Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


learn personalities future-proof water NEETs shifts states population milestone politics define faux-cilising Caregiver eliane miles career household geomapping skills mythbusting earnings travel video WA land of the middle class storytelling investor global future proofing rule keeper Assistant Store Manager educhat social lives VIC Love housing market keynote speaker 1975 the hills suburbs norwest research pack area quote investment 24,000,000 collaborative social analysis cultural diversity 23 million sector motivate baby curiosity conference speaker social change huffington post conferences local communities media release google internship christian student Australian Trends teachers shopping daily commute generations safe google for education cooking sydney event city government spend schools students challenge wealth event ferry social life South Australia keynote prince george leadership workshop February 16 train unaffordable mother's day poor workforce Aussies perth royal baby hopes house price rise young people Financial Planning Week trends gender litter analysis proactive toys population tv entrepreneurs of today supply and demand infographic wall cash the changing face of overcast suburb ashley fell visual seasons community sentiments hornsby Generation X communications future proof urban taskforce census sydney metro population map the australian dream news vegetarian school satisfaction New Zeland manly award cancelling plans poker master professional office space baby names greatness demographic ABS "know the times" networking Northern beaches Event New South Wales Do It Yourself property market Merry Christmas Australia Day Queensland salary men food social trends Hornsby Shire Council 1980 social issues the hills shire contiki January 26th sustainable Northern Beaches Christian School story goal university degree social media sydney speaker gen z Word Up royal influence insights transport newspaper faux-ciliser experience in the media know the times real futurist high density mccrindle holidays economic Melbourne DESTEL brand Duchess of Cambridge father's day house socialites Australian Dream DIY snapshot publication training ageing population urban teaching lalor park names non profit students Generation Y aussie culture debt home ownership eliane ease of travel mining boom millennials sunny days christianity workshop sector wide study volunteers case study stay home year 7 megatrends Royals happiness millenials deloitte education property results Education Future Forum owning a home ashley mckenzie Mark McCrindle financial dreams identity earning potts point careers Adelaide vegemite professional services cancelling event workplace culture business forecast researcher social shifts investing royal family sydneysiders professional speaker Crime Rates commute Myth clothing alpha 2016 census global financial crisis school Australian Families workplace emerging trends ageing new office panel professional development hobart Netflix social impact internet 10 years suburban living buildings year 12 low density menai wealth and income distribution energy wellbeing coffee participants aged care religion typical australian urban living report cold Engineering Manager market research employment brands McCrindle Speakers families housing Northern Territory bus census 2016 trends analyst annual income EFF rising house prices entertainment marriages IT Specialists demographic transformations SMSF balance meetings cloudy days twentyseventeen lifestyle financial high density apartments affordability parenting housing trends mccrindle tea ACT 2014 The ABC of XYZ Tuesday Trend stats employers Real Estate house price optimistic middle class research services daily telegraph research visualisation work-life social community engagement 2015 office statistics business index demographic trends couple language generation parents faux-cilise GPO marrickville property price engage Valentine’s Day social research Financial Planning Association of Australia TDE interactive Tasmania FPA high density living innovation financial future monarchy moderators guide optus my business awards mccrindle in the media social enquiry customer australian communities trends report SA organisations omnibus 2016 acf15 finance communities trend mateship anzac nfp community event bureau repayments communication public holiday Canberra Charlotte economy personal growth Territory medicine social researchers blaxland PSI media commentary wolloomooloo social researcher 1994 long weekend innovative ideas Research Executive slideshare church jobs of the future wealth distribution Births Australia Day 2017 national crime rates ACF women friendship data analyst Christchurch presentation sydneycity learning styles australia education future report learner 2020 survey design Australian communities crows nest in depth interviews survey trends of 2017 financial fears Australian Bureau of Statistics tuesday rental stress NSW mentor local rise of local Wagga Wagga world travelling celebration NT presentations society trends forecasting victoria English sydney hills Australian schools millionth youth unemployment 1968 cancel plans FOMO woolworths equip baby name trends 2012 future of work darwin plans urban living index Christmas season REIV National Conference kate middleton selfie brand experience fresh collaboration Financial Planning Association neutral bay renter of the future data visualisation friends mover and shaker JOMO 2017 pyrmont winter blues recap Real Estate Institute of Victoria relational mythbusters Wodonga schools Sydney ethnography online social commentary Geoff Brailey facts christmas product residents fears home demographer work media activity meals capital city logan financial independence sector wide family paying to work growth focus group culture Tuesday Trends world youth day focus groups Australian Communities Trends pharmacy dessert CBD summer Christmas lunch ACF 2016 intern wedding royal pharmacies baby boom emerging technologies teacher narcissism cost of living Scouts Gen Y school students Sydney keynote speaker communicate baby name census results society commuters staying in income cartodb Population Clock New Zealand conference presentation wages Kiwi emerging generations ultimo Western Australia education sector technology work mates REIV Conference environmental scanning tableau hello fresh earn gold coast data Res Vis forum mobile Australian Census holiday dream young australians qualitative research unemployment entrepreneurial living Gen X research hills shire teleworking domestic australian communities forum TAS rent criminal Channel Seven apartment Social Trend consumer debate the average aussie national private wealth Northern Beaches capital cities HSC village small business list retirement weekly earnings not for profit tattoos educated socialising mccrindle research graphs The Daily Edition not-for-profit divorce rate media new york times leadership demographics winter changing face of sydney conference #censusfail Queensland: QLD dare to dream engagement home owner World Water Day weather population growth social commentator System's Architect generation alpha marketing group session Kirsten Brewer priorities follow Channel 7 builders office opening townhouses culturally diverse post rationalism Aussie households brisbane mortgage thought leadership trends of 2016 offenders australian social research rain resilience going out life charity outsourcing speakers sports Australians jobs national wealth digital average aussie optus goals visualisation child care marriage environment group aged care puzzle insight program shbc award winner housing growth house prices public speaker budget resource australians staying home more authenticity responsive wage study relevant sun learning cost Wellington etiquette census fail Deaths crime Australian Home generation Z Bathburst car baby name predictions dreaming 2013 education future shopper's pick affordable trend tuesday healthy future public speaking online shopping youth growing population change future of education renting wealth and income 40 million divorce internships bondi 24 million entrepreneur infographic tea global generations ipswich princess charlotte organisational culture teach click sunburnt country staff tips high school increasing densification tertiary education research data consumerism cars thrive Australian demographics Christmas presents generational trends gen alpha leader university grandparents easter education research easy rider 2016 census results rich housing affordability future children moreton bay baby boomers waverton events state