Results from the Education Future Report 2016

Thursday, November 24, 2016

Australians are more educated today than they have been at any other point in history. The number of students completing undergraduate and postgraduate courses today is on the rise and for the first time in Australian history more than half the population aged 15-64 have a post-secondary qualification (51%). Over 70% of the newest wave of high school graduates, Generation Z, are pursuing further education and training, with almost half of them going on to university. How is today’s education system providing for this Generation of lifelong learners? This Friday we are looking forward to co-hosting the Education Future Forum with SCIL, to provide an overview of the current and future trends impacting the Education Sector. Here is a snapshot of some of the current and future trends in primary and secondary schools across Australia, from our Education Future Report 2016, which will be shared in detail at this Friday’s event.

MORE STUDENTS THAN EVER BEFORE

Australia currently has more students enrolled in full-time education than ever before. In 2015 there were 3,730,694 students enrolled in Australian schools. This is a 1.5% increase from 2014 and a significant 14% increase from 2001.

Since 2001, the growth in the total number of students (14%) has far outweighed the growth of actual schools (2%), the result of which has been growth in larger schools (801+ students for primary and 1200+ for secondary). The nature of these growing schools is changing as well, with more students enrolling in Independent schools than ever before.

INCREASING NUMBER OF PRIVATE SCHOOL ENROLMENTS

Since the 1970s there has been a significant rise in the proportion of students enrolling in non-government schools. Whereas non-government schools educated only 22% of all students in 1970, by 2015 that figure had risen to over a third (35%).

While government schools continue to educate the majority of Australian students (65%), enrolments at Catholic (21%) and Independent (14%) schools are on the rise and show that Australians value choice, and today’s parents are prepared to pay for an education if they feel it will align more closely with their values, expectations, and aspirations.

13% GROWTH IN TEACHERS SINCE 2005

In 2015, there were 382,687 full-time equivalent teaching staff over primary and secondary schools in Australia, which is a growth of 13% since 2005. Of these, 240,882 (63%) taught in Government schools, 72,812 (19%) taught in Catholic schools and 68,994 (18%) in independent schools.

The total number of male teachers has grown between 2005 and 2015 by 3% compared to 18% growth in female teachers over the same period. Comparatively, Government schools have a lower percentage of male teachers than Catholic and Independent schools.

THE EDUCATION FUTURE FORUM

Bringing together the best of McCrindle's research and analytics with SCIL's hands-on experience and innovation, the Education Future Forum is an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education. The day will inform and inspire those who are seeking to understand this generation and simultaneously envision a school where the learning captures the hearts and minds of young people. There will also be the opportunity to tour Northern Beaches Christian School, to see students and teachers in action and view the learning spaces.

View the full program
& purchase your ticket here.

Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

McCrindle Research Pack Update

Wednesday, October 26, 2016

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate, and to assist them in identifying and responding to the key trends.

Our forecasts identify trends, our strategy informs decisions, and our research futureproofs organisations. In our most recent Research Pack you can find out information on what we do and how we do it. The pack provides an outline of our research focus, tools, output, solutions and research rooms. Additionally, the pack also includes information on our research-based communication services including media commentary and our McCrindle Speakers team, as well as an overview of our clients and case studies.

To find out more about what we do and the services we offer, check out our most recent Research Pack!

Contact us

If you have any research or speaking enquiries, please feel free to get in contact us via:

E: info@mccrindle.com.au

P: 02 8824 3422

2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

The 2016 Australian Communities Trends Infographic

Thursday, October 06, 2016

The results of our annual longitudinal study, which analyses the effectiveness, engagement and awareness of the Not for Profit sector, will be presented at the one-day Australian Communities Forum in Sydney on October 13.

The Australian Community Trends Report delivers a clear analysis of the social context in which the Not for Profit sector is operating, and shows that Australians are a generous bunch, with four in five Australian givers (80%) giving financially to charitable organisations.

Some of the findings which are presented in the infographic below from the 2016 research, will be shared by Mark McCrindle and John Rose (R2L & Associates) at the Australian Communities Forum.

Motivation for giving

When it comes to motivation to give money to or volunteer with a charitable organisation, children and health are the top causes. Australian charitable givers are most likely to be highly motivated to give money to or volunteer for children’s charities (47%) followed by medical and cancer research organisations (46%) and animal welfare and wildlife support groups (44%). Compared to our 2015 research findings, children’s charities have overtaken health and disaster relief as the highest giving priorities in 2016.

The key decision drivers

The key decision drivers for Australian charitable givers are knowledge and trust of the organisation, which is the most significant influence on Australian givers getting involved with a charitable organisation. Almost seven in 10 Australian givers (68%) indicated that this is extremely or very significant as a motivation for getting involved. Australians are also highly motivated by organisations that make the world a better place for the less fortunate (54%) and also by their own knowledge of a need (52%).

The most important communication channels

The most important communication channels in helping Australian charitable givers to engage with causes, Not for Profit organisations and charitable organisations is through word of mouth by way of friends or family members. This was listed as the most influential channel through which Australian givers hear about and engage with charitable organisations, with 39% of Australian givers considering this to be extremely or very important. This validates the ingrained Aussie “scepticism” and our need to hear information from someone we trust in order to fully trust the information we are receiving. Websites are increasingly seen as reliable sources of information with a third (33%) of Australian givers considering these as extremely or very important to them engaging with a charitable organisation.

The Australian Communities Forum 2016

Friday, September 16, 2016

On Thursday 13th October 2016, McCrindle Research and R2L & Associates are hosting The Australian Communities Forum at Customs House in Sydney. This one day event is focused on delivering to not-for-profit organisations and community focused businesses the key demographic and social trends transforming Australian communities, and how organisations can best engage in these changing times.

Held since 2012 this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea. Come and hear Mark McCrindle launch the 2016 Australian Communities Report, as well as engaging content and fantastic networking opportunities. This not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your early bird ticket today.


OUr speakers

Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair. 


Terrence Mullings (MC)

Terrence is a lively TV and Radio personality with a unique ability to communicate and truly connect with his audience. A regular guest on The Morning Show, he currently works as a Radio Announcer on HOPE 103.2 as well as TV presenter on Positive Hits TV/Radio. Terrence has previously been a presenter on Channel 10 (the Circle), Chanel 9 Morning and also live T.V host on TVSN. Terrence created and produced music video show: “Positive Hits,” which currently airs worldwide. Terrence is in the business of “communication” and utilises a variety of platforms: TV, Radio, Speaking Events, and even speaking from "The Pulpit ".


Andy Gourley

Andrew Gourley is the Founder and CEO of Red Frogs Australia Chaplaincy Network. He started the Red Frog Program in 1997, after seeing the need for a chaplaincy service to safe guard teenagers and young adults. This Chaplaincy Network is now the largest support network in Australia for schoolies, festivals and universities students. Currently the Red Frog Chaplaincy program for Schoolies is located in 17 different locations around Australia and coordinates over 4000 volunteers to run its programs. 


Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. 


Josh Hawkins

Josh is the founder and creator of Hi Josh. Which is one of those things that sounds more impressive than it actually is. He enjoys talking in third person and making YouTube videos. He made a few viral videos and now gets recognised at the local McDonalds by Luke, one of the employees. Across various social media platforms Josh has received over 50 million views in the last year, and has a global audience of about 50,000 people over YouTube, Facebook and Snapchat etc.



Nic Bolto

Nic Bolto is an executive coach and consultant specialising in entrepreneurship, strategy execution and change. Nic assignments have included senior government, corporate and not for profit change projects including Sanitarium Health and Wellbeing, The Salvation Army, Bupa and the NSW Baird government with Minister Dominello's recent value rediscovery for their social health portfolio. As a Churchill Fellow, Melbourne Business School graduate and Fellow of the Australian Institute of Company Directors, Nic brings significant expertise to the acquisition of goals that are important to community and the people within them, to organisations, to charities and to their donors.


Caitlin Barrett

Caitlin is the founding CEO of Love Mercy, and has a passion for Love Mercy's women in Uganda and about bringing about real change within communities in poverty. Caitlin was committed to setting up the Love Mercy Foundation when Olympic runner and Love Mercy Founding Director Eloise Wellings came back from her first trip to Uganda after meeting Julius Achon and navigated the minefields of the not-for-profit sector. Caitlin worked in a volunteer capacity for three years until becoming the first paid full-time staff member in 2015.


James Ward

James is a Director of NBRSARCHITECTURE and a member of the Executive Leadership Team. James' strength is in understanding complex situations and developing management strategies to guide the development of improved outcomes that can change the way people think and live. With a strong background in senior executive management and strategic planning in both for-profit; fast moving consumer goods and the not-for-profit industry sectors, James has been involved with many varied commercial situations.



Ashley Fell

Ashley Fell is a social researcher and Team Leader of Communications at McCrindle. As a trends analyst she understands how organisations can communicate with the emerging generations to effectively engage and motivate them. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training leaders and teams on how to communicate across generational barriers.


Bryce Davies

Bryce has been a Salvation Army Officer for 22 years. For 9 years he worked in The Salvation Army Bridge program focusingon Drug and Alcohol rehabilitation in both Adelaide and Brisbane. In recent years Bryce has headed up an inner city drop in space in Fortitude valley in Brisbane that has evolved into a dynamic and functional community with a broad and effective raft of services. Bryce is now based in Sydney heading up a new project called “Communities of Hope” Assisting Salvation Army leaders develop welcoming and authentic community life.





Topics


Purchase your early bird ticket today.

Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016


It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.



When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.



It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.




find out more About McCrindle Research Services



The Growing Need for 'Lazy Time' Amongst Aussie Men

Tuesday, August 16, 2016

We know our nation prides itself on our ‘mateship’ culture, however our recent research shows that over three-quarters of modern Aussie men are struggling to find time for their mates.

We were delighted to survey over 500 Australian males (aged 20 to 40 years) to find out how they spend their down time, for this study commissioned by Bundaberg Rum. Our research revealed that whilst nearly all men (97%) agree making time for their mates is essential, the majority (85%) of Aussie males are struggling to find enough time for much needed ‘man time’ with their friends.

Social demographer Mark McCrindle said: "Career driven, family focused and health conscious Aussie men are crowding their lives with commitments. As a result of these pressures and competing priorities, the time available for men to kick back and relax with their mates has begun to erode"

“Trends over the last three to five years highlight that men are losing the battle for the simple pleasures that bring Aussie men together. The study found that one in three (35%) are spending less quality time with their mates than three to five years ago, and revealed Aussie mates are sharing 30% less barbecues and watching 29% less sport.” - Mark McCrindle.

Men aren’t prioritising friendships

According to the report, men aren’t prioritising friendships as much as they should. Mates are pipped by family (77%), work (67%) and health and fitness (64%), with friendship (52%) coming in fourth place on their list of priorities.

Mark McCrindle said that for men, getting the balance right and making time for down time with mates is essential for their ‘social well-being’.

Lazy Time with mates might just be the best thing for Aussie men’s social WELL-BEING

“It’s a truth and permission that hard-working Aussie men might be delighted to hear, but watching sport and enjoying some lazy time with their mates might just be the best thing for their social well-being”

“Importantly, the research shows that men who have regular casual get-togethers with their friends are happier than those who don’t (83% compared to 70%), more productive (79% compared to 73%), and had lower stress levels (66% compared to 73%)." - Mark McCrindle

20 to 25 year-old men are chucking sickies to watch Netflix

In addition, almost one in five men (17%) have pulled a sickie and stayed at home instead of hanging out with their friends. 20 to 25 year-old males are the worst offenders with three in ten males (30%) admitting to it in the last six months.

One in five (19%) admitted to turning down a night with close friends to stay at home and watch Netflix or TV, and one in ten (11%) have turned down a night with their mates to spend time at home on social media instead.

Mark McCrindle said modern Aussie men needed to share more down time together to avoid the risk of becoming disconnected from their friends.

“It’s important that everyone makes time for their friends, but in this era of increased busyness – it means our social lives are becoming increasingly disconnected. Lazy time and casual get-togethers spent with mates are now more important than ever,”- Mark McCrindle.

View the full infographic here

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

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times engage Australian Trends Lower Hunter Region leadership organisations household gig economy Skilling going out surnames professional gen alpha market research rent sun equip home ownership ashley mckenzie global retail marketing Royals woolworths conferences teachers christmas 2017 employmee contiki baby name predictions cancelling plans crime typical australian housing market thought leadership social issues CBD Andrew Duffin easter fears authenticity teleworking career conference presentation affordability New South Wales urban development impact engagement population kate middleton Sydney keynote speaker education property development cash shopper's pick food bank earn national crime rates Myth Australian Dream public speaker housing affordability cultural diveristy Engineering Manager balance food demographic trends learning styles financial dreams wealth intern earnings Christmas day weather Australian Census event christmas the great screenage SA meals area social life baby names report faith Cobbitty-Leppington tertiary education research report not for profit education future report infographic energy speaker Elderslie-Harrington park Deaths Australian community trends cancel plans "know the times" digital medicine paying to work EFF VIC middle class weekly earnings Christmas Stats World Water Day Business analysis student safe consumer Christmas research sector wide study village HSC Love DESTEL business performance mccrindle futurist moderators guide celebration social enquiry online Adelaide suburban living participants The ABC of XYZ charities 1994 princess charlotte collaborative millennials care support money hornsby the average aussie house Wellington live the dream Jura Coffee NEETs younger generations Population Clock wealth and income What is food insecurity? sector christmas trees innovation Retail entrepreneur builders qualitative research criminal local communities bondi showreel Tuesday Trends Sydney Melbourne local community names social researchers overcast Financial Planning Week retirement christianity staying in royal earning survey new york times religion Queensland: QLD REIV National Conference volunteering gig couple financial independence sector wide TEDx Speaker ease of travel sydney property market states parents work proactive trend education future royal baby divorce rate grave decision Maxim Accounting shopping work mates coffee global Canberra healthy future Kiwi employment focus groups Social Trend do people still change their surname after marriage? visual donate events work from home South Australia 10 years internet social analyst NBRS Architecture conference speaker urban living wealth and income distribution sydney speaker news new office office opening McCrindle Speaker high density apartments average Australian property award winner households crows nest jobs skills REIV Conference rise of local australian community trends report February 16 goal interactive Christmas lunch census fail volunteering data infographic wall acf15 urban water daily commute Gen Z Expert teacher demographic global generations australian social research Performance Sentiment Index australian communities forum wealth distribution Bathburst commute Real Estate Institute of Victoria aussie culture clothing child care resilience social baby boomers work-life christian supply and demand mccrindle research surname changing face of sydney Assistant Store Manager rain communications Australian communities baby names 2020 shopping centre internships nfp The Daily Edition national wealth Financial Planning Association English seasons demographics brands Geoff Brailey culturally diverse salary internship Mark McCrindle in the media social media mythbusting community engagement 24 million forecasting easy rider customer Financial Planning Association of Australia hills baby names australia report Channel 7 apartments aged care puzzle DIY hopes greatness australians staying home more winter office travel mortgage tips cold real mateship ashley fell educated 2012 demographer education research blaxland anzac responsive Generation X data visualisation debate Tuesday Trend VET research data home slideshare motivate brand experience optus my business awards data menai Australia street emerging technologies family professional speaker mobile apartment australian repayments Australian Population research services google gold coast Hornsby Shire Council results wages waverton narcissism trades TDE leadersip ipswich Crime Rates townhouses pyrmont leader local Macquarie University growth of sydney infographics housing growth VET sector future of shopping public transport cica economy dessert public holiday politics mccrindle in the media IT Specialists presentations victoria cloudy days sunny days Gen Y Education Future Forum sports vegemite Wodonga Northern beaches Event poor define unaffordable the australian dream giving communities tableau thrive breakfast media society trends travelling cost hunger sydney hills goals media activity relevant 24,000,000 trends community pharmacies poker master sydneysiders Christmas presents mother's day income personal growth socialising future of work screenagers Vocational education home owner train workshop mining boom video ACT Report vegetarian study newspaper twentyseventeen post rationalism social researcher lalor park holiday budget media commentary cancelling event 2017 families city stay home suburb shifts TED suburbs future-proof micro apartments facts emerging generations in the media entertainment McCrindle Keynote Speakers McCrindle Speakers high density living investing prince george online shopping leadership workshop careers award owning a home mover and shaker ferry property market Sydney’s south west Willowdale McCridle JOMO Research Director purpose census data toys sydney event ACF2017 state census 2016 workplace culture research on coffee rising house prices optus Jura Australia ACT office space census results not-for-profit Queensland friendship sydney market spend community event happy holidays sydneysider marriage baby name women charity list bureau #censusfail economic professional services selfie social lives experience relational school house prices FPA Res Vis speakers pack cooking generation optimistic rich young australians January 26th US jobs of the future Hills Shire Council identity growth domestic social commentator hills shire world youth day hobart future of education group trends of 2016 the hills long weekend faux-cilise average sydneysider Hunter Valley friends fresh social commentary Research Executive baby case study dreaming cartodb Australian Bureau of Statistics university degree capital city Mount Annan-Currant Hill training choice workers land of the middle class product Australia Day speajer SRE alpha baby name trends debt potts point Northern Beaches Christian School high school manly Christchurch teaching story PSI geomapping tuesday non profit mccrindle tea business year 7 report data analyst innovative environment population growth research visualisation winter blues perth huffington post dreams Australians media release investment organisational culture holidays sunburnt country australian real estate Australian demographics future proofing spirituality change 1975 high density 2016 census results publication ACF quote entrepreneurs of today Wagga Wagga program resource New Zeland ageing Australian schools youth unemployment micro annual income employmer finance urban living index sentiments commuting Black Friday in Australia emerging trends housing the lucky country TED talk SMART cars census school students language learn financial fears young people forum house price rise increasing densification focus group Do It Yourself Australia Day 2017 Christmas data HR digital economy employers snapshot education sector church

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