Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

cultural diveristy learning styles infographic wall house price 1980 Charlotte property price family Australia street NBRS research visualisation customer census year 12 research data micro apartments cold capital cities organisations parents report workplace culture names research report Financial Planning Week households property market emerging generations social research families Macquarie University online shopping authenticity lifestyle brands millennials presentations society trends video communicate sports social impact states NSW rich dare to dream winter blues wealth inequality baby boom stay home public holiday community teleworking Andrew Duffin salary social change infographic Christchurch gig office prince george food bank communities investing mccrindle research leadership workshop CPI crows nest hobart land of the middle class bus daily telegraph training newspaper Research Executive education research tableau WA growing population financial independence HSC demographics unemployment rent neutral bay Generation X business organisational culture cartodb geomapping medicine donate ease of travel urban taskforce australian community trends report educhat cancelling event Hornsby Shire Council mortgage Mount Annan-Currant Hill Work place economic Northern Beaches Christian School The Daily Edition Western Australia culturally diverse sydneysiders princess charlotte dreaming generational trends 10 years Population Clock housing trends megatrends Duchess of Cambridge SRE SMSF Tuesday Trend mateship local professional presenters global generations showreel national wealth water grandparents 40 million shbc REIV Conference conference presentation employment world responsive CBD proactive sydney speaker consumerism engage presentation gender System's Architect food wages moderators guide youth unemployment Engineering Manager professional services learner equip rise of local mccrindle in the media house aussie culture monarchy New Zealand twentyseventeen Christmas presents home collaborative Deaths apartment mover and shaker ACF17 housing affordability public speaking work conference speaker sun google for education changing face of sydney Willowdale mccrindle tea researcher repayments unaffordable hopes innovation workforce litter weekly earnings FPA Aussies careers Australia Day 2017 suburb hello fresh click futurist study screenage technology list Aussie research on coffee graphs tattoos sentiments focus group residents world youth day relational Scouts mentor goal cancel plans global financial crisis future 24,000,000 pharmacy career bureau cloudy days ashley mckenzie greatness SMART investor Wodonga Real Estate wealth distribution Real Estate Institute of Victoria speakers pack cost eliane dessert generations Sydney commute volunteering results demographic social trends choice workers facts housing market social commentator house prices tv travelling DESTEL Bathburst jobs of the future casual storytelling resilience chairty shopping gold coast millenials royal What is food insecurity? sector ACF TED talk school students Channel Seven Word Up energy poker master NBRS Architecture census results women financial dreams Australian Population NEETs friends resource commuters population growth australians staying home more the lucky country paying to work leadership the australian dream baby names report REIV National Conference population map not for profit research city forecast hornsby clothing annual income Northern beaches Event Gen Y 2016 census schools students renter of the future winter trend tuesday priorities product logan Research Director office opening easter rule keeper suburban living norwest financial planning ipswich increasing densification insight healthy future collaboration define future proofing survey design Do It Yourself dream GPO Financial Planning Association australian waverton live the dream environmental scanning VIC marrickville gen alpha urban australian real estate aged care future of shopping Gen X NFP event January 26th marketing generation alpha ethnography post rationalism insights Tuesday Trends retirement World Water Day recap ACF 2016 affordability future proof state pharmacies #censusfail culture sector wide study Education Future Forum communication suburbs affordable meetings Crime Rates optus my business awards royal family the average aussie house price rise low density communications business performance ageing population Sydney Hills Business Chamber food insecurity community engagement teacher offenders hills South Australia Hills Shire Council social researchers online omnibus census fail Melbourne debt Elderslie-Harrington park New South Wales follow earn rental stress population wolloomooloo analysis Royals Australian Dream stats rising house prices new office pyrmont faux-ciliser overcast buildings non profit domestic breakfast tertiary education cooking Australian schools Christmas lunch area local community royal baby 2016 faith education plans in the media housing growth cars McCridle ACF2017 population milestone 24 million ABS news keynote speaker Northern Beaches tea VET men sydneysider school satisfaction household social thought leadership group session professional development politics not for profit experience Love weather kate middleton celebration demography village shifts sector wide Myth gen z challenge thrive gig economy conferences holiday networking baby name ideas identity innovative hills shire 2012 society staying in trends February 16 media commentary meals social issues Res Vis teachers TDE long weekend year 7 coffee FOMO school motivate aged care puzzle 2015 giving social researcher DIY snapshot work-life Queensland: QLD education sector alpha outsourcing wealth and income safe wealth and income distribution huffington post woolworths social commentary cash goals charity crime case study 23 million new york times story google internships cultural diversity deloitte capital city father's day baby boomers entrepreneurs of today australian social research speakers mother's day TAS Sydney keynote speaker Australian Bureau of Statistics seasons hunger learn research panel social lives 2016 census results royal influence speajer workplace transport sydney metro skills professional speaker acf15 Sydney’s south west narcissism divorce couple conference christmas statistics Cobbitty-Leppington Northern Territory high density living The ABC of XYZ Australian community trends program ultimo sydney event tuesday publication relevant earnings australia mythbusting teaching friendship small business middle class youth ashley fell cost of living Queensland socialising financial PSI Caregiver darwin 1975 educated budget optus NT mobile government internet perth student wealth trends of 2016 young people Netflix Australian Census impact train church EFF consumer charities brisbane marriages digital child care wage learning investment ACT socialites dreams participants wedding high school urban living index event employmer fresh Assistant Store Manager research services workshop purpose internship forecasting australian communities forum teach mining boom toys IT Specialists education future 2017 media release intern data cica 2013 sunny days not-for-profit trends of 2017 etiquette victoria infographics Births public speaker coffee lovers Geoff Brailey micro property survey the hills shire eliane miles in depth interviews living demographic transformations Australian demographics data analyst entrepreneur group average Australian menai keynote finance volunteer marriage social shifts rain 1968 professional mythbusters know the times religion entertainment Mark McCrindle social life focus groups moreton bay census data financial future renting cancelling plans national private wealth sustainable university degree home owner students demographer australian communities trends report entrepreneurial daily commute Kiwi 2020 divorce rate future-proof Generation Y income mccrindle shopper's pick the great screenage university holidays emerging trends Vocational education brand experience faux-cilise owning a home staff research pack apartments easy rider global engagement builders Territory community event English Wagga Wagga optimistic average sydneysider Australian Home baby name trends future of education James Ward Social Trend urban living sunburnt country lalor park Wellington ageing social enquiry car high density ferry slideshare financial fears Valentine’s Day baby names australia report baby Australian Communities Trends visualisation TEDx 1994 debate Tasmania vegemite volunteering data christian award going out jobs balance Australian communities trades forum 2014 brand Australian Families census 2016 shopping centre wellbeing Canberra Australia Day Merry Christmas employers Jura Coffee generation Z curiosity McCrindle Speakers Channel 7 social analysis Australian Trends belief millionth life the hills JOMO demographic trends Financial Planning Association of Australia spend sydney hills faux-cilising tips data visualisation speaker work mates future of work trend local communities grave decision award winner nfp change donation media bondi growth emerging technologies children environment sydneycity TED education future report earning Jura Australia real money Christmas season market research young australians schools national crime rates travel personalities supply and demand care support parenting ACT Report qualitative research anzac Kirsten Brewer vegetarian office space manly housing Australians VET sector the changing face of business index employmee quote New Zeland average aussie economy social media selfie "know the times" spirituality contiki criminal blaxland Skilling visual volunteers high density apartments baby names home ownership personal growth fears summer potts point generation trends analyst baby name predictions poor SA townhouses media activity Adelaide christianity events leader language happiness typical australian interactive

Archive