Live the Dream: Research into Australians living a successful life

Monday, August 21, 2017

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) again this year to conduct new research into the regrets, dreams, and attitudes to matters of money and life across generations, genders and geographies.

The new research shows almost one in four Australians (23%) believe they are ‘definitely’ or ‘mostly’ living the dream. These enviably content people are nearly three times more likely to seek the advice of a financial planner (24%) than those who describe themselves as not yet living the dream (9%).

Not everyone is 'living the dream'

Not everyone is content, however. The research also shows 80 per cent of working-age Australians are stressed about money and finances, with 1 in 4 indicating acute stress levels. 

Gen X and Gen Y are the most stressed about money and finance, and are the generation most likely to struggle with planning. Half of Gen Y (53%) finds planning their life very/somewhat hard. Two in five Gen X Australians feel the same way (44%), while Baby Boomers are the most likely to find planning easy to do (25%).

Owning a home is no longer a dominant Australian dream – slipping to a distant fourth place in the dream stakes. Most of the measures Australians attribute to “living the dream” in 2017 are linked to personal finance. While 57% believe living the dream means having the lifestyle of their choice, a similar proportion (54%) believe it means having financial freedom and independence. 

“The great Australian dream once meant home ownership, and the security which came from this, but these once-dominant goals have been replaced with lifestyle and financial freedom aspirations” stated Social Researcher, Mark McCrindle.

“Money is not the sole enabler to ‘living the dream” as Generation Y are much more likely than the wealthier Generation X to state that they are living the dream. However a lack of money and high debt are the biggest blockers for the 3 in 4 Australians who are not currently living their dreams.”

Australia’s four financial action personalities

Four distinct personality types are identified in the national data based on people’s ability to dream and act on their plans. The results are summarised in the infographic below:

About McCrindle 

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Feel free to Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Christchurch eliane miles environmental scanning trend tuesday happiness shopping centre travelling Mark McCrindle in the media safe rise of local commuting holiday SRE the lucky country baby name australian states fears socialites employmer education sector Northern Beaches Christian School Education Future Forum google for education Sydney keynote speaker work brand experience poker master demographic transformations future conference presentation local communities Willowdale in depth interviews housing market Andrew Duffin workplace collaboration Aussies couple 2013 holidays communication young people screenagers australian communities trends report stay home Western Australia study employment media DESTEL Black Friday Sales gold coast Christmas lunch HR commute crime cancel plans ethnography casual meetings meals workforce mobile Word Up food insecurity thought leadership gig economy Tuesday Trends 10 years maiden facts selfie the changing face of hills shire shopping parents the australian dream research visualisation economy emerging trends friendship HSC builders alpha who is generation z research report area recap princess charlotte high density apartments rule keeper careers Christmas presents owning a home chairty online shopping new york times online tips pharmacy census sydney property market townhouses forecasting keynote speaker mccrindle tea define Australian schools global financial crisis urban living life shbc do people still change their surname after marriage? video identity Macquarie University anzac generation christmas trees Australian community trends NSW school January 26th car Crime Rates cars 23 million resilience social enquiry career new office work from home dare to dream Wodonga small business financial future social commentary Business analysis mortgage breakfast population map students speakers pack typical australian participants Mount Annan-Currant Hill residents home owner emerging technologies aged care national crime rates wealth and income distribution Northern Beaches manly women wellbeing trends analyst huffington post Adelaide ideas leadership workshop workshop award live the dream ACF 2016 aged care puzzle Channel Seven curiosity wedding Wellington visual wages sector wide study education research data professional priorities tv society culturally diverse employmee water rent young australians donate baby name trends culture Caregiver demographer winter debate demographics Bathburst household church aussie culture australia fresh entrepreneurial weather megatrends renter of the future ageing child care celebration finance future of work school satisfaction communities shifts mccrinlde youth focus group Research Director kate middleton baby boomers dreams Australian Population public transport media release ACT Report capital city litter sunburnt country jobs mateship Royals economic goals housing affordability acf15 qualitative research education future Myth award winner Australia Day 2017 choice workers trend Christmas Stats forum Black Friday cultural diveristy marrickville state Black Friday in Australia keynote lifestyle TAS brisbane NT earn cica cloudy days australian communities forum results high density living cash product Scouts VIC 24,000,000 demography the hills shire christmas easy rider population CBD social research Sydney Lifestyle Study Northern beaches Event 1994 hornsby neutral bay population growth Social Trend gen alpha conference jobs of the future nfp social media The Daily Edition mining boom future proof the hills tertiary education stats train Netflix Population Clock 2016 census sentiments innovative twentyseventeen gig Gen Z Expert house price rise blaxland data analyst Retail Queensland survey design public holiday local community geomapping Australia Day surnames house prices list event Research Executive financial social trends NEETs Deaths Kirsten Brewer optus my business awards census fail schools affordable Generation Y hunger interactive demographic Sydney population cancelling plans brands rental stress vegemite vegetarian crows nest trends of 2016 micro apartments volunteers professional development australian community trends report teleworking know the times Kiwi conference speaker pyrmont divorce sydneycity Sydney Hills Business Chamber education future report responsive sunny days sydneysiders change visualisation educated post rationalism urban faith world learner prince george menai media activity data organisations increasing densification transport australian social research office royal networking social shifts Assistant Store Manager community event Financial Planning Week faux-ciliser Australian Communities Trends deloitte Northern Territory McCridle rising house prices growth of sydney leader REIV National Conference eliane Christmas in Australia middle class australians staying home more marketing victoria brand consumer ACF professional speaker TEDx Speaker tableau non profit politics volunteering data social lives sydney hills futurist property price wealth and income data visualisation McCrindle Speaker mentor mythbusting sydney market investment Australian Families government training staff ferry ACT Work place teaching daily commute living Tasmania balance Queensland: QLD energy giving suburb infographics collaborative norwest dreaming digital grave decision divorce rate google case study university degree socialising SMART Valentine’s Day mythbusters not-for-profit Performance Sentiment Index personal growth generations housing thrive food bank research services TEDx English internet digital economy wealth distribution baby names report population milestone teacher communicate student sector wide Skilling future of education slideshare TDE retirement generational trends millennials family social life bureau monarchy domestic generation alpha greatness average sydneysider trades the average aussie households relevant plans annual income youth unemployment weekly earnings Births Australian Census motivate salary donation research 2017 going out Australian communities JOMO social researchers sports royal influence baby 1975 environment seasons greetings VET city SMSF baby names australia report moderators guide mccrindle in the media innovation Real Estate Institute of Victoria apartments educhat etiquette growing population medicine goal money paying to work presentation rain cold technology news earnings NBRS winter blues hopes 1980 pharmacies Hornsby Shire Council cartodb cost toys Cobbitty-Leppington public speaker staying in SA entertainment social the great screenage spend bondi challenge engagement future of shopping average aussie ABS 2015 business index high school Jura Australia Channel 7 community capital cities national wealth Christmas season employers entrepreneur millenials nativity scene mccrindle not for profit McCrindle Speakers Lower Hunter Region generation Z narcissism demographic trends maiden names Sydney’s south west #censusfail February 16 quote Gen Y social commentator researcher public speaking gen z Maxim Accounting GPO urban development food McCrindle Keynote Speakers professional services language business performance millionth social analysis unemployment teachers Charlotte Tuesday Trend 2012 FOMO ACF17 year 7 Australian Trends skills infographic affordability wolloomooloo research pack 2014 ultimo graphs home micro wealth inequality screenage volunteering cancelling event care support Australian demographics sydney metro 2016 census results hills investing spirituality social issues entrepreneurs of today ashley mckenzie publication social analyst experience proactive organisational culture easter in the media wage renting sydneysider omnibus Australian Dream Canberra potts point society trends NBRS Architecture impact teach authenticity housing growth ipswich census results census 2016 social impact dessert mother's day average Australian World Water Day father's day Hills Shire Council Lower Hunter Christmas day sustainable learning styles parenting low density Mark McCrindle follow house price commuters program lalor park Gen X grandparents volunteer royal family events global generations Geoff Brailey real NFP event daily telegraph market research friends TED talk financial fears bus panel housing trends mccrindle research Australian Home tuesday Financial Planning Association 24 million 2016 Vocational education VET sector DIY Engineering Manager baby boom suburbs Sydney sun showreel insight equip learning hobart faux-cilise Love seasons happy holidays Wagga Wagga TED Christmas research mover and shaker moreton bay criminal religion FPA ACF2017 shopper's pick cooking "know the times" purpose WA New Zeland not for profit research clothing belief financial planning cost of living overcast resource conferences wealth national private wealth year 12 intern debt 2020 budget Financial Planning Association of Australia world youth day Duchess of Cambridge emerging generations forecast story US leadership woolworths James Ward global retail social researcher workplace culture property logan unaffordable communications group session outsourcing research on coffee work-life Real Estate house internships 1968 buildings focus groups urban living index waverton 40 million What is food insecurity? financial independence IT Specialists infographic wall social change South Australia statistics growth optus business home ownership supply and demand high density analysis work mates group Australia street income office space future-proof younger generations optimistic The ABC of XYZ marriages storytelling personalities property market trends speajer EFF christian Australian Bureau of Statistics investor poor tea speaker Christmas data Merry Christmas leadersip offenders Australians New South Wales royal baby summer Territory office opening coffee lovers sydney speaker changing face of sydney land of the middle class baby name predictions snapshot hello fresh cultural diversity school students children urban taskforce report rich gender REIV Conference Hunter Valley earning Res Vis media commentary survey internship christianity sydney event trends of 2017 darwin christmas 2017 coffee Aussie Elderslie-Harrington park repayments Jura Coffee presentations newspaper census data ashley fell local australian real estate property development New Zealand tattoos PSI engage sector education research healthy future Christmas day weather consumerism village ease of travel charity Melbourne perth suburban living financial dreams men charities names faux-cilising schools students click apartment professional presenters baby names customer travel marriage Do It Yourself System's Architect surname speakers contiki community engagement CPI learn relational long weekend future proofing global families dream ageing population university Generation X insights

Archive