Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

urban rule keeper government sydney event ACT tableau 2013 property price economic communications Caregiver McCrindle Speakers mining boom Scouts South Australia conference presentation wealth and income distribution award 2017 group thrive dream living sector wide menai Research Executive Northern Territory school satisfaction conferences gold coast housing affordability deloitte not-for-profit The Daily Edition innovative winter marriages men slideshare know the times teachers sunburnt country shbc Financial Planning Association of Australia population networking father's day business index debt Births parenting cartodb 1994 social change 1975 Tasmania New South Wales city census media release income staff litter norwest researcher crows nest salary The ABC of XYZ hornsby high school mobile social research marrickville environment medicine hello fresh youth unemployment language focus groups trend tuesday parents future research visualisation workplace culture shopper's pick 2020 rich Australian Communities Trends Sydney keynote speaker gender baby name collaborative REIV Conference curiosity media commentary Queensland: QLD follow friendship manly newspaper emerging generations mccrindle wages easy rider PSI millionth ease of travel Duchess of Cambridge 2015 residents 40 million personalities training australian communities trends report social Australian Census hopes trends of 2016 workplace video workshop community forum twentyseventeen criminal grandparents daily commute faux-cilise school students visual prince george home ownership Charlotte workforce local communities leadership workshop entrepreneurial youth Gen Y ethnography fears cancelling event area rising house prices professional energy entertainment participants Channel 7 professional speaker optus my business awards investing social shifts australians staying home more new office product infographic wall customer 24,000,000 australian social research hobart life food non profit home owner dreaming authenticity faux-cilising Wagga Wagga housing trends conference housing growth shifts divorce rate Word Up news personal growth Australia Day 2017 daily telegraph office communication Western Australia healthy future "know the times" summer investment shopping futurist environmental scanning student statistics quote school national private wealth millenials victoria population growth sunny days jobs of the future Financial Planning Week growth house price Geoff Brailey graphs innovation darwin conference speaker communities mentor resource focus group anzac budget engagement mythbusting pyrmont mccrindle tea home google for education balance earn geomapping unemployment generational trends young people huffington post repayments social trends JOMO in depth interviews 1968 debate consumer cars public speaking collaboration education future report aged care internship research data employment faux-ciliser Deaths water demographic trends NEETs priorities Christmas lunch crime Kirsten Brewer trends analyst community event affordable bureau Australian Home 2012 presentations tips celebration finance English gen z report society trends potts point facts events Northern Beaches Christian School trends of 2017 sentiments brand experience market research earnings demographic house global generations eliane miles builders children cost house prices fresh greatness forecast holidays Netflix Financial Planning Association Education Future Forum Christmas presents retirement socialites sydney speaker financial future Hornsby Shire Council optus results gen alpha Northern Beaches ultimo wolloomooloo insight Tuesday Trend social life sun pharmacy ipswich culture demographer buildings tea nfp owning a home DIY cold growing population Tuesday Trends financial in the media challenge future-proof property Melbourne megatrends entrepreneurs of today Generation Y cancelling plans brisbane toys omnibus educhat village household career HSC educated year 7 baby boom office opening technology online shopping social enquiry etiquette Aussie interactive leader socialising mccrindle in the media equip perth list sector motivate tattoos clothing couple the australian dream millennials Mark McCrindle cash professional development vegetarian suburb generation alpha renter of the future online analysis 2016 goal not for profit responsive Myth baby name trends suburban living royal baby global financial crisis easter Canberra mortgage GPO moderators guide world youth day global 10 years urban living index kate middleton domestic change earning tv hills shire Australian schools generations teacher research services typical australian sydneycity teaching aussie culture demographic transformations 23 million Australian Families university cooking Australia Day mythbusters financial dreams property market cost of living System's Architect wage holiday learner family schools recap work financial independence royal influence stay home middle class world insights Bathburst brand REIV National Conference Crime Rates mother's day office space local new york times organisations blaxland religion relational optimistic lalor park Australian demographics resilience future of work future proof rent population milestone organisational culture supply and demand christmas Australian communities research pack emerging trends australia ageing population overcast renting wellbeing marketing royal family 2014 high density goals survey internships identity Wodonga lifestyle speakers social analysis publication princess charlotte ashley fell future of education Aussies leadership investor IT Specialists generation wealth distribution long weekend selfie 24 million program Christchurch economy child care eliane Social Trend bondi keynote families going out learning TAS case study paying to work urban living generation Z politics Queensland proactive woolworths skills trends New Zealand apartment education Channel Seven monarchy land of the middle class volunteers tuesday engage sports Australian Dream rise of local mover and shaker housing market women Royals employers brands cancel plans data staying in consumerism January 26th average aussie waverton keynote speaker work mates communicate poor post rationalism click ACF 2016 Love CBD baby boomers wealth wealth and income stats poker master households Real Estate teach New Zeland snapshot spend DESTEL education research FOMO Engineering Manager marriage high density apartments Territory moreton bay panel careers church 1980 Australian Bureau of Statistics work-life social media suburbs year 12 NT urban taskforce townhouses australian communities forum social lives social researcher experience plans ageing small business acf15 cultural diversity Valentine’s Day entrepreneur housing Generation X dare to dream ideas internet pharmacies real Do It Yourself presentation education future Australian Trends wedding SA emerging technologies ACF Res Vis NSW intern learning styles FPA capital cities demographics high density living the changing face of national crime rates World Water Day state royal low density neutral bay capital city coffee forecasting young australians media activity christianity google society infographic Assistant Store Manager TDE research rain visualisation event mateship offenders ABS Merry Christmas university degree baby names tertiary education social commentary seasons sustainable February 16 meals study Adelaide VIC winter blues Sydney future proofing teleworking media happiness Real Estate Institute of Victoria transport weather learn students social researchers qualitative research group session jobs schools students relevant affordability define safe commute trend Kiwi Northern beaches Event SMSF Population Clock thought leadership Australians digital business logan social commentator alpha sector wide study weekly earnings mccrindle research Christmas season aged care puzzle annual income friends baby name predictions EFF Wellington data analyst data visualisation states narcissism vegemite outsourcing ashley mckenzie social impact national wealth dessert house price rise names increasing densification sydneysiders WA population map storytelling cloudy days rental stress divorce community engagement public holiday Gen X meetings charity baby unaffordable survey design education sector

Archive