The Fastest Growing Suburb in NSW

Wednesday, October 18, 2017


Willowdale in Sydney’s south-west is a suburb that has emerged from rural acreages in just a few years. It sits in the Cobbitty-Leppington area which is the fastest growing region in NSW, Australia’s largest state.

In 10 years, the population of Cobbitty-Leppington has tripled, from 6,000 to around 18,000 currently. Yet it sits in the south-west growth corridor which comprises three of the 10 largest growth areas in NSW. These large growth areas include Elderslie-Harrington park, Mount Annan-Currant Hill and Cobbitty-Leppington, and together they have grown by almost 30,000 people in the last decade.

One of the reasons for the population growth of these areas is the more affordable new housing on offer.

The median house price in this new suburb is around $650,000 compared to the Sydney median house price of almost $1.3 million.

“The Aussie Dream is still alive in Sydney. People can afford not only a house with a back yard in a new community, but one at half the median Sydney house price” - Mark McCrindle



About Mark McCrindle

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here.

Australian attitudes towards coffee

Thursday, October 12, 2017

We were delighted to partner with Jura Australia to conduct new research to better understand Australian perspectives, attitudes and behaviours towards coffee.

Coffee is crucial for the survival of more than one in four Australians.

The love of coffee is strong in Australia, with more than one in four (27%) indicating they cannot survive the day without it, and 9 in 10 (88%) stating they like it to some extent.

Australia’s younger generations have a greater dependency on coffee, with around a third needing it to survive the day (33% Gen Y and 30% Gen X). By comparison the Builders generation are the most likely to see coffee as something nice to have but don't need it (45%).

We also don’t mind paying for what we love, with more than four in five Australians (84%) spending money on coffee in an average week.

Three quarters of Australians have at least one cup a day.

Three in four Australians (75%) enjoy at least one cup of coffee per day, and of those, 28% have three or more cups per day! Those who prefer instant coffee are the most likely to have three or more cups per day.

Instant Vs espresso, who wins?

Australian coffee drinkers are evenly divided between those who prefer instant coffee (39%) and espresso coffee (39%).

Older generations are likely to prefer instant coffee, whilst a preference for espresso coffee is higher among Australia’s younger generations. The Builders generation are the exception, with two in five (42%) preferring espresso coffee.

Coffee is most enjoyed at home.

The majority of Australians who drink coffee will make a coffee at home on a usual weekday (86%). However, when it comes to purchasing a coffee from a café, younger generations are more likely to do so than their older counterparts (61% Gen Z, 53% Gen Y cf. 36% Gen X, 33% Baby Boomers, 26% Builders).

Coffee drinkers who prefer espresso coffee are the most likely to purchase their coffee from a cafe (60% cf. 36% coffee pods, 22% instant coffee). More than three quarters of those who prefer espresso coffee (77%), however, will make a coffee at home on an average weekday.

Research Methodology

This research is a collation of data gained through an online national representation survey of 1,000 Australians over the age of 18 across the different generations, genders and states in Australia.

Get In Touch

If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: +61 2 8824 3422

E: info@mccrindle.com.au

Australian Community Trends Report

Wednesday, September 27, 2017

The sector that most directly and deliberately improves and supports Australian communities is the not-for-profit sector. 

Charities are in many ways the heart of Australia. Their value to this nation is demonstrated by the almost $135 billion given in the last year, most of it by the community rather than government.

The esteem of this sector is demonstrated by the size of the charity workforce, which employs one in every ten Australian workers. This is second in size only to retail. In addition to the 1.2 million Australians employed by not-for-profits are the 3.6 million volunteers, all of which makes charities by far Australia’s largest labour force.

While one in five Australian adults has volunteered for a community organisation in the last year, four in five adults have given financially to such organisations, of these one in four give at least monthly.

The landscape for charities is rapidly changing, with generation change, demographic shifts and technological transformation. For the average charity, half of their supporters have joined them since this decade began – and over the same period of time, the nation has grown by almost three million people.

Report

The purpose of this annual Australian Communities Report is to equip leaders in the sector to respond with relevance to the changing external environment and the emerging trends. This 2017 study builds on the results from the 2016 and 2015 research and offers insights to help Australia’s not-for-profit leaders continue to create ripples of change that over time will build the capacity of communities locally, nationally and indeed globally.

Click here to download your free copy. 







Infographic



About McCrindle 

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Feel free to Contact us to find out more about our research services.

Are the rich getting richer?

Friday, September 22, 2017


Australia has long been considered the land of the fair go. It is a nation regarded as a classless society where the suburbs were the social equalisers- a melting pot of lawyers and labourers, teachers and tradies.

The ‘great Australian dream’ where people on average incomes near the start of their working life could afford a home is fading and the latest data reveals a widening wealth gap.

What are the drivers of this wealth stratification?

Property prices and ownership

The latest HILDA data from the University of Melbourne showed that two decades ago, one in three young people aged 18 - 39 owned a property, compared to today, where just one in four young people own a property.

The impact of growing demand on house prices is most evident when comparing prices to average earnings. Twenty years ago, the average Sydney house was 5.6 times average annual earnings while in Melbourne it was an affordable 3.4 times annual earnings.

Today, Sydney homes are more than 14 times average earnings, and in Melbourne more than 11 times annual earnings.

Generational challenge

The generational financial inequities are even more pronounced when analysing net wealth by generational cohort.

While Gen Y have a household net worth of $268,800, it is less than half that of the Gen Xers who are just a decade older. The highest net worth generation in Australia are the Boomers aged 55-64 who not only have a net wealth almost 5 times that of the generation of their children (Gen Y) but they still have a decade or more of earnings and wealth accumulating ahead of them.

How can we level the playing field?

Policy has partly created the rising house prices through migration settings and therefore population growth. Policy settings have also created the SMSF demand for property and tax settings such as negative gearing have been a boon for property investment. Therefore policy could also assist in bringing a solution such as assisting in intergenerational wealth transfer or allowing superannuation fund access for first-home buyers. For a generation finding it harder to get a foothold in property, further research into possible policy adjustments is a worthwhile approach.


About Mark McCrindle

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here.

Screentime: Making Sense of the iWorld

Tuesday, July 18, 2017


Twenty years ago we became subjects of a new world order. A world order in which we started spending more time looking at screens than spending in face to face interaction. Today, each one of us spends, on average, 10 hours and 19 minutes each day looking at digital devices.

HOW WE SPEND OUR TIME

When we asked Australians how they spend their time, we found that the top activities Australians do on a weekly basis are indoor activities. Watching television or movies at home (90%) and spending time on social media (78%) top the list.

When asked what Australians would like to be doing less of, we find that we have an aversion towards the things we find ourselves doing. One in five of us would like to decrease the amount of time we spend on social media or the internet, and one in eight of us would like to decrease our television or movie consumption time. 

Regardless of our age or other demographics, we have become the iGen, and a group of global citizens part of a new experiment. A global experiment of digital connectivity that has transformed us to be post-linear, post-structural and post-literate. 

  • Post-linear: We no longer see life in a clear sequence, but rather a series of events that somehow come together in a new order. We don’t go to university or TAFE and end up with a trade or profession, but are entrepreneurial to the core. We up-skill, re-train, re-skill – most of us having 15 jobs across 5 careers in a lifetime.
  • Post-structural: We are post-structural, not needing our life organised in 9-5 modes. We telework, work from home, work from the train, really, we work all the time. We are a truly switched on generation, with more than half of us (54%, among Gen Y workers), admitting that we are always on and never quite feel like we can shut off.
  • Post-literate: Technology has made us post-literate and changed our lexicon and language. New words have entered our vocabulary, whether it be the emoji 'face with tears of joy' or words that aren't words at all, like #hashtag.

Screentime: Who is in control and what happens next?

Our data shows that nearly nine in ten of us have become consumers of social media, rather than contributors. Just 12% are active, sharing our life and engaging with others across social media platforms. There is no doubt that our digital times are changing our communication, our behaviour, and our learning styles. Social media has become the show-reel of our lives, breeding isolation, distraction, and a lesser ability to focus. 

Yet global connection has allowed us to gain insight into areas we never thought possible. Most of the world is now connected with a smart device. Our phones have become our 'third brain', challenging us and expanding our worldviews. In the future, new mediums will enable us to connect with the information currently available to us behind screens, in a way that is truly a part of our normal daily routine and less behind glass.

This global experiment that we find ourselves in presents a new set of challenges for us to grapple with. We have to think about how we navigate this new reality with both our cerebral capacity to think but also the deeper eyes of our heart, responding intuitively to how screens are shaping us and changing us. What future do we envision for the next generation to come, Generation Alpha? 

More than anything, it is about learning quickly from our recent past. We have the ability to create a future for the next generations that we can be proud of by maximising the best technology has to offer while leaving the 'not-so-good' bits behind.   

About Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the megatrends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth to social trends such as changing household structures, to generational change and the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

To have Eliane Miles present to your organisation on the screenage, Generation Z or the future world of work, please contact Kimberley Linco at kim@mccrindle.com.au or call 02 8824 3422

DOWNLOAD ELIANE'S PROFESSIONAL SPEAKERS PACK HERE

SEE ELIANE IN ACTION

Recap from the 2016 Census Results

Wednesday, July 05, 2017

Rolling around only every 5 years, the Australian Census provides us all with vital information about our nation’s population growth, infrastructure and future-planning needs. The Census has been conducted every 5 years since 1911, and is the biggest democratic activity in Australia.

Last week, the results of the 2016 Census results were released and revealed a picture of our changing nation. Australia is larger, older, more culturally diverse and less religious than at any other time in history.

At McCrindle, our social researchers are passionate about communicating the insights in clear, accessible and useable ways.

Census media activity

Here is a recap of our media activity from last week’s census release:

   
 

Australia Street Infographic

If you lived on an average sized street in Australia comprised of 100 households, and these households were exactly representative of the Australian population, did you know that in a year, your street would see 1.2 marriages, 1.7 deaths and 3.3 births? These 100 households comprise 260 people, 49 dogs and 39 cats! There are 180 cars owned on the street, which each drive, on average, 14,000 kilometres each year.

We are delighted to present the brand new Australia Street infographic based on the just-released census data.

Click here for a summary of the findings from the Census data.

The Average Sydneysider

Thursday, June 15, 2017

Sydney is home to more than one in five Australians and having just officially broken through the five million population milestone we thought we should consider statistically what the average Sydneysider looks like.

In a city with 103 females for every 100 males, the average Sydneysider is a woman aged 36- slightly younger than the national average age of 37.

She is married (half of all adults in Sydney are) and has two children. While she was born in Australia (like three in five Sydneysiders), households with both parents born in Australia are actually in the minority in Sydney with the country of birth for overseas born local residents most likely to be China (or one of its territories).

The average resident works full time, most likely around 40 hours per week (longer than the state and national average) and lives in a household with an income around one-fifth higher than the NSW average.

She most likely works as a professional (like one in four workers in Sydney) in the education sector and she gets to work by car, in one of the two household vehicles. Our average local lives in a three-bedroom house which is owned but with a mortgage and on which she spends around 14 hours per week doing domestic duties in addition to her parenting role.

While her two children are currently at a local government primary school, her oldest will soon attend a non-government secondary school and both of them will most likely achieve a tertiary qualification- probably a university degree.

So the average resident of Australia’s largest city is a Gen Xer, and a parent, with a mortgage, a career and a very busy life.

The Future of Shopping

Tuesday, May 30, 2017

What will shopping in the future look like and will we even need shops? It is interesting to note than in an era of online shopping, we actually visit the shops more now than a generation ago.

In a survey this year we found that the main connection point Australians have with their local community is not the community centre, park, school or club but the local shopping centre. A visit to the shops is not just about getting groceries, it is a social experience, an entertainment destination, a café stop-off and of course an opportunity to see, try, and experience what’s new.

The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about items we buy. Increasingly, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests and even available nearby shoppers.

Shopping will become a hybrid of online purchasing through mobile devices and personalised shopping apps, and real world shopping in-store. By 2026 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where we are in store and provide recommendations and discounts in real-time based on our lifestyle, our purchasing habits, household demographics and our electronically-enabled shopping trolley as we fill it.

At home, intelligent appliances in our smart homes will monitor our consumption of grocery items, automatically detecting items we are running low on and based on past behaviour and clever predictions this shopping list will be automatically set up for payment and home delivery or available at convenient collection hubs.

Payments will not only be cashless but cardless, a quick swipe of our phone or device will pay the bill and receive the recept. And best of all, in an era of driverless cars, car share drop-off points and streamlined public transport, getting a good parking spot may even be achievable!

Melbourne’s population growth and the challenges for cemeteries

Thursday, May 18, 2017


Australia’s population is growing. We are currently experiencing a baby boom, with births exceeding 300,000 a year. But we are also ageing. 30 years ago, the over 65s made up just 11% of our population. Today they make up 15% of our population, and in a decades time this cohort will make up 18% of our population.

Australia’s growing and ageing population means that the increase in deaths is growing even faster than the population growth rate. Within a decade there will be 100,000 more deaths in Australia each year (232,000) than we had each year, just a decade ago (132,000).

Melbourne is currently the fastest growing city in Australia with a population growth rate of 1.9%. By the middle of this century it will overtake Sydney to be Australia’s largest city when it will also be the city with the highest annual deaths. A decade ago, Melbourne saw around 25,000 deaths per year but in a decade this number will be almost 45,000 each year- a massive increase.

When it comes to arranging a funeral, our research shows that cost is the biggest influencer – even above religion, culture and family traditions. That is why 2 in 3 Australians now have a preference for cremations, but 1 in 3 are still be opting for burial. So even with the increasing trend towards cremations, there will still be more people being buried in 10 years’ time than we had 10 years ago.

References: Deaths Australia (ABS), McCrindle Research Deaths and Funerals in Australia

About Ashley Fell

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut-through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

With academic qualifications in communications and experience in leading the communications strategy at McCrindle, Ashley brings robust, research-based content to her engaging presentations and consulting.


To have Ashley speak at your next event, feel free to contact Kimberley Linco on 02 8824 3422 or kim@mccrindle.com.au.

SMART Breakfast Seminar Recap

Tuesday, May 16, 2017

Last Friday morning, it was our privilege to co-host the SMART Breakfast Seminar alongside NBRS Architecture at Macquarie University.

Thank you to Macquarie University for hosting us at their brand-new facility, designed by NBRS Architecture and of course a big thank you to all those in attendance. For those who missed the morning, here is an event recap.

The morning kicked off with a delicious breakfast and a time of networking with McCrindle and NBRS clients.


After a warm welcome from our MC Eliane Miles, Mark McCrindle opened the morning by providing a snapshot of our changing nation with the just-released census data. As we approach the next decade, Mark had a look back at the last decade and uncovered some of the megatrends that are redefining our multigenerational workforce.

We then heard from McCrindle’s Team Leader of Communications, Ashley Fell. Ashley gave us an insight into how our world is changing, therefore how our workplace leadership needs changing. Ashley shared the engagement equation on how to create culture, purpose and impact in our workplaces.

Next, it was over to NBRS, the brilliant architects who designed the new Macquarie University building. Directors, Andrew Duffin and James Ward shared how their vision for the muli-purpose conference facility was inspired by a new style of working space for academic institutions.

James Ward helped us understand workspaces in academia and the trends that present a blueprint for a new working environment.

Andrew Duffin, design director for the Macquarie University project, deconstructed the latest architectural trends for work, learning and living and how to create smart work spaces.

We’d like to say a big thank you to all of our valued clients and friends who attended the breakfast. Be sure to look out for our future events taking place in Sydney, and if you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch! 

ABOUT MCCRINDLE SPEAKERS


At McCrindle, our team of professional speakers are in demand for their ability to clearly communicate the insights in engaging ways. Presenting at a variety of national and international events including keynote addresses at conferences, onsite professional development workshops and strategy briefings for senior leaders, the McCrindle speakers are recognised as leaders in tracking emerging issues, researching social trends, and are regarded as expert social researchers, futurists and story tellers.

To make an inquiry, please feel free to get in touch via email, or on 02 8824 3422.

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