The Future of Shopping

Tuesday, December 13, 2016

As Christmas approaches, so does the urgency of shopping. So what will shopping in the future look like - and will we even need shops? It is interesting to note than in an era of online shopping, we actually visit the shops more now than a generation ago. In a survey this year we found that the main connection point Australians have with their local community is not the community centre, park, school or club but the local shopping centre. A visit to the shops is not just about getting groceries- it is a social experience, an entertainment destination, a café stop-off and of course an opportunity to see, try, and experience what’s new.

The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about items we buy. Increasingly, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests and even available nearby shoppers.

Shopping will become a hybrid of online purchasing through mobile devices and personalised shopping apps, and real world shopping in-store. By 2026 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where we are in store and provide recommendations and discounts in real-time based on our lifestyle, our purchasing habits, household demographics and our electronically-enabled shopping trolley as we fill it. At home, intelligent appliances in our smart homes will monitor our consumption of grocery items, automatically detecting items we are running low on and based on past behaviour and clever predictions this shopping list will be automatically set up for payment and home delivery or available at convenient collection hubs.

Payments will not only be cashless but card-less - a quick swipe of our phone or device will pay the bill and receive the receipt. And best of all, in an era of driver-less cars, car share drop-off points and streamlined public transport, getting a good parking spot may even be achievable!

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

perth blaxland office space tuesday wolloomooloo EFF educated public speaking culturally diverse house prices global generations moderators guide storytelling work-life new office February 16 Australian Bureau of Statistics keynote speaker Northern Beaches qualitative research demographer households World Water Day culture social lives food townhouses marrickville stats society income wellbeing mortgage Engineering Manager Research Executive property price 1994 wealth emerging technologies renter of the future language social issues relevant vegemite trends of 2016 teleworking greatness sydneysiders cancel plans mccrindle in the media fresh urban living index focus group deloitte politics darwin royal litter long weekend staying in social commentator collaboration Scouts world youth day summer lalor park finance environmental scanning proactive australian social research contiki sydney hills professional Love slideshare conference speaker social tea aged care VIC schools students award winner marriages repayments Myth social media generation cultural diversity 1975 google for education pharmacy baby boom the australian dream parents holiday office opening baby boomers Duchess of Cambridge faux-cilising small business data ferry System's Architect 2017 debt change NEETs mccrindle research January 26th media activity sydney speaker rent emerging trends national crime rates poker master Births training PSI Australian schools Australian Dream victoria global Financial Planning Association of Australia eliane gen alpha future-proof entrepreneurial Western Australia house price eliane miles ipswich investor recap ashley fell increasing densification leadership workshop unemployment FPA insight safe collaborative REIV National Conference HSC program cloudy days changing face of sydney holidays know the times forecasting Financial Planning Week urban taskforce workplace bondi life priorities professional services faux-ciliser ACF 2016 event alpha 40 million christmas TDE Generation Y education sector professional development social commentary baby gen z norwest plans panel education population cold baby name post rationalism the changing face of year 7 anzac SMSF learner property market facts friendship case study community The Daily Edition urban living travelling train sun home owner Christmas presents easy rider high density living residents future of education huffington post leadership annual income DESTEL neutral bay sydneycity global financial crisis dessert shifts mentor capital cities growth logan forecast financial fears research pack 23 million demographic shbc career suburb technology forum South Australia growing population leader social analysis marriage cancelling plans Aussie royal influence speakers family staff generation alpha education future report cash cost of living conference presentation volunteers brand gold coast ACF Australian Home Australian Families area research students business index families mythbusting typical australian thought leadership cooking Queensland: QLD real cancelling event state JOMO CBD high density apartments ageing hornsby Tasmania Melbourne property Res Vis Australian Trends divorce interactive data analyst Christmas season jobs futurist Wodonga Channel 7 ageing population learning seasons future of work young australians the average aussie social researcher Territory New Zeland capital city learn Financial Planning Association criminal social research Bathburst charity spend Netflix Christmas lunch sunburnt country engage ethnography environment mining boom responsive sydney event 2016 census Population Clock church economy keynote in the media consumerism balance demographics 10 years narcissism names world Sydney mobile generations pharmacies #censusfail rental stress princess charlotte digital christian communication education research happiness Kirsten Brewer baby name predictions builders wealth and income travel teaching Royals geomapping future demographic trends goals mover and shaker city sydney metro socialites group session average aussie daily telegraph suburbs sector census fail analysis debate 24 million commuters earn university 2016 Wellington rising house prices tattoos nfp Queensland motivate population map rain mccrindle royal family Deaths census 2016 investing buildings domestic community engagement housing affordability millenials dream rich mateship optus my business awards cars 2014 trends of 2017 school students aussie culture car trend tuesday women Australians coffee financial dreams wealth distribution resilience generational trends mythbusters father's day mother's day wages hopes Australian demographics consumer house owning a home customer public holiday affordable celebration investment water sunny days supply and demand social life rise of local organisational culture sentiments participants equip work mates study Caregiver Crime Rates school paying to work optus story living tips home trends focus groups internet business economic healthy future social trends 24,000,000 social shifts high density states learning styles overcast entrepreneurs of today school satisfaction presentation Social Trend visualisation social researchers australian communities forum professional speaker outsourcing online shopping Word Up workplace culture christianity meetings community event apartment megatrends video Kiwi millionth research data Generation X toys ease of travel presentations New South Wales Education Future Forum youth schools teacher rule keeper survey design define statistics stay home trend weekly earnings cost clothing demographic transformations quote hobart selfie ideas education future infographic group GPO market research researcher Geoff Brailey vegetarian intern religion conferences medicine renting wedding research services housing relational NSW media release survey australia social impact society trends student Valentine’s Day sector wide innovative sports news trends analyst moreton bay census results office Hornsby Shire Council earnings ashley mckenzie 1980 2012 ACT parenting employers data visualisation Tuesday Trends Northern Beaches Christian School budget census low density The ABC of XYZ winter blues millennials shopper's pick monarchy earning high school REIV Conference transport housing market newspaper Wagga Wagga employment sustainable product personal growth menai cartodb woolworths research visualisation online Gen X challenge urban population growth national private wealth generation Z child care salary SA Tuesday Trend australians staying home more hello fresh couple communicate ABS 2015 Channel Seven Charlotte Real Estate 1968 local house price rise Australian Communities Trends hills shire 2020 Gen Y not for profit Australian Census communities English entrepreneur TAS dreaming goal etiquette baby names media Mark McCrindle twentyseventeen retirement Northern beaches Event results grandparents communications WA engagement Australian communities winter careers IT Specialists friends potts point non profit financial future "know the times" networking local communities the hills kate middleton DIY Do It Yourself Assistant Store Manager google suburban living commute home ownership ultimo village lifestyle tertiary education thrive internship click australian communities trends report poor internships crows nest visual McCrindle Speakers New Zealand future proof year 12 energy list organisations Merry Christmas experience tv tableau Australia Day royal baby 2016 census results FOMO Real Estate Institute of Victoria innovation public speaker housing trends daily commute events future proofing insights not-for-profit personalities young people baby name trends conference national wealth brisbane skills NT 2013 entertainment emerging generations teachers university degree bureau social change Aussies jobs of the future weather authenticity land of the middle class easter publication graphs middle class manly men workshop Christchurch optimistic new york times affordability going out acf15 government faux-cilise household financial aged care puzzle Sydney keynote speaker wealth and income distribution Adelaide the hills shire workforce pyrmont snapshot teach follow children Northern Territory dare to dream work social enquiry population milestone omnibus unaffordable fears shopping Canberra prince george financial independence in depth interviews award offenders bus crime brand experience wage marketing resource curiosity gender educhat meals media commentary youth unemployment infographic wall sector wide study socialising Australia Day 2017 housing growth divorce rate identity report waverton mccrindle tea brands

Archive