Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social analysis communicate clothing Channel Seven coffee lovers sentiments pyrmont New South Wales educated demographer teaching Andrew Duffin 2012 skills 2014 recap group Australian schools small business collaboration urban potts point selfie parenting religion pharmacy conference presentation motivate media sydney speaker ethnography typical australian dream marketing personal growth WA donate responsive suburbs summer jobs of the future Royals professional 2017 baby names australia report youth the average aussie Cobbitty-Leppington global generations analysis trends of 2017 ease of travel travel TAS celebration local Research Executive sector wide study megatrends shopper's pick earnings repayments stay home Sydney’s south west screenage community event researcher intern Kirsten Brewer christmas Wellington Deaths teachers home owner social commentary builders Australian Dream leadership slideshare average aussie ageing JOMO leader hopes home group session seasons 23 million cancelling event GPO hello fresh middle class shifts leadership workshop wages change housing trends tea deloitte organisations ACT wealth distribution women australian communities trends report Australia street kate middleton debate ACF 2016 australian real estate communication Generation Y TDE not-for-profit the hills shire ACF17 award winner Births work mates panel wellbeing balance Aussie Do It Yourself TED marrickville emerging technologies Vocational education australian social research Real Estate non profit Real Estate Institute of Victoria manly insights dreams breakfast meals in the media research report waverton showreel alpha study high density living speakers pack social media optus my business awards millenials Adelaide census fail cica geomapping customer the australian dream resource moderators guide forum equip global financial crisis gig teleworking resilience ashley mckenzie pharmacies lifestyle high density Hornsby Shire Council Australian Communities Trends cash office opening mother's day gold coast university degree church ABS Valentine’s Day ideas young people google logan house price learning snapshot interactive marriage dreaming Population Clock winter earn Res Vis retirement research dare to dream Financial Planning Association australia Christmas lunch focus groups February 16 crime grandparents Australian Census paying to work Australia Day 2017 community engagement Netflix increasing densification Love shopping centre child care men hornsby business university census data Australian Population market research transport 2013 communications weekly earnings gen alpha royal statistics litter generation alpha infographic charities ACF2017 gen z employers office space NT eliane society trends System's Architect casual experience property market poor 1980 Gen X contiki sunny days Gen Y case study prince george economy Canberra speaker 10 years politics population map language google for education financial future socialising professional development social shifts NEETs future-proof McCridle work-life conference speaker conference belief financial fears online shopping NSW narcissism census cold Jura Coffee sector wide emerging trends cars environmental scanning bus personalities new york times social trends wage state safe brand millionth South Australia cartodb baby names public speaking learning styles follow engage social change tertiary education education sector program data analyst sector poker master Duchess of Cambridge micro apartments growth research on coffee travelling conferences world youth day mentor 2016 internet challenge staying in graphs Australia Day global nfp PSI school internships couple growing population REIV National Conference post rationalism spend teacher bondi infographic wall volunteer young australians mover and shaker Kiwi renting define mccrindle in the media Hills Shire Council events employmee property mythbusters mccrindle tea names the lucky country ashley fell unaffordable food McCrindle Speakers sydney hills Aussies engagement James Ward ACF list energy entrepreneurial australians staying home more Mount Annan-Currant Hill Assistant Store Manager future proof census 2016 NBRS Architecture children schools year 12 award darwin trends of 2016 identity buildings investment donation REIV Conference work relevant technology mccrindle research career education future report keynote speaker SMSF cloudy days chairty wolloomooloo annual income Channel 7 urban living index future of work office mythbusting faux-ciliser easter teach train divorce social volunteering investor schools students forecasting ACT Report hobart generation baby names report plans tuesday wealth inequality money culture Myth New Zealand optimistic mobile VIC huffington post Tasmania educhat water Research Director 40 million quote Education Future Forum affordable average Australian budget internship winter blues changing face of sydney financial independence cultural diversity Geoff Brailey sustainable renter of the future earning suburban living gig economy in depth interviews victoria emerging generations residents trades English Queensland: QLD mccrindle holiday workplace culture families innovative grave decision survey design charity society local community speakers baby Australian communities housing choice workers omnibus weather rule keeper generations ageing population cooking 1975 TEDx consumerism youth unemployment social issues the changing face of population growth hills shire presentations aussie culture friends visualisation training national private wealth forecast media activity blaxland social commentator Tuesday Trends professional services CPI unemployment sydney metro report Jura Australia What is food insecurity? housing market social enquiry survey sydney event area mateship demographics Tuesday Trend apartments tips Generation X future networking Crime Rates holidays impact offenders Engineering Manager happiness apartment Mark McCrindle monarchy moreton bay relational click publication australian community trends report long weekend professional presenters volunteering data sunburnt country demography suburb year 7 education future household real digital social impact social lives average sydneysider criminal sun healthy future acf15 employmer online DESTEL royal baby coffee trend tuesday Northern Beaches Christian School collaborative faux-cilise national wealth fresh sydneysiders mining boom data visualisation goals #censusfail World Water Day education facts demographic transformations rent norwest participants VET culturally diverse going out entertainment micro workplace tv authenticity Australians capital city baby boom millennials Queensland infographics crows nest 1994 Australian Bureau of Statistics menai Christmas presents trend Financial Planning Association of Australia wedding low density local communities anzac perth wealth and income distribution VET sector entrepreneurs of today Merry Christmas urban living live the dream financial dreams financial Wodonga generation Z goal faux-cilising ipswich debt toys eliane miles stats brand experience medicine thrive employment sports research services generational trends property price community twentyseventeen Northern Beaches Sydney Hills Business Chamber Wagga Wagga population HSC consumer IT Specialists faith Charlotte etiquette spirituality new office Sydney affordability social researchers bureau product future of education vegemite city owning a home dessert baby name Australian demographics australian wealth 2016 census life baby name trends insight organisational culture daily telegraph 2016 census results christianity learn salary visual royal family volunteers royal influence SA media release tattoos village professional speaker Word Up students purpose brands rising house prices Western Australia EFF FPA public speaker storytelling SRE family capital cities CBD households news social researcher focus group NFP event christian outsourcing keynote easy rider cancelling plans Financial Planning Week cancel plans world social life proactive story school students Willowdale 2015 Northern beaches Event lalor park overcast futurist jobs innovation Territory townhouses Macquarie University house price rise fears research data wealth and income Australian community trends DIY princess charlotte results high school income sydneysider Scouts cultural diveristy father's day speajer January 26th domestic socialites commuters The Daily Edition baby boomers mortgage greatness Work place baby name predictions population milestone FOMO high density apartments rain rental stress media commentary Australian Home national crime rates business index public holiday priorities vegetarian supply and demand meetings Christchurch Christmas season workshop education research know the times not for profit hunger workforce qualitative research tableau the hills student divorce rate Bathburst trends woolworths Australian Trends 1968 trends analyst social research "know the times" financial planning TED talk finance business performance land of the middle class future proofing Social Trend australian communities forum housing growth living cost Melbourne census results thought leadership careers video investing food insecurity aged care puzzle NBRS learner curiosity The ABC of XYZ school satisfaction states research pack future of shopping environment giving Sydney keynote speaker communities neutral bay Northern Territory friendship research visualisation urban taskforce rich demographic Australian Families home ownership ferry food bank the great screenage shopping commute hills Skilling house prices entrepreneur government housing affordability data economic car marriages shbc 24,000,000 optus cost of living daily commute brisbane gender presentation aged care house ultimo demographic trends event Elderslie-Harrington park 2020 staff newspaper 24 million not for profit research rise of local sydneycity Caregiver New Zeland parents SMART care support