New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

tertiary education vegetarian lifestyle mccrindle tea sentiments interactive 24 million thrive Education Future Forum winter population map trends of 2016 housing affordability schools students debt wedding Australian Census millennials Real Estate New Zealand global children goal social researcher divorce rate balance speakers personalities Kiwi ashley fell visualisation wealth home ownership rent high density living cash states data 23 million research visualisation February 16 litter case study resource qualitative research Caregiver organisational culture public speaking thought leadership brands mining boom staying in Australians financial fears FOMO Gen X census 2016 media release unaffordable cost of living forecast unemployment baby name trends christianity suburbs shbc area grandparents media anzac ease of travel census wages the hills not for profit Channel 7 leader paying to work environmental scanning growth property price life culture shopper's pick know the times friends Social Trend commute bondi residents ACF 2016 2016 census results optimistic pyrmont geomapping researcher South Australia global financial crisis wealth and income urban taskforce Wodonga learning demographic trends Generation Y perth bureau world etiquette water Australia Day 2017 daily telegraph social lives Netflix annual income Real Estate Institute of Victoria Australian Dream fresh "know the times" wealth distribution CBD public speaker huffington post Queensland REIV National Conference 2016 census real national wealth employment JOMO post rationalism employers commuters social analysis society trends stay home menai rise of local criminal generations celebration Deaths baby name predictions nfp high school recap PSI workshop Aussies royal family survey earnings Christmas lunch The ABC of XYZ community engagement presentations optus my business awards demographic transformations click cooking list Valentine’s Day budget gen z System's Architect Melbourne news ideas logan growing population public holiday authenticity collaboration families university degree social change kate middleton holidays financial crows nest ACT Australian Families forecasting New Zeland Population Clock capital city ferry careers charity proactive omnibus 1968 year 12 father's day google personal growth finance Aussie 1994 family social commentator communicate social TDE Scouts cancel plans faux-ciliser Do It Yourself investor office space property leadership house price google for education politics Christmas season Crime Rates consumerism optus hornsby increasing densification government holiday young people christian award winner Research Executive urban living market research sydneysiders survey design domestic income dare to dream students technology 2015 conference presentation research data tea motivate hobart product food Myth monarchy demographics economy award Charlotte workforce gen alpha conference speaker gender priorities generation alpha neutral bay school students mccrindle in the media women Tuesday Trend generation Z video christmas the changing face of mother's day innovative australia group session staff environment schools presentation young australians learning styles education future report australians staying home more medicine mobile English mover and shaker contiki jobs HSC future proofing population research services mentor selfie Northern beaches Event cartodb NEETs middle class participants follow Sydney keynote speaker debate rental stress townhouses work home owner housing trends 1980 events Tuesday Trends tattoos teach future Northern Beaches Christian School facts in the media Christmas presents royal baby retirement Bathburst transport trends analyst generational trends social research long weekend NSW easter leadership workshop land of the middle class office baby boom moreton bay shifts online shopping Kirsten Brewer Gen Y learn McCrindle Speakers marriages local sydney event stats Australian demographics change rain Financial Planning Association wealth and income distribution royal education research bus year 7 Hornsby Shire Council Australian Trends 24,000,000 infographic wall education sector VIC hello fresh baby names car aged care wolloomooloo engagement suburban living sydney speaker Financial Planning Week trend tuesday financial future millenials Western Australia quote demographer entrepreneur community event living workplace culture responsive resilience equip fears healthy future sunburnt country households low density Financial Planning Association of Australia jobs of the future aussie culture culturally diverse social life EFF future of education waverton earning insights snapshot digital winter blues DIY innovation challenge safe tv baby name work mates house price rise national private wealth shopping keynote visual professional services high density Love demographic business index newspaper Canberra in depth interviews marriage social trends house educated story teacher entrepreneurial australian communities trends report forum data visualisation Australian schools acf15 urban living index happiness focus group non profit weekly earnings WA mateship 2014 professional development Tasmania world youth day social commentary average aussie 2012 40 million tuesday language the average aussie wellbeing australian communities forum educhat pharmacies new york times global generations ashley mckenzie mccrindle research conference #censusfail prince george Australia Day graphs communication millionth Channel Seven plans social shifts emerging trends national crime rates teaching Word Up eliane miles gold coast Engineering Manager victoria cancelling event school financial dreams woolworths going out youth housing growth state The Daily Edition the australian dream marrickville offenders socialites FPA focus groups new office home university socialising define twentyseventeen investing poor easy rider megatrends church housing dessert sector wide study household internet student sunny days office opening Sydney media commentary group society IT Specialists mythbusters social researchers 2016 Australian Home ageing population census results internships mccrindle tableau buildings Res Vis marketing parenting high density apartments future of work local communities media activity sun social issues renter of the future ACF entertainment 1975 names learner World Water Day Adelaide darwin moderators guide ultimo aged care puzzle pharmacy royal influence blaxland report small business travelling community social enquiry 2020 princess charlotte owning a home train Mark McCrindle TAS ipswich education future keynote speaker storytelling renting emerging technologies baby cancelling plans youth unemployment crime faux-cilising ageing Royals wage urban child care narcissism rule keeper rich insight changing face of sydney greatness summer professional speaker coffee teachers slideshare clothing Australian Communities Trends energy sydneycity alpha relational earn tips networking deloitte training economic relevant futurist organisations Assistant Store Manager village dreaming curiosity engage work-life study supply and demand event intern dream Australian Bureau of Statistics Wagga Wagga religion Merry Christmas research business friendship vegemite brand experience affordable typical australian Generation X future-proof the hills shire salary sydney hills australian social research goals cloudy days divorce census fail education brand conferences program identity customer 10 years social impact mortgage house prices data analyst trends of 2017 professional Geoff Brailey poker master couple baby boomers career Duchess of Cambridge DESTEL skills communities capital cities outsourcing SA investment school satisfaction Northern Beaches rising house prices builders publication daily commute Queensland: QLD Territory ethnography 2017 men online ABS collaborative SMSF future proof manly housing market cost sydney metro Christchurch entrepreneurs of today trends trend cultural diversity cold panel norwest toys mythbusting sports hopes volunteers 2013 consumer affordability infographic workplace generation property market REIV Conference Northern Territory overcast lalor park Wellington population growth New South Wales cars Births statistics potts point sustainable weather NT hills shire research pack Australian communities eliane meetings meals not-for-profit results city emerging generations spend experience internship financial independence sector wide parents teleworking social media faux-cilise travel apartment January 26th suburb repayments analysis GPO population milestone brisbane sector seasons communications

Archive