Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:

SIMPLICITY

Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

RELATABILITY

Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.

VARIETY

Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.


About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

financial future ipswich market research anzac baby name predictions REIV National Conference vegemite jobs of the future innovation millionth DESTEL parenting February 16 collaborative future proofing tv selfie Gen Y mobile geomapping cold presentations January 26th survey design alpha middle class poker master rain child care overcast marrickville families investment focus groups 1975 The Daily Edition Social Trend unaffordable 1994 property market Christmas season politics data visualisation McCrindle Speakers Christmas lunch stats young australians Australian Communities Trends communication cultural diversity World Water Day housing baby wealth distribution school eliane miles Adelaide Royals research educhat high school grandparents social researcher earning REIV Conference spend intern the changing face of celebration global generations Births hello fresh darwin 2016 data owning a home researcher litter shbc Myth dream Valentine’s Day government sports Australians twentyseventeen trends of 2017 Aussies baby name eliane crime Do It Yourself logan Real Estate Western Australia quote DIY paying to work victoria energy insights university degree criminal trend tuesday Financial Planning Association data analyst couple sydney speaker workshop household internship technology youth unemployment 2012 gen alpha ACF 2016 newspaper low density engagement going out buildings capital city optus New Zeland schools students Education Future Forum community event IT Specialists year 12 New South Wales greatness sector wide study challenge Canberra Population Clock work states media activity learning product Love social commentator media Queensland dessert house prices future-proof potts point cancel plans apartment Christmas presents suburbs meals conference presentation education research wellbeing affordability Financial Planning Association of Australia royal influence urban living index world youth day Territory faux-cilising omnibus hopes repayments TDE office opening education future vegetarian internet aged care PSI coffee New Zealand hobart social shifts conferences education sydneycity wealth and income woolworths transport area interactive easter national crime rates princess charlotte friendship consumer report conference speaker social trends entrepreneur infographic wall crows nest wolloomooloo generational trends water australian social research schools local communities in depth interviews salary SA students baby name trends weekly earnings Merry Christmas social lives socialising skills career parents divorce rate urban living daily telegraph relevant social change megatrends conference 40 million social researchers lalor park charity trends of 2016 cost of living cloudy days cash graphs speakers environment new office environmental scanning Kiwi national private wealth village infographic earn focus group 2017 unemployment social commentary proactive ACF teach South Australia entertainment events sydneysiders thought leadership deloitte sunburnt country debate affordable 2020 video wealth not for profit social analysis aussie culture business index emerging technologies future medicine seasons mythbusting winter blues google motivate responsive office space Crime Rates teacher Real Estate Institute of Victoria easy rider home owner etiquette mining boom know the times perth future of education sector baby boomers new york times christianity food global builders holidays 2013 marriages Duchess of Cambridge mover and shaker acf15 study forum teleworking school students australia goal Australian Trends community engagement house price rise mythbusters generations gender shifts financial independence bondi customer emerging generations home WA generation supply and demand business Word Up finance jobs identity organisational culture housing market NSW qualitative research brisbane social life research data norwest presentation social impact communicate brand volunteers media release population map society housing growth 2014 women priorities Deaths training list social media gen z marriage emerging trends blaxland English communities optus my business awards snapshot sentiments typical australian financial dreams financial ethnography research services media commentary toys high density living royal baby high density apartments Engineering Manager statistics equip optimistic work mates demographer Generation X pharmacies mccrindle university clothing The ABC of XYZ ashley fell TAS society trends earnings digital school satisfaction lifestyle post rationalism educated christmas change renter of the future Sydney investing 1968 award huffington post poor Australian Census Sydney keynote speaker Channel Seven professional development Wagga Wagga neutral bay dreaming cancelling plans ease of travel millennials menai professional Res Vis cooking resource Scouts domestic manly visual Northern beaches Event google for education ACT mccrindle research consumerism sunny days internships children organisations NEETs real click HSC pharmacy high density names non profit futurist national wealth Australian Bureau of Statistics experience workplace culture healthy future increasing densification moreton bay house royal sector wide home ownership EFF publication summer social research employment CBD staff mateship insight waverton survey men baby boom careers research visualisation Christchurch rich Hornsby Shire Council house price public speaking language living demographics city thrive Tuesday Trend teaching census FPA Australia Day 2017 marketing annual income budget the australian dream local renting winter meetings Northern Beaches plans Australian Home sustainable Australian Families communications housing affordability relational office 2015 networking economic australian communities trends report work-life learn small business life wedding news average aussie rent monarchy innovative ageing population residents Assistant Store Manager leader VIC storytelling ABS long weekend public holiday Melbourne Caregiver urban social enquiry follow tea gold coast sun teachers Research Executive faux-cilise leadership fresh investor keynote speaker Wellington population growth rising house prices capital cities JOMO tuesday future proof facts research pack demographic 23 million demographic transformations Bathburst entrepreneurs of today land of the middle class not-for-profit wages trends state offenders staying in learning styles hornsby Australian Dream FOMO culture goals forecasting friends education sector collaboration australians staying home more Geoff Brailey rule keeper Mark McCrindle brands safe property debt engage ashley mckenzie mccrindle tea townhouses balance community cost dare to dream hills shire prince george pyrmont student bureau Kirsten Brewer Northern Territory visualisation kate middleton professional speaker tattoos case study cartodb moderators guide family recap cars youth learner Financial Planning Week authenticity tertiary education urban taskforce forecast mother's day tips Australian demographics nfp wage System's Architect NT personalities sydney event Tasmania stay home Queensland: QLD growing population commute personal growth GPO shopping baby names millenials 24 million 1980 faux-ciliser divorce global financial crisis growth 24,000,000 generation Z fears property price father's day workforce results demographic trends program entrepreneurial retirement socialites Wodonga participants households trends analyst curiosity future of work world 10 years Northern Beaches Christian School define Australia Day income panel Charlotte aged care puzzle population tableau daily commute brand experience rental stress online shopping wealth and income distribution ultimo year 7 narcissism holiday education future report shopper's pick Tuesday Trends young people Gen X weather rise of local Aussie "know the times" royal family Channel 7 keynote online religion social Netflix housing trends mentor Generation Y suburb slideshare trend analysis leadership workshop Australian schools Australian communities happiness economy population milestone suburban living group session outsourcing event SMSF workplace australian communities forum group resilience ideas cancelling event church mortgage in the media ageing mccrindle in the media generation alpha employers

Archive