A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

micro australia product energy moreton bay Northern Beaches organisational culture ACF 2016 mother's day Wodonga System's Architect ABS leadership cost of living manly SMART Research Executive customer social commentary baby names australia report census fail women tableau wealth and income distribution urban education sector equip leader suburbs ferry Hills Shire Council community engagement 2017 Australia street mobile Australian Bureau of Statistics trades young people national wealth cancelling event coffee youth ultimo Gen X organisations housing affordability neutral bay Netflix change ethnography faux-ciliser SMSF village paying to work casual sports authenticity vegemite Do It Yourself economic "know the times" weather social NT community event financial planning menai Aussies EFF visualisation acf15 social researchers resilience states holiday resource FPA politics media activity high density Western Australia baby boom house price christmas future-proof insight young australians dream care support greatness father's day priorities shifts global financial crisis Northern Beaches Christian School statistics Australian Families blaxland dreaming trends of 2016 spirituality suburban living urban taskforce eliane affordable apartment safe local financial fears Real Estate 2015 chairty Tuesday Trend Australia Day 2017 growth workplace culture Caregiver eliane miles newspaper australian communities trends report happiness state culture princess charlotte area church The ABC of XYZ tea cash waverton tattoos SA ageing new york times communication home ownership annual income communications seasons average aussie census results focus group social media fears Gen Y wedding consumerism suburb travelling world youth day sydneysiders unemployment Christmas season DESTEL child care population milestone deloitte clothing changing face of sydney lalor park christianity brand experience Queensland Sydney schools students house collaboration follow identity moderators guide media financial independence cost news Kiwi internet workplace study 2020 names survey design optus my business awards conference presentation social trends domestic case study business index REIV National Conference breakfast employers potts point australians staying home more sun curiosity sector workshop goal jobs of the future learn teaching wages stats typical australian millionth learning styles 10 years data analyst ideas high density apartments research data Duchess of Cambridge education future report focus groups forum networking interactive land of the middle class Generation Y The Daily Edition Myth program cars summer language teachers earn social researcher tv optimistic TDE wealth distribution shopping business bondi non profit trends analyst gen z easter social shifts infographic wall tertiary education parenting Christmas presents friendship family renter of the future rain divorce Crime Rates list narcissism Mark McCrindle cancelling plans media release money school satisfaction investing offenders demographic TAS February 16 Kirsten Brewer housing market high density living digital innovation challenge society trends millenials ashley fell university optus trend tuesday hello fresh professional development urban living research pack career screenage local communities 2016 census families budget global generations men survey demographics not for profit social analysis report national crime rates capital city graphs affordability housing growth online shopping Research Director conference Charlotte #censusfail Australian Dream the great screenage Aussie bureau mccrindle research entrepreneurial average sydneysider ease of travel mythbusting home owner Australian Home brand residents results Bathburst business performance demography the australian dream grave decision Territory supply and demand census 2016 researcher nfp Generation X government Vocational education Sydney keynote speaker teacher sunny days school generation Z ipswich TEDx ACF2017 winter media commentary students owning a home rule keeper repayments criminal Northern Territory 2014 gen alpha 24 million 2016 English couple education research data royal influence NFP event goals twentyseventeen mccrindle earnings ACF17 celebration GPO small business year 12 sydney hills 1994 lifestyle January 26th population map futurist unaffordable relational financial high school gold coast educated Australian Communities Trends World Water Day plans 23 million spend anzac Births 1975 SRE infographic analysis Valentine’s Day religion panel hobart rise of local royal baby belief middle class home Merry Christmas sector wide office opening alpha environment learner low density brands Royals university degree housing trends census data socialising debt investment Australian community trends McCrindle Speakers generation alpha etiquette 40 million property price dreams meetings christian Australian Trends work mates engage train google sydney metro shopper's pick public speaker keynote internships demographer hopes medicine student investor increasing densification cooking Melbourne tips quote divorce rate hornsby purpose cultural diveristy generation FOMO Christmas lunch not-for-profit monarchy research capital cities Engineering Manager daily commute Wellington group session royal baby name townhouses workforce poor vegetarian urban living index office space future proofing experience food intern snapshot events going out personal growth meals Northern beaches Event PSI Australian communities Adelaide pharmacy video post rationalism new office data visualisation define Australians 1980 social life growing population award cultural diversity baby boomers the hills friends NEETs social change kate middleton outsourcing emerging trends Queensland: QLD training Love mover and shaker contiki debate faux-cilise gender marriages 24,000,000 presentation pyrmont population demographic trends crows nest social impact crime local community speaker healthy future Tuesday Trends grandparents careers online easy rider Res Vis Population Clock Canberra facts jobs victoria Tasmania social issues financial dreams financial future children responsive internship gig 2013 poker master long weekend living youth unemployment rising house prices Financial Planning Association perth research services commute Word Up the average aussie professional services Christchurch australian communities forum Wagga Wagga travel JOMO CPI keynote speaker weekly earnings research visualisation society TED talk aged care Andrew Duffin public speaking builders fresh James Ward schools earning work shbc social lives wolloomooloo sydney event faux-cilising New Zeland woolworths speakers pack mining boom commuters pharmacies darwin Geoff Brailey geomapping professional speaker prince george Real Estate Institute of Victoria Skilling volunteering data brisbane visual award winner REIV Conference logan parents salary renting holidays australian community trends report work-life marrickville baby name trends Macquarie University Australian Population Scouts know the times entertainment cancel plans Australian Census house prices real sustainable education retirement Assistant Store Manager South Australia Deaths communities teleworking motivate infographics Channel Seven showreel entrepreneur shopping centre marriage volunteering public holiday property collaborative charity NBRS Architecture ACF conferences income communicate wage ashley mckenzie the changing face of micro apartments rental stress gig economy professional house price rise forecasting VET volunteer market research future of education city mythbusters wealth office mccrindle tea sunburnt country rich baby name predictions demographic transformations 2012 NBRS WA huffington post baby names report future proof speakers cartodb New Zealand royal family national private wealth educhat environmental scanning world marketing the hills shire leadership workshop norwest consumer water qualitative research future of shopping forecast storytelling relevant emerging technologies click volunteers slideshare australian households sector wide study employment litter culturally diverse tuesday in depth interviews Australian schools social commentator in the media sydneysider story selfie staying in baby names sydney speaker future trend australian social research bus learning faith Australian demographics VIC millennials generations personalities trends VET sector CBD NSW buildings teach impact community future of work charities population growth Work place DIY life live the dream staff proactive insights rent wellbeing hills shire innovative daily telegraph socialites Financial Planning Week dare to dream research report year 7 HSC social research transport omnibus school students property market balance entrepreneurs of today New South Wales 1968 professional presenters Sydney Hills Business Chamber housing ageing population Financial Planning Association of Australia megatrends Education Future Forum average Australian event apartments census presentations Social Trend baby cica group cold choice workers TED overcast stay home conference speaker skills mateship household Channel 7 wealth and income cloudy days IT Specialists google for education mccrindle in the media Australia Day sydneycity participants global Hornsby Shire Council aged care puzzle winter blues dessert publication toys thrive social enquiry ACT aussie culture technology thought leadership generational trends sentiments car recap trends of 2017 2016 census results engagement finance education future mentor mortgage emerging generations economy hills

Archive