McCrindle Research; A finalist in the Optus My Business Awards

Thursday, December 08, 2016

Earlier this year, our team at McCrindle Research were pleased to be acknowledged as a finalist for the Optus My Business Awards, Professional Services Business of the Year award.

The Optus My Business Awards is a prestigious national awards program recognising the best businesses and individuals from across Australia. In 2016, there were 188 finalists across 24 categories. 

Each category acknowledged best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation and workplace culture.

Our Team Leader of Communications, Ashley Fell and her husband Michael represented the McCrindle team at the black-tie gala dinner on Friday, 18 November 2016 at Sydney’s Four Points by Sheraton, where the winners were announced.

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Optus My Business Awards alongside some other excellent businesses in Australia.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:

This research in the media

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


lalor park survey Bathburst year 12 poor WA social researchers middle class trends of 2016 school satisfaction long weekend learn quote teach apartment financial fears staff DESTEL shopper's pick work mates organisations social shifts Mark McCrindle wealth cars millionth eliane miles mother's day young australians shifts hello fresh cooking home ownership "know the times" Duchess of Cambridge unaffordable entrepreneur grandparents Love society 2014 transport global generations internships royal influence cloudy days research services sydney hills men hornsby darwin google faux-ciliser supply and demand annual income finance child care charity future of education Canberra environmental scanning define census 2016 thrive brands baby name trends personal growth case study trends analyst townhouses hills shire Australia Day 2017 ultimo suburb networking teachers debate Australian Trends results tips nfp mythbusting 1975 social analysis parenting urban taskforce repayments capital city NSW The Daily Edition wolloomooloo property future proofing social commentator holidays winter culture celebration professional future of work investment story Word Up workplace culture social enquiry cold generational trends kate middleton 2013 keynote speaker tableau collaborative christmas geomapping resilience data analyst state city equip weekly earnings SMSF Scouts earn train domestic sunny days housing trends sydney speaker weather click future-proof ideas data presentations village entertainment capital cities New Zealand collaboration overcast Merry Christmas prince george customer marriages government goal rising house prices financial independence dare to dream sun financial dreams royal program marketing work-life 23 million 24 million easy rider digital Australian communities hopes workforce data visualisation Valentine’s Day deloitte potts point buildings Aussie EFF Financial Planning Association school cancelling plans financial future communities office space education sector trends of 2017 mortgage Real Estate baby name sports clothing online ageing population church budget tea Aussies ease of travel debt cancelling event Adelaide communicate dreaming population economic ferry consumerism mining boom conferences Wagga Wagga sydney metro interactive social researcher DIY property price generation alpha public speaking ashley fell logan faux-cilise renting FOMO insights Christmas presents megatrends communication world social research socialising national crime rates non profit winter blues business index national wealth society trends Queensland jobs eliane income urban living index pharmacy focus groups ashley mckenzie motivate going out infographic emerging trends qualitative research infographic wall the average aussie entrepreneurial Population Clock educhat growing population future proof NEETs community event narcissism 1994 property market VIC Charlotte Crime Rates organisational culture australians staying home more healthy future demographer 10 years Engineering Manager faux-cilising cancel plans aged care demographic trends socialites education future bus sunburnt country spend tattoos family Generation Y earning professional development forecast offenders report ACT GPO poker master local communities Christchurch 40 million education research Deaths research visualisation young people Sydney demographic responsive household stay home australia manly politics affordable conference Channel 7 2016 census results not for profit event workplace households car snapshot conference presentation workshop leader sector wide housing affordability shopping emerging generations the australian dream students teaching social experience McCrindle Speakers food australian communities trends report New South Wales water seasons crows nest Hornsby Shire Council social trends optimistic princess charlotte professional services criminal in the media learner marriage trend engagement perth victoria visualisation resource research data group session Gen Y TAS innovation tertiary education high density apartments mccrindle Births travel christianity house price education future report gen z media release wage identity states jobs of the future friends the changing face of relevant living wellbeing Do It Yourself huffington post acf15 rich rule keeper happiness couple statistics 2016 census stats sentiments CBD culturally diverse media Financial Planning Week storytelling focus group bureau residents high density living parents TDE study mobile new office sydneysiders social change authenticity survey design January 26th Tasmania Wellington professional speaker wealth distribution Research Executive Kiwi post rationalism population milestone cash engage university waverton ipswich divorce rate australian communities forum selfie divorce market research commute mccrindle research consumer award winner local rental stress schools environment financial speakers retirement cost Geoff Brailey FPA award affordability new york times World Water Day Channel Seven Australians sector wide study brand experience innovative census fail curiosity trends Netflix increasing densification staying in women know the times publication dessert SA friendship meals Kirsten Brewer personalities forecasting challenge life ACF 2016 Territory PSI plans 2016 analysis HSC public holiday technology Australian schools mentor home owner teacher social life alpha youth unemployment forum 2017 goals aged care puzzle blaxland wealth and income paying to work names mccrindle tea etiquette rain facts Social Trend entrepreneurs of today Australian Bureau of Statistics education commuters online shopping google for education urban living events REIV National Conference housing growth community engagement optus my business awards demographic transformations Myth children teleworking typical australian rent social lives career small business learning styles cost of living lifestyle training pyrmont student Tuesday Trends wealth and income distribution 1968 aussie culture Queensland: QLD Australian Census participants Northern Territory leadership workshop royal family national private wealth baby names australia report royal baby panel volunteers the hills futurist low density newspaper work slideshare suburbs Tuesday Trend Australian Communities Trends housing market sydneycity tv summer leadership product proactive father's day baby name predictions bondi learning English mover and shaker JOMO year 7 public speaker gold coast Res Vis gen alpha Caregiver contiki office opening Northern beaches Event families home in depth interviews #censusfail travelling builders future mythbusters school students pharmacies educated youth crime census monarchy relational owning a home holiday 2015 investor unemployment communications wages 1980 Education Future Forum university degree high density internet dream recap internship economy Wodonga population map world youth day norwest Christmas lunch safe baby presentation sustainable high school research balance daily telegraph February 16 Melbourne ageing christian social commentary Generation X global coffee brisbane vegetarian global financial crisis business easter tuesday Royals visual employment omnibus Gen X Western Australia marrickville media activity priorities salary emerging technologies ABS energy baby boomers litter baby names report thought leadership real 24,000,000 house price rise 2020 investing Australian Families housing changing face of sydney demographics ethnography The ABC of XYZ office the hills shire New Zeland Assistant Store Manager Australian demographics Northern Beaches Christian School land of the middle class Financial Planning Association of Australia Australia Day australian social research outsourcing Real Estate Institute of Victoria graphs research pack Northern Beaches schools students greatness religion baby boom language IT Specialists meetings skills follow anzac REIV Conference cultural diversity cartodb moreton bay Christmas season NT sector sydney event suburban living keynote employers urban shbc community vegemite insight change Australian Home intern researcher house fears generations generation Z rise of local millenials conference speaker gender Australian Dream generation video list ACF brand hobart neutral bay mccrindle in the media trend tuesday System's Architect menai wedding baby names moderators guide twentyseventeen Sydney keynote speaker mateship average aussie not-for-profit earnings population growth South Australia optus medicine social impact toys news census results house prices group millennials fresh daily commute media commentary careers growth social issues 2012 social media woolworths renter of the future area