McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016


It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.



When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.



It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.




find out more About McCrindle Research Services



Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

the hills ferry authenticity study baby name business gender land of the middle class financial future social media church aged care puzzle suburban living emerging generations christmas poor "know the times" earning moreton bay sentiments Black Friday Sales entrepreneur stay home happy holidays Res Vis builders resource households mccrinlde small business real townhouses salary collaboration 10 years Engineering Manager US google for education presentation nativity scene maiden social issues leadership workshop 40 million giving FOMO data visualisation Tasmania google population conference speaker stats non profit trends analyst christianity unaffordable sun housing market ACF17 skills renting snapshot graphs Gen X language typical australian group culturally diverse eliane miles video the great screenage baby names australia report bureau sydney market apartment relational cica office opening career baby names schools students hunger student HR Christmas Stats generation alpha christmas trees qualitative research monarchy professional speaker the lucky country norwest paying to work shopping ACF deloitte trend tuesday commuters 2015 ACF2017 Channel Seven belief charity social enquiry SRE residents thrive fears long weekend surname insight youth low density 2016 census pharmacies father's day 1968 intern forecasting infographics water social commentator learner newspaper demographic transformations demographic trends school care support 24 million priorities Duchess of Cambridge training equip Royals Australian schools January 26th 2016 census results James Ward New Zeland screenagers Sydney population cooking capital cities innovation Tuesday Trends overcast Macquarie University commute TAS christmas 2017 McCrindle Speakers speakers pack potts point Christmas in Australia Australian Families interactive online shopping Love schools VET sector investor media commentary 1994 motivate students research services FPA future of work The ABC of XYZ Wellington states ACF 2016 Financial Planning Association of Australia work-life identity housing growth Canberra future proofing professional presenters World Water Day volunteer surnames baby do people still change their surname after marriage? owning a home tableau housing trends communities Deaths Christmas research socialising employment sports Channel 7 narcissism Population Clock conference presentation Performance Sentiment Index increasing densification Jura Coffee winter future collaborative dare to dream HSC gold coast work from home learn work dream shbc Business analysis infographic NT cartodb not-for-profit data hobart the average aussie waverton SMSF live the dream ashley mckenzie Vocational education engage new office infographic wall Netflix office space Sydney census fail suburb sector ageing fresh February 16 cold investing communications McCrindle Speaker winter blues travelling commuting eliane rain marriages story leadership world Sydney Lifestyle Study trades anzac speakers food bank Research Executive Northern Beaches insights australian communities trends report teaching product global financial crisis public speaking results screenage royal baby Valentine’s Day ABS research pack parenting divorce kate middleton earnings marketing urban Myth home owner EFF economic McCrindle Keynote Speakers wage presentations event goals shifts McCridle australian communities forum financial planning sydney hills Queensland: QLD year 7 young people Skilling community ACT geomapping staying in medicine Christmas day Retail the hills shire Research Director social shifts Lower Hunter cloudy days sydneysider know the times twentyseventeen wealth distribution 2014 Jura Australia social analysis wealth inequality case study rise of local follow budget list office Gen Y litter earn teleworking perth daily commute baby boom business performance South Australia volunteering data pharmacy volunteering Australian Home Australian Dream relevant future of shopping cost analysis challenge demographic dessert cancelling event millennials wealth and income demography choice workers Financial Planning Week education research media Australia Day 2017 entertainment 2020 data analyst mobile trends of 2016 living Generation X 2016 ageing population sydneycity city TED social researcher public holiday NEETs sustainable communication younger generations networking Christmas season consumerism tattoos future proof house trends of 2017 public speaker housing organisations Northern Territory coffee parents bondi program easter spend politics blaxland Australian Trends society dreams Northern beaches Event government australian social research mythbusting conference sunburnt country school satisfaction Australia street pyrmont participants baby name predictions organisational culture keynote alpha house price rise Tuesday Trend social analyst Willowdale experience Australian Census friendship mccrindle maiden names mentor urban living Black Friday in Australia survey generation community engagement renter of the future teach Wagga Wagga faux-cilising research report home ownership faux-cilise australia happiness social lives consumer unemployment financial independence future-proof Mount Annan-Currant Hill social ultimo who is generation z internship optus my business awards Kiwi coffee lovers grandparents omnibus property market balance average aussie SA future of education world youth day Maxim Accounting public transport media release facts leader environment rising house prices economy storytelling average sydneysider communicate focus groups 1975 changing face of sydney australian teachers innovative buildings hills Wodonga sydney speaker sunny days learning JOMO demographics wedding etiquette New Zealand survey design holidays workshop domestic Mark McCrindle in the media sector wide resilience Australians Sydney keynote speaker Hunter Valley royal family millionth seasons greetings plans year 12 affordable friends professional development sydney metro Christmas day weather high density living property development census divorce rate shopper's pick social life PSI GPO change Australian Population mccrindle research megatrends research on coffee australian real estate tv census data mother's day Christmas lunch capital city quote Christmas presents TEDx Australian Bureau of Statistics Australia Day brisbane vegemite hello fresh grave decision lifestyle micro apartments middle class bus 2012 media activity financial dreams workplace culture TDE offenders wages neutral bay 2013 Merry Christmas aussie culture Christmas data hills shire careers recap generation Z global in the media employers vegetarian Social Trend home food online visualisation teacher supply and demand train What is food insecurity? NFP event 2017 Elderslie-Harrington park woolworths safe forecast society trends high school 24,000,000 brands social trends CPI shopping centre cancel plans Word Up ease of travel criminal education professional income sydney property market Charlotte wealth the australian dream The Daily Edition gen alpha ipswich sector wide study Kirsten Brewer events volunteers census results trends cultural diveristy REIV National Conference hopes workplace IT Specialists area financial fears aged care menai ethnography Melbourne urban taskforce thought leadership local community celebration Mark McCrindle wealth and income distribution growth of sydney young australians report entrepreneurs of today researcher meetings digital repayments family population growth optimistic focus group Sydney Hills Business Chamber house price chairty moderators guide suburbs apartments Christchurch award winner social change conferences crime seasons leadersip research DIY education future names spirituality summer VET breakfast emerging trends in depth interviews not for profit research mining boom work mates futurist Cobbitty-Leppington donate social commentary investment Crime Rates keynote speaker christian clothing new york times cars DESTEL proactive VIC market research crows nest royal define mccrindle in the media acf15 Births Financial Planning Association faith daily telegraph household education sector property price weather urban development dreaming Hornsby Shire Council ideas Western Australia high density apartments New South Wales customer families car demographer nfp logan generations darwin casual emerging technologies children cancelling plans digital economy Aussie internet Education Future Forum statistics Lower Hunter Region brand Territory university mortgage population milestone technology generational trends optus WA speajer gig Do It Yourself Assistant Store Manager faux-ciliser 23 million research visualisation research data state men 1980 property marrickville hornsby prince george internships the changing face of slideshare cash tertiary education rent personalities engagement huffington post SMART Aussies average Australian rental stress publication millenials national wealth sydney event workforce child care speaker outsourcing Australian communities environmental scanning rule keeper social researchers cost of living university degree Scouts Australian demographics national private wealth national crime rates brand experience gen z Adelaide manly mover and shaker weekly earnings post rationalism employmer census 2016 population map NSW retirement jobs of the future REIV Conference baby boomers sydneysiders life holiday employmee travel Caregiver showreel English NBRS Architecture Northern Beaches Christian School Real Estate cultural diversity Australian Communities Trends urban living index australian community trends report ACT Report marriage annual income ashley fell personal growth education future report visual rich TED talk Bathburst baby names report Hills Shire Council micro CBD social impact religion contiki socialites tips Real Estate Institute of Victoria System's Architect school students going out curiosity NBRS social research wolloomooloo food insecurity healthy future global retail local victoria business index royal influence poker master culture learning styles toys selfie community event award Work place high density transport purpose lalor park village wellbeing mateship Queensland #censusfail gig economy princess charlotte energy Gen Z Expert Australian community trends educhat affordability debt group session news TEDx Speaker click Andrew Duffin impact forum charities responsive panel Sydney’s south west mccrindle tea Generation Y debate tea growing population educated baby name trends not for profit professional services jobs Geoff Brailey money financial australians staying home more staff youth unemployment house prices goal easy rider global generations growth women entrepreneurial donation meals Black Friday mythbusters trend finance housing affordability couple greatness local communities tuesday

Archive