The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


thought leadership TEDx going out ACF holiday christianity Charlotte debate Duchess of Cambridge McCrindle Keynote Speakers snapshot selfie retirement demographer Gen Y brands NSW ACT group office non profit jobs goals award winner collaboration 1980 Generation Y hunger high density living in the media students baby name predictions huffington post happy holidays house PSI Caregiver charities supply and demand priorities Gen Z Expert cancelling event sentiments the hills offenders food insecurity change census fail living Scouts Financial Planning Association cost of living CBD Royals 2017 safe overcast hopes dreaming fears group session kate middleton money gold coast vegemite tea ageing population curiosity event young australians screenage rent village demographic trends workplace leadership workshop skills mining boom Education Future Forum January 26th Merry Christmas litter school students social researcher networking wealth and income distribution professional speaker government personal growth technology gig economy Tuesday Trend growing population parenting google for education ease of travel earnings leadersip wage sydney hills healthy future Australian Home organisational culture training global financial crisis Western Australia work from home australian communities forum easter Australian Trends shopper's pick staying in Geoff Brailey award commute Australian Dream small business work city social commentator DESTEL future of shopping baby names average Australian christmas property price millennials water father's day presentations ipswich bondi annual income professional development earning Australian Families princess charlotte entrepreneur research financial dreams economy Word Up SMART workplace culture home ownership sydney event micro apartments weather census 2016 contiki video who is generation z mother's day Valentine’s Day South Australia language identity moderators guide Wodonga energy monarchy innovative nativity scene professional christmas 2017 ferry the australian dream investing wealth and income volunteers authenticity cash communities year 7 housing trends statistics Australian Census Christmas day royal wealth distribution social impact church Andrew Duffin holidays nfp megatrends social change live the dream panel baby teleworking dessert conferences Work place thrive marriages generation alpha women sports domestic focus group learner social capital city experience area Performance Sentiment Index February 16 teaching potts point commuters mortgage paying to work education sydneycity faith speaker weekly earnings Australian Bureau of Statistics Mount Annan-Currant Hill aged care puzzle wellbeing speakers pack trends career ageing EFF mover and shaker presentation internet mccrinlde Black Friday in Australia growth australian real estate builders local communities housing market tv research data shifts royal influence NBRS Architecture 2013 entrepreneurial Hunter Valley food bank Assistant Store Manager social analyst social analysis forum public speaker cartodb cultural diversity australia ACF17 education future report demography REIV National Conference crime TDE emerging technologies data visualisation internships Melbourne Financial Planning Week donation Cobbitty-Leppington teacher 2016 census results menai happiness winter conference speaker survey divorce australian community trends report suburb #censusfail rental stress 24,000,000 narcissism Research Executive 2020 jobs of the future rich Love choice workers young people winter blues qualitative research Elderslie-Harrington park future-proof aussie culture consumerism employers do people still change their surname after marriage? New Zealand mccrindle research "know the times" digital internship household social research mccrindle tea Myth VET sector population growth train lifestyle religion financial fears recap logan professional services future of work optimistic NBRS Northern Beaches seasons vegetarian responsive employmer global generation case study McCrindle Speakers Channel Seven stay home teachers owning a home investor gig education future trend cancel plans Research Director new york times Retail communication baby boom Territory omnibus not for profit donate educated clothing high density apartments baby name trends interactive middle class Christmas data Australians woolworths unemployment 1994 System's Architect data analyst university degree breakfast high school new office cica hills cold population map seasons greetings culture communications australian communities trends report suburban living teach 2016 census perth aged care maiden names capital cities urban faux-cilise charity NEETs life cloudy days 24 million Christmas presents ABS education sector deloitte socialising australian social research spirituality goal giving surnames mobile celebration prince george Maxim Accounting world optus focus groups Wellington rain analysis market research optus my business awards Northern beaches Event Aussies wages Mark McCrindle Christmas Stats SA social commentary average sydneysider mccrindle in the media speajer social enquiry christmas trees office space Res Vis changing face of sydney trend tuesday google wedding pyrmont NFP event screenagers environmental scanning trends of 2016 generations income repayments plans shopping centre Sydney population real Do It Yourself gender generational trends investment Financial Planning Association of Australia darwin CPI social issues not-for-profit friends staff program employment social media study public transport 10 years parents townhouses sector wide The Daily Edition state urban development media commentary Hornsby Shire Council customer mateship grandparents educhat ashley fell storytelling crows nest intern Australian Population christian maiden World Water Day cars financial independence low density public speaking Netflix housing affordability marriage learning high density workshop research visualisation millenials sustainable community wolloomooloo click Australian schools Northern Territory baby names australia report SMSF national private wealth budget population milestone child care engagement Macquarie University global generations TAS Canberra housing results Bathburst manly hornsby baby boomers 2016 mythbusting sydneysiders HSC know the times fresh greatness pharmacy eliane Australia Day Social Trend quote leader facts global generaion generation etiquette cultural diveristy data coffee VIC the average aussie increasing densification DIY education research tableau news social trends report online criminal moreton bay newspaper children 1975 neutral bay baby name buildings property community engagement rule keeper ACF 2016 brand experience digital economy trends analyst 2014 workforce house prices Christmas in Australia public holiday youth easy rider geomapping financial future TED talk earn futurist Queensland: QLD Christmas day weather English collaborative Kiwi media ultimo ACF2017 urban living sun hills shire financial rise of local personalities learning styles property development Australian communities WA list Tuesday Trends poor Engineering Manager sydney speaker speakers Jura Australia growth of sydney brand tips belief proactive New South Wales Kirsten Brewer school satisfaction commuting australian families blaxland sector wide study entrepreneurs of today lalor park national crime rates Queensland communicate care support VET global retail urban taskforce shbc cancelling plans emerging generations environment food housing growth local community economic sydney property market professional presenters HR millionth NT Black Friday Sales dreams house price brisbane social lives equip names dare to dream grave decision work-life publication slideshare Willowdale couple demographic land of the middle class Sydney keynote speaker relevant Sydney Hills Business Chamber daily commute local conference presentation debt challenge summer residents resilience alpha university infographic participants infographic wall social life men post rationalism business national wealth researcher TEDx Speaker socialites sydney metro Black Friday norwest Australia street sydneysider unaffordable tertiary education census data meetings volunteering community event global follow office opening transport younger generations sunny days keynote speaker McCrindle Speaker graphs Skilling households JOMO urban living index australians staying home more finance affordable world youth day TED IT Specialists The ABC of XYZ GPO 2015 dream Real Estate Institute of Victoria pharmacies census results forecast ethnography the lucky country society trends family tuesday Australian community trends bureau rising house prices chairty Australia Day 2017 not for profit research work mates story demographics hobart surname Sydney’s south west apartments Aussie property market wealth Deaths business performance faux-cilising toys mythbusters McCridle schools long weekend James Ward schools students relational renter of the future ashley mckenzie friendship home events gen alpha home owner marrickville cost waverton US average aussie Lower Hunter purpose SRE research pack online shopping Vocational education baby names report mentor poker master FPA FOMO divorce rate trades New Zeland future of education Northern Beaches Christian School 1968 Channel 7 learn youth unemployment ideas insights suburbs generation Z Lower Hunter Region Sydney Lifestyle Study showreel royal family define Christmas season the changing face of Real Estate Hills Shire Council future media release Gen X innovation research services Adelaide organisations society trends of 2017 acf15 resource volunteering data demographic transformations consumer impact faux-ciliser micro Business analysis cooking Sydney spend leadership entertainment casual Mark McCrindle in the media Generation X gen z renting typical australian Christmas research travel travelling royal baby ACT Report census apartment employmee research report Crime Rates Australian demographics stats insight victoria Christmas lunch business index medicine population future proof engage outsourcing daily telegraph bus research on coffee car 2012 year 12 23 million hello fresh anzac 40 million conference coffee lovers Wagga Wagga school twentyseventeen sydney market Christchurch careers keynote the great screenage Births visualisation visual What is food insecurity? salary eliane miles shopping the hills shire REIV Conference forecasting Tasmania sunburnt country wealth inequality meals Australian Communities Trends social researchers motivate Population Clock infographics financial planning Jura Coffee media activity marketing politics volunteer survey design culturally diverse house price rise social shifts student in depth interviews balance states future proofing mccrindle affordability product emerging trends sector tattoos