Changing Face of Sydney Transport

Wednesday, April 19, 2017

From high above, aerial images show Sydney un-earthed. These before and after images detail the changing face of Sydney’s suburbs. Major progress is being made on key Sydney infrastructure projects as the city prepares for ongoing population growth.

 Before After 

Sydney’s growing population

Sydney reached 5 million at the end of June 2016. While it took almost 30 years (1971 – 2000) for Sydney's population to increase from 3 million to 4 million people, it took only another 16 years to reach its next million. 

Growing by 83,000 people every 12 months (at 1.7%, above the national average of 1.4%), the city needs infrastructure to keep pace with this population growth.

NSW projections show that NSW will grow to 9.9 million people by 2036. Sydney is two-thirds of this number, so will reach 6.5 million in the next 20 years, and 8 million by 2050.

How we commute to work in Sydney

Almost 2 in 3 Australian commuters get to work by private car (65.5%, up from 65.3% 5 years ago) with just 1 in 10 relying on public transport. The 2011 Census showed that 58% of Sydneysiders commute to work by car, 9% by train, 5% by bus, and a further 4% walked. 

Social researcher Eliane Miles notes, "Sydney-siders are spending a significant amount of time moving each day. While the average work trip for a Sydneysider is around 35 minutes, for many Sydneysiders the journey to work takes much longer. Commuters in Sydney's outer suburbs are often spending five times this length (up to 2.5 hours) per trip each way. Sydney is investing more in infrastructure than other world cities of comparable population size, and it is critical that investment in both roads and public transport options continues." 

You can watch the full story on Nine News here

About Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the megatrends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth to social trends such as changing household structures, to generational change and the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

To have Eliane speak at your next event, feel free to contact Kimberley Linco on 02 8824 3422 or

Download Eliane’s professional speakers pack here

External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.


A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like and have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles


For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


entrepreneur Real Estate Institute of Victoria housing growth house prices repayments poker master housing criminal proactive eliane identity digital pharmacy teacher capital city Canberra trends analyst entertainment infographic urban taskforce cancelling event Northern Beaches Tuesday Trends hobart global royal baby nfp personal growth hornsby REIV National Conference Aussie focus groups the changing face of state travelling statistics careers generation alpha weekly earnings brand results snapshot communities Queensland suburbs home ownership kate middleton ACT Population Clock know the times demographer household financial dreams financial 2016 census Hornsby Shire Council office space professional development cloudy days skills participants workforce wealth wage daily telegraph generation survey design The ABC of XYZ aged care puzzle generation Z communications NEETs grandparents motivate mccrindle in the media entrepreneurs of today Generation X population mateship bureau rent sector wide winter owning a home holidays mother's day geomapping stay home new york times quote sunny days System's Architect news mining boom storytelling paying to work cartodb urban living index water spend school post rationalism poor TDE Melbourne newspaper socialites census fail young people education future meetings Northern Beaches Christian School hopes greatness sydneycity baby names researcher travel ethnography urban baby boom 1994 overcast sydneysiders award personalities society trends summer child care teleworking national wealth leadership financial future internships income optus my business awards marketing university degree home Australians manly sydney event dream baby name predictions public holiday sydney hills Christmas lunch Channel Seven Research Executive lalor park blaxland marriages growing population ipswich social enquiry narcissism debt wages 1968 ageing Crime Rates logan ideas monarchy relational social life tips baby name consumer social trends marriage innovation sydney metro world bondi product January 26th trends FOMO darwin tattoos internship tv Word Up cooking gen alpha house price supply and demand Australian Trends economic seasons tertiary education demographic trends gold coast hills shire entrepreneurial 24,000,000 princess charlotte holiday annual income market research research visualisation local communities ease of travel census results education future report recap professional services dare to dream student youth housing affordability property Wagga Wagga shbc rising house prices christian employers financial independence high density dreaming Channel 7 SA emerging technologies conference presentation crime wolloomooloo Valentine’s Day year 7 innovative culturally diverse data analyst Caregiver the australian dream Births huffington post baby name trends future-proof apartment wealth and income distribution Tasmania goals outsourcing perth teaching land of the middle class norwest social lives contiki leadership workshop 10 years forum presentation wealth distribution budget education sector in depth interviews typical australian visualisation Geoff Brailey leader conference NSW thought leadership education customer work volunteers wellbeing community event domestic cancel plans Kirsten Brewer commuters sentiments emerging generations investing 1980 2017 training teachers Education Future Forum 1975 tableau resilience focus group aussie culture national crime rates gender transport the hills shire politics public speaker wealth and income going out REIV Conference Australian schools graphs marrickville megatrends Generation Y Australian communities emerging trends brands Aussies children Australian Census educated curiosity economy employment keynote speaker DIY population map Myth men Res Vis New Zealand national private wealth rain educhat Queensland: QLD prince george royal influence DESTEL states women panel click pyrmont "know the times" acf15 millenials future middle class shifts analysis baby boomers teach sector group session events christmas resource Wellington australian communities forum earn renting Australia Day victoria goal healthy future social issues FPA speakers technology winter blues woolworths property market ashley fell forecasting university names faux-cilise students organisations trend earning office mccrindle tea 2020 friends city organisational culture local cancelling plans Social Trend 24 million mythbusters consumerism social change selfie data visualisation McCrindle Speakers publication study earnings learning social researchers house price rise South Australia facts balance world youth day mccrindle research 2016 responsive shopping society future of education define business Charlotte conferences generations ashley mckenzie career new office rental stress public speaking 2015 CBD year 12 easy rider 2012 social commentator christianity vegemite cost authenticity shopper's pick investment toys data housing trends census 2016 insight Duchess of Cambridge cars fears keynote 2016 census results demographic Royals financial fears urban living clothing jobs priorities #censusfail Western Australia ferry SMSF high school thrive social impact house social commentary communicate Australian Dream daily commute relevant jobs of the future collaborative survey couple futurist workshop Sydney keynote speaker challenge Christchurch Financial Planning Week award winner changing face of sydney Engineering Manager 23 million average aussie experience future proofing gen z increasing densification learn media commentary Northern Territory etiquette future of work cost of living high density apartments real finance aged care sydney speaker socialising online shopping New Zeland 2013 church cultural diversity World Water Day households media debate Love population growth education research royal workplace moderators guide dessert Scouts living plans salary PSI friendship the average aussie affordability future proof Gen Y video village millennials Financial Planning Association of Australia capital cities Sydney non profit australian social research Australian Communities Trends parents VIC visual deloitte rich suburb cash research data medicine 40 million Kiwi train social analysis media release census small business celebration weather unaffordable GPO research services trends of 2016 builders waverton moreton bay English happiness Australian Families population milestone group work-life insights energy offenders conference speaker government omnibus case study car social shifts Mark McCrindle australians staying home more Bathburst school satisfaction 2014 community online environmental scanning schools students father's day social media sun office opening event crows nest staying in HSC twentyseventeen professional speaker charity ultimo religion affordable learning styles business index Territory neutral bay forecast social research mortgage stats baby optimistic optus Real Estate housing market research communication program area youth unemployment life google for education residents infographic wall property price lifestyle sports ABS TAS community engagement parenting Deaths list millionth brisbane Merry Christmas environment high density living demographics coffee story intern sector wide study engagement tea meals trend tuesday the hills in the media safe engage alpha IT Specialists potts point professional generational trends hello fresh social not for profit trends of 2017 ACF family renter of the future NT staff ageing population investor slideshare Tuesday Trend home owner rise of local Northern beaches Event divorce sustainable mobile cold families JOMO Christmas presents Do It Yourself Assistant Store Manager sunburnt country low density unemployment school students Christmas season menai faux-cilising eliane miles schools mccrindle collaboration qualitative research australia growth ACF 2016 global financial crisis vegetarian learner workplace culture social researcher australian communities trends report culture Australian Home rule keeper food litter wedding suburban living divorce rate anzac equip Australian demographics demographic transformations Australia Day 2017 Wodonga tuesday Financial Planning Association language fresh media activity The Daily Edition not-for-profit brand experience Adelaide mythbusting retirement commute mentor follow New South Wales presentations pharmacies Gen X networking mover and shaker work mates interactive young australians royal family research pack internet easter global generations WA EFF February 16 google report Netflix buildings bus long weekend change faux-ciliser Australian Bureau of Statistics townhouses