Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


ultimo stay home christmas megatrends suburbs identity Do It Yourself long weekend work Generation X ACT Report insights clothing survey renter of the future baby name predictions presentations learner news princess charlotte gender micro cartodb repayments litter conference local community buildings outsourcing dreams NBRS Architecture 2014 Sydney keynote speaker define nfp "know the times" James Ward generation Z hobart new office focus groups speaker Charlotte demographer property price google Australian Population vegetarian brand baby names report innovation in depth interviews christian perth volunteer SMART census fail property middle class participants Generation Y travelling work mates entertainment politics organisations easter forecast research services national private wealth year 7 faux-ciliser South Australia mccrindle research future of education ACF17 Aussies omnibus Sydney Hills Business Chamber trends analyst wellbeing Australian communities university degree family cultural diversity cost of living care support holiday financial fears grave decision schools online shopping graphs Channel Seven earning national crime rates earn workshop Adelaide technology sunny days marketing population map census results Geoff Brailey optus New South Wales leadership workshop jobs kate middleton casual post rationalism tv infographic wall quote TDE generation alpha conferences speakers data analyst baby name research learn religion publication keynote speaker digital divorce rate education sector sector annual income australians staying home more screenage social impact poker master award income Duchess of Cambridge sydneysider economy grandparents couple wealth and income distribution wages 10 years McCridle pharmacies Population Clock VET rising house prices holidays research pack gig pyrmont financial dreams trend royal family Merry Christmas townhouses typical australian budget study deloitte hornsby urban living plans waverton PSI award winner English women society trends social change parenting personal growth meals the great screenage teach teleworking tuesday Australians NFP event business performance Wagga Wagga social analysis woolworths Crime Rates live the dream Australian Dream responsive Tasmania selfie visual students population ashley mckenzie going out optimistic Kirsten Brewer families living February 16 report product personalities teacher lalor park ACF2017 shopper's pick Cobbitty-Leppington car intern public speaking brands the australian dream etiquette trends millionth small business demographics TAS IT Specialists trends of 2016 Queensland: QLD urban taskforce poor daily commute breakfast trend tuesday residents census 2016 1968 purpose internship mythbusters snapshot VIC 1975 Royals environmental scanning sunburnt country sydneycity daily telegraph data visualisation balance men careers ease of travel millenials Willowdale teachers safe mother's day Wodonga Deaths suburban living trends of 2017 REIV National Conference prince george internet office opening social research social media wealth and income Netflix conference presentation Western Australia financial future royal cooking faith Education Future Forum goal crows nest mover and shaker Financial Planning Week australian community trends report ideas case study group session training Wellington workforce social researchers gen z meetings keynote dreaming stats demography goals renting coffee lovers blaxland royal baby staff train employment bureau TEDx tips financial sydney event customer father's day social emerging generations future of work Australian Communities Trends Christchurch micro apartments friends government ipswich cash monarchy energy financial independence charity Australian Census Gen Y friendship shopping centre socialising mobile increasing densification dream Christmas presents visualisation Northern beaches Event commuters Melbourne global financial crisis finance Vocational education forum communities growth Queensland tattoos learning housing 2012 educated donation hello fresh cost follow house price Scouts youth conference speaker Australia Day dare to dream TED employers workplace mortgage lifestyle bondi retirement food insecurity resource housing affordability System's Architect ACF faux-cilise JOMO baby names australia report mythbusting happiness workplace culture seasons data Hornsby Shire Council moderators guide Assistant Store Manager urban living index Christmas lunch wealth distribution capital city video Real Estate Institute of Victoria children NT community engagement SMSF experience leadership anzac sun charities 1994 housing trends school marriage showreel cancelling plans eliane average aussie NEETs not-for-profit Christmas season statistics manly 2020 Australian Bureau of Statistics sustainable rain shopping chairty research visualisation generation rule keeper leader research report food bank hunger economic sydney speaker social lives FPA business entrepreneurs of today sydneysiders 2017 sydney metro change generational trends australian apartment real ferry spirituality wedding office space bus criminal investment faux-cilising new york times business index high density living social commentator authenticity relevant engage sector wide study moreton bay Elderslie-Harrington park speakers pack WA Valentine’s Day parents World Water Day tableau debt student work-life communication consumer ageing population geomapping Canberra house high density investor gold coast baby forecasting CPI Real Estate program potts point names area norwest impact Word Up Caregiver focus group futurist storytelling unaffordable non profit hopes medicine aged care 24 million rent cold village Social Trend victoria social life summer wealth results australia debate life toys the changing face of ACT know the times 1980 resilience pharmacy state Channel 7 huffington post Myth low density office survey design 2016 census paying to work researcher Northern Territory FOMO Jura Coffee Macquarie University unemployment DIY suburb internships travel christianity thought leadership education research university cars contiki brand experience REIV Conference Australian Trends shifts thrive Research Executive rise of local curiosity professional presenters land of the middle class divorce click royal influence healthy future interactive media sydney hills fresh not for profit research 24,000,000 McCrindle Speakers media activity narcissism career entrepreneur communications financial planning Work place Mark McCrindle research data winter blues Tuesday Trends winter public speaker professional speaker hills shire analysis trades NSW presentation baby boomers engagement urban marriages supply and demand social trends consumerism shbc 40 million 2013 earnings wolloomooloo marrickville SA culturally diverse tertiary education transport Bathburst equip Skilling optus my business awards rental stress investing Australia street eliane miles hills Kiwi proactive Tuesday Trend belief neutral bay coffee ashley fell priorities ageing volunteers sports wage rich capital cities What is food insecurity? cultural diveristy young australians panel Australian Home 2016 2016 census results Births collaborative Territory public holiday New Zeland australian real estate youth unemployment society states easy rider relational skills online Financial Planning Association young people food google for education mccrindle in the media teaching environment ABS baby names growing population households changing face of sydney spend community world youth day motivate employmee offenders market research emerging technologies HSC australian communities forum schools students baby boom Res Vis average sydneysider Engineering Manager demographic trends aged care puzzle learning styles education Jura Australia ethnography home Australian community trends tea acf15 challenge The ABC of XYZ Mount Annan-Currant Hill sector wide educhat facts owning a home community event commute school satisfaction social shifts the hills jobs of the future Australian schools ACF 2016 national wealth events the hills shire Australia Day 2017 qualitative research group money recap social issues 23 million millennials home ownership newspaper networking story social commentary demographic Sydney weather infographic home owner alpha logan NBRS dessert crime gen alpha mateship future local census data volunteering mentor vegemite Australian Families media release brisbane wealth inequality New Zealand insight January 26th Northern Beaches Christian School greatness GPO high school future-proof The Daily Edition socialites affordable the lucky country fears event australian social research cancel plans research on coffee house price rise education future report volunteering data aussie culture year 12 communicate employmer global VET sector generations cloudy days Research Director professional development #censusfail list mccrindle cica demographic transformations church house prices social enquiry professional services school students professional Sydney’s south west housing market child care affordability EFF Hills Shire Council 2015 TED talk in the media high density apartments Gen X entrepreneurial domestic donate collaboration language mccrindle tea census local communities infographics gig economy giving organisational culture property market Australian demographics sentiments builders choice workers staying in education future household salary DESTEL emerging trends future of shopping water celebration weekly earnings Financial Planning Association of Australia future proof mining boom housing growth Aussie Andrew Duffin twentyseventeen city world australian communities trends report not for profit darwin baby name trends culture slideshare population growth cancelling event menai media commentary the average aussie global generations speajer future proofing average Australian social researcher Northern Beaches innovative population milestone CBD overcast SRE Love apartments