 sydneycity click socialites consumer WA earn social analysis shopper's pick shifts stay home grandparents waverton Canberra marrickville future future proofing Financial Planning Association of Australia Aussies land of the middle class culture australian communities trends report 2012 Gen Y blaxland high school national wealth students new office employers entrepreneurs of today communications teaching healthy future poor spend leadership small business SA Australian Communities Trends property market PSI Western Australia follow owning a home urban living index cost of living tuesday 2016 rent suburban living FPA educhat school students career long weekend engage market research lalor park public speaking investing research visualisation Channel 7 sunburnt country prince george australian social research teacher Australian communities Education Future Forum sector wide study offenders commute event growing population overcast demographer presentations investment pyrmont mccrindle tea study friends FOMO Hornsby Shire Council winter SMSF local community lifestyle education future report population community engagement Financial Planning Association communities speakers mortgage workplace culture Northern Territory workplace nfp Engineering Manager local communities food weather house emerging trends technology presentation social lives Australians change home owner participants repayments business index state property price media release families crows nest stats relevant Queensland criminal education Northern Beaches debt statistics Duchess of Cambridge conferences couple trends of 2017 customer future proof data analyst quote group mccrindle baby Res Vis ACF buildings eliane the australian dream recap growth events names consumerism challenge workshop travel social researcher energy royal baby travelling housing growth brand gen z domestic cars norwest litter acf15 work-life life brand experience Merry Christmas Christmas lunch year 7 daily commute generational trends apartment deloitte wolloomooloo mccrindle research visual social change social life graphs professional speaker home tips engagement January 26th in depth interviews affordability young people analysis Christmas season not-for-profit ACT NEETs faux-cilise the changing face of language national private wealth jobs work mates population growth hornsby Queensland: QLD McCrindle Speakers 1980 wealth distribution dessert Social Trend researcher mentor optus mobile rising house prices VIC cash conference speaker schools students focus groups megatrends qualitative research Births goals HSC ideas budget rule keeper sun intern divorce baby name DESTEL cancelling plans ethnography sports

Archive