2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


earning commuters workforce trades huffington post ashley fell children sunny days Wodonga suburban living HSC growing population ferry Macquarie University emerging technologies wealth Charlotte Tasmania define baby name non profit debate rule keeper SRE keynote speaker analysis responsive toys monarchy professional services generation alpha Andrew Duffin researcher school satisfaction social trends census results speakers pack youth unemployment the hills Aussies narcissism Gen Y Queensland tattoos 1968 parents visual program rise of local criminal video The Daily Edition mythbusters Kirsten Brewer conferences educated future of education meals Northern Beaches Christian School emerging generations workshop FOMO new office manly TAS business index System's Architect media activity NSW student sector wide internships community engagement proactive coffee weather townhouses cash interactive thrive leadership workshop TED talk social commentator 2013 sustainable property market house price rise TDE study Canberra click Bathburst panel commute Financial Planning Association of Australia recap wealth and income IT Specialists media release socialising schools house rental stress statistics area Generation X households data analyst baby name trends millionth hello fresh brisbane renter of the future Australia Day staff kate middleton engagement learning christian geomapping sydney speaker communication apartments New Zealand trends analyst holiday housing housing trends resilience vegemite baby name predictions census fail society speaker 2017 storytelling faux-cilise Western Australia tea volunteers engage sentiments affordability twentyseventeen grave decision snapshot megatrends education mccrindle research breakfast newspaper learn village jobs sydneycity emerging trends seasons the hills shire office opening home young australians 40 million train media environment in depth interviews online shopping overcast Royals Skilling supply and demand sydney metro trend tuesday friends ashley mckenzie perth experience darwin demographer office earnings Sydney national private wealth local community 2014 investing learning styles the average aussie the changing face of Geoff Brailey future-proof goal Australian Communities Trends holidays world royal baby English Crime Rates weekly earnings social change relevant divorce easy rider communities "know the times" buildings The ABC of XYZ social lives cica royal influence resource economy insights baby names report global insight home owner religion Australia Day 2017 VET generations #censusfail the australian dream small business organisations acf15 trends of 2016 poker master australian social research greatness social shifts baby relational Financial Planning Association demography professional marriage shbc thought leadership micro apartments SMSF poor stay home change housing market social impact identity christmas Sydney keynote speaker work mates politics housing affordability PSI Tuesday Trend CBD curiosity social vegetarian society trends research moreton bay healthy future optus my business awards leader couple GPO daily commute paying to work teacher gender Territory VIC daily telegraph Channel 7 demographic global financial crisis financial future career Northern Territory increasing densification NEETs selfie financial dreams Netflix 2012 living mythbusting prince george DIY education research social life cooking future of work baby names australia report Hills Shire Council Mark McCrindle visualisation Australian communities cars sun trend quote Births eliane miles university wedding education future report product youth Res Vis teaching ACF 2016 ease of travel pyrmont ACT keynote Australia street logan employers faux-cilising group shopper's pick skills Aussie trends of 2017 states church local communities public speaking celebration future of shopping census 2016 10 years family Kiwi residents capital cities tv aged care high density living Work place stats census data micro Queensland: QLD story sunburnt country waverton infographic wall urban living global generations litter conference lifestyle finance generational trends 2016 census goals etiquette happiness cost not for profit brand Christmas presents annual income spend socialites millennials business performance potts point screenage trends bondi census challenge Population Clock focus groups sydneysider research report cultural diversity Engineering Manager focus group Sydney Hills Business Chamber 1994 intern cartodb wage mccrindle middle class Northern beaches Event house price year 12 bureau Financial Planning Week forecast victoria REIV National Conference Australian Population rent urban communications Real Estate pharmacies research visualisation digital NBRS Architecture hobart know the times James Ward infographics dessert list balance hills average aussie winter blues ultimo average sydneysider anzac learner entrepreneur social researcher professional development educhat Research Director results mccrindle in the media dreaming work contiki demographic trends language wages world youth day Australian Trends high density apartments population map New Zeland 23 million growth mentor going out impact generation not-for-profit hopes parenting marrickville australian communities forum domestic local research pack Caregiver owning a home neutral bay school Australian Bureau of Statistics South Australia survey design school students Australian Dream priorities speakers income 1975 World Water Day TEDx clothing Word Up Australian Home plans cost of living group session mortgage jobs of the future networking Adelaide princess charlotte entrepreneurial child care Melbourne royal data visualisation survey father's day high density DESTEL brands unaffordable internship suburbs sports collaboration belief low density transport workplace culture retirement dream personal growth presentations food futurist car women mccrindle tea aged care puzzle infographic optimistic medicine social researchers New South Wales data social issues urban living index NT population Northern Beaches Do It Yourself house prices events customer future moderators guide rain fresh bus millenials qualitative research teleworking January 26th mateship innovation mobile crime organisational culture Research Executive earn housing growth conference presentation research services media commentary australians staying home more 2016 financial dare to dream online ideas omnibus McCrindle Speakers social analysis shopping centre 24,000,000 families google for education friendship news baby boom australian communities trends report wealth and income distribution 2015 new york times financial fears equip wolloomooloo australia forum event urban taskforce sector wide study budget hornsby aussie culture young people teach schools students average Australian typical australian entertainment education future real investor renting winter business slideshare Real Estate Institute of Victoria post rationalism grandparents national wealth award winner staying in optus Tuesday Trends baby boomers Wellington economic land of the middle class energy cancelling plans SA internet property 24 million Hornsby Shire Council participants property price ageing population gen z collaborative award Valentine’s Day Channel Seven affordable city tertiary education NBRS employment home ownership JOMO Australians population milestone deloitte Assistant Store Manager Merry Christmas wealth distribution facts Australian Census professional speaker unemployment forecasting sydney event shifts royal family household google capital city culture CPI public speaker graphs shopping demographics Australian schools consumer Wagga Wagga social media community event fears long weekend social research woolworths communicate blaxland social enquiry national crime rates public holiday offenders Gen X REIV Conference training Myth suburb personalities sydney hills EFF community travel norwest government FPA TED ipswich case study Education Future Forum christianity cancel plans Duchess of Cambridge environmental scanning Christmas season rising house prices apartment lalor park cultural diveristy sector 1980 brand experience gold coast charity investment WA SMART cold motivate social commentary divorce rate repayments travelling follow ageing population growth Scouts safe tuesday Social Trend Australian demographics wellbeing state financial independence entrepreneurs of today showreel university degree Christchurch summer ABS sydneysiders cloudy days in the media marketing faux-ciliser water consumerism leadership mining boom office space VET sector conference speaker workplace builders future proofing names spirituality rich marriages Love menai tableau market research mover and shaker February 16 generation Z 2020 publication Vocational education the great screenage ethnography ACF teachers men nfp easter students future proof outsourcing changing face of sydney high school pharmacy tips eliane life debt professional presenters Christmas lunch Australian Families demographic transformations gen alpha cancelling event salary technology year 7 work-life careers report authenticity alpha meetings innovative culturally diverse research data faith hills shire Deaths 2016 census results mother's day crows nest purpose Generation Y baby names education sector presentation