Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


population growth cars 2020 McCrindle Speakers volunteers marriages Sydney Hills Business Chamber sydney hills speakers pack mining boom speaker social twentyseventeen rental stress criminal research visualisation slideshare huffington post faux-cilising australian conferences Australia street marrickville trend school satisfaction faux-cilise Australian Families career professional speaker friendship greatness entertainment anzac school students innovative university stay home google renter of the future Channel 7 shopping centre communication Wagga Wagga dreams media commentary 1975 royal baby environment water Queensland: QLD Australia Day 2017 optus my business awards financial independence city report future baby alpha mccrindle research Tasmania christianity social impact breakfast intern hunger conference speaker TEDx acf15 screenage mother's day royal gig media activity results Northern Beaches Christian School housing wealth and income distribution economy responsive kate middleton population mobile sentiments wealth distribution graphs sydney event casual contiki etiquette google for education mateship wealth inequality house names VET Financial Planning Association of Australia micro snapshot norwest product tips JOMO relational Scouts aged care capital city dreaming repayments hello fresh gen z wolloomooloo national private wealth thrive vegemite goals Canberra sydney speaker mover and shaker social media suburbs infographic wedding eliane keynote speaker professional outsourcing education research staff research services mccrindle tea WA happiness salary qualitative research The Daily Edition moreton bay future-proof waverton food bank NT mythbusters Australia Day Generation X cica sector Assistant Store Manager food insecurity focus group transport case study Love neutral bay consumerism forecasting grandparents money volunteer earn society trends mythbusting shbc demographic transformations research internet royal family capital cities statistics cancelling plans young people ACF2017 TED Wellington high density apartments financial planning equip family social commentator economic culture Merry Christmas poor media parents internship average Australian office space 2016 census global REIV National Conference house price rise SA ferry cash owning a home crime typical australian learning toys DESTEL rain baby names report office opening local Education Future Forum tableau 2016 census results 24 million high school trades religion Hills Shire Council high density educated ACF teacher baby name trends baby name predictions Elderslie-Harrington park Population Clock keynote VET sector workshop futurist Mount Annan-Currant Hill SMSF population milestone suburban living emerging trends 2013 cultural diversity charities brisbane Netflix business performance English logan 40 million educhat households Duchess of Cambridge REIV Conference earnings participants housing growth finance geomapping domestic teleworking engage data daily commute narcissism ACF 2016 belief sydneycity baby names tertiary education offenders public speaking office real gen alpha christian 23 million speakers future of education suburb Sydney menai university degree the hills shire Deaths student publication education future report training chairty Australian Trends hobart New South Wales visualisation social life social analysis clothing digital 2017 Cobbitty-Leppington media release megatrends TED talk Bathburst Financial Planning Week financial life volunteering giving "know the times" Northern Beaches public holiday ethnography gig economy wages workforce event Charlotte collaboration NFP event meals average sydneysider language teach generation Z trends of 2016 facts urban living index monarchy micro apartments South Australia news employmee national crime rates grave decision relevant Hornsby Shire Council teaching investing workplace culture entrepreneur daily telegraph cartodb rise of local culturally diverse research on coffee Willowdale the hills social issues census 2016 skills Aussies tea easy rider cancelling event lalor park investment award winner rule keeper live the dream future of work video urban taskforce TAS rising house prices schools students baby names australia report Caregiver unemployment australia hopes selfie baby boom focus groups Royals train internships vegetarian overcast darwin crows nest home owner HSC pyrmont property price rent women pharmacy follow holiday builders work the great screenage customer year 7 Crime Rates Australian Communities Trends middle class lifestyle award hills sector wide 2015 work mates speajer Vocational education Australian Bureau of Statistics cancel plans leadership area analysis trends of 2017 marriage the average aussie energy affordable in the media woolworths FOMO Australians millenials apartment spend 2014 youth social research education future townhouses christmas baby name Tuesday Trend research pack #censusfail donation market research holidays FPA australian real estate ideas networking church professional presenters the changing face of trends mortgage society easter ABS Melbourne NSW New Zealand experience paying to work deloitte earning impact states australian community trends report future proofing australian social research data analyst financial future census 1968 pharmacies the lucky country learner ease of travel learning styles 10 years sector wide study retirement interactive low density McCridle goal local community Australian Dream wage couple poker master brand experience manly changing face of sydney buildings gender urban living conference presentation entrepreneurs of today Kiwi generation ultimo spirituality NEETs moderators guide presentations politics royal influence 1994 NBRS house prices survey quote GPO data visualisation forum Geoff Brailey CPI Australian communities friends Queensland mentor social change list communities dare to dream showreel public speaker Territory housing affordability Australian Census increasing densification household survey design online education year 12 dream bureau story generations Mark McCrindle authenticity employmer personalities winter blues panel 24,000,000 census fail donate plans shopping TDE Kirsten Brewer budget NBRS Architecture fears millionth socialising SMART VIC coffee car motivate Do It Yourself IT Specialists thought leadership Gen Y newspaper Births volunteering data technology demographic trends weather schools demographic consumer shifts James Ward ACF17 leadership workshop home ownership affordability purpose Word Up jobs of the future cooking curiosity infographic wall Northern beaches Event presentation commute Christmas season trends analyst property CBD SRE healthy future trend tuesday living weekly earnings generation alpha communicate Western Australia System's Architect long weekend conference click new office home World Water Day Australian community trends communications Res Vis global financial crisis optimistic sunny days not for profit bus cost of living innovation Work place nfp care support insight Myth world Andrew Duffin sydneysiders omnibus Australian schools the australian dream parenting litter Gen X business index small business cloudy days community event teachers cultural diveristy Research Executive group bondi study growth January 26th post rationalism Christmas lunch Channel Seven local communities 2012 emerging generations students income government wealth stats Aussie collaborative going out Real Estate ashley mckenzie land of the middle class Valentine’s Day know the times define divorce learn Tuesday Trends shopper's pick faux-ciliser sports ACT Report resource program social lives global generations research report EFF community engagement wealth and income future proof dessert New Zeland australian communities trends report choice workers social shifts population map Financial Planning Association tv gold coast sydney metro prince george census data Real Estate Institute of Victoria perth work-life growing population change insights wellbeing annual income jobs February 16 child care identity housing market faith balance debate engagement employment 1980 supply and demand social researchers Skilling debt cold online shopping leader safe Australian demographics Social Trend winter DIY travel national wealth new york times summer potts point resilience hills shire What is food insecurity? research data financial dreams future of shopping environmental scanning proactive australian communities forum PSI Australian Home employers charity mccrindle in the media Generation Y social commentary optus commuters sydneysider tattoos Macquarie University marketing children emerging technologies in depth interviews Wodonga ageing population average aussie families socialites social researcher business blaxland not-for-profit sunburnt country social enquiry staying in social trends priorities visual financial fears apartments village demography demographics group session baby boomers cost unaffordable seasons Jura Australia youth unemployment hornsby organisations infographics tuesday victoria brand meetings world youth day investor fresh community aged care puzzle food ACT sustainable renting ipswich aussie culture Northern Territory non profit travelling Christchurch residents princess charlotte Research Director divorce rate Adelaide careers state australians staying home more entrepreneurial Engineering Manager workplace 2016 Sydney’s south west Sydney keynote speaker researcher medicine father's day personal growth celebration young australians forecast eliane miles property market Australian Population brands Jura Coffee organisational culture professional services rich millennials Christmas presents high density living professional development challenge census results sun housing trends The ABC of XYZ events ashley fell demographer men urban school not for profit research generational trends recap house price mccrindle education sector coffee lovers storytelling ageing