How effective Demographic Analysis can transform your business

Thursday, June 30, 2016

Numbers and people have long been two of the most important aspects of an organisation. Demographics is the merging of these two fundamentals and has a direct impact on the ability of organisations to effectively engage their clients and staff.


Why Demographic Analysis?

Demographic analysis gives insight into the age, sex and geographic composition of a population. There are many other characteristics of a population that can also be explored such as household income, employment status and educational background. Whilst it may be seemingly broad in scope, it is an essential first step to understanding your clients and staff.

Are your clientele predominantly Generation Y or are they Baby Boomers, are they in the higher income brackets or of lower socio economics? Asking these questions allows you to delve deeper into how to tailor your offering to your target market. Demographic shifts in society directly impact upon an organisation’s ability to shape their marketing, products and services to best suit their clients. Densification, mobility, purchasing behaviours, technology use, media consumption – these are all key measures which demographic and market analysis will help you understand.

In a constantly changing society, demographic analysis provides insight and visibility into the otherwise unseeable influences on our organisations and businesses.


Some McCrindle examples:


  

About McCrindle RESEARCH SERVICES

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.


For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read.


Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:


This research in the media


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

recap TDE fears woolworths conferences tertiary education royal Aussie sydney speaker google for education public speaking not for profit happiness learning styles future celebration engagement states baby name predictions generation alpha 2016 census results high density living New South Wales teleworking Crime Rates commute life christmas society conference presentation 2012 high density greatness relevant outsourcing socialites media release social New Zealand in depth interviews slideshare office space education sector finance budget gender publication car unemployment ipswich marketing thrive the hills shire REIV Conference Melbourne trends of 2016 Channel 7 Northern Beaches Christian School demography neutral bay transport office cost tableau coffee challenge culturally diverse snapshot jobs of the future community event change Hills Shire Council analysis wolloomooloo housing marriage report blaxland census 2016 financial dreams 2014 faux-cilising cold experience organisational culture futurist optus my business awards Charlotte Northern beaches Event 23 million internship REIV National Conference Northern Beaches New Zeland focus groups trades lifestyle cancel plans conference speaker stay home Western Australia wealth English train Wellington media activity sydneycity school satisfaction property market balance Financial Planning Association of Australia DIY purpose language personal growth rich office opening Wagga Wagga community engagement ACT dream baby names australia report earn dreaming renting emerging technologies spirituality 10 years social trends career keynote land of the middle class responsive personalities Sydney keynote speaker optus newspaper affordable cica weather infographic social change increasing densification Word Up royal influence property millionth baby home ownership ashley fell DESTEL data financial The Daily Edition survey economic trends of 2017 teacher future of work CPI water wellbeing friends parenting online Financial Planning Week village long weekend keynote speaker global generations demographics presentation hobart faux-cilise learn local communities 24 million tips millenials lalor park Myth waverton shbc Adelaide motivate affordability cloudy days engage insights cars Australian schools 1980 intern Wodonga Deaths demographer hornsby contiki local community South Australia marrickville events belief careers equip SMART middle class networking The ABC of XYZ logan mateship population map volunteers research pack Sydney workshop property price Australia Day 2017 professional services stats royal family Canberra rent mccrindle research forum commuters urban Kirsten Brewer educhat Royals Scouts media eliane brand Christmas lunch baby name divorce rate JOMO mover and shaker results australians staying home more father's day sector wide poker master Australian communities sector Bathburst research bureau house australian communities trends report workplace housing trends Real Estate Institute of Victoria breakfast media commentary owning a home conference not-for-profit February 16 average aussie public holiday education future research data Caregiver social life 2016 politics social enquiry mining boom Queensland Channel Seven child care moreton bay suburban living leader business eliane miles ultimo staying in etiquette ferry cartodb trends wedding income religion micro apartments curiosity economy area fresh community 24,000,000 Generation Y gold coast baby boomers NBRS Architecture omnibus hopes potts point story Australian Home employment Do It Yourself criminal royal baby monarchy aged care puzzle summer leadership workshop research services marriages Australian demographics Christchurch presentations princess charlotte prince george pharmacies relational SA culture travelling NEETs divorce trends analyst mccrindle in the media faith kate middleton annual income crime poor skills australian communities forum 40 million meetings bus financial independence sector wide study grandparents shopping centre daily commute christianity menai environmental scanning holidays cultural diversity Hornsby Shire Council customer sentiments teach sydneysiders toys population growth builders suburb meals google mother's day proactive Kiwi clothing hills shire cancelling plans new york times social analysis healthy future product names winter statistics rise of local capital cities Education Future Forum living NSW household bondi new office census fail investing going out work mates infographic wall world youth day pyrmont wages plans social impact Tasmania priorities sydney event Research Executive paying to work #censusfail Merry Christmas census Mark McCrindle high school research visualisation Assistant Store Manager huffington post seasons rising house prices quote house prices investment innovative storytelling data analyst mccrindle tea Netflix shifts FOMO GPO nfp professional speaker ABS children goal shopping sunburnt country CBD Andrew Duffin education Valentine’s Day students local in the media family emerging trends trend internet debt Macquarie University communication ethnography Aussies award winner australia Gen X census results future proof youth unemployment housing affordability 1968 ACF cultural diveristy environment Vocational education wealth distribution sydney metro tuesday low density gen alpha urban living crows nest domestic aussie culture Love youth investor future proofing professional development System's Architect workplace culture "know the times" consumer EFF student impact narcissism wealth and income Population Clock renter of the future micro social researcher communicate energy Australian Trends graphs cancelling event VET sector perth alpha innovation goals easter 2020 consumerism brands daily telegraph average sydneysider high density apartments ageing ashley mckenzie faux-ciliser workforce schools students optimistic house price rise news sports SRE repayments national wealth buildings Financial Planning Association Generation X Real Estate moderators guide earnings baby boom research report friendship real McCrindle Speakers group session award growing population city social researchers travel leadership study video retirement learner generations house price NBRS Australian Families list mentor communications SMSF changing face of sydney overcast market research Tuesday Trends non profit social issues social shifts World Water Day the hills education research Australian Census women group anzac learning demographic Gen Y know the times teachers post rationalism Duchess of Cambridge online shopping visual program deloitte Social Trend follow sydneysider survey design charity supply and demand cooking educated millennials residents organisations population Queensland: QLD tv Australia Day debate national private wealth public speaker event national crime rates government mythbusters manly generation victoria sunny days geomapping Northern Territory 2015 families facts data visualisation click townhouses resilience selfie social commentator Australians wealth and income distribution future of shopping year 7 emerging generations sun tea twentyseventeen Tuesday Trend authenticity education future report aged care earning growth Territory baby names households suburbs define Australian Communities Trends teaching global collaboration entertainment men PSI IT Specialists TAS future of education wage rain business performance vegemite the changing face of food housing growth easy rider housing market 2013 ACF 2016 home 1975 rule keeper mccrindle weekly earnings participants university degree university forecasting resource pharmacy social media entrepreneur work trend tuesday baby names report ageing population Australian Bureau of Statistics researcher winter blues financial future WA acf15 generational trends Australian Dream qualitative research cash collaborative Births focus group salary Sydney Hills Business Chamber Geoff Brailey schools panel unaffordable couple employers brand experience technology vegetarian holiday year 12 2017 australian social research mobile visualisation school students interactive financial fears professional future-proof ease of travel VET generation Z dessert HSC Work place tattoos NT census data 1994 global financial crisis medicine offenders dare to dream darwin shopper's pick entrepreneurial young australians sydney hills sustainable demographic transformations young people Australian Population spend urban taskforce apartment brisbane the australian dream digital small business 2016 census thought leadership Res Vis case study socialising population milestone mortgage hello fresh the average aussie home owner litter safe work-life megatrends James Ward FPA demographic trends Christmas presents world urban living index parents baby name trends gen z speakers school business index entrepreneurs of today identity Engineering Manager apartments forecast social research society trends social lives grave decision January 26th cost of living capital city typical australian VIC insight average Australian jobs internships staff mythbusting church Christmas season state communities training christian norwest social commentary Skilling rental stress ideas

Archive