Top Baby Names Revealed

Wednesday, May 25, 2016

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 28,640 out of the total Australian annual births of 298,200. There were 2,283 boys named Oliver and 1,737 girls named Charlotte last year.

Charlotte takes top spot after Olivia’s 3 year reign

Charlotte, with 1,737 occurrences is the top girl baby name in Australia for 2015, taking the top spot from Olivia which is now in 2nd place.

Olivia was the most popular girls’ name in 2014 but has now fallen behind by 67 occurrences.

Charlotte was the most popular baby girls’ name in almost every state while Olivia was top in VIC and WA.

Oliver most popular in the states but Jack more popular in the territories

Keeping the top spot from 2014 is Oliver, the top boy baby name in Australia for 2015 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while Jack was the top boy baby name in the Northern Territory.

There were 421 more instances of Oliver than William, an increase on the margin of 191 from 2014. In 2015, there were 2,283 boys named Oliver, 1,862 named William and 1,802 named Jack which is a decrease for both William and Jack on 2014.

Top 10 Girl's name trends and insights

Most of the top 10 girls’ names from 2014 have held on to a top 10 ranking in 2015 except for Ruby which has slipped out of the top 10 down to 13th place. In Ruby’s place, Grace has reached top 10 status. Charlotte, Amelia, Sophia and Chloe all improved on their 2014 ranking with Olivia, Mia, Emily, Sophie and Ruby being the ones which have dropped. Ava was the only name to retain the same ranking.

Top 10 Boy’s name trends and insights

Oliver remains to be the top boy baby name of 2015, holding this position strongly since 2014. 9 out of the top 10 boys’ names held onto their top 10 ranking with Alexander falling out of the top 10 to 15th place, with Lachlan (rank 10th) taking his spot. While none of top 4 names changed positions, Jackson dropped from 5th to 7th and Thomas, James and Ethan increased their rank within the top 10 names.

7 new boy’s and 9 new girls’ names enter the top 100

The names Spencer, Jesse, Arlo, Harley, Darcy, Jett and Lewis have entered the list for the boys’ at the expense of Bailey, Mitchell, David, Aaron, John, Phoenix and Anthony.

As for the girls; Aurora, Billie, Eve, Daisy, Aisha, Leah, Gabriella, Maryam and Maggie have entered the top 100 with; Lexi, Jade, Indie, Pippa, Amelie, Amber, Elise, Natalie and Lacey dropping out of the list.

George and Charlotte; A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

The birth of the Royal Princess in May 2014 (Charlotte Elizabeth Diana) has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 36th in 2015, in 2015 we saw the name Charlotte gain 1st position, taking the top spot from Olivia in 2014.

Download Baby Names Australia 2016. 

Click here to download the full report.

The Top 10 Baby Names from 2015

Friday, March 18, 2016

This just in, Charlotte and Oliver are the top baby names for 2015! Data released by Births, Deaths and Marriages has been analysed by McCrindle Research to reveal the top 10 most popular names of choice for babies born in the last year.

Charlotte regains her position as the top baby girl name

Charlotte is, once again, the top baby name for 2015, regaining her position from Olivia who was the 2014 top baby girl name. Charlotte was the most popular girls’ name from 2011-2013, and has regained first position following the birth of the Princess Charlotte of Cambridge in May of 2015.

Traditional over trendy

There is a ‘Hundred-Year Return’ theme taking place, with many of the top names of today also amongst the top names a century ago, while names of a few decades ago have fallen out of favour. Today’s parents are not choosing names of their own generation, rather, century-old names dominate the Top 10 Baby Names list. William is an example of the ‘hundred-year’ return, having ranked 2nd overall in NSW in the 1910s and ranking second in 2015. Jack climbed up to 5th place in the 1920s before seeing a steep decline from the 1940s to 1970s, with a marked resurgence over the last decade and making it to top ten, and Oliver, Ethan and Thomas have similarly returned to popularity. Grace was a popular girls’ name at the turn of the 20th century, becoming almost extinct from the 1910s to 1970s but climbing significantly in popularity since the 1980s with the rise to the Top 10 with Charlotte and AVA having followed similar trends.

Flowing girls names, short boys’ names

Parents are choosing softer-sounding girls’ names and firmer sounding boys’, through the use of vowels and consonants. Half of the top 10 girls names end with the letter ‘a’ (Olivia, Amelia, Ava, Mia and Sofia). On the boy’s list, however, majority of the top 10 end with a consonant sound (all apart from Noah).

A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names. Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot.

The birth of the royal princess in May of last year, Charlotte Elizabeth Diana, has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st to 42nd in 2014, we have seen the name of Charlotte regain first position for baby girls born in 2015.

Download the Top 10 Baby Names media release here


Baby Names Australia is produced from a comprehensive analysis of all of the registered baby names across the 8 Births, Deaths and Marriages offices in Australia (NSW, VIC, QLD, WA, SA, TAS and NT). Because NSW and SA have only released their top 10, we have only provided the top 10 list of baby names for 2015.

Media Contact

For media commentary, please contact or the office on 02 8824 3422.

in the media

McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


charity infographic Mark McCrindle economic NT youth unemployment Australian Trends 23 million dessert tableau events divorce google urban living index urban learner focus groups sydneysiders digital global generations friends weekly earnings dreaming prince george media commentary hopes faux-cilising emerging generations NEETs eliane miles NSW pharmacy anzac video sun employment huffington post in the media mccrindle winter blues global financial crisis world youth day faux-ciliser tattoos learning fresh summer staying in hills shire pharmacies The ABC of XYZ Real Estate student not for profit mateship google for education child care Real Estate Institute of Victoria "know the times" mobile dream ACF socialites TAS housing area wealth and income Bathburst relevant baby boomers Netflix keynote sunny days English australia marriage students conference speaker the australian dream group home ownership princess charlotte 24,000,000 volunteers sunburnt country sydney speaker teaching Assistant Store Manager young people paying to work men sydneycity leader property market personalities language trends of 2016 Australian Families social change proactive Charlotte high school parenting The Daily Edition father's day urban taskforce seasons cultural diversity cost wealth 2015 educhat 2016 Geoff Brailey eliane Generation X millennials office opening priorities names criminal suburban living university degree Social Trend Education Future Forum mythbusting Territory shbc FOMO unemployment thrive monarchy investment government cooking innovation futurist speakers recap demographer workplace education future report trends of 2017 ACF 2016 optimistic geomapping Gen X goal 1968 millionth village ipswich teacher mining boom ashley fell brisbane visual Births moderators guide royal influence intern woolworths forecasting motivate school 40 million online shopping collaboration meetings cost of living increasing densification home professional speaker grandparents small business shifts Australian communities typical australian Channel 7 housing trends Sydney Christmas season townhouses states women twentyseventeen work-life society trends renter of the future consumer earn JOMO keynote speaker couple social commentator generation Australian Communities Trends cold communication daily telegraph christianity school satisfaction millenials lalor park socialising gen z social lives hello fresh world Valentine’s Day resilience FPA conference presentation holiday debt litter community mccrindle in the media Australian schools wedding educated toys trend not-for-profit data middle class 1975 future schools students youth Australian Census personal growth PSI Northern Beaches customer low density Crime Rates know the times going out pyrmont community engagement brand System's Architect future of work tea collaborative global learn social kate middleton housing growth ageing population Australian Dream jobs entertainment house price rise acf15 emerging technologies affordable data visualisation Royals future-proof cartodb financial dreams social research neutral bay gender research visualisation debate year 7 rule keeper wage entrepreneur population fears energy community event news suburbs wealth distribution new office Merry Christmas staff McCrindle Speakers VIC generation Z rental stress market research internship Northern Territory Research Executive mentor New Zealand rain Aussies high density living research services housing affordability hornsby Christchurch social life 1980 Melbourne earning skills future proofing christmas teleworking workforce social researcher cancelling plans Canberra Tuesday Trend new york times brand experience Channel Seven list media activity stats REIV Conference schools facts Queensland: QLD marketing school students megatrends authenticity winter property work cars high density wealth and income distribution church ideas storytelling results trends analyst state cancel plans relational analysis happiness sports shopper's pick easter etiquette demographic transformations curiosity rich Australians year 12 leadership workshop real religion Christmas lunch internet coffee Kirsten Brewer aussie culture trends income greatness blaxland ABS domestic statistics engagement Hornsby Shire Council royal baby snapshot January 26th social trends children communications New Zeland culture cash media australian social research visualisation career commute land of the middle class water Wagga Wagga baby name define TDE insight bureau royal family demographic Australian demographics qualitative research australians staying home more future of education conferences rent 2017 Australian Home organisations generations South Australia budget Northern Beaches Christian School professional development interactive household teach optus food builders conference logan the changing face of Australia Day 2017 generational trends 24 million mccrindle tea award work mates supply and demand forecast financial independence crows nest renting communicate research pack Do It Yourself crime sustainable public holiday sydney event social commentary faux-cilise mother's day future proof newspaper business REIV National Conference population milestone menai financial social impact australian communities forum university suburb researcher mover and shaker equip ease of travel leadership darwin click mccrindle research Res Vis Deaths society cloudy days wages group session careers baby boom workplace culture baby tertiary education internships residents nfp baby name trends Australian Bureau of Statistics hobart growth dare to dream perth thought leadership Caregiver identity manly average aussie urban living participants baby names gold coast Christmas presents program economy sentiments innovative capital city product SA celebration baby name predictions clothing Tasmania meals graphs Australia Day study report entrepreneurs of today learning styles investor case study households narcissism post rationalism tuesday vegetarian New South Wales national private wealth February 16 focus group education future follow IT Specialists home owner house unaffordable family salary house price Gen Y Financial Planning Association easy rider financial future organisational culture Kiwi forum publication city vegemite infographic wall marriages slideshare divorce rate omnibus ACT ultimo SMSF Generation Y jobs of the future local investing national wealth ethnography Tuesday Trends deloitte Wellington demographic trends social enquiry waverton holidays norwest trend tuesday victoria social researchers living Sydney keynote speaker EFF spend wolloomooloo balance plans finance rise of local goals demographics Wodonga survey design stay home selfie Queensland education research sector professional bondi research Myth poker master social shifts employers potts point 2014 parents moreton bay 2013 environmental scanning office space public speaking buildings shopping 1994 workshop overcast online optus my business awards rising house prices politics sector wide study friendship ashley mckenzie Financial Planning Association of Australia quote CBD panel emerging trends Western Australia Word Up experience property price engage in depth interviews national crime rates data analyst healthy future daily commute alpha safe Engineering Manager affordability WA entrepreneurial HSC tv consumerism cancelling event media release medicine transport poor DESTEL business index retirement life social media aged care education Northern beaches Event Duchess of Cambridge non profit owning a home communities housing market apartment Scouts training 10 years gen alpha World Water Day families wellbeing earnings census office long weekend change research data annual income Population Clock brands Love Adelaide offenders event generation alpha weather Aussie 2012 tips networking mortgage education sector sector wide house prices outsourcing marrickville mythbusters DIY 2020 aged care puzzle local communities ageing population map australian communities trends report Financial Planning Week responsive high density apartments capital cities presentations royal environment technology repayments growing population young australians population growth social analysis GPO presentation survey insights resource teachers lifestyle challenge