Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

lifestyle wealth distribution hopes Duchess of Cambridge prince george average Australian Tasmania Deaths sydneysider Macquarie University states city VET menai sports social trends darwin the hills shire Hills Shire Council socialites Royals grave decision friends Scouts ethnography future-proof norwest nfp System's Architect news new york times TEDx events australia renter of the future dessert communities demography travel future year 7 debt keynote speaker ipswich mining boom education future researcher residents cold shopping centre The ABC of XYZ consumerism work divorce village wealth and income capital cities fresh suburbs generation Z urban taskforce high density apartments Population Clock resource workplace culture research pack neutral bay click CBD australian communities forum experience rising house prices work mates contiki millennials demographic World Water Day renting society public speaking market research millionth wealth Engineering Manager daily telegraph communications teachers rule keeper bondi TDE gold coast year 12 media activity workforce trades responsive woolworths motivate interactive the average aussie growing population entrepreneurs of today keynote dream tuesday leadership workshop insights collaborative innovative supply and demand life baby name predictions coffee kate middleton tattoos changing face of sydney Myth social researcher Sydney 40 million bureau brand experience 10 years house price February 16 the great screenage toys cloudy days curiosity post rationalism Australian Communities Trends ultimo earnings future proofing fears parenting Territory social enquiry facts baby names australia report group Sydney keynote speaker 1975 world social life Northern Beaches Christian School SMART anzac domestic emerging technologies resilience demographic transformations Gen X training child care hills social impact pharmacy social change energy media commentary social define survey design presentations mother's day Wagga Wagga education research celebration 2017 outsourcing marriages Australian Population skills VIC aged care puzzle non profit leader goals EFF tea monarchy sustainable Andrew Duffin holiday workplace media trends of 2016 emerging generations cooking online shopping property market high density property price brisbane housing market forecasting middle class builders thought leadership organisations generation alpha Education Future Forum business index Northern Beaches baby name Word Up ageing engagement NEETs Channel 7 Wodonga income australians staying home more salary growth census results Australia Day cost of living geomapping forecast 24,000,000 rain research report innovation research services South Australia Australian schools Australian communities rent increasing densification 2012 hobart youth unemployment Work place apartments ashley fell mortgage youth jobs Australian Dream manly moreton bay GPO omnibus Christmas season conference impact TAS area marketing baby boom shifts organisational culture going out vegemite infographics christianity wage twentyseventeen Tuesday Trend employers Kirsten Brewer 2016 census results WA New Zealand buildings Generation X Canberra names careers long weekend happiness 2013 alpha families professional speaker speakers pack weather baby names report megatrends emerging trends Australian Home sydney hills economic housing trends jobs of the future story ACF financial dreams work-life rise of local finance learning styles breakfast newspaper baby Northern beaches Event faux-ciliser millenials meetings infographic brands CPI world youth day demographics Assistant Store Manager focus groups logan statistics Channel Seven global financial crisis Res Vis focus group James Ward educhat relevant micro apartments equip priorities ACT population milestone royal visual insight transport high school relational micro Kiwi local communities overcast Crime Rates acf15 24 million politics mythbusting aussie culture education staying in friendship Australian Census trend tuesday cartodb ferry affordability rental stress land of the middle class Geoff Brailey etiquette earn tertiary education #censusfail Queensland customer dare to dream cash DIY gen z consumer ashley mckenzie Do It Yourself google for education medicine screenage belief men publication eliane forum earning population 2015 christian HSC mccrindle tea urban REIV National Conference Skilling townhouses know the times marrickville population growth huffington post holidays challenge New South Wales food investor average sydneysider poker master program car infographic wall Queensland: QLD 1968 winter blues Charlotte government data visualisation father's day optus my business awards financial water mentor capital city cancelling plans internship education future report cultural diveristy ABS easy rider global Western Australia house prices debate young australians women Christchurch Christmas presents wellbeing brand social media entertainment Mark McCrindle university family sunny days Australian demographics culturally diverse cica data analyst list paying to work Bathburst not for profit gen alpha business property rich state New Zeland tv English ACF 2016 faux-cilise Northern Territory housing growth staff sydney speaker tableau pyrmont ageing population small business Australia Day 2017 communication product generation 2020 cars event trends analyst Births Merry Christmas McCrindle Speakers trends of 2017 Social Trend research follow weekly earnings offenders crows nest educated couple office opening urban living high density living school unemployment Caregiver education sector home cancel plans trend IT Specialists school students demographer financial fears eliane miles internet technology storytelling plans sentiments mccrindle easter shopper's pick Adelaide budget Australian Bureau of Statistics wedding Melbourne generational trends internships personalities stay home Real Estate Institute of Victoria young people shopping report mover and shaker sydneycity future proof poor commuters not-for-profit local personal growth intern waverton christmas investing SA PSI princess charlotte Wellington participants census professional presenters typical australian investment workshop collaboration potts point conferences social issues wolloomooloo quote spend suburb video sun Gen Y learn aged care JOMO goal spirituality sydney metro church panel networking demographic trends divorce rate apartment royal family Financial Planning Association visualisation parents criminal living retirement environment victoria 2016 social commentator lalor park teaching urban living index futurist identity baby boomers TED employment recap professional development Research Executive slideshare office community housing affordability trends religion census fail "know the times" ideas students purpose Love office space research visualisation learning Financial Planning Association of Australia owning a home marriage environmental scanning generations national crime rates census 2016 Valentine’s Day Financial Planning Week mythbusters public speaker society trends census data teacher travelling community engagement unaffordable mccrindle in the media social research cost the hills socialising wages financial future economy hornsby faux-cilising social commentary sector wide study household data conference speaker student optus in the media future of education survey average aussie SMSF teach business performance real public holiday speaker commute charity presentation Australian Families social shifts mccrindle research 23 million royal baby case study narcissism litter national private wealth entrepreneur group session VET sector mobile financial independence NT daily commute change greatness australian communities trends report award winner 1980 study Research Director seasons sunburnt country summer blaxland 2016 census research data schools students cultural diversity professional Australians the australian dream low density shbc social researchers January 26th new office SRE sector wide annual income university degree affordable Tuesday Trends housing Aussie the changing face of volunteers hills shire suburban living 2014 sector conference presentation selfie children school satisfaction in depth interviews population map media release snapshot vegetarian house price rise google Vocational education optimistic qualitative research perth balance NSW households Generation Y safe sydneysiders bus baby names home ownership royal influence baby name trends wealth and income distribution career Australian Trends language communicate teleworking Aussies learner hello fresh repayments meals TED talk Christmas lunch winter crime 1994 Australia street culture house cancelling event deloitte global generations NBRS speakers social analysis gender award australian social research community event results analysis DESTEL Real Estate graphs REIV Conference pharmacies showreel engage stats Hornsby Shire Council mateship professional services future of shopping home owner digital schools national wealth online thrive clothing ease of travel faith entrepreneurial social lives FPA Sydney Hills Business Chamber moderators guide healthy future grandparents dreaming NBRS Architecture tips train sydney event leadership future of work The Daily Edition local community proactive Netflix FOMO authenticity

Archive