Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


charity weekly earnings volunteers unaffordable families urban living index social researcher friends Valentine’s Day Assistant Store Manager real resource 2016 gender property market Canberra world Gen X product transport poor financial future student the changing face of ageing population speakers states kate middleton unemployment home owner brand experience high density living baby boom ashley mckenzie New South Wales February 16 goal social commentary mover and shaker shopping mythbusters social commentator millionth ease of travel learning click future of education Aussies presentations learn woolworths going out community engagement sector Christmas presents teaching innovative communities events Australians media commentary bondi social analysis capital cities Christchurch households city communications housing growth emerging trends customer medicine Word Up personal growth skills South Australia social impact new york times media activity workplace future-proof NEETs acf15 middle class cars princess charlotte Australian demographics safe infographic wall faux-cilise Sydney keynote speaker teleworking Charlotte optimistic Australian Communities Trends Wagga Wagga nfp meetings media release entertainment demographic trends storytelling state moreton bay change video 2020 local anzac presentation staying in professional speaker parenting baby boomers cloudy days System's Architect Christmas lunch mother's day new office omnibus visual tattoos data visualisation DESTEL suburban living not-for-profit Australian Bureau of Statistics slideshare Northern beaches Event Financial Planning Association of Australia award sunburnt country brand engagement market research social shifts manly training Hornsby Shire Council divorce rate salary media quote Wellington infographic mentor earnings dessert community research data population future school satisfaction ashley fell vegetarian menai wolloomooloo supply and demand grandparents insights royal influence house prices research visualisation vegemite Love research religion teachers cultural diversity year 7 demographer goals urban taskforce demographics lifestyle Do It Yourself rise of local budget employment WA Scouts millenials stats trends analyst 24,000,000 royal baby baby names long weekend environment aussie culture demographic transformations investing EFF wages increasing densification work sydneycity home ownership outsourcing household sector wide study define Generation Y language generational trends workplace culture proactive house price rise cancel plans forecasting sydney speaker royal family entrepreneurs of today fears darwin healthy future schools students event typical australian owning a home conferences teach 2014 Wodonga growing population trends of 2016 internet leader logan society balance cold offenders engage ideas the australian dream schools New Zealand housing social researchers rule keeper dreaming prince george thrive brisbane facts mccrindle in the media office opening Merry Christmas university public speaking authenticity Melbourne daily telegraph interactive selfie celebration small business educhat hobart employers identity survey design townhouses Tasmania australian communities forum housing market holidays tableau crows nest Australian communities in depth interviews focus groups Kiwi snapshot monarchy jobs of the future neutral bay Geoff Brailey women office politics social life divorce young australians rent panel organisational culture poker master crime school thought leadership community event networking consumer ACT future of work economic pharmacies in the media urban living baby name tuesday Education Future Forum global workshop Social Trend builders living mccrindle research emerging technologies case study shifts Aussie christmas home wealth and income distribution toys Financial Planning Week earn men youth educated food millennials personalities non profit population map VIC workforce career conference presentation entrepreneur Tuesday Trend brands generation alpha keynote speaker coffee marketing professional Australian Dream land of the middle class future proof ABS buildings 24 million hornsby hills shire data analyst high school graphs Northern Beaches property Research Executive blaxland global financial crisis program marrickville faux-cilising rich gold coast urban income follow winter relevant overcast FPA JOMO residents PSI SA leadership workshop cost of living trend tuesday participants equip ACF megatrends generation Z marriage CBD weather conference suburb HSC socialising pyrmont 1968 perth business potts point responsive national wealth Christmas season resilience australians staying home more apartment Sydney ageing culture wellbeing NSW learning styles google annual income daily commute debt financial dreams average aussie wage Northern Territory report post rationalism retirement etiquette investor social lives royal analysis Kirsten Brewer Deaths 2012 social trends Births conference speaker moderators guide baby New Zeland house social media gen z IT Specialists focus group generations Duchess of Cambridge Gen Y education future report Mark McCrindle wedding social research public holiday data population growth Tuesday Trends FOMO recap 2015 research pack technology internship know the times mining boom The ABC of XYZ renter of the future sydneysiders tv Western Australia baby name trends Queensland energy English demographic sustainable fresh dream news Queensland: QLD young people qualitative research wealth distribution students ACF 2016 forecast internships greatness Channel Seven insight aged care norwest repayments DIY Channel 7 work-life consumerism tertiary education house price victoria SMSF australia global generations sector wide Australian Home cooking marriages forum wealth and income gen alpha communicate priorities youth unemployment social cartodb affordable Northern Beaches Christian School national private wealth Real Estate village children local communities financial independence rising house prices alpha TDE life "know the times" Caregiver 1994 high density apartments publication suburbs sunny days Adelaide ethnography growth financial cancelling plans Bathburst professional development staff year 12 NT area debate high density australian social research sydney event dare to dream census friendship Australia Day tea group session relational happiness newspaper criminal careers survey winter blues 10 years study hello fresh rain Australia Day 2017 tips seasons Res Vis work mates commute list low density easy rider mortgage deloitte child care office space Generation X church GPO family intern Australian schools hopes curiosity trends sports mythbusting water 2013 optus my business awards digital property price google for education mobile eliane education mccrindle tea Population Clock REIV National Conference aged care puzzle education research meals ultimo results challenge 1975 visualisation narcissism jobs education sector huffington post baby name predictions finance parents future proofing litter society trends trends of 2017 social change REIV Conference Australian Families bureau not for profit Territory The Daily Edition housing trends summer school students 40 million capital city Australian Trends 1980 23 million generation World Water Day renting statistics motivate economy teacher online shopping geomapping Real Estate Institute of Victoria Netflix McCrindle Speakers domestic housing affordability christianity TAS pharmacy online cancelling event emerging generations researcher spend government social enquiry plans Australian Census Engineering Manager optus holiday cost lalor park Financial Planning Association trend business index names mateship australian communities trends report waverton eliane miles population milestone couple communication sun learner rental stress Crime Rates affordability group easter twentyseventeen leadership collaboration research services socialites innovation environmental scanning experience earning stay home mccrindle shbc world youth day ipswich cash university degree investment clothing paying to work sentiments education future wealth organisations shopper's pick Myth 2017 keynote entrepreneurial January 26th collaborative national crime rates futurist father's day faux-ciliser Royals