McCrindle Research; A finalist in the Optus My Business Awards

Thursday, December 08, 2016

Earlier this year, our team at McCrindle Research were pleased to be acknowledged as a finalist for the Optus My Business Awards, Professional Services Business of the Year award.

The Optus My Business Awards is a prestigious national awards program recognising the best businesses and individuals from across Australia. In 2016, there were 188 finalists across 24 categories. 

Each category acknowledged best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation and workplace culture.

Our Team Leader of Communications, Ashley Fell and her husband Michael represented the McCrindle team at the black-tie gala dinner on Friday, 18 November 2016 at Sydney’s Four Points by Sheraton, where the winners were announced.

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Optus My Business Awards alongside some other excellent businesses in Australia.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:

This research in the media

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Sydney keynote speaker etiquette baby boom charity sydney metro brand experience litter cars bus Crime Rates baby names report IT Specialists parents safe work mates financial owning a home housing market EFF slideshare 1980 Tuesday Trend households states millenials Australia Day 2017 menai home ownership geomapping mother's day names average aussie students logan VET 1994 stats manly eliane new office entrepreneurs of today google conference speaker financial fears teaching leader story housing trends Love selfie SA house quote Merry Christmas house prices internship local Research Director capital cities REIV National Conference infographic ABS Myth pharmacies women researcher mccrindle in the media social commentator mortgage celebration cultural diversity Financial Planning Association of Australia census 2016 futurist 1975 System's Architect sydneysider acf15 rule keeper tuesday workforce public holiday click #censusfail focus groups Deaths average sydneysider TDE family divorce families speakers pack children holidays real community Sydney keynote speaker event wealth and income news middle class January 26th weather marriage australian state teachers village culturally diverse forecasting education cica baby boomers online city analysis the hills shire environment socialites education future facts ease of travel trend retirement non profit customer baby names Wodonga panel ethnography Work place baby names australia report Channel Seven home moreton bay work-life change social commentary earnings Christmas presents social issues generations screenage trends of 2017 thrive Do It Yourself offenders hills communications learning styles data the average aussie internships train world youth day grandparents future christianity wages food daily telegraph Australian Population education sector HSC research data future of work gender innovation New Zeland GPO sector presentation urban taskforce christian ACF 2016 annual income engage SMSF workplace culture victoria language investing challenge brands vegemite hobart social ideas marketing 2020 easter generation Z visual media activity Queensland: QLD social lives renter of the future purpose brand social researcher salary the great screenage leadership workshop hello fresh toys Northern Territory mccrindle tea generational trends Australian Families NEETs visualisation educated list NBRS Architecture public speaking australia ferry bondi medicine qualitative research coffee neutral bay jobs not for profit demographer baby name predictions VET sector REIV Conference Geoff Brailey hornsby Hornsby Shire Council cold local community teach census global shopping aged care micro apartments cancelling plans census fail communicate national private wealth Territory Hills Shire Council Financial Planning Week Northern Beaches future proof earn 2016 Generation Y priorities insights personalities income commuters Australian Dream TAS FOMO tableau demography social life ageing Skilling NFP event investor google for education small business cloudy days housing land of the middle class men The Daily Edition dream narcissism collaborative 1968 wellbeing national wealth Wagga Wagga Christmas season property market sydney hills urban living entertainment Vocational education waverton product Real Estate Institute of Victoria ACT professional presenters Kiwi changing face of sydney Northern beaches Event house price rise training dreaming friends ultimo royal family bureau crows nest grave decision builders urban living index JOMO office opening communication faux-ciliser infographics high school cost of living Word Up DIY youth unemployment Kirsten Brewer year 12 post rationalism proactive educhat Macquarie University Tasmania shopper's pick Australian Communities Trends Royals Australian demographics resource SMART generation alpha TED talk Aussie global financial crisis university degree rain living affordability Valentine’s Day equip WA mythbusting 2013 results cost schools students overcast population high density wealth and income distribution business performance personal growth entrepreneurial trends of 2016 rental stress sydney speaker TEDx media Generation X Caregiver Channel 7 mythbusters Australian Trends house price data visualisation holiday identity experience perth government youth trades christmas newspaper 2014 professional speaker Social Trend Australians rising house prices cancel plans royal influence internet February 16 sector wide study teleworking organisational culture 24 million shbc James Ward travel research services huffington post school thought leadership demographic social media gen z poker master mining boom work participants focus group australians staying home more CPI education research culture the hills graphs brisbane organisations World Water Day clothing business baby the changing face of politics generation Charlotte twentyseventeen criminal 2017 happiness Financial Planning Association 24,000,000 paying to work housing growth outsourcing ACF2017 affordable crime know the times 23 million apartment rent Australian Census contiki sports hills shire weekly earnings Canberra anzac mentor relevant finance wedding population milestone area 2016 census results SRE buildings recap relational society volunteering data financial future australian communities trends report 2012 teacher Births social analysis tv goal social enquiry plans vegetarian cancelling event social impact market research census data lalor park gold coast dessert Australian community trends young australians cooking 10 years consumerism DESTEL research visualisation English property price friendship investment media commentary study local communities Australia Day in the media Melbourne micro New Zealand office space mccrindle Sydney Hills Business Chamber in depth interviews optus my business awards media release sydney event population map townhouses Christchurch CBD schools interactive woolworths royal baby public speaker New South Wales socialising 40 million child care prince george Tuesday Trends Scouts meetings report survey design fresh insight alpha Christmas lunch research report unaffordable daily commute engagement dare to dream presentations business index gen alpha social researchers networking lifestyle wolloomooloo learning royal sustainable supply and demand wealth distribution capital city ashley mckenzie student winter blues video learn religion faux-cilising statistics balance car fears resilience winter Res Vis healthy future 2016 census commute university breakfast high density living Population Clock Wellington sunburnt country tertiary education energy mobile pyrmont home owner darwin group session shifts budget Education Future Forum year 7 staying in sector wide sunny days NT Adelaide urban water Research Executive Real Estate future of shopping household Duchess of Cambridge Queensland emerging technologies domestic stay home intern consumer suburbs volunteers debt emerging trends not-for-profit data analyst follow school students South Australia Australia street workshop TED impact Australian communities baby name trends low density going out curiosity ashley fell ACF program chairty jobs of the future PSI rich award national crime rates wealth eliane miles speakers blaxland optimistic VIC father's day conferences sydneysiders population growth Northern Beaches Christian School financial dreams debate conference society trends growing population digital Assistant Store Manager entrepreneur Bathburst apartments emerging generations australian social research mateship spirituality economy future proofing ACF17 Gen Y omnibus easy rider communities optus renting social research cash 2015 housing affordability faux-cilise divorce rate ageing population collaboration belief events demographics demographic trends seasons Netflix pharmacy volunteer growth mccrindle research learner transport wage young people community engagement global generations residents princess charlotte social trends mover and shaker FPA NBRS professional rise of local employers leadership repayments trends analyst Aussies moderators guide cultural diveristy tattoos financial independence travelling summer census results technology online shopping innovative faith environmental scanning property community event "know the times" keynote life deloitte marriages infographic wall conference presentation snapshot long weekend trend tuesday economic suburb australian communities forum sydneycity high density apartments parenting Western Australia norwest motivate cartodb award winner ipswich kate middleton showreel world baby name forecast office the australian dream careers social change skills marrickville hopes new york times define couple monarchy tips career church aussie culture goals shopping centre research pack publication potts point staff millennials spend trends unemployment speaker The ABC of XYZ NSW meals professional development Engineering Manager greatness typical australian nfp aged care puzzle suburban living future-proof McCrindle Speakers poor earning school satisfaction social shifts sun future of education demographic transformations Australian Home millionth research forum Gen X survey Mark McCrindle megatrends Australian schools case study sentiments Andrew Duffin group average Australian employment professional services education future report storytelling increasing densification authenticity tea responsive workplace Australian Bureau of Statistics