The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

McCrindle in the Media

Thursday, August 25, 2016

As Australia’s leading social researchers, we regularly assist our clients in identifying newsworthy angles in their research to help communicate the insights effectively with the broader public. Our senior research team at McCrindle are actively involved in media commentary, and the communication of key research findings. At McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Our recent research commissioned by the Financial Planning Association found that one in two of us dream more about our future now than we did five years ago. Check out our latest media activity that we have been cited in just in time for Financial Planning Week (August 22 - 28).


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.


To have Eliane present at your next event, please feel free to get in touch via email to or call through to 02 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


goals identity property aged care social media analysis online shopping emerging trends cars define Northern Territory learner social research royal baby rental stress waverton high density apartments princess charlotte ashley mckenzie lalor park ipswich land of the middle class collaboration pharmacy Western Australia SMSF Valentine’s Day Research Executive online insight weather authenticity outsourcing Caregiver brands suburb office space business index Engineering Manager presentation the changing face of school satisfaction entertainment family wolloomooloo ACT unaffordable new york times February 16 mccrindle tea conferences skills going out ashley fell cloudy days professional development growing population Melbourne market research sunburnt country Real Estate Institute of Victoria Canberra workplace conference speaker mythbusters demographer financial dreams marriages energy meetings woolworths trend jobs click australian communities trends report Kirsten Brewer wealth and income distribution generation Royals google for education ACF ease of travel Wodonga baby name trends Tasmania data analyst follow schools students McCrindle Speakers sydneycity 1994 friends population growth social analysis investor prince george mentor social lives urban living local communities wage educhat mover and shaker Northern Beaches Christian School education future report program area Kiwi TAS 2014 Gen Y statistics etiquette not-for-profit parents households apartment names staff Geoff Brailey future proofing young australians residents debt housing affordability January 26th gen alpha 10 years meals seasons keynote speaker data thrive challenge local focus groups Merry Christmas Christmas lunch study Financial Planning Week generation Z communities Generation X social men new office professional easter leader average aussie nfp tableau Australian Trends Sydney internships millenials divorce the australian dream transport Australian Dream visual Northern beaches Event Australian Families curiosity Financial Planning Association of Australia futurist training brisbane newspaper research trends of 2016 urban logan education earnings divorce rate emerging generations tips house prices vegemite daily telegraph education sector population norwest small business Financial Planning Association media commentary friendship CBD perth volunteers supply and demand insights slideshare leadership workshop housing socialites consumerism tuesday salary employment Christmas presents affordable social commentary income world youth day cartodb WA ethnography ideas Education Future Forum relevant group poker master motivate focus group capital city pyrmont overcast intern government The ABC of XYZ house price rise finance Hornsby Shire Council cancelling plans parenting optimistic conference presentation technology storytelling facts professional speaker omnibus communicate quote sector wide Assistant Store Manager couple demographic trends high density living home ownership events New South Wales hobart work culture lifestyle HSC 2016 father's day spend media google crime annual income huffington post World Water Day award environment dare to dream coffee careers non profit Australian demographics baby name business internship deloitte teaching VIC FOMO list personalities Do It Yourself investment tv housing growth global generations urban taskforce manly brand experience communication kate middleton high school faux-cilising wealth distribution offenders proactive city results bureau social shifts JOMO victoria office opening baby narcissism holidays learn Wellington baby names affordability selfie australians staying home more women REIV National Conference future proof event innovation learning 24,000,000 hills shire wedding Social Trend 24 million research services gender low density workplace culture thought leadership geomapping media release NSW 2013 workshop Queensland darwin buildings research visualisation EFF DESTEL public speaking trends analyst house sector village conference population map community media activity engage Scouts economy tattoos Australian schools language responsive digital Charlotte sports states rain 2012 Australian Communities Trends mining boom consumer teacher networking "know the times" DIY shbc bondi social researchers workforce rise of local dream Australian Bureau of Statistics university fresh SA paying to work marriage typical australian charity investing winter renter of the future holiday optus case study 2020 Australian Census sentiments christmas Australian Home home celebration australian social research earning greatness social researcher medicine winter blues customer FPA Aussies TDE 1975 sydney speaker staying in work mates world participants weekly earnings resource retirement society trends jobs of the future New Zealand university degree suburbs property market food rent office post rationalism experience teachers brand tea leadership young people collaborative trends of 2017 in the media hello fresh social life student IT Specialists cost environmental scanning national crime rates social trends 23 million tertiary education debate eliane miles school career toys life wealth and income cancelling event housing market speakers dessert public holiday recap entrepreneurs of today social enquiry communications schools Deaths students social change infographic Myth children 40 million presentations Births education research Christmas season wellbeing faux-cilise mortgage PSI potts point rich youth unemployment Wagga Wagga census gold coast 2017 sunny days demographic rule keeper Channel Seven entrepreneurial unemployment stay home internet owning a home equip neutral bay trend tuesday System's Architect home owner demographic transformations daily commute financial future NT mateship community engagement increasing densification snapshot generational trends Queensland: QLD australian communities forum Bathburst infographic wall blaxland alpha australia domestic sydneysiders summer child care Gen X household Love stats The Daily Edition Word Up safe English wages financial Tuesday Trends Sydney keynote speaker report fears survey sector wide study suburban living aussie culture clothing future of education repayments faux-ciliser New Zeland work-life property price cancel plans grandparents baby boomers Australia Day royal influence society cost of living baby boom year 7 urban living index Adelaide ABS rising house prices twentyseventeen video Australia Day 2017 research data politics educated GPO national wealth trends anzac not for profit renting housing trends in depth interviews Australian communities sustainable growth 1980 water social commentator generation alpha keynote year 12 global social impact commute gen z budget community event church plans Generation Y survey design Res Vis data visualisation optus my business awards NEETs mccrindle healthy future national private wealth sun dreaming cooking acf15 real Territory emerging technologies ageing shifts forecasting house price capital cities Crime Rates hopes future-proof middle class school students millennials ACF 2016 population milestone poor earn mother's day Aussie mobile marrickville research pack balance eliane resilience future financial independence moderators guide families forecast religion mccrindle research hornsby aged care puzzle REIV Conference researcher Christchurch panel mythbusting Mark McCrindle education future interactive graphs cold pharmacies demographics moreton bay Northern Beaches crows nest ageing population litter monarchy South Australia Tuesday Trend vegetarian baby name predictions organisations change product sydney event know the times news Duchess of Cambridge christianity happiness Real Estate easy rider royal entrepreneur Netflix 2015 living megatrends shopper's pick learning styles personal growth employers menai state mccrindle in the media forum goal townhouses organisational culture Population Clock group session cash qualitative research publication long weekend youth Channel 7 future of work global financial crisis 1968 priorities economic high density builders Australians criminal socialising teach cultural diversity visualisation teleworking wealth millionth shopping ultimo engagement innovative generations relational marketing royal family