McCrindle Research; A finalist in the Optus My Business Awards

Thursday, December 08, 2016

Earlier this year, our team at McCrindle Research were pleased to be acknowledged as a finalist for the Optus My Business Awards, Professional Services Business of the Year award.

The Optus My Business Awards is a prestigious national awards program recognising the best businesses and individuals from across Australia. In 2016, there were 188 finalists across 24 categories. 

Each category acknowledged best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation and workplace culture.

Our Team Leader of Communications, Ashley Fell and her husband Michael represented the McCrindle team at the black-tie gala dinner on Friday, 18 November 2016 at Sydney’s Four Points by Sheraton, where the winners were announced.

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Optus My Business Awards alongside some other excellent businesses in Australia.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:

This research in the media

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


supply and demand program Myth baby name 1968 society trends Australian Census new york times aussie culture affordability shbc optus royal influence energy divorce finance curiosity organisational culture sunburnt country Education Future Forum ACF Tasmania trends of 2017 baby name predictions Real Estate Institute of Victoria annual income victoria cancelling plans Queensland: QLD technology infographic wall Australian Trends forum sydney event Australia Day 2017 brand apartment cancelling event marketing click conference speaker Merry Christmas australian communities trends report royal family baby boomers etiquette sydney speaker sun social researchers sunny days national private wealth politics home owner culture trends NT housing christmas offenders christianity Northern Beaches Christian School wolloomooloo australians staying home more qualitative research visual social media aged care tuesday commute Aussies social research prince george mccrindle tea environment millennials medicine online learning styles eliane miles quote FOMO social analysis jobs of the future trend university grandparents conference easter wealth and income distribution Christmas season house price Western Australia census New Zeland analysis financial dreams South Australia education future in the media research pack social commentator demographic generation graphs state local youth unemployment mother's day sentiments HSC education research digital financial independence careers going out IT Specialists seasons residents rising house prices focus groups internships work-life workplace royal ACT dreaming communications Charlotte mentor keynote speaker PSI vegemite suburban living faux-cilising wages media release menai emerging technologies pharmacy geomapping easy rider population visualisation trends analyst tips high school capital cities environmental scanning fears australian social research couple earning workshop acf15 data customer media commentary global financial crisis growing population thought leadership paying to work know the times brisbane middle class optus my business awards Aussie demographer dream social enquiry investment rain proactive aged care puzzle father's day charity the australian dream panel staying in Deaths poker master unemployment Christmas lunch Valentine’s Day balance students office opening learning huffington post list Geoff Brailey summer national crime rates authenticity dare to dream Engineering Manager education sector business index market research teacher challenge follow healthy future study village System's Architect relevant future of work demographic trends JOMO relational public speaking land of the middle class communication education future report social commentary greatness mccrindle research shopper's pick google for education report food CBD wealth google Christchurch names men norwest housing affordability twentyseventeen increasing densification new office priorities home ownership Financial Planning Association change school australian communities forum housing growth ethnography financial future educated sector 2014 ageing population wealth and income cost Christmas presents online shopping media activity personalities Channel Seven Word Up motivate typical australian office engage staff home townhouses Research Executive social impact responsive Gen Y retirement hopes career insights learner religion 1980 omnibus hornsby entrepreneurs of today research services ultimo budget Hornsby Shire Council Sydney work mates Northern Territory young australians case study future infographic renter of the future brand experience schools communicate innovation DIY trend tuesday child care holiday neutral bay schools students skills Netflix affordable ABS debate future of education gen z forecasting the changing face of financial statistics post rationalism networking youth baby name trends leader keynote results Generation Y volunteers goals "know the times" builders urban living index unaffordable housing trends insight sydneysiders population milestone winter blues states suburb millionth publication Queensland English wealth distribution crime socialites generational trends work 2012 workforce Australian Bureau of Statistics sector wide study average aussie litter urban meetings student city training not for profit Australians rich data visualisation conference presentation interactive sector wide crows nest not-for-profit New South Wales local communities ashley fell employment domestic emerging trends low density property market Northern beaches Event collaborative presentations Real Estate cancel plans 2015 newspaper real New Zealand Tuesday Trends Wellington research community community engagement Wagga Wagga family social lives Kirsten Brewer entrepreneurial jobs internet owning a home DESTEL Australian Families millenials Territory criminal World Water Day baby boom long weekend tertiary education marrickville pharmacies presentation award hobart educhat Love living tattoos Financial Planning Association of Australia government Australia Day toys sydneycity cooking researcher transport gender Melbourne Adelaide group cartodb resilience growth office space society high density apartments EFF public holiday renting rent teleworking cash entertainment group session global 2017 goal brands cultural diversity world shopping social shifts forecast moreton bay global generations snapshot SMSF anzac Births wellbeing outsourcing innovative population growth generation Z define households leadership workshop ageing research visualisation participants ease of travel Australian Communities Trends The ABC of XYZ rise of local recap faux-ciliser Do It Yourself Australian Home in depth interviews NEETs rental stress water ashley mckenzie daily commute Sydney keynote speaker australia 40 million darwin emerging generations salary house price rise Duchess of Cambridge Res Vis women REIV Conference research data trends of 2016 NSW experience future proofing personal growth Wodonga Scouts blaxland monarchy engagement wage house prices marriage megatrends high density cost of living event income demographic transformations sustainable communities mining boom plans entrepreneur storytelling Generation X lifestyle Assistant Store Manager ACF 2016 2016 house poor bureau urban taskforce deloitte 1975 divorce rate investor young people economic manly coffee internship 24,000,000 narcissism school students waverton cold education organisations identity celebration household equip church mccrindle shifts teach 2020 Canberra social trends dessert 23 million suburbs high density living TDE Gen X vegetarian professional speaker eliane world youth day faux-cilise weekly earnings intern friendship February 16 lalor park safe Northern Beaches Crime Rates capital city selfie baby SA Mark McCrindle conferences weather moderators guide The Daily Edition families VIC mortgage Channel 7 fresh royal baby potts point perth socialising Australian communities 2013 consumerism Bathburst housing market happiness year 12 gold coast teachers winter TAS investing optimistic tableau Caregiver mobile area gen alpha data analyst workplace culture baby names tea language events friends generations mateship earnings professional future proof focus group leadership stay home facts life Kiwi daily telegraph national wealth spend holidays futurist collaboration mythbusting speakers woolworths year 7 consumer economy community event pyrmont children wedding earn slideshare social repayments GPO Australian schools urban living school satisfaction cloudy days video parenting survey meals McCrindle Speakers social change teaching demographics news ideas thrive buildings social researcher mccrindle in the media princess charlotte employers business hills shire debt generation alpha hello fresh Financial Planning Week REIV National Conference nfp sports cars population map survey design resource professional development parents marriages clothing property Royals Tuesday Trend learn product media 24 million Social Trend Australian Dream stats 1994 small business social life tv WA bondi logan Population Clock overcast property price alpha mythbusters kate middleton mover and shaker FPA university degree ipswich Australian demographics future-proof January 26th 10 years rule keeper non profit