McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


investor outsourcing Australian schools McCridle research New Zealand sydney property market millionth baby recap faith research on coffee keynote speaker deloitte children 1975 January 26th vegemite employment local stay home belief speakers pack etiquette global financial crisis post rationalism tableau Kirsten Brewer sydneycity baby name impact property Australia street mother's day moreton bay emerging trends wellbeing statistics conferences royal influence year 7 social change housing growth Christmas day weather 2013 woolworths baby boom economic Love global retail urban cost new york times careers optus my business awards quote Births millenials Mount Annan-Currant Hill tea Australian Trends litter priorities student Sydney ageing population Christmas data social future-proof crows nest James Ward land of the middle class anzac Melbourne volunteers teach mateship learning rental stress optus 2016 census bureau dreaming couple screenage annual income not-for-profit optimistic family future of work Hunter Valley eliane consumer visual forecast Northern Beaches Christian School Willowdale data analyst facts royal family urban development follow emerging technologies mentor research data geomapping ashley mckenzie panel trends of 2016 culturally diverse Christmas day forecasting McCrindle Speakers food insecurity middle class sydney hills New South Wales Australia Day 2017 travelling financial fears gen z future proofing social lives media commentary brand leadership challenge sports 10 years SA states Black Friday Sales business salary gold coast monarchy christianity DIY economy government investment social commentator Tuesday Trend cultural diversity home ownership tuesday leadership workshop choice workers resource employers local communities aged care Territory census 2016 SMSF research report ageing rule keeper youth ideas trends language average Australian office victoria shbc acf15 infographic wall the australian dream train Hills Shire Council young people lifestyle suburban living professional services 2015 Financial Planning Week sector 2016 census results Australian Census conference speaker demographer award winner sentiments marriages workshop suburb mortgage tips generation relevant teleworking identity communications property market research pack global generations Australian Communities Trends brand experience clothing younger generations TDE SRE future of shopping high density living eliane miles data social analyst sydneysiders census data community event royal baby capital cities education millennials 1980 debt staying in Christmas presents breakfast report bondi infographic religion McCrindle Keynote Speakers presentation food Western Australia financial dreams Australians tattoos socialites logan jobs of the future christmas Channel Seven ultimo donation keynote English australian communities trends report christmas 2017 Caregiver sydney market wealth and income distribution emerging generations long weekend wage high density educhat EFF System's Architect plans collaboration #censusfail "know the times" Tasmania school world youth day census results networking results charities US Christmas research social research church high school Education Future Forum group session 40 million survey design study hopes shifts communities ABS work from home growth of sydney chairty Merry Christmas housing trends Christmas Stats australians staying home more data visualisation tertiary education who is generation z hunger volunteering data demography christian product McCrindle Speaker vegetarian Gen Y Christchurch click ACF17 curiosity australian social research repayments events Australian Home growth not for profit research ACF WA career financial independence business performance What is food insecurity? google Business analysis TAS winter moderators guide ashley fell coffee internet rain hills shire wealth inequality population growth bus urban living education research social commentary baby name predictions house darwin christmas trees charity commute neutral bay financial responsive summer rise of local cost of living happiness manly innovation participants child care society rich unemployment Elderslie-Harrington park demographic trends organisational culture insights New Zeland gen alpha Northern Beaches pharmacies brands wolloomooloo twentyseventeen social impact builders program crime REIV National Conference townhouses house price residents daily commute internships digital Macquarie University the changing face of aussie culture social analysis Hornsby Shire Council Andrew Duffin speaker sun Bathburst IT Specialists 24 million NSW shopping generation alpha property development social researchers Adelaide gender pharmacy newspaper know the times in depth interviews Retail apartments resilience digital economy population map coffee lovers happy holidays village learner Sydney Hills Business Chamber learning styles thought leadership social media grave decision australian real estate organisations affordable cloudy days mythbusters volunteer community engagement Channel 7 growing population affordability work wealth and income schools students Sydney population dare to dream Aussies money workforce domestic Do It Yourself training live the dream earnings the average aussie screenagers market research communication local community cold father's day weather typical australian cartodb Generation X February 16 GPO tv house price rise VIC medicine education future report demographic transformations contiki 1994 world office opening sydneysider healthy future potts point 23 million leader Crime Rates city equip public transport school students ease of travel ethnography national crime rates divorce rate Scouts grandparents research visualisation increasing densification Financial Planning Association of Australia social shifts princess charlotte environment authenticity Population Clock food bank mining boom 2014 work mates stats wages marrickville suburbs dreams hobart volunteering Research Executive internship holidays cancel plans commuting sector wide workplace culture trends of 2017 average aussie society trends mccrindle research greatness huffington post shopper's pick Work place fears mccrinlde Tuesday Trends in the media Netflix proactive energy Wagga Wagga care support storytelling winter blues population milestone sunny days giving Canberra kate middleton personal growth work-life average sydneysider DESTEL home maiden small business speajer Social Trend gig trades media release daily telegraph property price ACF2017 women marketing families teacher Black Friday in Australia overcast australia social researcher jobs hornsby aged care puzzle Wellington Australian Dream home owner ACT shopping centre Charlotte CBD debate Christmas lunch professional development housing affordability mobile Australian community trends budget entrepreneur business index divorce engage office space gig economy investing not for profit define Australian communities intern travel generations new office house prices mover and shaker housing cancelling event surname NBRS Architecture brisbane HSC 1968 population Lower Hunter Region urban taskforce trends analyst engagement sunburnt country focus group thrive Res Vis seasons greetings marriage friendship state Mark McCrindle in the media TEDx VET sector rising house prices Research Director qualitative research consumerism balance generation Z living financial planning entrepreneurial hills area micro forum meals Geoff Brailey offenders sector wide study environmental scanning technology Queensland: QLD workplace cash Wodonga baby names report ipswich apartment households spirituality CPI teaching friends analysis NBRS visualisation World Water Day alpha professional commuters perth goal showreel experience Australian demographics interactive culture baby boomers names household TED talk survey change media collaborative real Real Estate Institute of Victoria VET professional presenters FPA cica mccrindle in the media graphs pyrmont demographic transport Jura Australia teachers baby names australia report Gen Z Expert maiden names Maxim Accounting rent story water car cancelling plans education sector casual Australian Bureau of Statistics Northern Territory poor leadersip nfp The Daily Edition non profit students youth unemployment sydney speaker university the hills public holiday ferry the great screenage income Australian Families Christmas season high density apartments TEDx Speaker ACT Report trend tuesday year 12 mythbusting public speaking Northern beaches Event politics Skilling hello fresh sydney event NFP event employmer australian changing face of sydney celebration future proof slideshare publication faux-cilise customer safe personalities Sydney keynote speaker presentations parents do people still change their surname after marriage? Australia Day selfie SMART royal Cobbitty-Leppington financial future Myth Royals megatrends ACF 2016 narcissism life demographics research services Queensland omnibus wedding easter conference presentation insight social life paying to work Word Up Sydney Lifestyle Study innovative sustainable owning a home Valentine’s Day fresh social enquiry cultural diveristy social trends list NT mccrindle tea baby name trends staff the lucky country nativity scene going out generational trends blaxland professional speaker urban living index NEETs Assistant Store Manager holiday census group surnames PSI news case study national private wealth cooking infographics The ABC of XYZ video baby names researcher 2020 faux-ciliser donate criminal meetings Gen X Lower Hunter retirement Engineering Manager TED Sydney’s south west spend purpose census fail Generation Y renter of the future toys weekly earnings micro apartments HR FOMO finance Real Estate wealth parenting lalor park faux-cilising men education future relational young australians media activity google for education australian community trends report Aussie 2017 24,000,000 skills Financial Planning Association seasons national wealth South Australia unaffordable university degree dream Duchess of Cambridge event future of education housing market motivate Mark McCrindle goals educated speakers australian communities forum Vocational education 2016 public speaker 2012 Australian Population norwest entertainment online shopping community entrepreneurs of today sydney metro capital city Jura Coffee mccrindle conference school satisfaction socialising global Performance Sentiment Index future snapshot easy rider trend Deaths Kiwi Black Friday futurist employmee schools renting learn dessert poker master communicate Christmas in Australia REIV Conference waverton online the hills shire earn award wealth distribution earning JOMO menai cars social issues prince george focus groups low density buildings supply and demand