McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


February 16 newspaper 2016 census daily telegraph sunburnt country unaffordable presentations ashley fell Australian demographics product innovative moderators guide DIY Christmas lunch Wellington Scouts facts aged care puzzle capital cities demographics mover and shaker easy rider innovation Duchess of Cambridge professional coffee house price Kiwi learning futurist research pack baby boomers urban living internship Education Future Forum repayments faux-ciliser ashley mckenzie employers Australian Families anzac social issues society offenders suburban living the changing face of manly unemployment CBD ferry data visualisation aged care EFF hopes internships goals dare to dream SA cancel plans moreton bay intern state faux-cilising leadership Births FOMO Financial Planning Association menai social shifts non profit communications news HSC affordability shifts Sydney child care Deaths graphs new york times eliane miles FPA careers commuters sydney speaker training engagement balance year 7 crows nest work-life world DESTEL domestic follow group session Generation X staying in 1975 food conference Population Clock sydney event gold coast keynote speaker 40 million collaborative logan New South Wales sustainable media local optimistic work mates Territory leadership workshop trend social impact sydneycity office opening learning styles builders Res Vis house price rise entrepreneurs of today entrepreneurial baby Assistant Store Manager quote Research Executive travel stats motivate future proofing IT Specialists area earning christianity qualitative research generation alpha ACF 2016 employment entertainment panel Love schools students research services leader survey design 2014 relevant TAS personalities workforce meals The ABC of XYZ divorce Northern beaches Event insights debate woolworths media commentary financial independence sector marriage office student post rationalism hobart sports tea educhat interactive census visualisation pyrmont personal growth states cloudy days rich mccrindle tea marriages case study 1968 sector wide study customer rise of local brisbane church professional speaker jobs going out train global financial crisis Christmas presents debt sector wide Do It Yourself Australian communities Social Trend 2020 demographer population growth Australian Home sentiments perth shopping crime urban living google for education participants 24,000,000 WA NSW townhouses cultural diversity finance equip Northern Beaches australians staying home more Australia Day 2017 not-for-profit waverton housing trends NEETs program wealth 1980 Word Up water healthy future high density apartments the hills shire education Australian Communities Trends trends of 2017 pharmacy learn millenials socialites rule keeper friends religion eliane mccrindle research Kirsten Brewer dreaming daily commute engage event census 2016 1994 Tuesday Trends annual income Gen X winter SMSF Aussies keynote wealth and income professional services cars Merry Christmas thrive Hornsby Shire Council clothing geomapping family village cancelling plans shopper's pick business index omnibus grandparents home ownership national private wealth recap list blaxland property australia earn celebration Melbourne gender communication Northern Territory generations work Crime Rates mythbusting sydney metro shbc budget Real Estate Institute of Victoria university degree wage research visualisation princess charlotte goal acf15 outsourcing increasing densification educated vegetarian online New Zeland teach lalor park English consumer population milestone Gen Y cash infographic twentyseventeen Royals urban taskforce ABS relational generation Z South Australia hills shire global ultimo 2017 Western Australia average aussie JOMO home owner focus group overcast baby name norwest sydneysiders REIV National Conference Sydney keynote speaker demographic transformations happiness survey Wagga Wagga teachers new office business Australia Day investing wedding Australian Dream global generations families teacher social Mark McCrindle trends analyst women 24 million ideas proactive royal influence investment property price future of education workplace researcher Caregiver environmental scanning brand experience skills career McCrindle Speakers capital city commute earnings greatness high school mentor christian land of the middle class young australians ease of travel ACF royal baby change social research ACT school students conferences 2015 Valentine’s Day Bathburst year 12 cancelling event Australians events Engineering Manager study investor housing growth tuesday small business organisations long weekend results car 2013 presentation marrickville Channel 7 bus Financial Planning Week infographic wall millennials sydney hills Tasmania priorities poor cost cold criminal public speaker travelling 2012 social commentator video TDE students 10 years forecast rising house prices Generation Y Christchurch national crime rates fears weather sun youth unemployment australian social research society trends real wages growing population community engagement Financial Planning Association of Australia Geoff Brailey baby boom challenge forum January 26th national wealth visual economy generational trends social researchers seasons transport couple internet household award mythbusters mobile ethnography social analysis demographic marketing future of work rent story volunteers home buildings organisational culture report urban living index pharmacies education research high density cartodb resilience Australian schools snapshot school satisfaction potts point google Australian Census sunny days owning a home tips hornsby social lives Wodonga poker master education future report house prices housing online shopping the average aussie changing face of sydney networking spend ageing population etiquette emerging technologies focus groups office space brand #censusfail dessert PSI vegemite baby names Christmas season middle class technology research in the media communities ageing 23 million holiday monarchy the hills darwin financial future emerging generations define teaching learner christmas socialising trends of 2016 Queensland: QLD mining boom mortgage weekly earnings market research gen z Myth huffington post data analyst residents entrepreneur System's Architect social change kate middleton millionth renter of the future mateship identity bondi group baby name predictions rental stress social trends responsive parenting research data census fail experience australian communities forum local communities education future apartment authenticity cost of living the australian dream gen alpha in depth interviews Tuesday Trend mccrindle in the media communicate schools australian communities trends report tableau university collaboration hello fresh Netflix storytelling housing affordability selfie life 2016 census results charity tv social enquiry faux-cilise social media youth Real Estate "know the times" names energy rain young people royal family jobs of the future conference presentation bureau mccrindle demographic trends slideshare supply and demand community contiki social commentary workshop Queensland public holiday media release safe publication click winter blues school financial dreams The Daily Edition brands city population map narcissism data parents households divorce rate father's day dream analysis baby name trends conference speaker easter neutral bay lifestyle population nfp paying to work wealth distribution wolloomooloo culturally diverse know the times census results community event VIC workplace culture Aussie aussie culture NT culture tattoos men housing market suburbs resource cooking teleworking salary Charlotte optus my business awards deloitte generation REIV Conference Adelaide friendship income speakers trend tuesday World Water Day trends house social life tertiary education emerging trends language wealth and income distribution forecasting litter future proof Australian Trends low density children thought leadership New Zealand ipswich award winner curiosity future-proof politics retirement megatrends renting typical australian wellbeing Australian Bureau of Statistics high density living future public speaking consumerism optus summer meetings education sector growth Channel Seven affordable suburb financial royal not for profit government digital economic prince george victoria staff media activity world youth day financial fears medicine professional development property market Northern Beaches Christian School insight mother's day Canberra GPO alpha social researcher environment statistics toys holidays stay home fresh plans 2016