Why the August count will mean more than the July count

Monday, June 27, 2016

It’s not the July count but the August one that will be most revealing for Australia. It’s the Census not the Election that will tell us most about ourselves. The election will reveal a lot about our political persuasions and policy preferences however it is the census that will offer far more clarity and detail about our nation. And in a political era where policy and budgetary settings extend beyond the election cycle, the data and forecasts delivered twice a decade in the census are becoming increasingly essential.

If the election is a national compass that will set something of the policy direction for Australia over the next 3 years, the census is a map that shows us who we are as a society in a big picture sense, as well as the contours that highlight our varied local communities and their detailed needs. The political custodians of the national compass will need a good understanding of the lay of the land, the changing terrain and the context in which national leadership operates if they are to guide us effectively.

The map this year will show a more complex Australia, more delineations than in the past culturally, economically and socially. The land of wide open spaces is becoming more urbanised, densified and diverse. The land of the middle class is showing more fractures and there are some fault lines emerging across this big land of opportunity. However, despite the differing terrains across this nation of communities, the census will show a sense of unity amongst the diversity- a contiguous landscape of varied elements.

The changes the census will show can be summed up in five words:

Bigger

Not only will the numbers show that we exceed 24 million, but that we’ve more than doubled in the 50 years since the 1966 Census when we hadn’t even hit the 12 million mark. Sydney will also be shown to have just hit the 5 million milestone- the first Australian city to do so and also more than twice the population of 50 years ago of just 2.4 million.

Older

Our population profile will no longer be a “population pyramid” as for the first time there will be more Australians aged over 55’s than under 20. The 1966 Census showed less than 1 million Australians aged 65 or over while this one will show more than 3.5 million. Those in the “aged” category of 85 plus have gone from less than 55,000 then to almost half a million now.

Urban

for the first time this Census will show one in four Australian households live in townhouses or apartments rather than detached houses- the highest figure ever, up from just one in ten in 1966. The six state capitals plus Canberra have grown from just over half the population (6.7 million people) to more than two-thirds (16 million) in half a century.

Diverse

In 5 decades the proportion of Australians born overseas has increased from 17% to more than 30%. Back then, 90% of migrants were born in Europe with those born in Asia comprising less than 1% of the population while today China, India and Vietnam are all in the Top 5 countries of birth.

Mobile

Australians travel more than ever and getting to work by private vehicle is still the main transport mode, used by 2 in 3 workers. More than half of all households have at least 2 cars compared to less than 1 in 10 households in 1966. Back then, 40% of households had no car compared to just 8.6% today.

The Australian Bureau of Statistics do a superb job in providing such a detailed social map, updated every 5 years, regarded internationally as world-leading and provided in full, free to all to access for their own journey. Like any good map it shows all the peaks and valleys without agenda or ideology. No gloss needed- the data provides the picture and it is up to those who access it to chart a way forward any point out the pitfalls. As we each plot our own points on August 9 we are in the process charting a national map that will provide navigation into the next decade- a decade that will likely be the most transformative in Australia’s history.

40 Years of Change: 1975 to Today

Thursday, February 26, 2015

Since 1975 Australia has seen four decades of massive change – demographically, socially, economically, politically, globally, culturally and technologically.

In such an area it is important to not just observe the changes but to understand the trends and respond, so that we can thrive in these massive times of change.

In this video below Social Researcher and Demographer Mark McCrindle outlines these changes.


Australian population bigger and older

In 1975 the Builders generation was firmly in control, the Baby Boomers were emerging and Generation X were still kids. More than half of Australia’s population wasn’t born in 1975 and since then we’ve seen massive generational change. We’ve also seen massive population change. Back then Australia’s population was 13.7 million and today it’s almost 24 million people, an increase of more than 10 million in four decades.

In the 1970s, the average age of an Australian was in the late 20’s, while today it’s in the late 30’s, such has been the ageing of our population in that time.

Our life stages have also changed in the past 40 years. People were getting married in their early twenties back in the seventies, while now the median age of marriage is approaching the thirties, indicating great social change as well.

Earning more, costing more

Australians are also earning a lot more now than we were back then; the average full time earnings in 1975 was $7,600 per year, today the annual average earnings exceed $72,000 per annum.

And while we are earning more, costs are a lot more today than they were back then. The cost of a loaf of bread today is more than 10 times the price it was in 1975, while a litre of milk today is 3 times the cost it was 4 decades ago.

Four decades ago Sydney had the highest house cost, averaging $28,000 while today it exceeds $850,000. So while earnings have gone up, by almost tenfold, house prices have gone up by more than thirtyfold in that same period of time.

The year of the Dismissal and an end to the Vietnam War


1975 was a year of massive political change as well. The year began with Gough Whitlam as Australia’s Prime Minister, but it was the year of the Dismissal and so it ended with Malcom Fraser as Prime Minister.


Gerald Ford was the president of the United States and it was the year that the Vietnam War ended, a time of massive global change.

Jaws vs The Lego Movie

From a popular culture perspective it was quite a different era. We had harsher tastes back then perhaps because Jaws was the movie of the year compared to The Lego Movie of today. ACDC had the album of the year back then compared to Taylor Swift currently.

1970: The Beatles break up.


1972: M*A*S*H Show premieres.


1972: Terrorist attack at the Olympic Games in Munich.


1973: U.S pulls out of Vietnam.


1975: Pol Pot becomes the Communist Dictator of Cambodia and the Cambodian Genocide begins.


1975: Gough Whitlam is dismissed and Malcom Fraser elected.


1975: NBC's Saturday Night (later known as Saturday Night Live) debuts.


1976: Jimmy Carter is elected President of the United States.


1979: Margaret Thatcher becomes the first woman Prime Minister of Great Britain.


1979: Mother Theresa awarded the Nobel Peace Prize.


1979: The World Health Organisation certifies the eradication of smallpox.


Popular Movies:


Technological advancements that changed the world


1970: Computer Floppy Disks are introduced.


1971: VCRs introduced.


1975: Microsoft is founded by Bill Gates and Paul Allen, who develop a BSIC program for the Microcomputer Altair 8800, and is released the same year.


1975: The world’s first digital camera is created by Steven Sasson and Kodak Company.


1975: The laser printer is invented.


1977: The first personal computers (PC) are introduced.


1979: Sony introduces the Walkman.


1979: Cell phones are invented.


The speed and impact of these changes remind us to not just observe the changes but to understand the changes and respond so that we can thrive in these times of massive change.

To find out more about how we can help your organisation remain relevant:

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

learner HSC Generation Y buildings charities aged care fears emerging generations home ownership presentation analysis weekly earnings charity TAS speakers pack cash professional speaker rise of local emerging trends mateship youth Canberra visual professional services aussie culture Territory budget trades hornsby university degree work Mark McCrindle Australia Day generation cartodb change participants speaker sydneysider 2014 professional employers wellbeing women PSI communities media activity typical australian society trends researcher not for profit social impact australian social research publication children sentiments organisational culture click relevant Australian demographics ultimo princess charlotte research visualisation emerging technologies demographic trends Bathburst communications choice workers January 26th wealth and income shifts cost public holiday shopper's pick research data educhat generation alpha hunger chairty criminal capital cities easy rider social change generations train food bank huffington post social Northern beaches Event proactive Kirsten Brewer census fail wealth staff states mccrindle research property price neutral bay woolworths logan greatness celebration casual award ACF2017 long weekend school social media fresh TDE "know the times" townhouses coffee generation Z social lives micro sydney event men 23 million world high density event live the dream CBD home car house etiquette REIV Conference generational trends DESTEL marriages keynote world youth day Research Director education Kiwi baby names australia report australian communities forum ABS global research household contiki father's day housing tv donation eliane miles conference balance economy demographic transformations moreton bay infographic wall tertiary education population land of the middle class Australian Families employmee resilience crows nest story optimistic media cancel plans gen alpha home owner gig Sydney financial planning sydney hills selfie high school social research equip child care weather office opening ferry tableau rich brisbane donate future of shopping Christmas season Tuesday Trend suburban living suburb insight aged care puzzle business index World Water Day video Australian community trends faux-cilising consumerism housing market socialising Gen X volunteers entrepreneurial domestic employmer litter educated mythbusters cultural diveristy forecast conference presentation royal increasing densification social trends youth unemployment census speajer infographic slideshare insights marketing 10 years Melbourne entrepreneurs of today learn wealth distribution village toys social enquiry parenting hopes twentyseventeen CPI thought leadership 24,000,000 divorce Crime Rates nfp McCridle business performance tips ideas statistics social shifts resource Assistant Store Manager anzac research services norwest NBRS state waverton TED belief poor bus australian community trends report Queensland Christmas presents millionth financial dreams mccrindle in the media 40 million mover and shaker product Social Trend renting storytelling water monarchy earnings politics thrive community future of education shbc government JOMO 1968 millennials christmas Myth group group session Australian Trends hobart education future Scouts australians staying home more outsourcing optus winter blues ageing population university high density living ethnography Res Vis young australians Sydney Hills Business Chamber spend gig economy VET winter australian communities trends report cooking training the great screenage Jura Australia unemployment newspaper future-proof dreaming facts Netflix grave decision research on coffee Australians research pack leader finance healthy future infographics Vocational education mining boom ageing presentations plans lifestyle money geomapping work-life Northern Territory innovative living media commentary medicine year 7 sydneycity define stats social researchers holiday wedding census data careers acf15 real house prices responsive Mount Annan-Currant Hill workplace baby names report the australian dream future of work internet food offenders households FOMO engage DIY Australian Population Geoff Brailey giving population map investor Western Australia blaxland Skilling Australian Bureau of Statistics in depth interviews social commentary Christchurch Australia Day 2017 list spirituality shopping future proofing Word Up wage not for profit research transport non profit volunteer identity VET sector sports interactive goals urban taskforce 2015 technology panel data analyst google for education Merry Christmas tuesday omnibus volunteering data apartment house price financial fears Population Clock baby name predictions supply and demand Love relational mentor meals news financial learning styles NFP event annual income teaching growing population wealth and income distribution workforce authenticity keynote speaker australian baby boomers gen z menai hills shire city marriage public speaker TED talk communicate friends engagement royal baby Willowdale easter financial future challenge SMSF capital city deloitte urban pyrmont average sydneysider social commentator cost of living royal family Financial Planning Association dream employment entrepreneur breakfast new office language The ABC of XYZ affordability intern forecasting average Australian religion names happiness innovation trends of 2017 faux-ciliser victoria Australian Census student New South Wales curiosity stay home sydney speaker sector wide ACT jobs of the future speakers marrickville Hills Shire Council community event mobile faith energy megatrends royal influence socialites eliane volunteering housing growth Do It Yourself 2012 Financial Planning Association of Australia 1980 demographic daily commute hello fresh office space grandparents darwin baby name trends sector wide study baby name renter of the future ashley mckenzie focus groups investing average aussie Real Estate Institute of Victoria trends analyst population growth VIC events Adelaide Northern Beaches Christian School ACF 2016 rent the average aussie the hills shire Tasmania Northern Beaches WA personalities Australian communities SRE families ashley fell housing trends Financial Planning Week SA recap showreel potts point REIV National Conference prince george sun social life Hornsby Shire Council australian real estate education future report Channel Seven Christmas lunch learning NEETs friendship house price rise mccrindle tea cancelling event motivate results national crime rates school students dreams divorce rate 24 million builders futurist online future proof couple lalor park professional presenters in the media financial independence the changing face of workshop market research Education Future Forum survey design australia Sydney keynote speaker Royals mythbusting gender income local communities local community 2016 sydneysiders Births Australian Dream sector James Ward sunburnt country poker master survey millenials unaffordable EFF Cobbitty-Leppington teleworking low density 2020 Aussie growth affordable Andrew Duffin middle class impact trend New Zeland baby names economic Sydney’s south west summer career What is food insecurity? work mates society NT System's Architect award winner The Daily Edition global financial crisis kate middleton Macquarie University internships christian Duchess of Cambridge Charlotte the hills urban living index brand experience Tuesday Trends culturally diverse Deaths ACF McCrindle Speakers rule keeper bureau perth NBRS Architecture cars program gold coast Research Executive national private wealth sydney metro small business post rationalism staying in NSW ACF17 Real Estate mother's day wolloomooloo christianity coffee lovers schools students Australian schools Generation X Valentine’s Day graphs earning 2013 young people bondi pharmacies qualitative research ease of travel tea teachers snapshot property students know the times experience customer 2016 census results demographics area travelling Australia street study IT Specialists family Caregiver suburbs mortgage communication earn research report demography changing face of sydney goal life vegemite social analysis manly property market crime commute GPO data ACT Report ipswich cica cultural diversity SMART the lucky country moderators guide high density apartments social researcher cold mccrindle priorities leadership repayments case study overcast 1975 optus my business awards Jura Coffee Work place faux-cilise 1994 cloudy days forum TEDx daily telegraph schools school satisfaction Engineering Manager owning a home residents dessert public speaking travel February 16 education research wealth inequality Channel 7 Aussies digital alpha purpose networking English skills population milestone local cancelling plans future screenage vegetarian environment personal growth sustainable care support trends of 2016 hills office dare to dream environmental scanning seasons holidays visualisation global generations Queensland: QLD new york times wages business consumer housing affordability retirement census 2016 salary pharmacy 2017 micro apartments collaboration leadership workshop apartments church New Zealand Elderslie-Harrington park trend tuesday tattoos culture 2016 census clothing not-for-profit investment rain rental stress urban living media release rising house prices organisations year 12 quote trends teacher conferences Wagga Wagga social issues follow sunny days teach brand baby online shopping entertainment census results focus group brands debate google education sector national wealth data visualisation Australian Home conference speaker jobs collaborative professional development #censusfail commuters safe Gen Y internship meetings FPA narcissism debt community engagement shopping centre South Australia Australian Communities Trends Wodonga baby boom Wellington parents report paying to work demographer food insecurity workplace culture going out

Archive