The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


manly Social Trend skills Northern Beaches entertainment award keynote speaker blaxland slideshare Research Executive data visualisation church staff Real Estate optus change Merry Christmas earnings mccrindle in the media TAS online shopping panel family cost of living suburbs SMSF small business group proactive wolloomooloo students brand experience university degree Netflix wage ageing renting parents baby name trends future of education going out holiday motivate princess charlotte learning earning Channel Seven mining boom daily commute rule keeper Queensland: QLD Tuesday Trend January 26th retirement emerging technologies city group session gen alpha define Deaths financial future winter finance educhat mateship gender medicine ethnography relational state community event 2020 qualitative research future proofing digital population map youth education participants increasing densification Kiwi video national private wealth workplace demographic trends speakers futurist interactive lalor park megatrends anzac keynote bondi Australian Census land of the middle class australia infographic 2015 entrepreneurs of today education sector New Zealand insight meetings cost priorities census ultimo energy baby boomers language budget travelling not for profit Northern Territory safe national wealth public speaking pyrmont snapshot customer owning a home authenticity personalities sustainable Australian Families 40 million Australian Bureau of Statistics household narcissism sydney event grandparents social analysis leadership Valentine’s Day residents poker master shopper's pick online new york times education future report faux-ciliser logan public holiday sports Sydney keynote speaker TDE schools transport events future of work visual ageing population innovation food community engagement presentation population 2013 WA acf15 NEETs mccrindle research The Daily Edition generation alpha global generations work Australian Home teachers huffington post social research educated JOMO hopes father's day Christmas lunch statistics conferences mccrindle tea Bathburst entrepreneurial New Zeland Caregiver social researcher GPO wellbeing office space engage plans gen z collaboration Aussies mother's day suburban living office teach social DESTEL families generations NSW shopping child care culture criminal bureau urban taskforce goal economic young people in the media neutral bay home owner salary tableau house price rise System's Architect shifts menai sydneysiders Assistant Store Manager gold coast australians staying home more 24 million real Australian Trends internships stats christianity business growth Wellington Territory village christmas brisbane paying to work nfp cooking focus group social commentator DIY Word Up resource FPA trends analyst national crime rates experience Australia Day Australia Day 2017 Education Future Forum apartment Northern beaches Event Tuesday Trends survey design technology research pack capital cities learner 1994 research data equip house price brand community dream toys training deloitte Canberra domestic forecasting moderators guide Scouts Western Australia healthy future Myth low density Australian demographics rental stress Adelaide sun mythbusting results South Australia faux-cilising optimistic housing trends research services balance presentations schools students CBD leader generation Z organisational culture Sydney wealth distribution baby marketing financial independence twentyseventeen investor Generation Y Melbourne entrepreneur cancel plans holidays media personal growth visualisation geomapping not-for-profit trend tuesday spend housing market Northern Beaches Christian School communication government 24,000,000 Real Estate Institute of Victoria event easter Mark McCrindle 2012 follow teaching social life high density millennials woolworths Christmas presents prince george Gen Y media activity 2014 millionth perth data travel long weekend Wodonga insights world financial fears Crime Rates hills shire couple baby name predictions the changing face of workplace culture happiness environment consumerism sector local innovative annual income Geoff Brailey house prices study aussie culture brands social enquiry victoria Population Clock social lives SA facts future-proof average aussie aged care puzzle 10 years typical australian non profit divorce home ownership social change internet research states pharmacies survey Do It Yourself friendship office opening employment challenge identity Financial Planning Association of Australia cold society Res Vis debt Queensland Hornsby Shire Council professional Australian Dream workshop World Water Day cloudy days socialising daily telegraph wealth and income distribution area clothing organisations 1980 tips offenders work-life Australians Kirsten Brewer dreaming conference presentation rent HSC crows nest responsive australian communities forum buildings ideas "know the times" recap fresh teacher high school sydneycity waverton local communities property market demographer marrickville learn generation Australian Communities Trends NT google for education meals suburb etiquette networking unemployment urban living index supply and demand consumer repayments REIV Conference high density apartments seasons education future list outsourcing dare to dream future proof charity New South Wales urban living winter blues hobart communicate cancelling plans careers infographic wall professional development emerging trends employers ABS high density living internship Generation X collaborative report lifestyle Duchess of Cambridge year 7 vegemite young australians teleworking life tuesday workforce trends of 2016 social trends renter of the future professional speaker baby boom australian communities trends report communications cash market research rain housing growth ease of travel click 2016 know the times global social shifts parenting demographic financial Financial Planning Association celebration coffee Gen X alpha PSI FOMO researcher communities affordability Christchurch sydney speaker graphs Births environmental scanning litter year 12 religion socialites 1968 unaffordable growing population stay home career crime research visualisation cancelling event social researchers Christmas season school Tasmania potts point pharmacy 23 million dessert property price children learning styles ACF generational trends mentor millenials ashley fell cartodb thought leadership weather selfie quote omnibus mortgage world youth day goals trends men poor Wagga Wagga contiki data analyst student home wealth royal influence wealth and income social commentary forum optus my business awards income weekly earnings analysis overcast cars work mates newspaper capital city tertiary education tv hello fresh leadership workshop social media fears program emerging generations REIV National Conference Engineering Manager australian social research rise of local ashley mckenzie trends of 2017 living school students sector wide study Aussie cultural diversity water conference speaker Channel 7 aged care sunny days demographic transformations storytelling focus groups royal family intern post rationalism shbc friends women moreton bay English eliane miles demographics mobile 2017 Financial Planning Week ACT rising house prices jobs of the future baby name Love financial dreams curiosity politics names media commentary social issues hornsby volunteers February 16 middle class news university kate middleton urban youth unemployment darwin townhouses engagement Australian communities IT Specialists marriages education research mover and shaker commute conference EFF easy rider sunburnt country earn mccrindle school satisfaction jobs royal resilience tattoos royal baby case study households relevant housing population milestone builders product faux-cilise marriage greatness summer 1975 McCrindle Speakers economy ACF 2016 rich baby names media release investment monarchy housing affordability trend future Royals investing The ABC of XYZ ipswich in depth interviews wedding Australian schools business index vegetarian sector wide house mythbusters sentiments divorce rate publication the australian dream global financial crisis Charlotte debate society trends wages tea population growth eliane norwest google VIC forecast staying in affordable social impact property new office thrive