Event Recap: Making sense of the census

Thursday, June 29, 2017

It was an eventful morning at the McCrindle office this morning as we welcomed local businesses who were interested in getting up to date with the just-released census data and what it means for their organisation. The morning kicked off with a delightful breakfast to welcome our guests and some time for networking.

After a warm welcome from our MC, Ashley Fell, Mark McCrindle talked through the census data and introduced our brand-new infographic based on the newest numbers from the 2016 Census.

Next it was over to our Director of Research, Eliane Miles, who showed us what the data means for us and how to practically use the ABS website and the tools within the site.

We’d like to say a big thank you to the attendees who made this a successful census briefing. Be sure to look out for our future events taking place in Sydney! If you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch!

The Changing Face of Australia Event Recap

Friday, May 26, 2017

Australia is changing more rapidly than anytime in modern history. The Census provides us with a snapshot in time but also a perspective into our future.

To help not-for-profit leaders thrive in a changing environment, together with Clayton Utz, and 4community, we came together to host a breakfast this morning, called The Changing Face of Australia.

The changing face of Australia impacts how not-for-profit organisations hire talent, manage leadership succession, seek donations and deliver programs.

Thank you to Clayton Utz for hosting us at their picturesque office, where our guests could soak up the unobstructed view of our beautiful harbour. And of course, thank you to all of those in attendance. For those who missed the event, here is a quick recap.

With the Sydney skyline just behind him, Mark McCrindle opened the morning by unpacking the changing demographics, growing migration and emerging donor needs via our latest infographic, especially designed for the Not For Profit sector in Australia. You can download a copy by clicking here.

We then had an exclusive interview with 4Community CEO and RSPCA Queensland CEO, Mark Townend, detailing the use of research data to drive RSPCA’s mission, enable operational efficiencies and adapt to change.


We would like to extend a big thank you to those in attendance this morning. Be sure to look out for our future events taking place in Sydney, and if you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch!

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


generation Z data young australians maiden the hills shire aged care puzzle hills shire Northern Territory geomapping sunny days holiday google for education house Jura Coffee Assistant Store Manager follow IT Specialists Skilling rich acf15 faux-cilise demographic trends prince george rental stress ageing population sunburnt country post rationalism urban development employmee Financial Planning Association the future social life seasons teach going out HSC who is generation z public speaker gig economy gold coast future-proof belief emerging technologies ashley mckenzie research schools students family Jura Australia cost learn wealth and income distribution Love workplace retirement suburb religion Hornsby Shire Council aged care baby names growth financial marriage impact mccrindle tea HR financial planning debate omnibus 2020 EFF monarchy Wodonga faux-ciliser weather world youth day ageing work from home sydney property market Aussie charity socialising food bank conference baby name predictions christmas trees Channel Seven mythbusters award communities Black Friday Sales donation workforce goal events social researchers social trends rising house prices average Australian financial independence 2015 earnings SRE communications Andrew Duffin food insecurity households online shopping sydneysider annual income office opening wage Hills Shire Council child care millionth australian social research entrepreneurial organisations data analysis rule keeper January 26th Northern Beaches staff megatrends keynote demographic dreams Willowdale publication tea new office video urban living index manly church social brand deloitte baby boom career shifts TEDx insight VIC faith and belief survey design trends NFP event product nativity scene 23 million students media commentary workplace culture brands Christmas day February 16 proactive speakers education sector cold sustainable medicine speakers pack Christmas research communication sydney event engage growth of sydney social change case study global Gen X interactive alpha census 2016 media Elderslie-Harrington park Understanding and Engaging with Generation Z Lower Hunter poker master define internet school students Black Friday Sydney’s south west volunteering data authenticity TAS Christmas season sydneycity moderators guide seasons greetings gen z living fears US eliane miles india networking NBRS Architecture keynote speaker bondi communicate china motivate charities sophie renton names tertiary education 2016 census careers care support click professional development urban taskforce community event teleworking earning marketing educhat chairty live the dream social commentator apartments water easy rider narcissism hornsby Charlotte global financial crisis education research Valentine’s Day social analyst sector food national crime rates Crime Rates Cobbitty-Leppington New Zeland generation environmental scanning mobile blaxland collaborative housing market media release community Social Trend leadership workshop Western Australia demography Deaths royal technology storytelling repayments cultural diveristy area population map etiquette speajer 2013 workshop growing population VET sector Sydney Lifestyle Study dream low density safe business Wagga Wagga The ABC of XYZ mortgage ACF 2016 What is food insecurity? research report trend PSI visual internships Financial Planning Week population consumer spend australians staying home more leadersip land of the middle class responsive skills ACT not for profit global generations christian average aussie nfp English Queensland: QLD market research youth unemployment 1995 know the times entertainment Christmas presents generation alpha rent casual social analysis tableau customer Births professional services forecast royal influence not-for-profit train dreaming Macquarie University economy friendship outsourcing real urban non profit study learning styles Australian Families social issues financial dreams investment hello fresh futurist local stay home Canberra social impact challenge data analyst school NT politics clothing learning Sydney Tasmania showreel emerging trends crime ACT Report sydney market trend tuesday training culturally diverse conferences groceries Research Director faux-cilising property crows nest innovative marriages sector wide study SMART dare to dream the great screenage new york times social research Sydney keynote speaker gender focus group environment vegetarian youth Performance Sentiment Index professional speaker Black Friday in Australia Australian schools resource future of shopping 2016 census results house price families young people income google father's day tattoos trades Maxim Accounting hobart investor toys Tuesday Trend trends of 2017 TEDx Speaker NBRS baby names report waverton forum REIV Conference participants Hunter Valley NSW volunteer business performance Australian communities Gen Y shopping centre divorce the hills jobs of the future 1980 Royals priorities royal baby relevant divorce rate royal family supply and demand local community researcher CPI lalor park millenials GPO micro apartments McCrindle Speaker identity baby collaboration anzac summer society trends Australia Day 2017 wealth distribution middle class education teachers Northern beaches Event professional presenters townhouses Research Executive Australian Home Real Estate twentyseventeen hills darwin global generation unemployment average sydneysider australian communities forum budget wealth inequality future proofing economic wealth and income cancelling plans conference speaker Real Estate Institute of Victoria language cartodb woolworths winter debt commuters future victoria plans professional household future proof village criminal mentor 2014 Australian Population pharmacy community engagement TED norwest do people still change their surname after marriage? wolloomooloo australian communities trends report increasing densification demographic transformations high density living easter New Zealand builders conference presentation the changing face of graphs socialites internship property market local communities high density meetings celebration grave decision Australian Communities Trends NEETs mccrinlde intern mccrindle optus my business awards story the lucky country weekly earnings australia program menai children screenagers consumerism ACF Scouts mover and shaker population growth USA WA perth research on coffee learner Australian Dream rain Business analysis commuting Duchess of Cambridge mythbusting high school Channel 7 The Daily Edition Wellington statistics baby name entrepreneurs of today school satisfaction System's Architect millennials salary ease of travel travel investing Christmas day weather mccrindle research education future the average aussie 1968 poor infographics rise of local micro digital slideshare presentations student cica suburban living high density apartments travelling Kirsten Brewer daily telegraph VET ACF2017 baby boomers housing baby name trends shopper's pick Australian Bureau of Statistics sun media activity christmas Melbourne event financial future employment Mark McCrindle "know the times" emerging generations grandparents breakfast winter blues group session cooking home owner presentation ethnography christianity mining boom pyrmont faith Education Future Forum australian real estate ABS future generations organisational culture australian community trends report couple demographic analysis infographic online public speaking indonesia research data Sydney population residents 2009 tuesday Adelaide home optimistic social researcher REIV National Conference government surname pharmacies society tv Work place CBD news mateship optus small business world affordability 2016 10 years states leadership sentiments social media 2012 parenting home ownership work ferry TDE experience gen alpha office space staying in house price rise Territory jobs research visualisation 24,000,000 cost of living Generation X wages Australian Trends work mates rumbling tummies kate middleton equip FOMO meals Australia Day personal growth donate child hunger moreton bay focus groups group trends analyst not for profit research James Ward dessert property price property development baby names australia report generational trends future of education cultural diversity screenage entrepreneur cloudy days eliane men Australian demographics happiness ipswich demographics hunger housing affordability surnames state parents work-life friends FPA future of work paying to work research services social lives maiden names curiosity Christmas Stats stats social enquiry census bus long weekend women sydney speaker resilience Bathburst census fail speaker research pack Australians energy shbc New South Wales Aussies qualitative research infographic wall 2017 Lower Hunter Region Northern Beaches Christian School cancel plans ashley fell DIY population milestone 24 million spirituality university degree Millennial survey cash Netflix Word Up sports renter of the future education future report Christchurch selfie capital cities educated insights innovation employmer ideas national private wealth holidays Foodbank Australia McCrindle Keynote Speakers Generation Y global retail award winner Mark McCrindle in the media greatness housing growth social commentary goals daily commute Population Clock trends of 2016 changing face of sydney Geoff Brailey 1994 Caregiver renting overcast buildings forecasting university wealth Mount Annan-Currant Hill ACF17 in depth interviews offenders balance fresh engagement the australian dream bureau shopping report digital economy commute Christmas in Australia Australian Census marrickville apartment younger generations national wealth analysis World Water Day brand experience employers financial fears owning a home census data Kiwi TED talk relational SMSF sydney hills urban living finance sector wide choice workers transport Vocational education data visualisation huffington post thrive leader Engineering Manager car Financial Planning Association of Australia hopes business index Merry Christmas gig #censusfail in the media unaffordable christmas 2017 public holiday volunteers South Australia wellbeing princess charlotte snapshot Tuesday Trends vegemite sydney metro visualisation mccrindle in the media potts point Australia street recap panel coffee lovers aussie culture sydneysiders logan year 12 public transport Australian community trends list McCrindle Speakers JOMO house prices year 7 Queensland money capital city wedding lifestyle city ultimo demographer Retail 1975 40 million australian generations thought leadership housing trends Christmas lunch tips affordable cancelling event SA Christmas data Gen Z Expert typical australian life Sydney Hills Business Chamber coffee global generaion earn giving domestic cars office facts census results Myth quote personalities brisbane happy holidays healthy future schools teaching suburbs results change Res Vis social shifts culture Do It Yourself mother's day litter teacher contiki DESTEL newspaper McCridle purpose neutral bay volunteering