Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

affordable qualitative research organisational culture cultural diversity entertainment organisations mining boom holidays JOMO household 2017 responsive public speaking social media social life seasons NEETs salary rise of local aged care puzzle dessert marrickville christianity proactive DESTEL blaxland states personal growth ideas focus group teleworking property price summer list presentation children capital city house prices transport education mentor baby equip tertiary education Northern Beaches Christian School neutral bay survey financial future dreaming Australian Bureau of Statistics ethnography forecast internship mccrindle tea Sydney keynote speaker unaffordable resilience generation Z poker master population milestone workforce global school students facts Generation Y IT Specialists housing affordability financial independence toys generation Mark McCrindle darwin debt domestic office opening urban sydneycity buildings teacher brand brand experience innovation professional development city Australian demographics builders communications cars insights royal royal influence 2020 property insight Hornsby Shire Council bureau trend tuesday households high density living family monarchy the australian dream charity baby name Assistant Store Manager rent annual income etiquette mythbusting demographics Australian Dream gold coast child care outsourcing growth global financial crisis intern social commentary Australian Families population map brisbane Adelaide aussie culture sydney speaker communicate events Channel 7 NSW mythbusters new york times society Engineering Manager relational professional sector wide wage ipswich research trends of 2017 trend royal baby national wealth Queensland: QLD jobs happiness Crime Rates data analyst Christmas lunch hello fresh father's day Wagga Wagga personalities growing population alpha collaborative motivate year 7 village in the media hornsby teach Kirsten Brewer research pack high school economy Melbourne sunny days tv publication results education future report housing community event Australian Census Bathburst pharmacies Social Trend water Financial Planning Association cancelling plans educated 1975 ageing greatness census Australia Day 2017 culture social trends focus groups forecasting housing market workplace coffee land of the middle class 2014 South Australia study cloudy days shopper's pick financial dreams experience work mates wealth and income video ashley mckenzie real house baby name trends tuesday workplace culture population 1968 Australia Day owning a home wages selfie non profit visualisation baby boomers recap easter emerging trends REIV National Conference ultimo World Water Day wedding group young australians office space communities residents huffington post earning 24,000,000 media activity school satisfaction daily commute teachers graphs employers leader keynote speaker families environmental scanning conference speaker 2016 income leadership workshop Merry Christmas 10 years event sydneysiders optus click faux-cilise budget Generation X professional speaker generation alpha religion Australian schools "know the times" Northern Territory work financial relevant year 12 cost NT shifts research data Deaths social analysis paying to work skills staying in cold sector Christmas season waverton national private wealth friends urban living index panel cartodb office students Wodonga millionth ashley fell wellbeing overcast online social research long weekend award housing trends goals winter middle class Duchess of Cambridge Valentine’s Day shbc rental stress townhouses logan optus my business awards repayments suburb Christchurch work-life capital cities government safe entrepreneur speakers conference investor survey design socialising workshop affordability mccrindle in the media emerging technologies investing celebration eliane schools students McCrindle Speakers moderators guide balance entrepreneurs of today learn urban living winter blues australian communities forum cost of living cash identity participants snapshot keynote authenticity PSI generational trends define future Territory brands politics lalor park hobart data faux-cilising dare to dream home post rationalism language resource renter of the future population growth internet christmas mccrindle research demographer infographic conference presentation medicine goal online shopping university schools slideshare internships The Daily Edition future-proof rich researcher narcissism Births lifestyle career marriage megatrends trends of 2016 engage wealth and income distribution The ABC of XYZ property market national crime rates suburbs Do It Yourself Charlotte food clothing low density home ownership house price news Geoff Brailey daily telegraph mobile world couple Christmas presents earn high density apartments easy rider Research Executive demographic trends business index report collaboration 40 million Australian Communities Trends cancelling event CBD entrepreneurial moreton bay employment hills shire meetings Australians future proofing social shifts holiday ACT gen alpha Canberra media marriages not-for-profit going out TAS thought leadership case study infographic wall curiosity youth unemployment home owner ABS baby names Word Up gen z rule keeper tattoos kate middleton stats consumerism house price rise sun GPO deloitte education future group session learning digital sector wide study social researchers educhat menai grandparents socialites social enquiry fresh state woolworths increasing densification public holiday manly wolloomooloo student faux-ciliser crows nest commute future of work networking future of education System's Architect google demographic Tuesday Trend quote social researcher apartment careers society trends bondi offenders tableau Wellington REIV Conference 1994 litter 2012 Real Estate Institute of Victoria TDE suburban living trends analyst Australian Home HSC rising house prices australian communities trends report know the times dream nfp staff Caregiver community engagement business 1980 consumer EFF friendship local communities in depth interviews Aussie young people SA twentyseventeen New Zeland Australian Trends marketing SMSF criminal university degree divorce rate pharmacy analysis pyrmont Tuesday Trends innovative vegetarian Northern Beaches communication generations WA not for profit FPA names new office priorities millennials australians staying home more meals area unemployment leadership healthy future investment eliane miles prince george ageing population media release divorce January 26th cooking Tasmania Population Clock Education Future Forum Western Australia shopping Res Vis mateship sustainable princess charlotte Myth storytelling spend fears church technology poor vegemite social impact tips typical australian learning styles research services Royals follow trends potts point wealth distribution stay home mother's day market research thrive crime cancel plans australian social research anzac sunburnt country geomapping mccrindle wealth energy housing growth visual sports challenge Gen Y social lives English Channel Seven community high density living small business Kiwi weather engagement parenting New South Wales Netflix demographic transformations jobs of the future learner conferences australia debate renting ACF baby boom program royal family retirement Gen X omnibus interactive Queensland New Zealand Sydney future proof Real Estate ease of travel women acf15 24 million world youth day parents rain mortgage the changing face of local teaching 2015 presentations futurist 2013 google for education school global generations men economic hopes statistics forum urban taskforce emerging generations mover and shaker Northern beaches Event tea optimistic Financial Planning Association of Australia millenials sentiments education research aged care media commentary social change social commentator perth Aussies baby name predictions newspaper gender Scouts ACF 2016 social volunteers change weekly earnings life youth customer supply and demand plans norwest DIY VIC 23 million research visualisation Australian communities environment Financial Planning Week FOMO education sector product earnings data visualisation sydney event victoria finance average aussie Love February 16 training

Archive