Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

work from home ferry government showreel the hills Northern Beaches Christian School vegetarian gig future of work australian communities trends report brisbane geomapping professional TED talk educated fears aged care social commentary census fail residents Scouts toys relational trend Western Australia rise of local emerging technologies Gen Z Expert meetings follow Assistant Store Manager interactive rent Sydney population insight fresh speakers pack generations online shopping social shifts social research baby boom demographer national crime rates blaxland NFP event families goal wealth and income distribution Australia street acf15 IT Specialists Australian demographics focus groups Maxim Accounting income tableau trends analyst new office sustainable define criminal ipswich millenials CPI shopping centre Tuesday Trends national private wealth personalities Retail hello fresh global financial crisis volunteering media activity research pack transport shbc data analyst australian social research Lower Hunter Region DESTEL cost of living 1975 commute resilience Jura Coffee weekly earnings conferences jobs of the future identity cancelling plans urban development sydney metro Christmas research entrepreneurs of today average Australian land of the middle class school satisfaction mining boom mateship future high density Christmas Stats 23 million the australian dream the hills shire gold coast learning styles happiness learn deloitte national wealth investment small business australians staying home more huffington post story the average aussie perth society US mythbusting thrive Australian schools royal friendship australian community trends report moderators guide 2017 volunteers unemployment JOMO Northern beaches Event renting australian real estate crows nest logan TAS brands in depth interviews shifts sentiments McCrindle Speakers selfie trends of 2017 ethnography cooking presentation priorities apartment average sydneysider christmas trees Australian Home keynote speaker Work place not for profit Tuesday Trend Australian community trends 1968 Australian Bureau of Statistics increasing densification Australia Day Northern Beaches marrickville Duchess of Cambridge alpha Love social trends dreaming the lucky country challenge affordability maiden names tertiary education learning school students cancelling event investing university speaker population growth Engineering Manager Sydney New Zeland ACF2017 VET australian eliane miles global ACF grave decision census Black Friday Sales brand experience REIV National Conference entrepreneur education sector local Education Future Forum sydney hills donate social researchers learner charity New Zealand research data office public holiday twentyseventeen mobile dare to dream townhouses know the times Mark McCrindle cica group session royal influence storytelling Financial Planning Association of Australia economy student innovative salary manly Charlotte Queensland holiday community engagement wealth distribution etiquette eliane award Population Clock friends sector wide teachers census 2016 marketing CBD buildings shopper's pick TED micro apartments research Canberra career energy educhat schools ideas cloudy days qualitative research unaffordable names politics local community GPO Christmas season organisations What is food insecurity? weather micro owning a home conference christmas 2017 housing market research services spend bureau kate middleton ACT culture schools students Australian Census earn NBRS live the dream infographic long weekend greatness dream divorce growth year 7 google for education social commentator The ABC of XYZ home ownership Research Executive 2012 cartodb publication Australians Mark McCrindle in the media trends darwin snapshot easter staying in australia SMSF Gen X SA potts point Myth growth of sydney wolloomooloo education hopes sun group #censusfail quote social leadersip NT Vocational education 2013 food insecurity professional presenters office space authenticity 24 million Royals Kiwi Deaths research visualisation thought leadership consumer TDE commuting infographics work seasons sydneycity gender The Daily Edition property teach FOMO media Jura Australia couple area financial fears data visualisation census data mother's day faux-ciliser employmer young people suburban living nfp population milestone Tasmania employmee non profit speajer infographic wall anzac professional services resource baby boomers dessert public speaking FPA environmental scanning social impact social life youth unemployment statistics socialising James Ward rising house prices financial dreams hunger healthy future education future Australian Families global generations environment winter workforce impact urban living Financial Planning Association 2020 car millionth PSI forum high density living housing trends Financial Planning Week suburbs changing face of sydney slideshare product who is generation z office opening Wodonga rich wedding house price charities seasons greetings work-life HSC Black Friday builders mentor future proof millennials meals the great screenage Business analysis high density apartments media commentary professional speaker EFF social issues men ease of travel casual capital city future of shopping offenders case study Christmas day weather cold Territory tuesday megatrends South Australia award winner capital cities teacher emerging trends mccrindle in the media event states trades volunteering data religion keynote pharmacy culturally diverse housing affordability household royal family norwest finance local communities conference presentation February 16 Real Estate Institute of Victoria visualisation trends of 2016 marriage Christmas day in the media commuters Hunter Valley future-proof easy rider New South Wales VET sector high school grandparents young australians Wellington panel VIC rain rule keeper home housing rental stress baby names focus group equip McCrindle Keynote Speakers food pharmacies renter of the future generation Channel Seven school cash participants Wagga Wagga home owner financial independence professional development wealth sydney property market screenagers study public transport SRE education future report water Crime Rates communication internet donation new york times baby name curiosity 10 years workshop sports NEETs 2014 communities future proofing Generation Y generation alpha financial media release choice workers 2015 summer coffee life speakers baby name predictions gig economy breakfast entertainment Christmas lunch daily commute internship emerging generations ACF17 Research Director 40 million proactive cost business index change social media ashley mckenzie social lives Cobbitty-Leppington property development networking demographic suburb research on coffee mccrindle tea house prices McCridle ACF 2016 Valentine’s Day Word Up events program women gen z Black Friday in Australia debt financial planning village domestic leadership workshop real global retail tv futurist typical australian not for profit research forecasting wellbeing investor baby low density aged care puzzle visual generational trends giving 2016 census stay home skills survey design WA nativity scene plans faux-cilise christianity students recap australian communities forum debate daily telegraph "know the times" crime food bank housing growth English baby names australia report ashley fell workplace overcast optimistic ABS Mount Annan-Currant Hill digital economy Aussie Hills Shire Council sydneysider teaching children communications community event January 26th property price going out Christchurch workplace culture hills World Water Day online tattoos sunny days travelling waverton intern society trends train Geoff Brailey careers surnames not-for-profit employers father's day entrepreneurial winter blues sydneysiders celebration bus Netflix youth economic apartments omnibus Christmas data baby name trends Macquarie University holidays REIV Conference generation Z do people still change their surname after marriage? google employment social analyst post rationalism demographic trends System's Architect volunteer coffee lovers social change researcher shopping urban Merry Christmas demographics NSW staff aussie culture wages property market mccrindle research cars education research NBRS Architecture faux-cilising 2016 stats wealth and income responsive Melbourne Sydney Lifestyle Study world innovation SMART data sydney market money Andrew Duffin report living engage prince george affordable optus my business awards royal baby DIY Australian Trends Adelaide cultural diversity parenting list travel trend tuesday leadership Res Vis Births victoria average aussie wage social analysis hills shire Queensland: QLD urban taskforce public speaker Do It Yourself customer house video engagement graphs annual income family princess charlotte gen alpha Kirsten Brewer Skilling repayments menai mccrinlde ageing conference speaker click teleworking baby names report mythbusters organisational culture business performance chairty Performance Sentiment Index Hornsby Shire Council mccrindle paying to work newspaper Christmas presents maiden purpose younger generations faith population map contiki Real Estate belief happy holidays retirement Bathburst Australian Population results poker master McCrindle Speaker Generation X cancel plans growing population news Australian communities Aussies sydney speaker pyrmont mover and shaker Northern Territory poor sector wide study forecast Australian Dream city demographic transformations ACT Report facts world youth day surname optus collaboration budget child care analysis wealth inequality experience safe collaborative HR Lower Hunter Caregiver university degree sydney event social enquiry Social Trend divorce rate communicate year 12 Elderslie-Harrington park Australian Communities Trends earnings digital marriages the changing face of tea market research narcissism 1980 supply and demand lalor park households language mortgage work mates demography monarchy medicine ultimo insights Sydney keynote speaker population dreams TEDx Speaker christmas middle class earning Channel 7 vegemite house price rise presentations survey sunburnt country clothing Australia Day 2017 consumerism balance jobs relevant hornsby TEDx church state Christmas in Australia woolworths census results tips 1994 business spirituality christian training Sydney Hills Business Chamber lifestyle leader social researcher screenage socialites 24,000,000 neutral bay ageing population internships Willowdale future of education hobart community financial future personal growth research report parents 2016 census results outsourcing litter bondi cultural diveristy urban living index moreton bay technology Sydney’s south west sector motivate care support brand Gen Y goals

Archive