A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


princess charlotte suburb growing population new york times VET Myth brand experience Vocational education unemployment resilience faux-cilising average Australian language dream youth entrepreneurial facts personalities urban taskforce System's Architect prince george entertainment buildings FPA in the media rent wellbeing Real Estate Institute of Victoria typical australian wolloomooloo population map divorce generation Z travel youth unemployment participants sector SMART cooking ACT futurist environment Australian schools cost of living Duchess of Cambridge ultimo healthy future priorities Tuesday Trends state culture ashley fell politics learning grave decision father's day suburbs dreaming engagement real overcast cica gold coast sector wide social issues SA professional services holiday ethnography wedding online James Ward English paying to work Christmas season goal 2015 EFF newspaper presentation in depth interviews litter greatness renter of the future media activity Births conferences Andrew Duffin Australian Communities Trends wealth cancelling plans news Australians case study meals workshop Bathburst land of the middle class townhouses generations Word Up baby boom communicate 2020 wage tattoos student McCrindle Speakers ashley mckenzie researcher commuters moreton bay "know the times" community trades charity study annual income gen z Geoff Brailey mover and shaker Tuesday Trend commute public holiday Queensland future proofing Christchurch high school brands Population Clock economic young australians plans the hills new office parenting school Canberra investor FOMO communications investment millennials Royals residents crows nest 2016 census households christianity life office space demographic winter blues eliane miles business performance sydney event future-proof urban living easter NBRS Architecture cancelling event teacher story market research define norwest seasons skills research pack events parents world spirituality jobs of the future google outsourcing monarchy travelling cars social trends interactive pharmacies states impact future of work Financial Planning Week statistics pyrmont ferry sydney speaker marrickville daily telegraph blaxland Caregiver christian brisbane Hornsby Shire Council careers employment authenticity Northern Territory Aussie shopping 40 million apartments bondi weather house price rise Netflix work mates professional socialising sunburnt country 2014 medicine JOMO mccrindle in the media marriage Western Australia professional development mythbusting CPI wealth and income Engineering Manager NEETs Northern Beaches Christian School cartodb HSC mobile education research university degree crime entrepreneurs of today train google for education marketing workplace culture micro media commentary world youth day housing market darwin CBD engage consumerism Res Vis ideas spend tv omnibus research services baby names australia report millenials Tasmania sustainable finance Australian demographics schools consumer not-for-profit collaborative trend going out christmas TDE purpose cost high density financial independence potts point infographic Hills Shire Council equip etiquette non profit Valentine’s Day tea census fail GPO baby names data brand focus groups Love bureau daily commute summer change SMSF conference speaker census results communities toys 2012 ease of travel weekly earnings faux-cilise trends stay home TAS organisations car national crime rates tableau Northern Beaches storytelling tertiary education office mother's day rise of local innovative DIY Wagga Wagga national private wealth narcissism research data budget Social Trend debate village megatrends wages education future 1975 generational trends year 12 networking Channel 7 names research report meetings waverton hornsby forecasting schools students the average aussie census Scouts social shifts Macquarie University Sydney Hills Business Chamber sydney hills online shopping Territory children rich baby name shifts quote low density NSW Sydney keynote speaker video innovation WA 2016 census 2016 Crime Rates tips NBRS year 7 Sydney vegetarian living data visualisation royal Kiwi debt staff technology affordability mining boom program sentiments house prices demography rental stress rain optus Assistant Store Manager mentor baby boomers financial fears energy community engagement PSI workplace analysis fresh panel social enquiry social research insights demographic trends logan World Water Day religion optimistic housing growth entrepreneur shopper's pick shopping centre high density living salary food local community trends of 2016 customer office opening holidays criminal housing trends Adelaide woolworths wealth distribution changing face of sydney SRE Gen Y cold Wellington list australian communities forum capital city government supply and demand Queensland: QLD conference presentation 24 million dessert qualitative research 10 years kate middleton experience transport dare to dream social Merry Christmas mccrindle culturally diverse rule keeper learner lifestyle volunteers employers 2017 mortgage social life vegemite sports learn jobs intern speakers proactive professional speaker Financial Planning Association award winner sydneysiders emerging technologies aussie culture fears motivate hills shire February 16 generation alpha millionth resource REIV National Conference community event organisational culture bus recap global generations hobart Research Executive social change communication sydneysider generation IT Specialists middle class future income capital cities media release Australian Home educated not for profit infographic wall retirement demographer royal family average aussie increasing densification easy rider family The ABC of XYZ Melbourne forum Gen X growth New Zealand forecast victoria award ACF 2016 survey design slideshare goals gen alpha long weekend school students financial media investing social commentator population growth Kirsten Brewer publication business index population lalor park insight Work place earnings school satisfaction Aussies trend tuesday social impact Channel Seven demographic transformations builders public speaker gender leadership workshop identity education Wodonga urban survey the changing face of manly Do It Yourself university average sydneysider digital home owner offenders young people mccrindle tea faith perth sunny days Australian Population clothing public speaking DESTEL teachers social lives baby name trends micro apartments business royal influence 23 million social researcher product 24,000,000 2013 affordable Australian Trends social commentary education future report emerging generations report men balance Real Estate hello fresh Australian Census thrive leader Mark McCrindle responsive population milestone keynote speaker urban living index australian communities trends report post rationalism teaching data analyst hopes eliane housing internet home ownership city VET sector renting challenge Christmas presents presentations australians staying home more child care Skilling 1968 group session thought leadership results geomapping huffington post sydneycity baby poor couple the hills shire Australian Families ACF house price teach global financial crisis divorce rate aged care puzzle career shbc New South Wales social media acf15 financial future 1980 Australian Dream coffee optus my business awards work-life selfie ABS property market socialites household social analysis anzac group click safe pharmacy Christmas lunch mccrindle research cash internship faux-ciliser January 26th research celebration work graphs Northern beaches Event teleworking NT learning styles cloudy days suburban living owning a home australia future proof women future of shopping property Australian communities national wealth cancel plans training mateship housing affordability moderators guide earning trends of 2017 conference emerging trends sun mythbusters water students Education Future Forum ipswich contiki breakfast collaboration know the times relational marriages New Zeland focus group global deloitte Australia Day families apartment local keynote ageing Generation X property price sector wide study nfp South Australia menai Financial Planning Association of Australia earn personal growth the australian dream economy poker master 2016 census results #censusfail neutral bay event staying in education sector unaffordable sydney metro grandparents twentyseventeen Deaths ageing population royal baby VIC alpha high density apartments financial dreams relevant house visualisation tuesday trends analyst baby names report cultural diversity The Daily Edition curiosity Generation Y society trends australian social research church friendship Australian Bureau of Statistics research visualisation friends visual local communities area REIV Conference social researchers society environmental scanning educhat 1994 demographics baby name predictions follow Charlotte wealth and income distribution snapshot domestic Australia Day 2017 happiness internships winter belief rising house prices future of education small business stats home workforce aged care leadership repayments