Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social shifts Do It Yourself Hills Shire Council 2014 learning volunteers Work place brand experience snapshot Love paying to work in depth interviews conference curiosity tuesday mccrindle australian social research professional employmee prince george dare to dream suburb Hornsby Shire Council 24,000,000 NEETs baby trends culture casual students capital city blaxland food bank future-proof Assistant Store Manager property market story Tuesday Trends DIY Netflix pharmacies breakfast lalor park census royal influence internship Wagga Wagga owning a home Geoff Brailey environment report gig divorce PSI generation rise of local live the dream workshop TED talk charity greatness 2015 urban taskforce TED click conference speaker faux-cilise survey design innovative celebration cost of living responsive insights Territory names Australian schools cancelling event South Australia wage Vocational education wedding moreton bay sector wide world sydneysider keynote learner Financial Planning Association of Australia Queensland forum ACF 2016 baby names video Christmas presents technology SMART education sector presentation rent mortgage sentiments high density apartments wellbeing entrepreneurial education office space optus buildings middle class speakers Sydney’s south west food seasons financial community engagement social lives kate middleton growth schools identity statistics future of education shopping future of shopping logan Christmas lunch baby names australia report office opening professional presenters skills leadership workshop litter overcast mining boom the changing face of baby boomers researcher national crime rates 2017 urban living index product holiday New South Wales men IT Specialists Aussie summer land of the middle class census 2016 social issues data visualisation qualitative research royal family gig economy plans mccrindle in the media hobart energy Charlotte winter blues Myth ACT Report mother's day care support shopping centre parents careers focus groups not-for-profit future of work the hills jobs events cars unemployment Crime Rates financial dreams baby name predictions couple increasing densification christmas criminal millionth women intern gender mccrindle tea changing face of sydney language in the media small business australian communities trends report February 16 alpha Australian demographics media release post rationalism Word Up new york times sydneycity Aussies equip Research Executive new office speajer local community educated house prices brisbane trend FOMO dream group vegemite workforce brand wealth distribution darwin consumer 40 million HSC growing population 2016 census results twentyseventeen Caregiver rental stress infographic experience sector generation alpha future home ownership slideshare Royals sun Australian Families moderators guide Skilling presentations low density Gen Y REIV Conference teaching home online global The ABC of XYZ going out living Financial Planning Week bus generational trends cica outsourcing australian ageing population crows nest average Australian education future relevant entrepreneur healthy future social change emerging trends the average aussie australian communities forum mateship staff urban know the times 2016 census Channel Seven World Water Day work mates coffee australian real estate royal baby Jura Australia cultural diversity sustainable australians staying home more change christianity tea townhouses capital cities wealth and income friends social media house price area suburbs media commentary food insecurity divorce rate cancelling plans families student cost ultimo research on coffee princess charlotte car donate renter of the future list professional development facts 2013 TAS social commentary survey futurist authenticity volunteer Australian Census faith trades motivate fresh sydney metro high school infographics personalities global financial crisis ACF2017 offenders marriages Generation Y employmer Sydney Hills Business Chamber household census results forecast monarchy trends of 2017 EFF not for profit communications publication children google rich research financial fears winter youth easy rider research data nfp internships VET australia megatrends NBRS Architecture housing affordability VIC New Zeland Australian Trends faux-cilising cartodb financial independence Northern beaches Event the hills shire Mark McCrindle innovation narcissism 24 million budget SA shifts young people TEDx jobs of the future university local mythbusting wealth visualisation perth aged care hills shire focus group social researchers high density digital demographer JOMO The Daily Edition sunburnt country mccrindle research demography rule keeper ACF17 university degree hello fresh DESTEL impact NBRS economic education future report community business performance cold research visualisation "know the times" investing Scouts insight research services stay home speakers pack suburban living schools students Andrew Duffin CPI high density living fears pharmacy spend social commentator aussie culture world youth day culturally diverse toys lifestyle rising house prices cooking resilience data Australian community trends affordability define contiki grave decision hunger business public speaking population milestone happiness purpose socialising friendship housing Wellington speaker neutral bay medicine generations residents visual networking demographics learn organisational culture graphs the australian dream emerging technologies ferry conferences government brands hills 2016 social life gen z travelling emerging generations work Canberra train ideas Tasmania engage wealth and income distribution Melbourne faux-ciliser ashley mckenzie Australian communities goal meetings dessert ACF newspaper economy year 12 wages Australian Communities Trends research report average sydneysider chairty customer trend tuesday New Zealand poor victoria weather Australians Australian Bureau of Statistics challenge generation Z urban living participants spirituality Australia Day 2017 social research tv school SMSF Queensland: QLD google for education social Northern Territory deloitte leader average aussie Population Clock cancel plans work-life 2020 earn christian tableau entrepreneurs of today teachers interactive Wodonga trends of 2016 wolloomooloo Willowdale ABS financial future Jura Coffee internet builders shopper's pick Social Trend ashley fell storytelling English social researcher commute debt bondi McCridle analysis demographic typical australian teach financial planning case study grandparents 23 million collaboration Macquarie University wealth inequality 1968 collaborative SRE eliane vegetarian city weekly earnings learning styles demographic transformations micro year 7 January 26th census data child care renting huffington post online shopping hornsby Channel 7 belief sports keynote speaker population organisations panel bureau real career demographic trends aged care puzzle millenials award Sydney NFP event program australian community trends report media activity Kiwi easter tattoos national private wealth daily telegraph sydney hills politics Generation X long weekend salary population growth balance apartments Tuesday Trend communication the lucky country clothing group session rain retirement What is food insecurity? society trends acf15 cash tertiary education proactive CBD Real Estate Institute of Victoria Res Vis apartment sydney event unaffordable Adelaide community event mythbusters Elderslie-Harrington park property 1980 daily commute states earning holidays volunteering data quote investor poker master house price rise sydney speaker Engineering Manager McCrindle Speakers workplace System's Architect 2012 Australia street debate housing trends social trends local communities award winner goals consumerism shbc geomapping Bathburst media research pack stats Education Future Forum staying in dreams society marriage Financial Planning Association ipswich personal growth not for profit research Northern Beaches public speaker relational results cultural diveristy waverton office Australian Population father's day VET sector transport church cloudy days property price eliane miles 1994 communities training baby name trends education research pyrmont house dreaming environmental scanning news potts point forecasting village professional services Births thrive workplace culture resource sydneysiders Australia Day 1975 tips event parenting non profit GPO future proofing Kirsten Brewer Deaths annual income ease of travel market research investment Gen X micro apartments engagement FPA gen alpha conference presentation housing market 10 years family social enquiry the great screenage priorities ACT trends analyst educhat sunny days ageing thought leadership teacher James Ward affordable baby name youth unemployment baby names report socialites follow domestic business index optimistic Sydney keynote speaker crime donation school satisfaction professional speaker global generations norwest future proof showreel earnings Christmas season employers ethnography hopes meals state safe study census fail menai social impact supply and demand royal Western Australia marketing social analysis anzac Cobbitty-Leppington Research Director millennials gold coast finance households recap NT optus my business awards omnibus WA data analyst mentor giving teleworking selfie travel #censusfail young australians religion Merry Christmas screenage mobile commuters REIV National Conference water marrickville Mount Annan-Currant Hill home owner etiquette communicate Real Estate charities baby boom infographic wall Christchurch Northern Beaches Christian School repayments money school students public holiday Australian Home Valentine’s Day volunteering leadership life Duchess of Cambridge population map NSW income Australian Dream housing growth sector wide study manly TDE national wealth entertainment employment coffee lovers mover and shaker choice workers woolworths

Archive