New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

university quote Cobbitty-Leppington potts point mobile 1980 royal online shopping JOMO demographic trends capital cities rule keeper teachers Caregiver Tasmania 2016 real Gen Y bondi futurist medicine employers litter high density transport faith graphs renting socialites names wealth distribution 40 million gig economy presentation in the media professional logan NBRS the great screenage Kirsten Brewer baby names baby name innovation state social commentator Jura Australia brand experience shopper's pick pyrmont narcissism increasing densification 24 million Financial Planning Week internships wealth and income royal influence grandparents casual know the times sun Aussies conferences norwest priorities grave decision area wealth inequality sports workplace NSW financial planning social lives nfp donate buildings dessert entertainment TDE house prices train the lucky country New South Wales wages education Queensland: QLD society technology research pack video pharmacy Financial Planning Association mccrindle research Channel 7 REIV National Conference millenials ACF church village holidays global ethnography dream entrepreneurs of today jobs of the future program hobart national private wealth townhouses spend year 12 australian communities trends report cash royal family resource Gen X etiquette teacher NEETs population map culturally diverse local Tuesday Trends going out learner educated huffington post seasons wellbeing women millennials twentyseventeen house price rise prince george money Australia Day 2017 google spirituality urban taskforce states non profit Jura Coffee investor baby name predictions trend tuesday Northern Territory water housing growth affordability rent cultural diveristy socialising baby names australia report vegemite innovative office religion social impact Vocational education Australian Dream snapshot growing population February 16 child care future of shopping ferry in depth interviews volunteering commuters Christmas presents communicate apartment ACF2017 learn IT Specialists Australian demographics breakfast tv group stay home culture relevant sydneysiders demography business tuesday generation forecasting McCridle generation alpha paying to work post rationalism TED System's Architect household financial dreams toys social stats local communities participants SMSF work mates dare to dream mythbusters showreel tableau panel energy annual income trends analyst budget goal Charlotte entrepreneur couple emerging technologies city wealth and income distribution cooking food crows nest financial future data conference presentation report demographic transformations Territory belief Crime Rates data analyst giving workshop "know the times" census data meetings English monarchy equip tertiary education home ownership ideas storytelling Merry Christmas research data food bank social commentary Word Up manly TEDx eliane miles social analysis engagement clothing father's day social change business performance house price victoria emerging generations economy neutral bay royal baby urban future-proof global financial crisis Myth outsourcing Mount Annan-Currant Hill live the dream friends South Australia living new york times emerging trends social shifts faux-ciliser social researcher generation Z study list meals staff environmental scanning ease of travel holiday bus experience office opening moderators guide fresh newspaper sydneycity faux-cilising proactive Canberra urban living ipswich anzac domestic children supply and demand sentiments FOMO The ABC of XYZ Australian Families wedding demographic baby boom Engineering Manager bureau baby names report brand parenting mother's day PSI income men sustainable care support 2020 social researchers gig sector wide study career politics communication mateship statistics australian communities forum demographer schools students capital city Sydney keynote speaker wage Geoff Brailey WA social life education sector land of the middle class retirement Christchurch award visualisation story impact marriages Aussie marrickville curiosity change Education Future Forum NT ageing population the hills easter households baby mortgage presentations Willowdale communications waverton shbc purpose community define conference mccrindle in the media high school insights publication census results click 2016 census results slideshare optus my business awards lalor park average sydneysider ACF 2016 rising house prices education future consumerism Generation Y sydney metro finance gold coast christianity Real Estate Institute of Victoria Skilling SMART sydneysider housing trends VIC employment engage media commentary hornsby online SRE house life sydney speaker Social Trend easy rider travelling winter christmas careers researcher urban living index ABS kate middleton school satisfaction leadership workshop hills shire Assistant Store Manager teleworking optus families speakers pack fears Tuesday Trend New Zeland contiki earning intern earnings goals media activity criminal tea crime Deaths coffee omnibus product research baby boomers 2016 census results dreaming coffee lovers workforce 1968 motivate marriage shopping centre DIY census fail australian real estate personal growth australians staying home more Australian schools healthy future tattoos education future report leadership university degree consumer volunteering data weekly earnings award winner princess charlotte choice workers Population Clock repayments the average aussie financial Melbourne balance follow responsive learning 1975 teach selfie salary Wodonga future proofing long weekend speakers GPO national crime rates builders conference speaker unaffordable community engagement Bathburst rental stress housing affordability year 7 NFP event Wellington DESTEL case study youth unemployment sydney hills facts 1994 HSC national wealth ageing plans Financial Planning Association of Australia home owner Births sunny days investing CBD volunteer Research Executive news professional services Australian Communities Trends micro home ashley fell suburban living sunburnt country new office Valentine’s Day group session wealth Sydney’s south west survey qualitative research shifts future of education happiness mccrindle resilience rich communities gen alpha Scouts 24,000,000 housing high density living future young people Christmas season average Australian James Ward research services overcast divorce rate ACT Report sector geomapping employmee small business Adelaide millionth staying in visual renter of the future mythbusting office space Kiwi mentor society trends Res Vis celebration growth owning a home parents research on coffee 2014 unemployment Queensland safe relational mining boom generational trends Australian Bureau of Statistics greatness Australia Day focus group earn hello fresh commute wolloomooloo research visualisation suburb australian community trends report CPI friendship schools infographic wall local community training Love sector wide acf15 residents divorce cancelling plans challenge Australian Home social media hills media release Duchess of Cambridge analysis public holiday Australians EFF tips not for profit Andrew Duffin middle class high density apartments Wagga Wagga future proof Macquarie University research report mover and shaker internship typical australian skills lifestyle trends of 2016 entrepreneurial work-life housing market pharmacies REIV Conference Mark McCrindle jobs insight Christmas lunch What is food insecurity? SA 2012 community event dreams media demographics speajer employmer screenage work Australian Census daily telegraph keynote social enquiry cost of living #censusfail world youth day financial fears trades networking social issues population growth rise of local collaboration leader market research affordable woolworths Netflix survey design census professional presenters financial independence Work place organisational culture mccrindle tea cars keynote speaker brisbane The Daily Edition food insecurity Royals future of work deloitte cartodb daily commute weather generations sydney event offenders darwin school students trends faux-cilise debate public speaking TAS infographic changing face of sydney speaker Real Estate authenticity rain cancelling event summer poker master optimistic brands australia shopping students 2015 23 million cost teaching cultural diversity apartments youth marketing google for education learning styles organisations Sydney alpha Generation X megatrends recap focus groups aged care global generations NBRS Architecture debt donation event trend VET sector young australians environment baby name trends FPA blaxland professional development identity January 26th the australian dream property moreton bay internet gender collaborative car ashley mckenzie hopes micro apartments menai Elderslie-Harrington park Do It Yourself Channel Seven business index gen z educhat economic Northern beaches Event Sydney Hills Business Chamber 2013 world cloudy days Western Australia the hills shire data visualisation student census 2016 interactive population vegetarian social research forum property market Australian community trends thought leadership education research charity australian social research family Hornsby Shire Council workplace culture VET thrive perth aussie culture digital Hills Shire Council infographics forecast ultimo christian trends of 2017 chairty events Northern Beaches Christian School cica government property price hunger 2017 suburbs Australian Population Australian communities cold australian investment professional speaker social trends ACT TED talk not-for-profit eliane language Australia street Northern Beaches Australian Trends public speaker ACF17 10 years charities poor not for profit research personalities the changing face of travel Research Director volunteers aged care puzzle New Zealand average aussie population milestone World Water Day customer school cancel plans McCrindle Speakers winter blues low density

Archive