Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:


Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.


Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.


Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


priorities visualisation baby names overcast learning styles group celebration optimistic 1995 forecasting World Water Day research data balance Northern Beaches unaffordable internship sydney metro Generation Y growth showreel Canberra 24,000,000 Gen X weather Melbourne Cobbitty-Leppington baby name future proof sydneysiders income employmee social impact offenders Generation X waverton outsourcing dessert unemployment Sydney Hills Business Chamber suburbs maiden report school satisfaction faux-ciliser cloudy days VET 2020 ethnography Bathburst TED cost of living new office program shopping intern brand experience Australia Day 2017 property faux-cilising google leadership workshop follow Skilling TEDx Speaker the lucky country couple Australian community trends divorce baby names australia report high school cancel plans TEDx rent Australian Trends wealth education future report REIV National Conference commute gen alpha maiden names poor screenagers Christmas presents know the times happy holidays government hunger Maxim Accounting norwest average sydneysider data analyst financial fears who is generation z global generations Australian schools world Australian Census internships office space mining boom demographic trends social researcher 24 million brisbane staying in Queensland professional Elderslie-Harrington park land of the middle class not-for-profit wealth and income distribution personalities food tattoos work from home university degree spend global australian speaker business rich housing cancelling plans house hills Jura Australia local communities 2016 census results increasing densification renting Aussies investor housing trends entertainment analysis slideshare IT Specialists Financial Planning Association of Australia responsive ashley mckenzie Wagga Wagga population milestone school students financial dreams bondi statistics baby boom millionth perth NBRS Architecture baby names report screenage case study emerging trends census fail research pack learn study narcissism tv eliane miles area educated easter public speaker TDE communications infographics dreaming aged care parents REIV Conference relational ACT Report CPI property development Hornsby Shire Council Engineering Manager "know the times" census 2016 parenting census results Charlotte marketing baby name predictions aged care puzzle thought leadership learner social lives brands christmas 2017 social researchers New South Wales younger generations marrickville video McCrindle Speaker global generaion earnings Gen Y rise of local millennials sunny days trend tuesday HR conference presentation Australian Home earn personal growth salary impact office residents schools speakers pack education research car Christmas data toys SMART food bank trends of 2017 marriage 1994 home ownership social change home owner domestic professional services trends analyst social media christmas megatrends ultimo do people still change their surname after marriage? social enquiry Myth Financial Planning Week 2009 urban development moderators guide future of education the australian dream growing population Wodonga organisational culture fears shopper's pick micro apartments christmas trees holidays ferry community christian group session women aussie culture gen z Sydney NBRS breakfast suburb vegetarian Sydney population relevant innovative global financial crisis James Ward social cars events wellbeing mother's day Australian Bureau of Statistics social commentator commuting student sports village resource schools students eliane ageing workplace demographics nativity scene society trends non profit sunburnt country australia shifts 2013 career sydney property market Netflix SA focus group infographic public transport australian communities trends report australian real estate Deaths sydney event Population Clock friends facts sun contiki woolworths Scouts investing survey Social Trend media release commuters global retail logan ABS blaxland mccrindle trend divorce rate shopping centre Sydney’s south west surname choice workers ipswich community event teleworking news ashley fell post rationalism in the media baby boomers earning rain NFP event hello fresh children environment research on coffee Business analysis future proofing long weekend water real not for profit average aussie state list australian communities forum TED talk cultural diversity Tuesday Trend middle class Lower Hunter Region census darwin national crime rates australians staying home more volunteer media activity money networking motivate geomapping purpose McCrindle Speakers micro Australian Families average Australian seasons young people cash DIY weekly earnings millenials australian community trends report cost census data Australian communities jobs Vocational education demographic omnibus Duchess of Cambridge change house prices wedding goals religion royal family ageing population interactive tuesday indonesia retirement trades child care urban living Performance Sentiment Index 2016 census environmental scanning life market research google for education renter of the future ACF brand home acf15 Caregiver the great screenage urban taskforce year 12 communities VET sector families spirituality cooking live the dream wealth inequality Do It Yourself youth unemployment optus my business awards presentations stay home education sector social commentary teach gender Research Director sector wide household Australian demographics internet publication high density Macquarie University mobile conference learning entrepreneurial event financial independence VIC urban sydney hills language low density neutral bay education future research visualisation The ABC of XYZ mccrindle in the media business performance digital economy educhat Adelaide define panel insights New Zealand mythbusters pharmacies ACF2017 clothing Jura Coffee February 16 award mythbusting university Christmas day weather donate Territory urban living index Word Up in depth interviews housing affordability kate middleton wages workshop belief demographic transformations EFF Valentine’s Day Assistant Store Manager 2016 Wellington keynote speaker ease of travel affordable business index marriages youth travelling engage McCrindle Keynote Speakers Understanding and Engaging with Generation Z manly 2017 results financial future ACT family monarchy care support social analysis Retail daily commute holiday tertiary education GPO Andrew Duffin grave decision conference speaker generation giving authenticity plans optus the hills shire community engagement newspaper USA lalor park culturally diverse survey design Kiwi men 2012 quote careers house price mover and shaker pyrmont sydney speaker New Zeland cancelling event sector wide study school public speaking Births teaching participants chairty tableau emerging generations innovation friendship vegemite office opening staff leadersip year 7 forum winter blues insight safe demography cartodb selfie NEETs economy storytelling Real Estate meals curiosity charities Black Friday in Australia FPA identity generation Z world youth day public holiday alpha Mark McCrindle in the media Black Friday mateship poker master ACF 2016 teacher transport Sydney keynote speaker wage professional presenters presentation WA award winner equip crime hopes work Western Australia huffington post wealth and income changing face of sydney focus groups criminal resilience repayments social shifts society social analyst Australia street tips christianity bureau DESTEL investment apartment professional speaker gold coast Christmas season thrive india consumerism deloitte australian social research Northern beaches Event mccrindle tea Hunter Valley Mark McCrindle ideas training high density apartments research services collaborative Work place work-life Australia Day housing growth TAS SMSF 1968 JOMO 40 million local community future city baby Royals dare to dream social life goal Australian Dream greatness 2014 young australians anzac social issues cultural diveristy sustainable skills china generations gig economy teachers visual keynote Love Christchurch debate sector Channel 7 Real Estate Institute of Victoria Black Friday Sales workplace culture names media commentary stats demographer employers Tuesday Trends graphs sydney market medicine data visualisation generational trends social research hills shire living research CBD donation local wolloomooloo menai wealth distribution mccrinlde PSI paying to work hobart organisations finance socialites food insecurity national private wealth happiness SRE bus Aussie Research Executive Geoff Brailey sydneysider NSW prince george engagement emerging technologies 2015 royal baby digital Hills Shire Council 1975 etiquette What is food insecurity? coffee population leader socialising South Australia owning a home infographic wall fresh faux-cilise data royal influence Merry Christmas 1980 collaboration generation alpha financial annual income suburban living mortgage the hills coffee lovers education future-proof faith growth of sydney twentyseventeen entrepreneurs of today Christmas lunch typical australian professional development future of work states The Daily Edition affordability volunteers crows nest gig charity train Kirsten Brewer Australians apartments seasons greetings Northern Territory sydneycity System's Architect meetings summer research report technology going out daily telegraph house price rise workforce baby name trends Lower Hunter social trends mccrindle research dreams volunteering casual future of shopping Crime Rates FOMO Education Future Forum mentor the changing face of budget easy rider population map recap global generation qualitative research Sydney Lifestyle Study #censusfail sentiments customer supply and demand Christmas day property market futurist Queensland: QLD housing market debt hornsby online cica high density living communication communicate rule keeper entrepreneur capital cities Christmas research shbc capital city politics healthy future lifestyle Financial Planning Association 23 million potts point national wealth nfp townhouses builders proactive researcher grandparents travel buildings NT students forecast Mount Annan-Currant Hill Res Vis Christmas in Australia employmer cold 10 years royal rental stress princess charlotte Tasmania financial planning challenge economic McCridle snapshot English rising house prices trends of 2016 surnames victoria winter employment Christmas Stats online shopping property price Australian Population Channel Seven jobs of the future US speakers click the average aussie moreton bay media Northern Beaches Christian School small business not for profit research litter product dream conferences new york times culture ACF17 speajer story energy volunteering data father's day experience population growth Willowdale work mates pharmacy church households Gen Z Expert HSC leadership trends tea Australian Communities Trends consumer January 26th