2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


know the times demographic Research Executive domestic infographic government affordable thrive mobile event qualitative research statistics Channel Seven divorce rate students innovative intern global pharmacies teacher mythbusters renter of the future investor hello fresh rich environment mortgage social kate middleton menai poker master Wagga Wagga graphs Queensland brands learning styles national crime rates relational state Christmas season christianity offenders debt ACF 2016 australian communities forum mccrindle research gen alpha storytelling twentyseventeen analysis ageing eliane Assistant Store Manager families financial dreams youth global financial crisis 2016 DIY customer repayments volunteers mentor eliane miles workshop Australian Trends communicate panel gender demographic trends young australians population growth sustainable leadership New South Wales waverton jobs of the future online communication teachers January 26th healthy future workforce baby boomers hobart royal influence 2012 criminal housing market christmas hornsby Geoff Brailey wage vegemite FOMO Financial Planning Association Australian schools cancelling plans finance Channel 7 hopes rain "know the times" keynote speaker sydney event weather Tuesday Trends staying in home data visualisation tv growth royal family weekly earnings rising house prices Christmas presents royal baby digital owning a home mover and shaker entrepreneur Adelaide friends social analysis plans shbc real authenticity sector wide study Scouts interactive nfp school students urban research pack professional development tips professional speaker baby name salary acf15 Crime Rates 10 years Births blaxland housing trends trend religion increasing densification Financial Planning Week communities Gen Y Northern Beaches Christian School ideas office market research collaboration work WA 2020 cloudy days NT challenge year 12 Wellington housing wealth distribution households social media living REIV Conference technology Real Estate Institute of Victoria income spend local communities etiquette entrepreneurs of today demographer conference suburban living Tasmania world youth day wealth winter blues work-life generation alpha growing population sunny days goals Financial Planning Association of Australia product South Australia high density living sentiments education sector gen z The ABC of XYZ daily commute engage survey design parents earning Duchess of Cambridge professional google aussie culture McCrindle Speakers ageing population dream sydneysiders community life australia future proof baby names learning the australian dream Kirsten Brewer REIV National Conference educated australians staying home more population map happiness Charlotte 2014 sun marriages household housing affordability crows nest social research conferences student high school cash Australian communities engagement rise of local data education future social commentator future Wodonga trend tuesday FPA geomapping divorce leader local property proactive google for education winter marriage bureau demographic transformations earn quote university friendship townhouses social researchers megatrends relevant affordability DESTEL System's Architect millennials generation responsive dessert renting alpha priorities names marrickville 2017 Population Clock dreaming media release Australian Families moderators guide Queensland: QLD media activity holidays trends TDE transport children employers Valentine’s Day neutral bay generational trends workplace culture CBD wealth and income distribution ACF shopper's pick high density Sydney keynote speaker ipswich litter summer celebration buildings anzac sunburnt country learn millionth IT Specialists school Northern Territory capital city wellbeing conference presentation curiosity social lives faux-cilise the changing face of generation Z mateship results The Daily Edition pyrmont Australian Bureau of Statistics paying to work economy ease of travel events princess charlotte tuesday community event shifts 1975 hills shire in the media ashley fell fears manly village networking TAS brand middle class annual income social change collaborative Engineering Manager national wealth mccrindle ethnography emerging trends mccrindle in the media post rationalism presentation church non profit unemployment millenials Western Australia work mates media commentary stats australian social research house prices wedding focus groups 23 million social trends Bathburst cost Christchurch financial resource Hornsby Shire Council property price emerging technologies bondi group publication new york times research research visualisation daily telegraph woolworths workplace population milestone overcast trends of 2016 population group session house price consumerism future of work child care education parenting goal education future report outsourcing ACT lifestyle NEETs Deaths Education Future Forum wealth and income cartodb forecast seasons Mark McCrindle monarchy SMSF social enquiry youth unemployment newspaper builders society Australia Day 2017 VIC national private wealth Australian Communities Trends New Zealand emerging generations language food tertiary education Australian demographics program crime Australia Day young people home owner 1994 aged care EFF shopping Word Up case study energy research services easter New Zeland optus deloitte February 16 balance supply and demand leadership workshop social shifts cancel plans clothing 1980 organisational culture world entertainment mining boom retirement rule keeper experience teaching financial future in depth interviews motivate baby boom communications Generation X darwin educhat slideshare medicine employment Tuesday Trend presentations apartment charity 2015 narcissism unaffordable mother's day media Northern Beaches gold coast norwest insight census Do It Yourself sector wide Canberra residents lalor park office opening office space personalities Kiwi easy rider award marketing rent researcher teleworking suburb urban living budget social impact rental stress research data land of the middle class focus group Myth innovation family holiday future of education poor urban taskforce baby tableau Res Vis faux-ciliser earnings internship mythbusting English royal internships faux-cilising potts point water australian communities trends report Australian Home online shopping global generations cooking survey organisations 1968 couple aged care puzzle capital cities prince george going out teach school satisfaction tea Merry Christmas meetings internet baby name predictions house mccrindle tea ashley mckenzie baby name trends Australians not for profit Caregiver World Water Day brisbane 40 million trends analyst career area cold Generation Y speakers tattoos social life Christmas lunch moreton bay dare to dream typical australian recap entrepreneurial forum schools students selfie change 2013 sports suburbs high density apartments business click stay home socialites huffington post report participants staff careers optimistic grandparents wages sydneycity debate omnibus public holiday PSI fresh Sydney investing equip infographic wall meals public speaking thought leadership environmental scanning video snapshot Aussie personal growth 24,000,000 Aussies keynote Australian Dream cars SA consumer politics visualisation study states wolloomooloo follow low density small business social commentary Netflix define university degree victoria insights pharmacy learner housing growth future proofing 24 million Melbourne ultimo perth future-proof news socialising cultural diversity facts vegetarian men sector HSC Australian Census schools cost of living new office education research JOMO social researcher data analyst identity visual conference speaker father's day toys training brand experience greatness Love urban living index skills house price rise business index Gen X Real Estate city cancelling event trends of 2017 GPO investment economic not-for-profit women list generations Social Trend logan forecasting Royals Territory home ownership financial independence optus my business awards jobs culture commute demographics community engagement property market resilience society trends average aussie NSW coffee long weekend year 7 futurist sydney speaker ABS Northern beaches Event safe