Top 5 tips for survey design

Tuesday, May 26, 2015

At McCrindle we are well known for conducting relevant, world-class and cost effective research, and importantly, communicating the insights in innovative, useable ways.

Here are our top 5 tips for effective survey design:

  1. Clearly explain the purposes of the research
  2. Respondents will only answer questions if they think they are relevant or make sense to be asked. Explain the purpose of the research from the outset and respondents will be more comfortable answering because they will understand the context.

  3. Order questions intentionally
  4. Make sure the questions flow logically. Ease respondents into the survey but also ask the most important questions first as these are more likely to be answered. If it is a long survey or if there are lots of topics make visible headings and include a progress bar so respondents know how long they have to go.

  5. Be clear and explain
  6. Try to decipher the clearest and most simple way to ask each question. This may mean defining difficult words, laying out the timeframe the question refers to or giving instructions on how to fill in the question if it is unclear.

  7. Unweighted questions
  8. Try not to weight your questions to a particular side, e.g. avoid leading questions such as ‘Do you agree that Australia should become a republic?’

  9. Edit and then edit again!
  10. Make sure you proof your surveys, check the validation and logic. Do a survey preview several times to check everything works and then send it to a colleague to do the same.


For more information:

To find out more about our omnibus survey please download our McCrindle Omnibus Solutions Pack for more information:

The next omnibus is coming up, final questions are due on the 5th of June and the results will be sent to you on the 12th of June.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

baby names report socialites logan NBRS sydneycity Australia Day 2017 innovation demographic average sydneysider huffington post toys 2014 kate middleton mortgage pharmacies clothing annual income ageing data visualisation professional services government HSC Christmas season marrickville average aussie weather safe middle class statistics identity investor changing face of sydney Myth networking local community rule keeper focus group social issues omnibus criminal graphs newspaper DESTEL visualisation anzac census results global generations baby name politics overcast global financial crisis shifts education SA mccrindle in the media trends analyst Channel 7 gender generation media activity lalor park 24 million James Ward 23 million commute moderators guide prince george employers renting norwest communication victoria mover and shaker entertainment mother's day going out financial dreams poker master presentations social analysis Social Trend communicate McCrindle Speakers Tuesday Trend collaboration generation alpha GPO couple twentyseventeen experience friends English cold optus my business awards collaborative engagement Christmas presents educated Netflix Australian Families dream Northern Beaches optus generational trends sector lifestyle priorities Financial Planning Week social research communications bus marriage tableau men school customer story Aussie parenting urban taskforce Royals cancelling event dare to dream infographic wall in depth interviews high density apartments professional speaker 1968 wealth Australian Dream train grandparents generation Z income Charlotte Tuesday Trends australian communities trends report Australian Population career report google christmas stay home FOMO Australian Home millionth paying to work define investing staying in urban living index 2016 family survey data analyst community pyrmont facts baby boom megatrends NBRS Architecture micro apartments communities census fail mccrindle research daily telegraph education research optimistic Merry Christmas offenders home owner baby menai Births Caregiver ashley fell christianity Sydney Hills Business Chamber February 16 cooking language Melbourne society trends population milestone budget car emerging generations generations product financial independence office space property qualitative research insight sydney metro Skilling debate low density not-for-profit wealth distribution economic relevant year 7 study home ownership hopes happiness brisbane leadership analysis balance eliane miles intern EFF focus groups brands sunburnt country national crime rates spend cartodb Northern Territory hornsby recap the changing face of meetings stats 2016 census results interactive ACT commuters Channel Seven bureau tertiary education growth social culture work mates summer goal social researchers thrive proactive school students domestic authenticity future of work the average aussie life baby name trends parents manly 1980 forum shopping crime learning population growth program Australian demographics eliane researcher cica learning styles Gen X debt home Aussies affordability ideas Tasmania woolworths change teleworking students unaffordable NT millennials internship teach travel princess charlotte Real Estate Institute of Victoria mateship australian social research conferences DIY CBD public speaker investment housing non profit australian communities forum school satisfaction demographer house price future of education business seasons group session baby boomers conference presentation rent research services social trends staff society mccrindle New Zealand FPA young australians equip brand rise of local marketing Assistant Store Manager know the times jobs of the future selfie property price rising house prices TAS trends media Hills Shire Council university data wolloomooloo emerging trends employment world youth day news VET Christchurch supply and demand small business Territory forecasting leadership workshop world learner social commentary social change demographics group families urban living Australian Communities Trends ipswich Australian schools Australian Trends spirituality population map Australian Bureau of Statistics Queensland: QLD aged care puzzle sydneysider healthy future jobs faith 2017 Generation X follow suburb cash buildings dessert research repayments waverton alpha list "know the times" Duchess of Cambridge 10 years christian royal baby volunteers Macquarie University Northern Beaches Christian School social life IT Specialists crows nest Adelaide brand experience futurist church coffee mobile royal influence demography tattoos panel participants market research census 2016 workforce transport global VIC Real Estate Love shopper's pick tips organisational culture faux-cilise ferry Kirsten Brewer states village shbc poor internet new office technology trends of 2016 Generation Y food house price rise urban national wealth faux-cilising VET sector media release goals litter year 12 ABS cars office opening Northern beaches Event typical australian rich marriages office royal educhat community engagement geomapping Bathburst training social enquiry resilience professional 2016 census social lives neutral bay JOMO meals national private wealth narcissism high density living census NEETs mythbusting easy rider rain Crime Rates New South Wales acf15 sentiments Canberra keynote speaker baby name predictions pharmacy Engineering Manager professional development royal family events suburbs emerging technologies publication friendship skills Christmas lunch cost research pack cloudy days unemployment darwin Wagga Wagga consumer Res Vis divorce public holiday curiosity Education Future Forum sunny days Wellington state engage housing affordability Wodonga easter celebration internships entrepreneurial World Water Day children land of the middle class in the media online shopping The ABC of XYZ aged care mining boom sports future-proof aussie culture South Australia wealth and income distribution nfp baby names wealth and income mentor tuesday apartments average Australian population winter australians staying home more hello fresh townhouses award 1994 Financial Planning Association online ACF breakfast entrepreneurs of today living Financial Planning Association of Australia event challenge SMART trends of 2017 demographic trends child care teachers tea high school builders financial future sydney hills quote Hornsby Shire Council university degree tv Work place gen z research data daily commute dreaming Geoff Brailey real property market socialising moreton bay blaxland The Daily Edition Mark McCrindle January 26th monarchy personal growth ethnography environmental scanning long weekend outsourcing travelling infographic sydney speaker Population Clock perth wedding young people social impact bondi census data Australians ashley mckenzie capital city divorce rate Do It Yourself names sun youth Australian Census leader organisations TDE schools students financial fears weekly earnings NSW holiday sector wide study mccrindle tea gen alpha 40 million suburban living impact thought leadership religion wage #censusfail not for profit faux-ciliser cancel plans potts point women wellbeing salary trend tuesday energy Sydney keynote speaker social researcher baby names australia report cultural diversity ease of travel father's day work-life 2015 wages Western Australia high density click ACF 2016 Valentine’s Day gold coast retirement owning a home sustainable increasing densification conference speaker CPI speakers vegemite trades apartment financial award winner presentation economy purpose household entrepreneur micro work post rationalism video insights research visualisation australia google for education visual future of shopping etiquette housing growth Australia Day cultural diveristy resource finance future proof Andrew Duffin 24,000,000 contiki earnings the hills relational fresh sector wide keynote winter blues cost of living Australian communities 2012 WA slideshare REIV National Conference future 2013 education future earning charity house prices 1975 Research Executive new york times survey design student millenials schools consumerism case study ultimo snapshot research report belief motivate teacher hobart SMSF learn 2020 sydney event the australian dream housing market responsive conference teaching education future report New Zeland environment workshop youth unemployment REIV Conference Deaths Kiwi local communities vegetarian Queensland residents grave decision cancelling plans results growing population shopping centre renter of the future workplace culture social shifts storytelling capital cities deloitte media commentary workplace plans SRE ageing population area earn community event Scouts social media social commentator sydneysiders housing trends education sector innovative business performance Gen Y trend Word Up affordable house Sydney digital water PSI rental stress System's Architect forecast local medicine greatness the hills shire Vocational education city business index personalities culturally diverse careers public speaking holidays mythbusters demographic transformations households fears future proofing hills shire

Archive