The Future of Shopping

Tuesday, December 13, 2016

As Christmas approaches, so does the urgency of shopping. So what will shopping in the future look like - and will we even need shops? It is interesting to note than in an era of online shopping, we actually visit the shops more now than a generation ago. In a survey this year we found that the main connection point Australians have with their local community is not the community centre, park, school or club but the local shopping centre. A visit to the shops is not just about getting groceries- it is a social experience, an entertainment destination, a café stop-off and of course an opportunity to see, try, and experience what’s new.

The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about items we buy. Increasingly, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests and even available nearby shoppers.

Shopping will become a hybrid of online purchasing through mobile devices and personalised shopping apps, and real world shopping in-store. By 2026 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where we are in store and provide recommendations and discounts in real-time based on our lifestyle, our purchasing habits, household demographics and our electronically-enabled shopping trolley as we fill it. At home, intelligent appliances in our smart homes will monitor our consumption of grocery items, automatically detecting items we are running low on and based on past behaviour and clever predictions this shopping list will be automatically set up for payment and home delivery or available at convenient collection hubs.

Payments will not only be cashless but card-less - a quick swipe of our phone or device will pay the bill and receive the receipt. And best of all, in an era of driver-less cars, car share drop-off points and streamlined public transport, getting a good parking spot may even be achievable!

Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016

For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:


Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.


Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.


Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.


We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.


In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.

To find out more about Generation Z, visit our site and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.

About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


baby boomers office opening royal family motivate donate teach Australian Bureau of Statistics average aussie Mark McCrindle environmental scanning EFF charity Social Trend selfie aged care puzzle year 12 Real Estate social change ACT meals The ABC of XYZ winter visual village Christmas season real family tv household visualisation wellbeing 2016 omnibus panel social commentary "know the times" Education Future Forum ipswich changing face of sydney The Daily Edition cost marriage screenage politics presentation faux-cilising social commentator brand urban living index Australian Home belief state sydney event sydney metro house price challenge demographic transformations South Australia crows nest life trend 24,000,000 water woolworths Canberra house prices change prince george cost of living australia showreel internet Wellington supply and demand vegemite Andrew Duffin culturally diverse wealth bondi community event Financial Planning Association TAS hills wealth inequality Generation Y speakers TEDx baby name trends keynote trades leadership workshop NEETs local social impact trend tuesday faux-ciliser work mates optus my business awards environment student easy rider 24 million Sydney Hills Business Chamber responsive Australia Day 2017 public holiday manly deloitte middle class the great screenage Crime Rates emerging trends finance rule keeper poker master Valentine’s Day entertainment REIV National Conference Merry Christmas TDE futurist forecast results census results resilience internships hopes 1968 gig Sydney social analysis dare to dream friends royal baby entrepreneurial sentiments learner 23 million mccrindle tea millennials living names the australian dream sector wide study food charities victoria census faux-cilise debate Gen X shopping teaching poor business performance acf15 learn Generation X australian real estate Australian community trends authenticity fresh potts point financial dreams Wagga Wagga millenials organisations sunny days transport not-for-profit infographics world communications qualitative research gender cloudy days Australia street graphs hornsby divorce rate SA housing market thrive criminal brands residents communication business schools students stay home impact pharmacy participants Australian Communities Trends meetings travel low density professional development social researchers James Ward train social life global budget generation Z February 16 weekly earnings commuters waverton alpha Real Estate Institute of Victoria future of shopping cica easter monarchy McCrindle Speakers demographic national crime rates hello fresh media activity anzac financial future annual income storytelling REIV Conference contiki domestic Engineering Manager culture brand experience princess charlotte ferry sector pharmacies urban living Christmas presents tattoos unaffordable tertiary education focus group christianity dream jobs January 26th increasing densification social researcher conference christmas geomapping suburb plans offenders group session socialising paying to work 2016 census results Kiwi define commute Queensland eliane dreaming Research Executive happiness interactive social media SMART ACF2017 Channel Seven collaborative engage consumerism mccrindle in the media customer population growth Assistant Store Manager land of the middle class equip cancelling event seasons menai Wodonga cultural diveristy teachers bus innovative optimistic grandparents mover and shaker conferences ease of travel purpose follow careers study statistics tableau speakers pack urban school wealth and income distribution religion young people wages Aussie cold sydney hills tips identity care support moderators guide experience educhat survey design young australians community engagement Australian demographics education sector research report daily telegraph Netflix mccrindle suburban living Hornsby Shire Council housing trends home ownership casual coffee ashley fell society trends australian communities trends report work-life trends of 2016 mythbusters baby names salary neutral bay australian logan Skilling Northern Beaches Christian School the hills non profit Kirsten Brewer NBRS Architecture school satisfaction blaxland social lives tea professional speaker sydney speaker mining boom census data networking huffington post Duchess of Cambridge Charlotte ageing faith marriages builders live the dream financial planning population milestone repayments capital cities skills investment Financial Planning Association of Australia analysis choice workers Australian Families fears cultural diversity future-proof sydneysider Northern beaches Event vegetarian research System's Architect schools SRE money eliane miles future proofing 2014 households youth FOMO investor mythbusting baby names australia report social shifts overcast future proof volunteering staying in TED mccrindle research workplace New Zeland ACF 2016 brisbane outsourcing australian social research employment in the media weather bureau IT Specialists community conference speaker 2020 public speaker perth report wealth distribution entrepreneur economic media trends program social enquiry keynote speaker Australians healthy future news spend internship owning a home 2013 dessert property future research data ACT Report Tuesday Trend students Macquarie University litter women millionth Do It Yourself facts rental stress Myth house school students Christmas lunch financial event apartment emerging generations presentations youth unemployment debt Australian Population etiquette affordability income holidays Caregiver New South Wales economy child care Tasmania national private wealth staff renting professional census 2016 Northern Territory collaboration cancel plans friendship education research sustainable unemployment norwest Channel 7 CPI social society national wealth balance safe local community professional services technology townhouses DIY ultimo giving relevant the hills shire forum Tuesday Trends earning in depth interviews leadership post rationalism sydneysiders population mentor new office hobart narcissism office greatness marketing university degree future of education VET sector publication award business index future of work stats media release the average aussie PSI Gen Y celebration data visualisation research services learning education future conference presentation newspaper ABS events micro click recap Australia Day Vocational education affordable sunburnt country career GPO shopper's pick generational trends housing growth long weekend educated global generations infographic wall new york times Work place data year 7 personal growth researcher mobile Australian schools sydneycity rent communities know the times local communities grave decision nfp demographer trends of 2017 research pack summer baby name predictions gen z video optus New Zealand lalor park Res Vis rise of local states Scouts FPA WA demographic trends high school Australian Census hills shire 40 million NSW cancelling plans financial fears mother's day cooking Geoff Brailey relational australians staying home more #censusfail ageing population families Christchurch high density living Hills Shire Council award winner emerging technologies sector wide volunteering data Queensland: QLD entrepreneurs of today breakfast Western Australia aussie culture google personalities royal the changing face of government social research megatrends curiosity sports World Water Day spirituality urban taskforce organisational culture dreams toys home owner moreton bay language mortgage sun resource energy Australian Trends ethnography generation cars teacher cash demographics teleworking high density apartments wealth and income financial independence average Australian Northern Beaches royal influence winter blues leader chairty australian communities forum consumer property market NFP event education 2015 snapshot rich home crime pyrmont slideshare cartodb gen alpha work training daily commute survey social trends earn buildings priorities rising house prices story travelling data analyst average sydneysider focus groups volunteers NT baby name CBD clothing twentyseventeen investing workshop VIC quote speaker high density media commentary group JOMO lifestyle micro apartments church intern thought leadership TED talk growth workplace culture list wolloomooloo insights DESTEL Births Financial Planning Week children 2012 not for profit product digital global financial crisis HSC men workforce darwin employers going out ashley mckenzie ACF 1975 Royals volunteer education future report wage 2017 kate middleton office space retirement mateship baby boom aged care Deaths parents SMSF Love Territory forecasting generation alpha housing affordability 10 years suburbs population map 2016 census learning styles demography city car gig economy professional presenters marrickville insight goals christian earnings not for profit research Australian Dream 1980 apartments holiday Bathburst VET market research Word Up australian community trends report Melbourne donation capital city growing population rain father's day baby names report gold coast world youth day Research Director infographic medicine property price Australian communities university online trends analyst area census fail house price rise ACF17 google for education baby case study goal wedding English engagement online shopping shifts social issues jobs of the future housing innovation divorce small business communicate renter of the future ideas research visualisation tuesday socialites shbc Sydney keynote speaker proactive couple public speaking shopping centre 1994 Population Clock typical australian Aussies NBRS generations Adelaide parenting