McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


optimistic office opening ABS local community society future consumerism youth innovation demographic megatrends brand experience McCrindle Speakers professional services Aussie daily commute darwin education research resource food TAS rain data visualisation micro apartments wages social enquiry communicate income culture Financial Planning Association sydneysiders Valentine’s Day hills social Australian Home residents research data infographic wall men VET sector meetings eliane Engineering Manager australia Crime Rates VET sun poker master Sydney keynote speaker challenge technology skills cost of living relational professional presenters ethnography pharmacy gender leadership workshop cancelling event training housing market marketing blaxland report digital investor professional development growing population not-for-profit national crime rates list population growth Sydney Hills Business Chamber workplace Northern beaches Event FPA case study data analyst event easter environment choice workers forecast cancel plans speakers pack deloitte panel entrepreneur tea celebration sector wide group session intern Australian schools social issues social lives professional speaker christian New Zealand divorce rate customer Adelaide tattoos lifestyle ultimo SA Tuesday Trend local communities Australian Families social commentary train economy English apartment social change 24,000,000 australian social research sydneysider breakfast year 7 property market Merry Christmas The Daily Edition baby name Skilling REIV Conference "know the times" internship christianity ACF17 rich growth victoria housing affordability trades infographic meals socialising healthy future gold coast Research Executive Northern Beaches TEDx the average aussie weather school students business performance Christchurch the hills Canberra learner huffington post personalities gig belief mover and shaker moreton bay wealth and income distribution analysis entrepreneurial VIC investment shopping waverton cash Wellington organisations bondi social trends financial future office space gig economy REIV National Conference student Christmas season bureau google for education wedding speaker Hornsby Shire Council community engagement gen alpha video conferences South Australia public holiday fears anzac social commentator communication community toys social research Christmas presents easy rider New Zeland volunteering Christmas lunch geomapping Myth in depth interviews paying to work christmas property World Water Day work mates travelling parenting cartodb 1975 twentyseventeen Do It Yourself media activity ashley mckenzie house price rise parents collaborative Assistant Store Manager Geoff Brailey mateship social analysis 2020 sector housing aged care puzzle hornsby offenders award winner investing city cultural diveristy TED talk sunburnt country pyrmont Northern Territory ipswich insight collaboration wellbeing Res Vis generations internships renter of the future cold PSI selfie capital cities sydney event Wagga Wagga emerging generations casual young australians thought leadership overcast Generation Y state ageing ferry cloudy days learn equip monarchy suburb teach jobs suburbs renting TDE schools screenage baby name trends tips house prices government System's Architect sydney hills states society trends social shifts young people Scouts consumer demographer post rationalism trends of 2017 Australian community trends 2017 conference presentation Australian demographics relevant engagement community event tv Australian communities suburban living poor typical australian Australian Census emerging trends research visualisation winter balance sydney speaker land of the middle class generation teacher communications work employment future proof census economic business index events jobs of the future future proofing safe family sustainable millennials dreaming hobart ideas workforce culturally diverse Charlotte communities public speaker NBRS Architecture showreel clothing going out gen z hello fresh ACF 2016 world SMART the great screenage brand aged care presentations EFF baby boomers Kirsten Brewer The ABC of XYZ brisbane thrive brands holiday faux-cilising Channel Seven socialites Love national private wealth HSC WA marrickville domestic news salary Australian Bureau of Statistics commuters slideshare tableau Word Up charity future of work buildings the hills shire NBRS neutral bay pharmacies plans financial rising house prices population earning daily telegraph nfp shbc university village perth schools students baby friends baby name predictions cost 2012 results australian communities forum research area students bus demography Population Clock NSW interactive social life Duchess of Cambridge church winter blues demographic trends conference educated urban living housing growth alpha JOMO religion baby names report Australia Day 2017 financial dreams future of shopping spend experience personal growth demographic transformations faux-cilise entrepreneurs of today data urban January 26th earn property price car greatness families engage builders norwest Financial Planning Week internet cica local townhouses motivate statistics vegetarian environmental scanning children James Ward Social Trend DESTEL cooking Australia Day population milestone baby names australia report rent CBD Queensland: QLD average sydneysider census data emerging technologies careers spirituality work-life census fail shopping centre program census 2016 rental stress leadership child care leader 2016 supply and demand debate year 12 ageing population Channel 7 follow keynote speaker education employers focus groups Education Future Forum dream stay home university degree volunteering data dare to dream forecasting Tuesday Trends workshop generation Z Real Estate financial fears office CPI princess charlotte new office outsourcing Australian Trends social media trends of 2016 royal influence small business staying in New South Wales Births ashley fell urban taskforce 1980 trend tuesday faux-ciliser school satisfaction housing trends real retirement Hills Shire Council social researcher authenticity dreams media commentary sydney metro hills shire energy cultural diversity staff research report group global household change youth unemployment stats trends potts point tertiary education crows nest demographics Andrew Duffin house price money australian communities trends report moderators guide couple long weekend vegemite #censusfail Kiwi affordable 2016 census results financial planning media volunteers organisational culture Australians the changing face of annual income 23 million sydneycity coffee average Australian Territory story rule keeper Research Director proactive GPO NT friendship non profit australians staying home more 2014 storytelling census results publication Work place australian community trends report Vocational education mccrindle research curiosity urban living index weekly earnings lalor park seasons goal low density NFP event visual education future report rise of local Gen X care support grandparents teleworking tuesday charities mccrindle tea in the media grave decision generational trends SMSF households 40 million faith mother's day Financial Planning Association of Australia Real Estate Institute of Victoria woolworths acf15 future-proof millionth 2016 census contiki Wodonga ease of travel educhat the australian dream politics SRE teaching insights IT Specialists apartments changing face of sydney visualisation google FOMO happiness new york times participants affordability earnings hopes Caregiver unaffordable not for profit mortgage Sydney mining boom research services crime TED mentor optus my business awards identity cancelling plans house omnibus language online shopping innovative recap futurist finance graphs Deaths know the times education sector responsive 2013 networking summer wolloomooloo baby names marriages DIY wealth and income global generations media release shopper's pick sunny days Australia street travel trends analyst 10 years menai focus group Western Australia Queensland market research Royals Australian Dream national wealth holidays quote home owner impact Macquarie University mccrindle in the media world youth day survey shifts career kate middleton high density education future royal baby Australian Communities Trends keynote mythbusters debt Northern Beaches Christian School life names sports social researchers transport chairty high density living Netflix goals Gen Y population map water entertainment unemployment professional February 16 etiquette speakers define millenials Mark McCrindle commute australian micro manly conference speaker optus snapshot wealth distribution resilience budget volunteer priorities Bathburst royal owning a home 1994 survey design generation alpha business mobile future of education ACF2017 learning award sentiments infographics divorce study Australian Population home sector wide study newspaper average aussie high density apartments presentation learning styles criminal mythbusting mccrindle marriage increasing densification qualitative research facts wage ACF living researcher live the dream purpose prince george baby boom research pack ACT cars NEETs wealth high school social impact trend Aussies aussie culture forum eliane miles narcissism 1968 dessert click father's day product online medicine litter logan global financial crisis Melbourne Tasmania financial independence workplace culture teachers fresh women 2015 public speaking school royal family repayments capital city Generation X middle class home ownership 24 million