Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Jura Australia population map socialising financial independence owning a home paying to work pyrmont Myth contiki investing national private wealth language storytelling socialites education meals going out who is generation z networking Gen Y mateship #censusfail James Ward Christmas lunch Australian community trends couple hello fresh research pack transport rental stress Sydney’s south west tips generation high density TED Maxim Accounting cold population milestone crows nest millionth rich internships nfp food bank non profit office space cost australians staying home more optimistic volunteer ethnography Education Future Forum housing growth CPI NBRS Architecture energy christmas cooking sydney event gig economy statistics average sydneysider Sydney Hills Business Chamber area JOMO not-for-profit parents baby boomers tattoos conference speaker insights potts point meetings renter of the future 1975 Australian communities baby names New South Wales know the times goal bondi priorities future-proof jobs of the future sunburnt country casual educated 2015 collaboration life System's Architect child care hopes sports social Australian Communities Trends SA conferences blaxland cost of living suburb house prices cars qualitative research teacher professional speaker Elderslie-Harrington park food insecurity brisbane ACF17 1994 SMART micro apartments pharmacy culture sector wide financial planning earnings population growth capital city summer speajer mover and shaker ACF 2016 trends analyst internet Tasmania 2012 research on coffee fears land of the middle class wage VET holidays princess charlotte world research report ipswich personalities gen alpha snapshot weather training brand Channel 7 logan growth of sydney forum cica national crime rates Wagga Wagga Christmas presents home grandparents SRE criminal screenage social commentary families communities water social impact Christchurch debate McCrindle Speakers supply and demand Queensland: QLD equip tea TDE omnibus Netflix learning baby personal growth analysis recap future urban living pharmacies 23 million Territory state high school TEDx train church eliane miles trend tuesday tuesday baby names australia report investor volunteers screenagers new office housing trends shopping work mates group dare to dream New Zeland faux-ciliser workplace culture celebration middle class Hunter Valley Western Australia buildings mccrindle tea google for education research data australian real estate keynote future of shopping award divorce australian social research learner crime charities Royals chairty royal family dessert baby boom 1968 marketing proactive trends of 2017 Australian Population social change lalor park easy rider VET sector professional presenters NBRS focus groups coffee lovers winter volunteering perth sydney metro global financial crisis micro annual income suburban living Word Up office staying in Real Estate royal baby wages sydney speaker case study cultural diveristy younger generations Queensland social researchers urban living index renting family wealth inequality authenticity Mark McCrindle winter blues staff public holiday optus my business awards NFP event mobile property market 24,000,000 gender study names baby name trends presentations twentyseventeen cancelling plans trends of 2016 Love communication English Research Director australian communities forum donate gold coast forecast culturally diverse medicine future of work housing affordability demographic changing face of sydney work from home Skilling national wealth February 16 holiday ashley mckenzie etiquette marriages participants affordable customer rain builders Aussies global intern menai census data lifestyle australian australia 2013 sydneycity HSC census Tuesday Trends real entrepreneurial Deaths balance data visualisation kate middleton business performance australian community trends report social media facts school Australian Bureau of Statistics money emerging technologies gen z poor the hills shire Northern beaches Event online mining boom outsourcing Financial Planning Association plans wealth distribution financial shopper's pick Wellington Tuesday Trend commuters teleworking click safe relational EFF ACT Report growing population social issues anzac VIC Gen X FPA government Australians social shifts mortgage survey design victoria capital cities hornsby friends work-life earn collaborative financial dreams global generations economic parenting income faith research services keynote speaker high density apartments teachers travel office opening emerging trends property price Performance Sentiment Index 2014 Northern Territory demographer hunger organisations teach gig technology ACF Research Executive brand experience in the media jobs generational trends acf15 workplace young australians goals forecasting CBD manly the changing face of city sector The ABC of XYZ employmer focus group young people Melbourne data analyst census fail community event residents Channel Seven commute happiness demographics giving men darwin resource aussie culture unemployment growth litter Australian Census neutral bay the hills social trends list demographic transformations housing divorce rate faux-cilising average aussie REIV National Conference overcast Business analysis cartodb purpose communicate "know the times" stats poker master TED talk social research woolworths Jura Coffee news quote future proofing ideas aged care school students group session research visualisation wealth and income distribution innovative Charlotte Wodonga social life Sydney population eliane year 7 story learning styles career marrickville engage social lives social researcher video South Australia village bus Sydney keynote speaker offenders Australian Families Lower Hunter Region organisational culture REIV Conference wedding resilience consumer bureau donation Financial Planning Association of Australia toys cancel plans internship speakers pack states the australian dream follow social enquiry deloitte Aussie Generation X Australia Day 2017 mccrindle in the media DIY sentiments Kirsten Brewer friendship rule keeper australian communities trends report vegetarian unaffordable professional development household not for profit January 26th townhouses google business fresh research aged care puzzle demographic trends school satisfaction dream employment local communities Duchess of Cambridge youth unemployment 40 million youth product home ownership greatness The Daily Edition waverton sydneysiders Andrew Duffin wolloomooloo teaching Australia street social analyst 2020 student weekly earnings employers home owner learn DESTEL ACF2017 rent interactive living alpha Canberra easter optus ashley fell ageing population census results curiosity suburbs speakers ageing responsive new york times entrepreneurs of today McCridle Australian schools christianity report survey Christmas season royal influence Australia Day Social Trend innovation moderators guide megatrends public speaking baby name Northern Beaches Christian School shifts schools students urban taskforce Macquarie University Merry Christmas millennials wealth and income change narcissism local New Zealand royal environmental scanning budget NEETs workshop careers Mark McCrindle in the media university financial future PSI investment travelling tertiary education IT Specialists local community Assistant Store Manager 24 million mythbusting cash presentation politics apartment the average aussie slideshare prince george leadership shopping centre wellbeing mccrinlde Hills Shire Council mccrindle 2016 census results live the dream moreton bay cancelling event sustainable ultimo Generation Y healthy future millenials food generations Australian Dream house commuting stay home motivate breakfast households shbc demography in depth interviews high density living newspaper sun professional dreaming data children future proof experience public transport hills engagement typical australian choice workers business index SMSF employmee Do It Yourself Cobbitty-Leppington house price sydney hills work Adelaide debt panel baby names report economy long weekend coffee belief census 2016 Mount Annan-Currant Hill professional services World Water Day hills shire domestic mother's day leader Northern Beaches Vocational education Willowdale year 12 future of education ACT rise of local results sector wide study event media release social commentator Crime Rates father's day conference Valentine’s Day Lower Hunter daily commute mentor environment brands average Australian WA workforce christian 2016 census trades futurist Australian Trends women Scouts Kiwi Geoff Brailey university degree NSW society trends cultural diversity dreams ease of travel hobart tv generation alpha trend visualisation impact marriage vegemite urban selfie education sector generation Z the great screenage skills media commentary define affordability cloudy days sydneysider digital Births car media activity sunny days ABS researcher Financial Planning Week consumerism housing market repayments financial fears Sydney population small business education research challenge What is food insecurity? infographic wall education future report online shopping world youth day low density house price rise spirituality tableau thought leadership entrepreneur GPO schools visual communications 1980 retirement award winner faux-cilise grave decision education future Hornsby Shire Council insight daily telegraph students ferry Population Clock spend not for profit research entertainment Work place program volunteering data the lucky country Engineering Manager monarchy leadership workshop mythbusters market research conference presentation Res Vis educhat community huffington post salary norwest trends events TAS Caregiver infographics public speaker increasing densification FOMO speaker religion media earning social analysis finance identity wealth Australian demographics Real Estate Institute of Victoria post rationalism 2016 10 years emerging generations mccrindle research graphs society showreel thrive apartments Bathburst infographic publication Australian Home care support rising house prices community engagement baby name predictions clothing seasons charity property 2017 geomapping relevant NT

Archive