Top 5 tips for survey design

Tuesday, May 26, 2015

At McCrindle we are well known for conducting relevant, world-class and cost effective research, and importantly, communicating the insights in innovative, useable ways.

Here are our top 5 tips for effective survey design:

  1. Clearly explain the purposes of the research
  2. Respondents will only answer questions if they think they are relevant or make sense to be asked. Explain the purpose of the research from the outset and respondents will be more comfortable answering because they will understand the context.

  3. Order questions intentionally
  4. Make sure the questions flow logically. Ease respondents into the survey but also ask the most important questions first as these are more likely to be answered. If it is a long survey or if there are lots of topics make visible headings and include a progress bar so respondents know how long they have to go.

  5. Be clear and explain
  6. Try to decipher the clearest and most simple way to ask each question. This may mean defining difficult words, laying out the timeframe the question refers to or giving instructions on how to fill in the question if it is unclear.

  7. Unweighted questions
  8. Try not to weight your questions to a particular side, e.g. avoid leading questions such as ‘Do you agree that Australia should become a republic?’

  9. Edit and then edit again!
  10. Make sure you proof your surveys, check the validation and logic. Do a survey preview several times to check everything works and then send it to a colleague to do the same.


For more information:

To find out more about our omnibus survey please download our McCrindle Omnibus Solutions Pack for more information:

The next omnibus is coming up, final questions are due on the 5th of June and the results will be sent to you on the 12th of June.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

internet women grandparents Sydney wedding education future report trend tuesday JOMO rule keeper employers data optimistic father's day renting publication friendship mining boom average aussie finance stay home royal baby language Engineering Manager budget school satisfaction financial independence career housing trends sector wide housing affordability blaxland 23 million mother's day relational CBD ABS New South Wales stats dare to dream System's Architect January 26th builders divorce event sydney event leadership workshop easter mccrindle tea earnings wage engage Hornsby Shire Council consumer collaboration aged care house price 2017 Australia Day debate Netflix 24 million learning styles keynote speaker marriages innovation IT Specialists office opening shifts property Australian demographics shopping holiday focus groups potts point generational trends online shopping Love plans long weekend sydney speaker study food sector wide study teacher names Christmas season tips pharmacies demographic generation alpha state SMSF kate middleton ultimo sun Australian Trends media release jobs of the future post rationalism REIV National Conference Queensland cooking wealth panel cartodb slideshare optus school students Aussie crows nest follow Christmas presents DIY city researcher Mark McCrindle World Water Day households financial future Northern beaches Event "know the times" EFF Real Estate Institute of Victoria environment millenials mythbusting university degree entertainment parenting google for education easy rider charity research pack sports government social commentary future-proof personalities in depth interviews nfp youth digital office resilience greatness leader internship Geoff Brailey outsourcing meals infographic networking tattoos woolworths events seasons keynote experience communications data analyst acf15 teach learn australian communities forum social trends Bathburst collaborative sector future proofing dreaming lalor park eliane miles middle class NEETs cost of living daily commute 1975 christmas urban living index educhat entrepreneurs of today global baby names offenders change survey selfie list investor socialising Generation Y workshop repayments renter of the future transport trends of 2017 intern non profit criminal spend cloudy days 40 million professional Do It Yourself Tuesday Trends Wodonga population map earning hello fresh marriage engagement safe brand staying in wellbeing media commentary business social commentator clothing ACT responsive emerging trends area world mccrindle research Financial Planning Association of Australia personal growth GPO census millionth Financial Planning Week hornsby life healthy future housing growth 1994 wolloomooloo market research culture employment parents 2012 professional speaker Australian Communities Trends shbc generation Z suburbs social enquiry fears population milestone housing market news identity work sunny days community engagement learning mover and shaker staff mentor careers alpha qualitative research social media investing happiness quote research data communicate Wellington retirement wealth and income Myth Australians gender families tertiary education equip waverton high density apartments earn balance pyrmont Res Vis trends analyst toys lifestyle entrepreneur rising house prices video increasing densification participants logan Gen X darwin manly ACF 2016 public speaking narcissism future of education living demographic transformations office space internships summer research services generation rain relevant goals year 12 norwest trends Duchess of Cambridge geomapping FPA gen alpha group session Word Up ideas australian communities trends report REIV Conference Northern Beaches Christian School australian social research huffington post winter blues schools students Education Future Forum teaching pharmacy workforce skills university professional development ipswich visual divorce rate education future men organisational culture cancelling event Christmas lunch Royals recap sentiments holidays princess charlotte affordability demographic trends Charlotte faux-ciliser anzac mccrindle in the media local communities brisbane Australian Dream Kirsten Brewer New Zealand housing 1980 young people analysis infographic wall global financial crisis income urban taskforce award DESTEL student educated Population Clock property market Research Executive marketing supply and demand conference speaker graphs buildings Aussies domestic moderators guide media activity apartment goal owning a home statistics cold perth new york times Merry Christmas facts WA customer energy unaffordable monarchy community event Sydney keynote speaker child care ashley fell cost Christchurch suburban living optus my business awards moreton bay tuesday meetings conferences McCrindle Speakers hills shire Canberra social shifts South Australia future proof insights leadership forecast baby boomers demographics report emerging generations Tuesday Trend dessert case study economy suburb Australian Home celebration rise of local real Real Estate neutral bay workplace culture royal weather 2013 online village Australian schools school social change Territory visualisation medicine aussie culture innovative global generations bureau national crime rates mortgage environmental scanning Australian Census Births not for profit water Social Trend Western Australia focus group cars small business Assistant Store Manager students learner google year 7 brands FOMO speakers insight authenticity world youth day Channel 7 product mateship The ABC of XYZ rent tea gen z capital cities cash priorities economic ACF 2016 sydneycity national private wealth cancelling plans overcast Gen Y hopes storytelling 2020 prince george Northern Territory organisations conference presentation challenge HSC Northern Beaches church social researcher proactive future typical australian social lives communication home owner education research population etiquette TDE new office baby name trends poker master australia media 10 years know the times future of work workplace tableau social financial dreams the australian dream TAS twentyseventeen sustainable Crime Rates aged care puzzle community millennials rental stress tv shopper's pick growing population presentation Caregiver ease of travel survey design define young australians English Tasmania training technology menai social life The Daily Edition VIC communities not-for-profit affordable vegetarian poor trend entrepreneurial eliane New Zeland royal family click fresh household high school gold coast thought leadership home curiosity motivate mccrindle rich salary program presentations Australia Day 2017 capital city vegemite NT royal influence deloitte forum mobile volunteers crime baby boom baby name predictions resource jobs 2014 social research interactive states trends of 2016 Melbourne newspaper Generation X socialites omnibus dream high density children wealth distribution marrickville 24,000,000 baby name litter PSI ageing brand experience family hobart social impact 1968 results coffee education sector annual income ashley mckenzie sydneysiders faux-cilising Channel Seven demographer baby land of the middle class Wagga Wagga ageing population wealth and income distribution sunburnt country Australian Bureau of Statistics Adelaide high density living politics townhouses the changing face of australians staying home more social researchers business index futurist christianity February 16 work-life national wealth bondi Queensland: QLD Kiwi consumerism research weekly earnings group urban house teleworking friends going out debt house prices snapshot SA social analysis cancel plans in the media teachers urban living emerging technologies daily telegraph Australian Families investment couple society home ownership religion 2015 schools thrive Deaths cultural diversity public holiday data visualisation Valentine’s Day research visualisation society trends commute financial low density Australian communities victoria wages youth unemployment winter forecasting residents Financial Planning Association mythbusters education growth faux-cilise work mates Scouts unemployment NSW ethnography conference population growth house price rise megatrends property price paying to work generations local

Archive