Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016

At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


women royal influence cost of living online networking commuters sydney event Sydney Hills Business Chamber internship sydneysiders donate winter blues micro apartments commute equip future of shopping narcissism socialising baby boom volunteering millennials coffee lovers professional media housing market news conferences greatness wealth inequality digital household hunger leadership Australia street prince george work mates spirituality new office Hills Shire Council megatrends insight growth speakers communications Australian Census communities school students education research christian speakers pack wealth and income distribution medicine customer housing growth toys futurist shifts wealth distribution typical australian define bureau change 2016 work-life focus group gen alpha social lives hills financial independence social analysis society trends Australia Day 2017 cancelling event cartodb Skilling Hunter Valley paying to work Tuesday Trend micro Australians VET sector future of education optus my business awards Wellington care support father's day moderators guide potts point home spend vegemite speajer media commentary education sector volunteer 24,000,000 wealth and income collaborative 2020 litter shopping centre australian social research skills marrickville urban taskforce local rule keeper 1975 social commentator consumerism cancel plans authenticity forum Andrew Duffin research sydneycity Gen X Mark McCrindle in the media schools students teacher Christmas day weather professional development financial mother's day young people cultural diveristy tips dreams religion student vegetarian leadership workshop ashley mckenzie renting Work place Education Future Forum casual identity generation alpha global generations entertainment travel TEDx Speaker NBRS Architecture Love stats holiday emerging trends infographics year 7 sydney market Research Director low density The Daily Edition weather eliane miles capital cities TDE World Water Day global retail supply and demand media release daily telegraph annual income faux-cilising poor politics royal family office Netflix baby boomers who is generation z going out middle class ideas Sydney’s south west click REIV National Conference tv gender earn australian community trends report Generation Y trends analyst google moreton bay employmee workforce research report experience 24 million australian communities trends report trends of 2017 research data new york times Australian Trends cloudy days 10 years the lucky country divorce sunny days summer organisations ethnography Research Executive GPO entrepreneur choice workers winter criminal February 16 tuesday cica sun business earning keynote speaker baby name predictions population volunteers Aussie McCridle income relevant award winner entrepreneurs of today Wodonga twentyseventeen optus learning styles bondi English clothing hills shire Social Trend 1994 demographics Western Australia giving 1968 investment careers not for profit research TEDx social trends learn learner child care Hornsby Shire Council educated financial fears brands logan sustainable mobile follow mccrindle research digital economy property victoria Australian Dream Christmas lunch staying in Tuesday Trends stay home grave decision education future report christianity sector wages keynote urban CPI meals Do It Yourself investor future of work FOMO New Zealand village learning survey design Myth sydney property market training Real Estate Institute of Victoria faux-cilise forecast relational social research fears hornsby entrepreneurial shbc Australian Home Word Up menai geomapping population milestone trend tuesday generation Z repayments generations faith house prices Scouts national crime rates teach Black Friday emerging technologies Queensland: QLD insights Australian community trends Mount Annan-Currant Hill analysis affordable princess charlotte food insecurity property price workplace culture Royals names brisbane Wagga Wagga the average aussie Population Clock tea wedding house price rise property market Black Friday Sales hopes census data average aussie Performance Sentiment Index rental stress workplace know the times business index media activity sentiments Lower Hunter Region census results australian real estate chairty Black Friday in Australia house price land of the middle class NSW earnings NEETs resilience survey acf15 economic environmental scanning TED talk visual world youth day Maxim Accounting PSI daily commute charities pyrmont dreaming market research speaker world huffington post 2012 Macquarie University future non profit royal Cobbitty-Leppington professional speaker CBD blaxland socialites sports urban living index list ageing public transport area infographic renter of the future Elderslie-Harrington park baby name trends housing trends US ACT Report national wealth young australians mccrindle in the media Deaths culture high density apartments sunburnt country Channel 7 James Ward cold business performance mccrinlde researcher family Lower Hunter finance travelling aussie culture healthy future eliane Canberra Australian Families intern crime events alpha friends social media offenders motivate Channel Seven Geoff Brailey safe tertiary education owning a home Business analysis Christmas presents population growth Tasmania census fail water townhouses qualitative research meetings Australian Population focus groups internet Northern beaches Event australia millionth employers demographer interactive SRE outsourcing data cost train waverton men SMSF Res Vis darwin mortgage baby food research on coffee ACF17 Bathburst screenagers wolloomooloo visualisation wage consumer wellbeing ashley fell shopper's pick public speaking aged care study happiness Australia Day lifestyle slideshare baby names australia report McCrindle Speakers financial planning Duchess of Cambridge responsive organisational culture friendship 2017 ageing population generational trends energy personalities couple coffee ABS mentor hobart HSC public speaker long weekend food bank REIV Conference cultural diversity jobs of the future etiquette unaffordable sydney speaker education future high density Jura Australia Merry Christmas salary Valentine’s Day online shopping future proofing divorce rate trends of 2016 The ABC of XYZ DIY hello fresh collaboration story mccrindle society poker master professional presenters social life group gold coast future proof parenting research services 2013 demographic #censusfail 2015 live the dream Northern Beaches Christian School mythbusting house suburb faux-ciliser pharmacy baby names marriage economy financial dreams car national private wealth trend challenge sydneysider plans trends perth Willowdale communicate results university degree australian social commentary woolworths Australian demographics local community award video cancelling plans ferry apartment curiosity buildings NT quote Christmas season infographic wall Financial Planning Association of Australia property development Real Estate home ownership deloitte volunteering data Christchurch google for education future-proof Vocational education ultimo Financial Planning Week budget brand overcast dream participants sector wide McCrindle Speaker sector wide study thrive research visualisation rich average Australian Charlotte ipswich gig economy 40 million aged care puzzle 2016 census the changing face of the great screenage Adelaide graphs optimistic Sydney population local communities facts anzac state community engagement builders government resource nfp screenage cooking Financial Planning Association census growing population showreel suburban living bus goals baby names report states in the media Births Queensland office space storytelling neutral bay SMART ACF 2016 urban living affordability presentations apartments leader impact marketing children school conference crows nest social shifts report Christmas day life personal growth living city teaching staff parents purpose high school McCrindle Keynote Speakers Australian Bureau of Statistics holidays transport not-for-profit product communication NBRS debt career marriages ACF2017 2014 census 2016 employment grandparents Melbourne residents IT Specialists year 12 selfie urban development proactive youth unemployment schools New South Wales conference presentation snapshot Gen Y SA manly social issues Aussies VIC housing affordability money tattoos ease of travel language kate middleton goal public holiday JOMO unemployment the hills christmas event monarchy younger generations program statistics mining boom teachers dare to dream in depth interviews commuting newspaper demography baby name conference speaker NFP event sydney metro home owner shopping cars ACT Australian Communities Trends Jura Coffee EFF post rationalism high density living capital city System's Architect not for profit church engagement increasing densification VET 2016 census results tableau Sydney data visualisation easy rider youth Northern Beaches Sydney keynote speaker workshop Kiwi Retail breakfast generation social impact Australian communities omnibus community event trades mover and shaker cash thought leadership rent mateship charity weekly earnings debate priorities social mythbusters dessert millenials celebration Crime Rates work emerging generations community group session DESTEL What is food insecurity? global demographic trends teleworking school satisfaction demographic transformations culturally diverse recap contiki norwest presentation 23 million social researcher royal baby small business Generation X brand experience research pack social change households FPA changing face of sydney mccrindle tea Australian schools pharmacies case study Caregiver investing donation lalor park real population map Territory university housing the hills shire wealth South Australia rising house prices education innovative jobs average sydneysider New Zeland easter balance educhat social analyst australian communities forum retirement social researchers Northern Territory seasons publication gen z Kirsten Brewer "know the times" professional services sydney hills families students suburbs WA social enquiry rain panel financial future Mark McCrindle growth of sydney global financial crisis domestic office opening engage TED data analyst forecasting environment Engineering Manager Sydney Lifestyle Study internships work from home innovation fresh employmer Assistant Store Manager rise of local technology ACF gig belief the australian dream Gen Z Expert 1980 TAS January 26th australians staying home more