Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


2014 FOMO NBRS Architecture 1994 happiness internet engage in the media national wealth poor crows nest sunny days social enquiry organisational culture student workplace DESTEL 24 million salary optus my business awards Love owning a home 1980 focus group renter of the future education research grave decision population map System's Architect sports woolworths sector wide study priorities emerging technologies eliane miles wedding conferences anzac ACT pyrmont millennials Netflix blaxland 2020 housing affordability google for education nfp work media going out intern baby name menai identity Vocational education investing Christchurch mythbusters Generation X water January 26th trend rent Research Executive father's day social impact australia builders consumerism land of the middle class Mark McCrindle digital census results research visualisation high school christian belief teachers summer Gen Y shbc baby pharmacy communities Generation Y VET sector professional services 2015 equip balance high density family list affordability research visualisation dream debt Assistant Store Manager Sydney innovative gender 1975 tea budget REIV Conference house price rise slideshare earn hello fresh finance business index Births Sydney keynote speaker Financial Planning Association of Australia greatness schools students holidays work-life townhouses trends analyst Gen X mccrindle in the media sun interactive trends business performance easter market research megatrends Australian Census suburb in depth interviews baby names australia report spirituality responsive logan Wagga Wagga offenders urban living paying to work professional speaker mccrindle hobart investor Population Clock internships social shifts Royals learner faux-cilising home Kiwi data cultural diversity neutral bay employers debate English increasing densification household faux-cilise office couple census 2016 teaching travelling australian social research 2013 careers panel moreton bay Financial Planning Week ageing population environment huffington post religion meetings baby names report technology national private wealth changing face of sydney government meals brands relevant sector DIY non profit hills shire gen z visual breakfast study ashley mckenzie financial children Do It Yourself cancelling event future proof James Ward social lives dreaming demographic NT global generations ipswich South Australia earnings demographics NEETs marriages Channel 7 growing population leadership entrepreneur online shopping dessert property Scouts area Australian Home national crime rates gold coast state aged care puzzle wealth internship presentation authenticity business conference growth shopping IT Specialists parenting social life rain TDE grandparents unaffordable baby name trends The Daily Edition affordable Tuesday Trends infographic wall mateship acf15 February 16 wages teach princess charlotte university degree schools Northern Beaches high density living parents global buildings infographic apartment 2016 census retirement survey design mover and shaker moderators guide suburban living SMSF the changing face of social analysis millionth Kirsten Brewer Andrew Duffin friendship socialising baby boom sector wide rich Geoff Brailey brand experience tuesday holiday royal influence GPO Australian Trends group socialites ageing social researchers skills low density ease of travel outsourcing proactive TAS personal growth data analyst faith living perth long weekend communicate rental stress sydneysiders office space learning styles financial fears Sydney Hills Business Chamber sustainable Aussies media commentary potts point Australian Dream toys mccrindle research JOMO tv social commentator city report gen alpha tertiary education post rationalism relational conference speaker Work place lalor park entrepreneurs of today facts housing growth economic ACF 2016 leader 23 million social 2016 media activity repayments contiki NSW keynote speaker Myth Real Estate Institute of Victoria learning New South Wales Merry Christmas cancel plans futurist stay home Australian communities cold youth unemployment speakers urban taskforce award winner optimistic SA cloudy days workshop marriage australian communities trends report prince george Channel Seven easy rider analysis house price google the hills shire world Australian demographics work mates insight brisbane urban living index bondi generations bus vegemite generation crime Christmas lunch language 1968 domestic Caregiver WA home ownership financial future church Australian Families Australian Population names kate middleton resilience village researcher mccrindle tea sydney hills suburbs REIV National Conference The ABC of XYZ learn 10 years tattoos daily telegraph volunteers celebration click year 12 royal baby baby names vegetarian Adelaide Valentine’s Day Tuesday Trend mortgage Canberra research data aussie culture personalities Bathburst training experience quote goal mother's day rise of local women leadership workshop keynote Education Future Forum future 2016 census results Australian Bureau of Statistics divorce rate staff Territory mythbusting networking monarchy clothing Christmas presents income bureau thought leadership demographer Northern Territory manly not-for-profit housing pharmacies define Aussie travel Hills Shire Council publication jobs entertainment divorce Duchess of Cambridge capital cities cars ideas engagement hopes mobile sydney speaker safe deloitte sydney metro states not for profit workplace culture society trends FPA baby name predictions local communities optus property price weekly earnings Australian Communities Trends census fail stats poker master population growth Australian schools high density apartments financial independence Hornsby Shire Council Deaths consumer generation alpha alpha graphs events social research cash Northern Beaches Christian School EFF norwest omnibus research pack forecasting sydney event future of work spend social trends change event forecast real community australians staying home more professional development goals christmas weather VIC friends organisations data visualisation World Water Day McCrindle Speakers award research report social researcher men customer know the times career Australians Melbourne urban world youth day snapshot innovation thrive culturally diverse culture demographic trends transport trends of 2016 Engineering Manager hornsby rising house prices fears cost shifts Queensland emerging generations population Charlotte faux-ciliser recap geomapping house prices insights public speaking unemployment teacher challenge HSC story video wealth and income train cost of living media release marrickville qualitative research selfie social commentary PSI forum workforce seasons New Zealand Macquarie University social media Word Up employment the hills social issues Res Vis trend tuesday criminal young people motivate winter Northern beaches Event SMART charity presentations supply and demand society jobs of the future 2017 education future report wellbeing energy Australia Day education sector politics group session investment news narcissism households plans trades economy community event year 7 victoria Skilling sentiments rule keeper car Wellington house property market coffee generation Z baby boomers australian communities forum the australian dream newspaper dare to dream Real Estate annual income capital city mentor fresh storytelling new york times waverton education ACF collaborative Christmas season middle class program census "know the times" ABS wage brand follow school students renting office opening curiosity residents Queensland: QLD Social Trend communication population milestone 24,000,000 public holiday school satisfaction New Zeland public speaker cancelling plans product trends of 2017 housing market millenials research services earning ethnography aged care Crime Rates wealth distribution educated housing trends cooking overcast environmental scanning young australians statistics marketing staying in families royal family survey Australia Day 2017 professional new office wolloomooloo average aussie educhat case study medicine Financial Planning Association university ashley fell VET 40 million NBRS christianity commuters daily commute Tasmania online resource ferry home owner youth CBD social change Wodonga collaboration royal results global financial crisis tableau shopper's pick wealth and income distribution participants community engagement conference presentation sunburnt country Western Australia financial dreams future proofing the average aussie #censusfail tips winter blues local teleworking healthy future entrepreneurial food students cartodb 2012 eliane future-proof ultimo lifestyle focus groups generational trends darwin commute demographic transformations mining boom sydneycity communications school life typical australian etiquette litter future of education child care emerging trends small business education future twentyseventeen