The Millennial Workforce; Creating Culture Purpose and Impact

Thursday, June 08, 2017

Recently our Head of Communications Ashley Fell delivered a presentation titled, The Millennial Workforce; Creating Culture, Purpose and Impact at a range of conferences. From a state-wide aged care conference through to a Millennials marketing event.

Also known as Generation Y, Millennials are born between 1980 and 1994. They are those who lived their formative years or began their careers in the new Millennium.

Millennials seek leadership involvement and career opportunities rather than job security and a stable work environment. What is important to this generation of emerging workers is CPI - Culture, Purpose and Impact.

Culture

Millennials thrive on a healthy workplace culture. In addition to training, varied job content, an accessible management style and work/life balance, is a workplace culture and sense of community. Workplace cultures that are fun, inviting, inclusive and provide a sense of community are highly valued by a generation who are delaying traditional life markers, such as getting married and starting a family.

Purpose

In addition to an engaging workplace culture Millennials are seeking places of employment where they resonate with the values and purpose of the organisation. If the culture is the ‘how’, the purpose is the ‘why’.

Millennials are seeking a higher order than previous generations. When looking for a job, it is about more than just survival and security (remuneration, employment conditions, superannuation, worker entitlements, role description, tenure and job security).

The social aspects – such as opportunities for collaboration, social events, co-working spaces and team building – are even more important. 

What Millennials consider most important when looking for a job are the ‘higher-order drivers’, such as the triple bottom line (people, profit and planet), volunteer days, organisational values, corporate giving programs, career pathways, further study, training and personal development.

Impact

In addition to culture and purpose, Millennials are looking for an organisation where they can have an impact. Millennials want to contribute to something bigger than themselves. They want to be challenged in their work, make a contribution and celebrate the wins.

As different sectors seeks to attract, recruit and retain this emerging generation of employees, remember that Millennials are looking for an engaging workplace, inspiring values which connect with their own, and employment opportunities where they can make a difference. In short they are looking for Culture, Purpose and Impact.


ABOUT ASHLEY FELL

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need to communicate with the emerging generations to effectively engage them. 

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. 

From generational change to the impact of technology, key demographic transformations to social trends, Ashley delivers research based presentations dealing with global and national trends.

DOWNLOAD ASHLEY'S SPEAKERS PACK HERE

To find out more, check a date or make an enquiry, please get in touch:

P: 02 8824 3422

E: info@mccrindle.com.au








Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Financial Planning Association of Australia gig economy royal baby professional survey in the media focus group money high density living news income commute increasing densification collaborative average sydneysider village research data professional presenters home ownership future proofing relational long weekend earning conference presentation rise of local hello fresh politics owning a home investor workplace culture case study food hills government households real university degree workforce urban living house prices Research Director entrepreneur google work Caregiver census social researcher visual education research 10 years Australian Communities Trends 2020 storytelling balance infographic volunteering gig goals the hills shire Social Trend millenials Myth Australia street social issues moreton bay marrickville entertainment environmental scanning February 16 learning styles wage logan Wagga Wagga Queensland schools national wealth mover and shaker aged care screenage Australian schools teleworking teaching wealth inequality stats wedding presentation sydney metro social trends optus my business awards travel travelling litter trends analyst friendship NBRS engagement mining boom Christchurch seasons economic shopping centre learning know the times suburban living average Australian cica financial planning happiness home digital crime young australians sydneysiders going out Macquarie University property wages office space HSC ultimo wealth and income distribution house new york times unemployment Scouts land of the middle class Sydney Geoff Brailey infographics wolloomooloo shopping brands research pack career New Zeland new office experience analysis world social lives investing leadership workshop McCrindle Speakers rich slideshare ACF17 Tasmania local Canberra charities financial dreams casual pyrmont tattoos #censusfail 1975 social census results Love NT Australian community trends ACF 2016 in depth interviews criminal proactive 24,000,000 2016 infographic wall communities System's Architect financial fears narcissism anzac innovative IT Specialists pharmacies university children rental stress meetings norwest research report cooking breakfast learn australian social research baby name trends australian communities trends report etiquette bondi mortgage sun bus baby names australia report ipswich finance work mates trends of 2016 Western Australia NBRS Architecture sydneysider Aussies thrive community SMSF Crime Rates dare to dream social researchers demographer mentor demography trades intern census data Bathburst stay home communication ACT hopes eliane easy rider educated victoria choice workers employers list sector wide parents wellbeing renting skills nfp office internships baby names Kiwi networking omnibus child care staff award winner learner education sector sydneycity priorities micro apartments hills shire commuters household tea Kirsten Brewer Andrew Duffin Territory generation alpha grandparents young people 2014 internship pharmacy darwin summer ageing population collaboration low density showreel acf15 video NEETs millennials princess charlotte conferences parenting Mark McCrindle Royals researcher speakers pack TED talk home owner annual income offenders cars panel 2013 belief urban living index CBD debate affordability vegemite EFF emerging trends public speaker story christian housing affordability high school holidays Australia Day NSW New Zealand city menai Valentine’s Day post rationalism Australian Home faux-ciliser baby name predictions blaxland customer WA 2016 census The Daily Edition Research Executive futurist financial future contiki royal family poor Northern Beaches megatrends domestic mccrindle tea the great screenage resource poker master housing market JOMO education data visualisation Financial Planning Week media activity sydney event identity market research gold coast ethnography cost school satisfaction curiosity financial independence census fail salary wealth distribution quote ashley mckenzie demographics facts school Do It Yourself winter the australian dream The ABC of XYZ supply and demand selfie woolworths research ferry workshop easter PSI high density survey design growing population employment mateship English winter blues national private wealth brand experience water responsive dreams geomapping consumer mythbusting clothing charity baby boomers non profit equip the average aussie house price rise sustainable culturally diverse "know the times" religion brisbane James Ward snapshot debt TAS national crime rates millionth sentiments cultural diversity renter of the future energy qualitative research SRE train global buildings weather small business product lalor park wealth social life TEDx Australian demographics census 2016 education future report demographic transformations royal influence World Water Day names Melbourne 1994 living socialites rising house prices professional speaker internet community event property market Channel 7 divorce 1980 capital cities study media dream cost of living technology participants 2016 census results ACT Report report business index Duchess of Cambridge high density apartments aussie culture 40 million 2012 grave decision generational trends divorce rate builders jobs relevant care support kate middleton huffington post hobart rain Northern Beaches Christian School weekly earnings australian real estate culture motivate daily commute holiday youth unemployment wealth and income Assistant Store Manager growth unaffordable donate housing mother's day Real Estate Institute of Victoria presentations newspaper language australian communities forum cancel plans chairty teacher monarchy the changing face of baby name Christmas presents focus groups suburbs gen alpha potts point ideas baby names report Charlotte media commentary VET sector ashley fell Australia Day 2017 crows nest economy define schools students CPI house price spend australia FPA consumerism prince george church ageing 2015 Northern beaches Event population map entrepreneurial generation impact mccrindle in the media alpha 23 million Australian Families VET Births personal growth states aged care puzzle townhouses car social analysis not for profit research men ease of travel Netflix moderators guide social media professional development Vocational education goal online shopping baby boom giving budget forecasting capital city future of work society trends Work place forum waverton Australian communities gender faux-cilise leader social commentator 24 million transport local communities Australian Dream Channel Seven paying to work graphs thought leadership faux-cilising repayments future innovation Generation X hornsby global financial crisis ACF year 7 research visualisation youth lifestyle emerging generations workplace donation urban taskforce Engineering Manager family Gen X socialising dessert speaker Australian Population conference speaker Skilling cold life rule keeper insights DIY events cartodb follow middle class apartments Generation Y tuesday data data analyst tertiary education jobs of the future community engagement future of education Education Future Forum research services interactive shifts future of shopping friends Financial Planning Association overcast volunteering data business Christmas lunch purpose students public holiday Merry Christmas TED suburb emerging technologies office opening urban father's day environment school students Aussie meals cloudy days ACF2017 property price sunburnt country changing face of sydney REIV National Conference social research eliane miles global generations faith population growth FOMO medicine keynote speaker shbc mobile residents Word Up dreaming fresh the hills Hills Shire Council perth not for profit training Population Clock program engage earn micro manly coffee future proof 2017 families SA education future speakers neutral bay spirituality demographic 1968 authenticity sydney hills social impact publication brand Australian Bureau of Statistics marriage trend not-for-profit shopper's pick careers australians staying home more australian community trends report Real Estate bureau award entrepreneurs of today women christmas retirement change Wellington Christmas season ABS Australians celebration mccrindle research Deaths cultural diveristy DESTEL Australian Census sector wide study state educhat royal greatness social enquiry world youth day google for education trend tuesday Northern Territory student toys media release forecast demographic trends outsourcing healthy future event baby volunteer australian future-proof safe trends financial statistics public speaking optus live the dream social commentary deloitte sydney speaker Res Vis generations vegetarian keynote January 26th earnings Wodonga South Australia click mythbusters VIC investment generation Z sector affordable population staying in organisations tips REIV Conference christianity mccrindle communicate challenge sports apartment optimistic sunny days visualisation communications cancelling event society housing trends tv work-life teachers recap marketing rent GPO Tuesday Trends housing growth average aussie trends of 2017 population milestone New South Wales Adelaide leadership plans professional services Australian Trends group session twentyseventeen cancelling plans area marriages NFP event gen z insight results social change year 12 SMART Sydney Hills Business Chamber typical australian group business performance tableau conference daily telegraph social shifts Sydney keynote speaker resilience volunteers Gen Y cash TDE Queensland: QLD local community Hornsby Shire Council Tuesday Trend teach personalities fears online organisational culture couple

Archive