The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

princess charlotte experience 2020 world youth day household forecast travelling ultimo New Zealand Elderslie-Harrington park pharmacy cancelling plans cars house demography organisations alpha baby boom future of work baby name trends schools earning social issues leadership workshop national wealth vegetarian social life 24 million sector wide emerging generations pyrmont Macquarie University school satisfaction domestic micro apartments newspaper focus groups authenticity conference presentation brand experience research data car mortgage university entrepreneurial digital royal influence travel research services menai 2013 brisbane social shifts McCrindle Speakers politics ease of travel TEDx learner education research litter event ipswich Sydney Hills Business Chamber Canberra in depth interviews Queensland: QLD media commentary wolloomooloo paying to work hornsby daily commute Australia street mentor cica James Ward census 2016 socialising property market trend Northern beaches Event Sydney Work place internet cartodb survey design demographer millennials ethnography Caregiver renting repayments business index trends analyst conferences salary office christianity income market research Kirsten Brewer Queensland poker master community engagement global financial crisis stats Skilling Do It Yourself social impact communicate perth debate baby boomers shbc micro contiki researcher happiness criminal wealth distribution Wodonga investment in the media gold coast young people TED holiday the changing face of the hills shire Hills Shire Council Western Australia professional religion data visualisation panel charities healthy future gig friendship meals Hornsby Shire Council small business infographic generation alpha 2012 global generations staff dreams ashley mckenzie shifts entertainment demographic easter Real Estate workplace culture census data leader mythbusters breakfast leadership networking rising house prices Melbourne bus challenge group session SRE twentyseventeen sports thrive infographic wall suburb VIC investing Australian Families builders professional presenters australian communities forum the australian dream 1975 outsourcing buildings global affordability goal Channel 7 hopes forum commute wages students mccrindle tea consumer mining boom The Daily Edition motivate house price community supply and demand 2016 census social recap trends of 2017 daily telegraph training mccrindle research workforce divorce thought leadership eliane miles safe define australians staying home more wage Res Vis Australia Day 2017 Tuesday Trend trends of 2016 typical australian faux-cilise careers purpose award winner social research not for profit research Australian Trends young australians etiquette school crime online Australian demographics quote royal family Vocational education hills middle class career storytelling rich rent donate society trends volunteering hunger workplace impact Northern Territory aged care emerging trends SMSF future future of shopping national crime rates Royals pharmacies baby work shopping research visualisation government sydney speaker learning styles sydney metro neutral bay winter blues men English business performance Christmas season manly population educhat millenials world land of the middle class gender professional speaker cancel plans internship children generation Z city generational trends relevant Real Estate Institute of Victoria royal Generation Y nfp culture life community event Financial Planning Week insights resilience charity growing population Births social lives demographics Australian Bureau of Statistics ACF2017 sydneysiders ageing population long weekend waverton faux-ciliser wealth and income optimistic facts employers Financial Planning Association of Australia transport speaker cultural diversity sydneycity analysis video January 26th deloitte youth unemployment Willowdale sector financial research on coffee housing affordability Financial Planning Association internships baby names australia report 1980 woolworths potts point bondi HSC volunteers baby names report teach australian social research CPI tertiary education economy google for education Mount Annan-Currant Hill balance NBRS generation lifestyle gig economy SA Engineering Manager Australian Census changing face of sydney logan greatness investor brand dare to dream language tableau presentation sustainable financial planning donation suburbs 23 million Love social researcher families proactive customer faux-cilising forecasting weather work-life communications events shopper's pick product jobs Sydney’s south west post rationalism crows nest winter megatrends Australian communities priorities shopping centre snapshot workshop house price rise Channel Seven Australians Andrew Duffin increasing densification financial dreams generations TAS Population Clock care support baby name unemployment work mates mateship employmee Cobbitty-Leppington social commentator Australian Communities Trends personal growth ashley fell curiosity seasons "know the times" Wellington Myth rain Australian Dream toys NFP event casual live the dream NEETs Education Future Forum non profit earn sydney hills entrepreneur case study innovation property price research report office space house prices high density apartments affordable office opening cost fears GPO collaborative dessert australian community trends report australian Australian Home social researchers village local community the hills Australia Day social trends housing market know the times System's Architect Crime Rates graphs media release Word Up 1968 visual victoria father's day NSW apartments keynote christmas optus Adelaide 2017 australian communities trends report parents school students Gen X blaxland spend local communities Research Executive housing wealth and income distribution demographic transformations World Water Day Australian Population financial independence train keynote speaker population map Bathburst equip Christmas lunch grave decision living Gen Y The ABC of XYZ debt slideshare ACF17 clothing low density weekly earnings high density new office commuters Wagga Wagga holidays Jura Australia millionth business darwin chairty future-proof speajer sentiments mccrindle mover and shaker Tuesday Trends technology data analyst food communities mobile poor eliane wedding public holiday fresh DIY 2016 census results change 10 years REIV National Conference futurist state demographic trends population growth townhouses future of education geomapping year 12 growth google trends cash VET sector showreel New South Wales society aussie culture faith friends the lucky country story the great screenage 40 million qualitative research professional services census fail collaboration FOMO What is food insecurity? youth urban taskforce rise of local professional development housing trends 2015 average aussie social analysis Generation X urban living index visualisation speakers cultural diveristy PSI rental stress meetings cancelling event volunteering data environment social media environmental scanning wealth wellbeing university degree home ownership 2016 housing growth average Australian SMART Australian community trends consumerism study NBRS Architecture CBD schools students capital city financial future REIV Conference data tv census results education future wealth inequality residents February 16 sector wide study education Netflix Geoff Brailey WA public speaking selfie sunburnt country offenders kate middleton home real budget future proofing report VET FPA capital cities McCridle New Zeland skills belief high density living spirituality participants speakers pack suburban living identity statistics communication optus my business awards education future report gen z survey economic tea renter of the future australian real estate employmer earnings ACF 2016 stay home apartment Australian schools 2014 christian grandparents educated South Australia overcast marketing trend tuesday area teaching interactive tips teleworking ideas student volunteer Duchess of Cambridge choice workers infographics sydneysider marriage australia social commentary food bank jobs of the future parenting mccrindle in the media award annual income baby names relational national private wealth Tasmania #censusfail divorce rate conference speaker not for profit DESTEL monarchy plans summer Mark McCrindle trades medicine omnibus learn conference news bureau women Scouts sunny days 24,000,000 goals culturally diverse royal baby anzac sydney event tattoos tuesday water home owner results responsive resource moderators guide child care marrickville TDE research urban list baby name predictions learning property cooking year 7 Christchurch average sydneysider teachers dreaming entrepreneurs of today hills shire hello fresh 1994 focus group states Social Trend staying in celebration Northern Beaches money aged care puzzle dream coffee Jura Coffee finance households names cold NT food insecurity easy rider education sector coffee lovers Northern Beaches Christian School Aussies Assistant Store Manager media activity Aussie Christmas presents JOMO lalor park owning a home emerging technologies moreton bay Sydney keynote speaker couple insight church social enquiry cost of living giving employment not-for-profit social change vegemite Territory gen alpha mother's day online shopping norwest narcissism presentations prince george Research Director going out new york times Valentine’s Day huffington post acf15 cloudy days publication innovative family TED talk urban living ACF census sun organisational culture media socialites the average aussie rule keeper hobart local screenage group ageing unaffordable ferry Charlotte Merry Christmas public speaker engagement EFF Deaths retirement financial fears Kiwi engage program ABS intern mythbusting brands high school marriages click ACT teacher future proof research pack IT Specialists ACT Report population milestone personalities follow energy

Archive