Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social researchers teacher car recap social researcher national wealth bus Sydney Hills Business Chamber group session social shifts marriage village dare to dream divorce rate investor Australian Population global generations unaffordable sydney hills culture father's day participants social impact socialising hobart family increasing densification PSI New Zealand youth high school prince george consumerism Territory rent fresh pharmacies careers plans optimistic suburb Australia Day 2017 area families generation alpha victoria future of shopping community tuesday mccrindle in the media goal holidays residents speakers stats census data Population Clock social research micro Northern Beaches news generation Z dreams home ageing identity balance kate middleton 2020 sunburnt country 40 million Wagga Wagga demographic transformations royal Work place DESTEL wages Sydney keynote speaker ashley mckenzie presentations not for profit World Water Day 1968 futurist sydneysiders tea offenders Gen X mover and shaker dream cica university degree business index pharmacy social commentator Do It Yourself ultimo changing face of sydney sustainable student mythbusting SMART research social lives schools professional speaker sydney speaker Real Estate social commentary Caregiver the hills shire forecasting panel youth unemployment new office slideshare financial fears resource volunteering data Gen Y faith challenge sector wide study 2012 affordability baby boomers selfie gender insights society trends 24 million national private wealth Netflix home ownership VET sector optus my business awards SMSF world ashley fell fears 2014 NBRS Architecture Canberra clothing thrive EFF innovative wage leadership unemployment speaker online brand experience small business leadership workshop cancel plans Geoff Brailey paying to work etiquette jobs of the future school satisfaction mobile focus groups 1975 aussie culture capital cities communication gig coffee house price darwin poor rental stress mccrindle research shbc Australia Day cost debt New South Wales builders list norwest Queensland weekly earnings nfp cold forum trends of 2016 middle class baby names report economic relevant rise of local Hills Shire Council statistics hornsby rich January 26th celebration events staying in program local communities collaborative housing market McCrindle Speakers monarchy high density media commentary tv chairty grandparents February 16 millennials Channel Seven NT train The Daily Edition aged care wellbeing cost of living award in depth interviews marrickville sunny days infographic faux-cilise work-life investment australian communities forum tips FPA baby name trends twentyseventeen shopper's pick safe Res Vis ACF17 conference speaker anzac land of the middle class education sector criminal seasons data analyst sun demographic trends REIV Conference growth communicate relational teleworking educated commute demographic showreel bondi know the times mining boom state wealth future of education collaboration choice workers qualitative research Australian Census easy rider marketing children 2017 Skilling responsive Christmas presents award winner moderators guide cancelling event parents learning styles millenials repayments casual conferences Crime Rates crime finance Research Executive professional presenters schools students sydney metro JOMO trades average sydneysider waverton grave decision Tuesday Trend Australian demographics leader group year 7 marriages baby name contiki easter demographics household research pack Real Estate Institute of Victoria #censusfail gold coast urban living index future of work data career report litter emerging technologies click daily commute princess charlotte australia budget stay home ACF 2016 apartment learner Australian Bureau of Statistics future-proof capital city thought leadership public holiday 23 million life mateship networking learn media release local census results crows nest average Australian New Zeland faux-cilising cash Tuesday Trends millionth Tasmania sentiments Northern beaches Event divorce CPI brisbane acf15 NFP event Kirsten Brewer researcher event office in the media hills shire results speakers pack internship brand local community environmental scanning parenting Royals census fail renter of the future church Northern Beaches Christian School population map publication eliane communities NEETs research services ipswich high density apartments training ACT financial dreams Research Director social change ACF society REIV National Conference royal baby conference presentation Hornsby Shire Council earn trend overcast work mates earning employers sports environment cars personalities year 12 urban public speaking NSW university daily telegraph keynote organisational culture states australian communities trends report blaxland presentation community event Australian schools research report Births Australian communities graphs change Merry Christmas retirement neutral bay travel workplace newspaper home owner entrepreneur global story visual mortgage urban taskforce VET men australian students toys Sydney HSC gen alpha Christmas lunch media activity demographer teach language living community engagement 2016 high density living names sydneysider SA purpose medicine long weekend mythbusters mccrindle population growth James Ward wedding tertiary education Word Up survey VIC royal family new york times census 2016 housing trends going out census google for education market research GPO low density media Adelaide young people potts point research visualisation Western Australia huffington post generations the changing face of teaching generational trends experience focus group interactive google mccrindle tea Generation Y baby name predictions financial future "know the times" motivate australians staying home more infographic wall follow Australia street Wellington FOMO study shifts not-for-profit post rationalism trends Australian Home christian property market Vocational education volunteers annual income earnings Australians personal growth cultural diveristy entertainment apartments public speaker engage lalor park housing conference shopping social media the average aussie cooking school dreaming TAS Aussies women Queensland: QLD TED talk sector live the dream Christchurch insight business micro apartments research data population professional services tattoos hills Macquarie University national crime rates australian social research water snapshot Australian Families summer trend tuesday global financial crisis aged care puzzle online shopping infographics professional typical australian transport 2013 analysis office space social enquiry baby baby names australia report logan alpha Assistant Store Manager charity cultural diversity 2015 salary entrepreneurs of today spend generation wealth and income distribution moreton bay socialites income Australian Trends quote TEDx SRE social life employment future proofing Financial Planning Week christmas winter blues Northern Territory outsourcing friendship financial average aussie christianity TED organisations property price holiday social South Australia Kiwi food 24,000,000 property volunteer poker master baby names digital city demography commuters communications townhouses Love tableau baby boom house prices 1994 Generation X couple travelling workshop dessert Australian Dream Aussie Bathburst cartodb ethnography sydney event staff Wodonga perth ABS housing affordability rain megatrends ageing population non profit hello fresh rising house prices shopping centre meetings Charlotte money religion investing ACF2017 entrepreneurial vegemite WA vegetarian buildings menai emerging trends australian community trends report economy trends of 2017 proactive impact child care weather optus social analysis learning mentor Scouts Andrew Duffin Financial Planning Association charities winter technology The ABC of XYZ wolloomooloo the hills the great screenage gen z real supply and demand priorities care support ideas ease of travel define brands work Melbourne house price rise narcissism financial planning business performance Social Trend Engineering Manager royal influence energy school students Myth jobs IT Specialists resilience 10 years 2016 census results growing population politics Financial Planning Association of Australia keynote speaker education research gig economy deloitte Australian community trends workforce suburbs skills government population milestone omnibus curiosity DIY affordable innovation internships equip workplace culture eliane miles teachers Christmas season lifestyle survey design rule keeper video mother's day pyrmont housing growth young australians Deaths Duchess of Cambridge healthy future future goals product social trends friends households happiness NBRS social issues manly woolworths TDE education future report future proof trends analyst Mark McCrindle sector wide facts renting geomapping professional development consumer 1980 intern education future 2016 census breakfast world youth day data visualisation volunteering Valentine’s Day urban living financial independence house education forecast Channel 7 ferry screenage belief authenticity case study cloudy days wealth and income spirituality culturally diverse storytelling CBD owning a home faux-ciliser educhat sydneycity English suburban living the australian dream greatness Education Future Forum Australian Communities Trends bureau engagement internet wealth distribution office opening System's Architect cancelling plans meals debate hopes emerging generations customer visualisation domestic

Archive